FOR EDITORS, PROOFREADERS AND WRITERS

Writing or editing in Microsoft Word on a PC? Save yourself time by learning these 27 keyboard shortcuts. If you don’t want to learn 27, learn just the first one: Save!

Editorial training is critical. However, when it comes to attracting the attention of indie authors, we need to add value beyond the baseline. This free booklet shows you why it's worth investing time in standing out.

In this episode of The Editing Podcast, Denise and Louise chat about 4 features of written language that are often thought to be Americanisms but aren’t!

​Click to listen to Season 3, Episode 3

• RATE AND REVIEW
• DOWNLOAD TRANSCRIPT

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Or check out the show via your favourite podcast platform.

Listen to find out more about ...

• -iz- spellings
• serial commas
• em dashes
• which/that in restrictive relative clauses

Mentioned in the show

• Lexico/Oxford: ‘The Differences Between British and American Terms’
• Lynne Murphy on British and American English (video)
• Free PDF booklet

​Ask us a question
The easiest way to ping us a question is via Facebook Messenger: Visit the podcast's Facebook page and click on the SEND MESSAGE button.

Music credit
‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.

It doesn’t matter a jot to me which kind of English an author wants to write in. What does matter is their readers' expectations and perceptions, and being consistent.

​This free booklet shows you how to stay on track.

Macros enable us to edit faster and more consistently. For professional editors, that means a higher hourly rate, a more consistent output, and a happier client. If you want to use macros but don’t know where to start, read on.

Which macros, and when and why?
Which macros should you use? How does the Paul Beverley macro suite fit with an application such as PerfectIt? What should you use when?

No one’s the same. We edit different subject/genres, carry out different types of editing, and have different styles of working. There’s no one size fits all.

A conceptual approach, however, can help us decide which tools to use.

Analysis: Tasks versus goals
A task-centred analysis focuses on what we plan to do and deciding what tools will help with these stages. Thus, in the free book, Macros for Editors, I offer smorgasbord of macros that speed up a variety of specific tasks.
 
However, when we look broadly at what we’re trying to achieve, we may discover different ways of working and different tools – new tools, maybe – that can help.
 
One such contribution to this approach is the Alyse suite – analysis-type macros (DocAlyse, HyphenAlyse, etc.) that provide an overview that reports on the likely inconsistencies in a document without our even having to look at the files.

Computer-aided editing: Teamwork
Think of computer-aided editing as teamwork – you and the computer working together, each playing to your own strengths, with a single aim: to improve communication between author and reader.

A computer brings the following to the team:

• It can work tirelessly
• It is consistent
• It is very fast 

On  the downside, it lacks the ability to look beyond the data. It has no idea of meaning, significance, attitude, feelings – only humans can provide that.

Mechanics versus meaning
Editors spend a lot of time eliminating inconsistencies in the following:
​

• spelling errors
• proper nouns
• headings 
• hyphenation
• formatting issues
• figure, table and box captions
• capitalization
• references and citations

This is the mechanical side of editing.

Editors also spend a lot of time focusing on meaning. It matters little how consistent a document is if the meaning is clouded. Obscure the meaning, and communication between the author and reader is impeded.

Using macros and related applications enables the editor to delegate some of the mechanical work to the computer – those mundane data-led tasks – and focus their minds on communication.

A possible workflow
Here’s one way it might look:

Here are the macros you might use in that workflow:
​

1. To gain an overview, use the Alyse macros.
2. To make and record style decisions, combine the client’s brief with your understanding of the overview in (1).
3. To manage the mechanics, FRedit is one option (my preferred), combined with other global macros. Find out more about what FRedit is and how it works via my free book or this video: FRedit for beginners.
4. To manage the meaning and flow, use a range of line-editing macros to speed up the micro-level changes.
5. To double-check after the line edit, rerun some of the Alyse macros to catch previously missed inconsistencies or newly introduced ones.

If you’re a PerfectIt user (see the Intelligent Editing website), you could use that instead at stages (3) and (5). Or continue to use FRedit for (3) but use PerfectIt for (5). 

The latter is a possible best-of-both-worlds approach if you like the idea of having two different tools, each working to spot errors that the other might have missed.

False positives
False positives are to be expected with any computer tool. We can reduce them by refining the FRedit changes list and PerfectIt’s style sheets. 

For best effect with global change macros, apply them to one chapter at a time, making adjustments that will make it more effective in succeeding chapters.
 
Summing up
To access all my line-level and analysis macros, download the free book. You can also watch almost 100 video tutorials on my YouTube channel. And if you want to know more about PerfectIt, visit the Intelligent Editing website.

Please feel free to email me with suggestions and/or questions about macros.

In this episode of The Editing Podcast, Denise and Louise offer guidance on how to change your editor, and manage the process in a way that ensures everyone comes out smiling!

​Click to listen to Season 2, Episode 7

​Can we ask a favour of you? Would you rate and review us on iTunes, please? It would mean a lot to us. Thank you!

Other ways to listen

Download transcript
Prefer to read rather than listen? No problem. You can download the transcript from the show by clicking on the button below.

Summary
Listen to find out more about:

• Why authors change editors
• Planning ahead and giving notice
• Whether the editor should get involved in sourcing a replacement
• Checking T&Cs and cancellation policies
• Information and tools to share with the new editor

Editing bites

• The NCW Podcast (National Centre for Writing)
• Oxford Dictionary of English Idiom
• Cambridge Dictionary of American Idioms

Other resources​​

• The Editing Podcast, S1E1: The different levels of editing
• The Editing Podcast, S1E10: How to find an editor
• The Editing Podcast, S1E7: Style sheets for writing and editing
• Blog article: How do I find a proofreader, copyeditor or developmental editor?
• Blog article: What's a style sheet and how do I create one? (includes a free downloadable style-sheet template)
• The different levels of editing (free booklet: click on image below to download)

Ask us a question
The easiest way to ping us a question is via Facebook Messenger: Visit the podcast's Facebook page and click on the SEND MESSAGE button.

Denise and Louise

• Denise Cowle Editorial Services
• Louise Harnby | Fiction Editor

Music credit
‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.

In this episode of The Editing Podcast, Denise and Louise offer some quick tips on formatting your Word file ... final tidy-ups to get your file in shape, and that accord with mainstream publishing standards. And there's a free PDF that includes all the search strings we talk about (or try to)!

​Click to listen to Season 2, Episode 6

​Click on the image below to download the free booklet and grab all those search strings we try to explain!

Can we ask a favour of you? Would you rate and review us on iTunes, please? It would mean a lot to us. Thank you!

Download transcript
​Prefer to read rather than listen? No problem. You can download the transcript from the show by clicking on the button below.

Editing bites

• Wildcard Cookbook for Microsoft Word: Amazon UK and Amazon US
• Word Tips

Ask us a question
The easiest way to ping us a question is via Facebook Messenger: Visit the podcast's Facebook page and click on the SEND MESSAGE button

Denise and Louise

• Denise Cowle Editorial Services: bit.ly/CowleEditing
• Louise Harnby | Fiction Editor: bit.ly/HarnbyEditing

​Music credit
‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

In this episode of The Editing Podcast, Denise and Louise talk about 10 editing macros that will save you time and improve the quality of your writing.

​Click to listen to Season 2, Episode 5

Can we ask a favour of you? Would you rate and review us on iTunes, please? It would mean a lot to us. Thank you!

Other ways to listen

Download transcript
Prefer to read rather than listen? No problem. You can download the transcript from the show by clicking on the button below.

Summary
Listen to find out more about:

• Macros how they work in Word
• CatchPhrase
• CitationLister and CitationListChecker
• CompareWordList
• File Cleaner
• FullPointInDialogue and CommaInDialogue
• MultiSwitch
• PerfectIt
• ProperNounAlyse
• SpellingErrorLister
• VisibleTrack

Editing bites

• ​‘Advanced Find and Replace for Microsoft Word’: Available from Jack Lyon
• ‘20-Minute Macro Course’: Available from Tech Tools for Writers

Ask us a question
The easiest way to ping us a question is via Facebook Messenger: Visit the podcast's Facebook page and click on the SEND MESSAGE button.

Denise and Louise

• Denise Cowle Editorial Services
• Louise Harnby | Fiction Editor

Music credit
‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.

Are you spending too much time on your novel’s text design? Here’s how to use the Styles function in Microsoft Word to ensure the various elements are formatted consistently.

In this article, I’ll walk you through the following:

• What the Styles tool is
• The properties you can influence
• How to access the Styles tool
• Why it’ll save you time to use styles
• 3 ways to create a style
• 2 ways to modify a style
• How to assign a style to an element of text
• Troubleshooting
• How heading styles help you navigate

What is the Styles tool?
The Styles tool allows you to apply design consistency to the various text elements in your book. In a novel, you might want to create different styles for the following:

• book title
• author
• chapter titles
• subheadings
• indented body text
• full-out paragraphs in new chapters or sections
• displayed matter such as letters, texts, emails, reports

Microsoft Word has a handy suite of on-board styles, though it’s unlikely they’ll match your specific requirements. Modifying these is still a little quicker than creating fresh styles so take a look at the properties and work out what you’ll retain and what you’ll change.

What properties can you influence?
You can influence every property of your text when you assign a style to it. However, in a novel, you’ll most likely focus on the following:

• paragraph indentation
• spacing above and below the text
• font
• size
• colour
• italicization and bolding
• alignment (left, right, centred and justified)
• page flow (widow/orphan control; ensuring headings and corresponding text don’t fall on separate pages; page breaks)

How to access the Styles tool
There are two ways to access the Styles function onscreen:

1. the Styles gallery in the ribbon
2. the Styles pane

The gallery in the ribbon offers a preview of how the style appears. If I’m working with a lot of different text elements in a document, I find these visual clues useful when I want to locate a style quickly.

On smaller screens, less of the Styles gallery will be visible. To access the previews of all the styles in your gallery, click on the MORE arrow (circled).

A new window will appear containing the full gallery.

Why you should format with styles
Using styles gives you control over design, consistency and formatting time.

Time is money, so when you do the job instead of asking other professionals to do it, your book budgets goes further. Perhaps you can invest a little more time or money on cover design, sales and marketing, or learning how to improve writing craft.

Can you format manually? Of course, but you could be making a lot of unnecessary work for yourself.

Scenario 1
You complete the writing, drafting, and editing, and get cracking on designing the layout. Now that there are 85,000 words in place, your thriller’s looking more like a textbook thanks to the font you’ve chosen for your main text: Arial 14. A serif font like Times New Roman would be easier on your reader’s eye.

The problem is, you can’t select all the text in the file with CTRL A and change it in one fell swoop because that would affect the chapter headings and the emails your transgressor is sending to the police, all of which are formatted differently. Instead, you have to work through the file, locate  the main text elements manually, and change the font.

If, however, you’ve assigned a style to your main text, you can modify that font property in just a few clicks. The change will automatically change all the main text, and only that element, to your new font. Further down, I’ll show you how.

Scenario 2
You’ve written 12 additional paragraphs for your book but they’re in another document. You copy and paste the writing into your book file. Now you have to manually format the new sections so that they match the existing work.

If you’ve assigned styles, however, it’s as simple as cut, paste and left-click. Job done.

How to create a style
There are several ways to create a style in Word:

• manually – 2 options
• by updating an existing unused style to match a piece of text you’ve selected or clicked within

1A. Manual method
Open the styles pane and left-click on the A+ button in the bottom-left-hand corner.

A new window will open (CREATE NEW STYLE FROM FORMATTING). Now you can give your style a name (1) and assign properties to the font, paragraph spacing and page flow (2 and 3). 

1B. Manual method B
Alternatively, right-click on a piece of text that’s already formatted according to your preferences. A mini toolbar will appear. Click on the Styles button. 

A new window will appear. Left-click on CREATE A STYLE.

Name your style, modify if you wish, and left-click OK.

2. Updating method
Select a piece of text that’s already formatted according to your preferences. Now head up to the Styles gallery in the ribbon, or the Styles pane, and right-click on an unused style that you’re happy to update. Hover over UPDATE [STYLE] TO MATCH SELECTION, then left-click.

How to modify a style
There are two ways to modify a style in Word: 

1. via the Styles gallery in the ribbon 
2. via the Styles pane

1. Styles gallery 
Go to the Styles gallery in the ribbon and right-click on the style you want to modify.

​Left-click on MODIFY and amend the properties of your style. Note that this will change every piece of text assigned with that style.

​2. Styles pane 
Go to the Styles pane on the right-hand side of your screen and right-click on the style you want to modify.

​Left-click on MODIFY and amend the properties of your style. Again, bear in mind that this will change every piece of text with that style assigned.

How to assign a style to an element of text
If a piece of text isn’t formatted correctly, left-click the cursor on a word or in a paragraph, or select it by double-clicking.

Now head up to the Styles gallery in the ribbon, or the Styles pane, and left-click on the preferred style. Your style will be assigned.

If you’re working on a smaller screen, you’ll probably find it easier to use the Styles gallery in the ribbon because it takes up less space than the Styles pane.

​To close the Styles pane and free up some screen real-estate, left-click on the X in the top-right-hand corner.

​Troubleshooting
Here’s how to fix some of the more common problems that arise when working with styles.

1. Styles gallery or pane isn’t visible
If the Styles gallery isn’t visible, make sure you’re in the HOME tab in the ribbon. 

If the Styles pane isn’t visible, left-click on the small arrow in the Styles gallery.

2. Style not showing in gallery
If you’ve created a style and it’s not showing in gallery, head to the Styles pane and right-click on the missing style. This opens the MODIFY pane. Make sure that the ADD TO THE STYLES GALLERY box is checked.

3. The gallery is cluttered with unused styles
If your gallery is busy with styles you don’t need to access, there are two ways to remove them. The quickest method is to right-click on an unwanted style, then left-click on REMOVE FROM STYLE GALLERY.

An alternative is to right-click on the unwanted style and left-click on MODIFY. Then uncheck the ADD TO THE STYLES GALLERY box.

4. You’ve renamed a style but Word’s default name is still displayed in the pane
If you’re using the Styles pane to apply styles, the list might appear cluttered if Word’s default names are displaying, even though you've modified them. To fix, left-click on the OPTIONS button.

​Check the HIDE BUILT-IN NAME WHEN ALTERNATE EXISTS box, then left-click on OK.

​Your list  will now display with your modified names.

Heading styles and navigating your Word file
One of the advantages of using the Styles tool for a novel is navigation.

​To access the Navigation pane, press CTRL F on a PC. Now, left-click on the HEADINGS tab. Any style based on one of the in-built heading styles will show up in the menu.

I use this function when I’m editing and want to check that chapter headings (and subheadings) are formatted consistently, assigned the correct level of priority, and numbered chronologically.

Headings with arrows next to them indicate lower-level subheadings. You can expand or collapse subheadings by left-clicking on the arrows.

Furthermore, if you want to shift a headed or subheaded section to another position in your document, left-click on the relevant heading and drag up or down the menu.

Summing up
Styles let you focus on your writing rather than fretting about internal text design.

Applying a style to an element of your book file takes a fraction of the time required for manual formatting. And because any style can be tweaked, you get to change your mind as often as you like.
​
If you have any problems with using Word’s Styles gallery and pane, drop me a note in the comments and I’ll do my best to fix the issue.

Fancy watching a video tutorial? Visit my YouTube channel and watch: Self-editing Your fiction in Word: How to Use Styles.

Is your dialogue pushing your novel forward or making the reader feel like they’re eavesdropping on a mundane conversation at the bus stop? Here’s how to ensure your dialogue pops.

What good dialogue isn’t
Good dialogue is the icing on the cake of a well-structured novel. Bad dialogue will mar a well-structured narrative and bury a story that is barely hanging in there. Before we look at what makes great dialogue, let’s look at what dialogue isn’t: 

3 components of effective dialogue
‘Dialogue should be the character in action,’ says John Yorke in his must-read Into the Woods (p. 151). Yorke’s talking about the art of screenwriting but the advice is just as pertinent for novelists. I recommend you read it even if you have no intention of writing for the screen because it’s a masterclass in storytelling, whatever the medium.

When we stop thinking about dialogue as words spoken – as conversations – and instead frame it in terms of characters, we create something that’s fit for a novel.

​What does your dialogue tell readers about who your characters are, how they’re feeling, and what their motivations are?

Unreliable dialogue
What a character expresses through dialogue need not match their true voice, mood or intent. Unreliable dialogue is powerful precisely because it jars the reader by masking the truth (which the characters themselves may even have buried).

Imagine this scenario: John has been kidnapped by Jane. They met in a club where she spiked his drink. He started to feel unwell and she offered him a ride to the Tube station. He never made it. He’s been held captive for several days, during which time he’s been physically abused and deprived of food. He’s frightened out of his wits, and weak to boot.

The dialogue between John and Jane could go as follows: John raves and rants, telling Jane her behaviour is monstrous, that Jane’s going to pay for her actions and that he’s going straight to the police as soon as he’s escaped. Jane responds in fury, telling John he deserves it all and how there’s no way he’ll ever escape.

Or the dialogue could be unreliable. John might be polite, sycophantic even, as he thanks her for the water she provided, compliments her on her appearance, or asks her about her life. Through that speech, we are shown his desperation. It’s about keeping her on side and calm in order to save himself.

And Jane’s verbal response might be chipper, seductive even. Through that dialogue, we are shown her psychosis.

The result is a sinister verbal exchange that allows us to explore the inner workings of the characters’ minds without it being forced down our throats via an all-to-obvious narrative that’s centred around the viewpoint character.

Breaking free of viewpoint limitations
Most novelists opt to hold third- or first-person narrative viewpoints. That means the story in a chapter plays out through one person’s perspective.

When authors drop viewpoint, readers end up playing a game of narrative table tennis in which they bounce from one character’s head to another. We know who everyone is (voice), what everyone’s feeling (mood), and what everyone wants (intention) all of the time. Readers become disengaged because they don’t have time to immerse themselves in any one character’s experience.

Good dialogue allows writers and readers to break free without head-hopping. Through dialogue, readers can intuit the voice, mood and intention of multiple characters, yet the singular narrative viewpoint remains true throughout. That keeps the reader engaged and the writing taut.

Purposeful dialogue in action
Here’s an excerpt from Lee Child’s Never Go Back (pp. 457–8). I chose it because I’ve also seen the movie, which allowed me to compare my experience of the screen dialogue (and the advice Yorke gives) with the novel’s, and because there are no action beats, only two speech tags and no narrative. It’s just dialogue between a teenage girl and Jack Reacher. 

WHAT WE LEARN

• Viewpoint: Reacher is the viewpoint character. However, through the dialogue, readers are able to access information about him and the teenager.
• Voice: Both characters speak in a no-nonsense fashion. Reacher might think he holds the balance of power, given his job and age, but the girl’s streetwise tone suggests she thinks otherwise; they’re equals.
• Mood: Reacher is calm (we’d expect nothing more) and measured, but there is emotional engagement; he seems keen not to give too much away (probably in respect of the fact that he’s talking to a child, perhaps his daughter). As for the girl, she’s almost disinterested. I imagine her stuffing fries into her mouth, as focused on her food as she is on the conversation ... until she thinks her mother might be in trouble. Child doesn’t tell us, but I can see her in my mind’s eye, mouth full, looking at him, just a twitch of alarm registering in her expression. There’s almost a sense of the traditional mother/daughter relationship reversed; this is a kid who’s used to looking after herself. There’s movement in this dialogue; the speech is infused with its own action beats.
• Intent: Reacher wants to find out who the mother is. This exchange is all about building trust with the girl in order to achieve that. The girl needs someone she can turn to because bad people are watching her and her mother. She wants to know how Reacher might know Candice; Reacher wants to keep the possible sexual encounter and his resulting paternity to himself. The girl’s not stupid and picks up on his vague inference to a sexual encounter. As the conversation and the chapter close, Reacher and the readers discover that Candice and our protagonist have never met, and that the girl can’t be his daughter.   

This is characters in action, expressed through speech. Child makes every line count towards the chapter denouement. If he was tempted to introduce narrative and action beats that ensured we’d get it, it doesn’t show. In fact, they would have been interruptions and slowed the pace. Instead, he trusts us to do the work because the dialogue gives us everything we need.

Here’s an excerpt from The Poison Artist by Jonathan Moore (pp. 244–5). I chose this because of the contrast between Kennon and Emmeline’s speech.

WHAT WE LEARN

• Viewpoint: Even though Emmeline isn’t the viewpoint character, we get to access her transgressor headspace through the dialogue, and the result is powerful and sinister.
• Voice: Kennon doesn’t say much, but what he does say is what we’d expect from a trained inspector, though it’s offered quietly. Emmeline, however, is pathologically measured. We’re left in no doubt that she’s dangerous.
• Mood: We sense Kennon’s fear and desperation through his truncated, whispered speech. There’s almost exhaustion in play. Emmeline, in contrast, is seductive (offering him a drink as if she were hosting a dinner party). Given the torture in evidence, her dialogue is obscene.
• Intent: Kennon is trying to save himself, Caleb and the twitching man, but he’s playing by the rule of law, warning Emmeline that he will fire his gun. Emmeline wants to finish her game, and her desire to play is evident in her speech. Of course, this may be unreliable; it could be masking a deep-seated fear that she’ll be harmed or killed.

This, too, is characters in action, expressed through speech. Moore draws us deep into the transgressor’s mind – even though she’s not the viewpoint character. Her dialogue, juxtaposed with Kennon’s exhausted near-silence, generates a powerful scene that oozes with sickly tension.

Here’s a third example from Harlan Coben’s Run Away (pp. 68–9):

WHAT WE LEARN

• Viewpoint: Simon is the viewpoint character but through Ingrid’s speech we learn how she uses her professional mindset to manage stressful situations. 
• Voice: Simon’s voice is emotional and verbose; Ingrid’s is precise and clinical.
• Mood: Simon’s disgust and distress are evident. You can almost feel the words falling out of his mouth. Ingrid’s speech exudes clinical detachment. She’s in doctor mode.
• Intent: Simon wants to unload. Ingrid wants to understand.

Again, through speech we see the characters in action. The contrasting voices and moods show us Simon and Ingrid’s different intentions. There’s no need for more than a peppering of supporting narrative.

Summing up

1. Make your characters’ speech count. Use it to show who the character is (voice), how they feel (mood) and what they want (intention).
2. Play with unreliable dialogue if it will enhance our understanding of characters’ emotions and motivations. Those deliberate juxtapositions will deepen our engagement.
3. Realistic everyday speech, while authentic, is dull, invasive and will disengage your reader. Remove it! 

​Free dialogue enrichment tool
To help you think about your characters' voices, moods and intentions, and how these will enrich your dialogue, download this tool. It's a fillable PDF with ready-made examples and space for you to record your own decisions. ​

In this episode of The Editing Podcast, Denise and Louise discuss the order of play for the different levels of editing, and some ideas about how you can keep costs down.

Click to listen to Episode 9

Can we ask a favour of you? Would you rate and review us on iTunes, please? It would mean a lot to us. Thank you!

Download transcript
Prefer to read rather than listen? No problem. You can download the transcript from the show by clicking on the button below.

Summary of Episode 9
Listen to find out more about:

• The different levels of editing
• The order of play – when to do what
• Who else can help – beyond the pro editor
• Planning ahead
• Getting comparative quotations for the job
• Honing story craft
• Manuscript critiques or evaluations
• Learning through example – commissioning mini edits
• Word’s onboard tools, macros and add-ins
• Style sheets

​
Editing bites

• PerfectIt (consistency-checking software)
• Proofreading checklist (free PDF booklet)
• Ask A Book Editor (Facebook group)

Other resources

• A nifty little proofreading and editing macro: ProperNounAlyse (blog post)
• Creating your own style sheet (scroll to bottom of blog post)
• Free downloadable style-sheet template (scroll to bottom of blog post)
• How do I find spelling inconsistencies when proofreading and editing? TextSTAT (blog post)
• How Not to Write a Novel (Howard Mittelmark and Sandra Newman)
• Self-editing your fiction in Word: How to use styles (video tutorial)
• Should a writer hire a freelance editor before submitting to an agent? And should editors accept the work? (blog post)
• The different levels of editing: Proofreading and beyond (blog post)
• The Magic of Fiction (Beth Hill)
• Using proofreading macros: Highlighting confusables with CompareWordList (blog post)
• Write to be Published (Nicola Morgan)

  
Ask us a question
The easiest way to ping us a question is via Facebook Messenger: Visit the podcast's Facebook page and click on the SEND MESSAGE button.

Denise and Louise

• Denise Cowle Editorial Services (non-fiction)
• Louise Harnby | Proofreader & Copyeditor (fiction)

Music credit
‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License: http://creativecommons.org/licenses/by/3.0/

You don't need a lot of equipment to create superb audio content. A fellow book editor and I recently recorded 5 episodes for our podcast with nothing but a couple of mics, a splitter and our cell phones. Here's how to do it.

Mobile podcasting at ATOMICON
Denise Cowle and I were at ATOMICON, a one-day digital marketing conference hosted by my two favourite marketers, Andrew and Pete.

The venue was the Assembly Rooms in Newcastle. 300 business owners, all with an interest in being visible online, gathered from near and far to learn, and have a good laugh doing it – Andrew and Pete don’t do anything without putting a smile on people’s faces!

Creating content ... while learning about creating content
In January, Denise and I launched The Editing Podcast. We're both experienced book editors and we use our knowledge and experience to make indie authors' publishing journeys easier by offering writing and editing tips, tools and guidance.

Our target audience is anyone who writes. That means we’re creating audio material related to fiction and creative non-fiction, business, education and academia.

We tackle editing issues from the viewpoint of print and digital publishing because we recognize that our listeners work in a variety of formats and use a range of platforms to distribute their writing.

Now, we'd already planned to invite guests onto The Editing Podcast in Season 2 and beyond, but ATOMICON was too good an opportunity to miss.

​Since some of the 300 delegates had published books – fiction and non-fiction – we thought it would be great to hear their experiences of the editing and publishing process so that other indie authors might understand the various approaches taken and the challenges faced.

The question we asked ourselves was could we do it on the fly? The coffee breaks were short, the venue busy, and the atmosphere buzzing. That meant there’d be a lot of background noise to contend with.

What equipment did we use?
We turned up in Newcastle with our very own micro podcasting studio! It consisted of the following:

• 2 x RØDE Smartlav+ mics; one for us and one for each of our interviewees (available on Amazon for £39.99)
• 1 x RØDE SC6; allows the connection of two mics to one iPhone (available on Amazon for £11.15)
• 1 x smart phone
• 1 x RØDE Reporter app (free via Apple’s App Store, though we could have used our onboard voice recorders)

Total cost: £51.14

That’s a small investment for an audio studio that fits in your pocket! And we can use the equipment over and over.

​So did it work?
Yes, it did! RØDE didn’t disappoint. We plugged in the mics, hit the RECORD button on the Reporter app, and away we went.
​
Our voices come across clearly, and while the background noise of the convention is audible, it doesn't interfere with the conversation. In fact, we think it adds texture to the recordings because listeners can appreciate the atmosphere of a live event.

Who did we talk to?
The following lovely people were kind enough to let us interview them about their book revision and publication journeys:
​

• Tim Lewis, host of the Begin Self-Publishing Podcast and author of Social Media Networking
• Simon Raybould of Presentation Genius and author of Presentation Genius
• Antoinette Oglethorpe, a leadership coach and author of Grow Your Geeks
• Kenda Macdonald of Automation Ninjas, and author of Hack the Buyer Brain
• Kia Thomas, a fiction editor and author of Wings

You can listen to the bonus POINT OF VIEW episodes on The Editing Podcast via your preferred podcatcher.

Editing and publishing the recordings
The recordings are .WAV files that sit in the Reporter app’s library. Download them to your computer or email them to yourself.
​
We edit our audio files in Audacity – this is free, open-source, cross-platform audio-editing software. The dashboard does have something of a NASA feel to it, but it’s easy to learn how to do the basics with any number of free tutorials available on YouTube. 

Here’s one example from by David Taylor: Audacity: Complete Tutorial Guide to Audacity for Beginners.

To upload to most audio platforms, you’ll need to convert the WAVs to MP3s. You can do this in Audacity at export stage.

​Publishing audio content
Denise and I chose Libsyn to syndicate our podcast content because it’s cheap as chips ($5 per month for the basic package) but still enables – post set-up – automatic delivery to the following:

You don’t have to go down that route, of course. If you’re creating audio content more sporadically for the purpose of author book promotion or to communicate your editing knowledge/services, you could go direct to, say, SoundCloud or another free audio-streaming service, and embed the audio on your website rather than going for full syndication. And it won’t cost you a penny.

Why should you use audio?
Audio is a powerful engagement tool because it allows your listeners to hear your actual voice ... your accent, your pitch, your inflection and, perhaps most important, your emotion.

That enables authors to connect with readers, and editors to connect with authors. 

When a conversation takes place, listeners can hear that connection, and enjoy it. Lots of The Editing Podcast's listeners have told me and Denise that they love not just the learning points we share but also the way our friendship plays out on air. It's a richer experience than words alone can provide.
 
Learn how to do marketing better
We had a great time at ATOMICON, and our mobile podcasting experiment was a huge success, with over 300 downloads of the author interviews in the first 2 hours of appearing on air.

​If you’re struggling to be visible online, Andrew and Pete will show you the way. Denise and I are heading back to ATOMICON in 2020. I'm certain we'll be doing more mobile podcasting, too!

​Click on the image below if you fancy joining us.

In this episode of The Editing Podcast, Denise and Louise talk about style sheets, and how they’ll help you keep track of the key themes in your book, and ensure consistency along the way.

Click to listen to Episode 7

Can we ask a favour of you? Would you rate and review us on iTunes, please? It would mean a lot to us. Thank you!

Download transcript
Prefer to read rather than listen? No problem. You can download the transcript from the show by clicking on the button below.

Summary of Episode 7 ...
Listen to find out more about:

• Style sheets – what they are and why they’re useful
• What to include in your style sheet
• Which types of written content benefit from a style sheet
• Style sheets for authors and editors
• Two industry-recognized style guides

Editing bites

• Free downloadable style-sheet template (scroll to bottom of blog post)
• Creating your own style sheet (scroll to bottom of blog post)

Episode transcripts
You can access transcripts of this episode via Denise and Louise's websites:

• Denise Cowle
• Louise Harnby

Ask us a question
The easiest way to ping us a question is via Facebook Messenger: Visit the podcast's Facebook page and click on the SEND MESSAGE button.

Other ways to get in touch

• The Editing Podcast on Facebook
• The Editing Podcast on Libsyn
• The Editing Podcast on YouTube

Denise and Louise

• Denise Cowle Editorial Services (non-fiction)
• Louise Harnby | Proofreader & Copyeditor (fiction)

Music credit
‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License: http://creativecommons.org/licenses/by/3.0/

In this episode of The Editing Podcast, Denise and Louise discuss sample edits – what they are, how they can help, and who they’re useful for.

Click to listen to Episode 6

Can we ask a favour of you? Would you rate and review us on iTunes, please? It would mean a lot to us. Thank you!

Download transcript
Prefer to read rather than listen? No problem. You can download the transcript from the show by clicking on the button below.

Summary of Episode 6 ...

• Asking for multiple sample edits of the same material
  
• What to expect from sample line/copyedits versus proofreads
  
• Best versus best fit
  
• Pricing: are they free?
  
• Samples and scheduling
  
• Samples and filtering for ‘Frankenstein edits’
  
• Obligations and safe spaces

Editing bites

• Directory of Editorial Services: Society for Editors and Proofreaders (SfEP)
• FutureLearn writing courses (free): Start Writing Fiction (OU), An Introduction to Screenwriting (UEA), Introduction to Forensic Science (University of Strathclyde; crime writers will find this useful).
  

​
Ask us a question
The easiest way to ping us a question is via Facebook Messenger: Visit the podcast's Facebook page and click on the SEND MESSAGE button.

Denise and Louise

• Denise Cowle Editorial Services (non-fiction)
• Louise Harnby | Proofreader & Copyeditor (fiction)

Music credit
'Vivacity' Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.

In this episode of The Editing Podcast, Denise and Louise discuss how much professional editing might cost if you decide to hire a third party, and what factors could affect the fee you’re quoted.

Click to listen to Episode 4

Can we ask a favour of you? Would you rate and review us on iTunes, please? It would mean a lot to us. Thank you!

Download transcript
Prefer to read rather than listen? No problem. You can download the transcript from the show by clicking on the button below.

Summary of Episode 4 ...

• The cost of editing
• The individual editor in relation to costs
• Prices according to industry surveys and reports you read
• The required turnaround time and price
• The speed at which the editor works and price
• How terminology might confuse quotations
• How complex the project is in relation to price

Plus:

• How editors present fees
• What editing fees have to cover: editing and business overheads

Editing bites

• Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content (Ann Handley)
• How NOT to Write a Novel: 200 Mistakes to Avoid at All Costs if You Ever Want to Get Published (Howard Mittelmark and Sandra Newman)

Ask us a question
The easiest way to ping us a question is via Facebook Messenger: Visit the podcast's Facebook page and click on the SEND MESSAGE button.

Denise and Louise

• Denise Cowle Editorial Services (non-fiction)
• Louise Harnby | Proofreader & Copyeditor (fiction)

Music credit
'Vivacity' Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.

In this episode of The Editing Podcast, Denise and Louise look at why you might want to invest in hiring an editor rather than doing it all yourself.

Click to listen to Episode 3

Can we ask a favour of you? Would you rate and review us on iTunes, please? It would mean a lot to us. Thank you!

Download transcript
Prefer to read rather than listen? No problem. You can download the transcript from the show by clicking on the button below.

Summary of Episode 3 ...

• Working with an editor
• Time restrictions
• Losing your mojo
• Fresh eyes
• Professional training and experience

Editing bites

• On Writing by Stephen King (Hodder, 2012)
• Links to professional editorial societies (worldwide)

Other resources

• Is hiring a developmental editor cheating? (Molly McCowan)
• Why the Grammar Police aren’t cool (Denise Cowle)
• What makes a good fiction editor? (Louise Harnby)

Ask us a question
The easiest way to ping us a question is via Facebook Messenger: Visit the podcast's Facebook page and click on the SEND MESSAGE button.

Denise and Louise

• Denise Cowle Editorial Services (non-fiction)
• Louise Harnby | Proofreader & Copyeditor (fiction)

Music credit
'Vivacity' Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.

In this episode of The Editing Podcast, Denise and Louise demystify publishing language – the terms professionals use to describe the parts of a book – so that you can talk with confidence about your text.

Click to listen to Episode 2

Can we ask a favour of you? Would you rate and review us on iTunes, please? It would mean a lot to us. Thank you!

Download transcript
Prefer to read rather than listen? No problem. You can download the transcript from the show by clicking on the button below.

Summary of Episode 2 ...

• Publishing lingo
• The beginning (or front matter; prelims), the main or body text and the end matter (or back matter)
• Part titles, half titles, and title pages
• Forewords and prefaces
• Acknowledgements
• Pages, page numbers, and folios
• Double page spreads (DPSs)
• Rectos and versos
• Running heads and running feet
• Drop caps or dropped capitals
• Chapter drops
• Appendices and glossaries
• Footnotes and endnotes
• Bibliographies, references, and indexes

Editing bites

• The Chicago Manual of Style
• New Hart’s Rules

Indexing societies

• American Society for Indexing
• Association of Southern African Indexers and Bibliographers
• Australia and New Zealand Society of Indexers
• China Society of Indexers (site in Chinese)
• Deutsches Netzwerk der Indexer/German Network of Indexers
• Indexing Society of Canada/Société canadienne d’indexation
• Nederlands Indexers Netwerk/Netherlands Indexing Network
• Society of Indexers (UK)

Ask us a question
The easiest way to ping us a question is via Facebook Messenger: Visit the podcast's Facebook page and click on the SEND MESSAGE button.

Denise and Louise

• Denise Cowle Editorial Services (non-fiction)
• Louise Harnby | Proofreader & Copyeditor (fiction)

Music credit
'Vivacity' Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.

In this episode of The Editing Podcast, Denise and Louise discuss the different levels of editing, why editing is worth doing, the order of play, and how perfection is impossible in one pass. 

Click to listen to Episode 1

Can we ask a favour of you? Would you rate and review us on iTunes, please? It would mean a lot to us. Thank you!

Download transcript
Prefer to read rather than listen? No problem. You can download the transcript from the show by clicking on the button below.

Summary of Episode 1 ...

• The different levels of editing
• Mimicking the mainstream publishing industry
• Building a fan base
• Shaping: Developmental editing and manuscript critiques (macro/story level)
• Smoothing: Line editing (micro/sentence level)
• Correcting: Copyediting (micro/sentence level)
• Quality control: Proofreading (micro/sentence level)
• The logical order of play
• Making time for several passes

Editing bites

• ‘Which level of editing do you need?’ (booklet by Louise Harnby)
• Self-Editing for Fiction Writers: How to Edit Yourself into Print (2nd ed.) (book by Renni Browne and Dave King)
• ‘Self-editing a non-fiction book’ (blog post by Joanna Penn, The Creative Penn)
• How to Write Non-Fiction: Turn Your Knowledge into Words (book by Joanna Penn)

Ask us a question
The easiest way to ping us a question is via Facebook Messenger: Visit the podcast's Facebook page and click on the SEND MESSAGE button.

Denise and Louise

• Denise Cowle Editorial Services (non-fiction)
• Louise Harnby | Proofreader & Copyeditor (fiction)

Music credit
'Vivacity' Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.

Here are 5 things you can do in the year ahead to put a shine on the way you run your editing and proofreading business,

1. Be the editor who says, ‘It’s down to me’
Editors who work in-house edit. As for the other stuff, someone else does that for them – marketing, accounting, branding, heating the building, providing a good-quality office chair ... all of it.

Employee editors can say, ‘It’s not my job.’ Independent editors can’t. Most indie editors don’t have assistants, in-house accountants, IT managers, marketing departments or ready-made brand strategies. 

All of those things are down to us. If we don’t make them part of our job, we risk not being able to put food on the table, not paying our bills, breaching our legal responsibilities, working in an environment that’s physically unfit for purpose and, worst of all, having no clients. And we have to buy our own chairs.

Chairs aside, having no clients means we’re not independent business owners. It means we’re unemployed.

There are bits of my job I’d rather not do. You’re probably the same. I happen to love the marketing side of things but I have friends who loathe it. One of my editor pals gets a kick from using gadgets and spreadsheets that help her manage her invoicing; I find it a bore. That’s fine – we’re different. However, we both must find clients and track our financials, whether we struggle with these tasks or relish the challenge.

Being an editor is not enough. Being an editor is the work we do. Everything else is the work we do to get the work we do and operate in a professional manner.
​
Editing is only one part of being an editorial business owner. For our businesses to thrive, we must do all the parts. We can’t afford to say, ‘But I don’t like marketing’, ‘I’m not good with spreadsheets’, ‘I’m not interested in the business end of things’, or ‘I don’t have time to learn how to do those things’, because we’re not employees.

​We have to say, ‘It’s down to me.’

2. Make changes
No one gets it perfect right from the get-go. Running a business is about testing and tracking so that we discover what works and what doesn’t. If things aren’t going as we hoped, we need to be ready to invest in change.

• If our schedules have lots of gaps in them, our marketing needs work.
• If we’re not attracting the clients we want to work with, our branding needs attention.
• If we’re not earning enough to make ends meet, we need to find new clients or tweak our fee structure.
• If we’re attracting clients who let us down, we need to tweak our contracts and terms.
• If our scheduling is muddled, our time management needs fixing.

​Easy to say, harder to do, I know. But change we must. The responsibility lies with us.

3. Don't measure your own success against other people’s raw data
Track your own data and use it to assess the health of your editing business. Your colleagues’ metrics don’t matter because those relate to their businesses, not yours.

And there’s another problem – it’s often like comparing apples and oranges. Here are two examples:

• The data picked up by Google Analytics varies from website host to host. That means any comparison of my Weebly site with a colleague’s Wordpress or Wix site is pretty much meaningless.
• Even when you look at your own data, you’ll get different figures depending on the analytics program you’re using. I access analytics data using StatCounter, Google Analytics and Weebly. None of the numbers are the same, and I don't mean a little bit not the same; I mean a lot not the same. It’s not that two of those programs are wrong but that all three are recording different things.

Does that mean you shouldn’t look at analytics? Not at all. But instead of looking at just the raw numbers, think about longer-term patterns in the data and outcomes (bookings/sales).

​How does this financial quarter compare with the previous one, or this year with the previous one? Have you made changes either on your website or elsewhere that might have influenced your analytics?

We must keep our attention on the end goal. Visitors, page views, shares, likes, follows, comments, connections etc. are only starting-point visibility indicators.

To be meaningful, they need to be considered over time and evaluated within the context of, and measured against, business goals: e.g. requests to quote, confirmed bookings, quality of clients, income, and the length of your wait-list. Otherwise, they’re nothing more than vanity metrics.

As for other people’s raw stats, they tell you nothing about your own business’s needs and goals. Don't spend valuable time worrying about them.

4. Track, plan and schedule
Like all sole traders, independent editors have to do everything themselves, unless they contract out services to, say, a VA, a marketer or an accountant, any of which will incur costs.

We can find ourselves being asked to carry out impossible feats of juggling – too many activities and not enough time to do what must be done. The solution could lie in improved scheduling:
​
​(1) Track how much time you spend on social media during work hours and check that all of it is relevant to your business. Be strict with your social engagement – schedule it, and stick to that plan. You’ll save time and be more productive.

(2) Schedule all tasks, not just editing. Invoicing, marketing, replying to requests to quote, and dealing with queries can cause problems when they’re not scheduled. If you have 7 hours a day available for work, allot some of that time to stuff that enables you to run your business.

​That might mean you only have 5 hours a day available for editing, not 7, which means you’ll need to assign a longer period of time to complete each project. If you need to shift things around, fine – there’s a big difference between drinking your tea at a different time and forgetting to switch the kettle on.

5. Create templates and information resources
Templates make life easier and help editors work faster. They can be customized, of course, but the underlying framework is in place, meaning we can focus on tweaking the nitty-gritty so that what we’re creating is specific to the recipient. The following all lend themselves to templating:

• Style sheets
• Editorial reports
• Replies to requests for information
• Invoices

When we find ourselves explaining the same problem to different clients, it’s time to create a resource that we can use indefinitely.

For example, if you’re a developmental editor you might have written numerous reports and queries in which you describe the fundamentals of narrative point of view. Instead of repeating yourself, create a document that outlines the principles in detail.

The initial work will take you time, but once done you can use it over and over.
You can also place that information on your website and use it as a promotional tool. 

Summing up
If you’re looking for ways to make your business life run more smoothly in the next 12 months, perhaps some or all of these 5 tips will help you to save time, increase productivity, and take action.

There are some free templates and other resources in the Further Reading section below. Help yourself.

Happy New Year!
 
Further reading

• How to become a better editor while secretly promoting your business (blog post)
• How to increase your productivity ... the AIR way (blog post)
• How to minimize cancellations and non-payment for editing and proofreading services (blog post)
• Invoicing: Excel template (free: scroll through the resource gallery)
• Overcoming marketing paralysis: How to turn overwhelm into action (blog post)
• Free scheduling template
• Free style sheet template
• Marketing and branding courses and books for editors

This free booklet offers one example of how an editor or proofreader might approach testing which pricing model works best for their editing and proofreading business.

I discuss how and why I collect data, and the macro and micro insights I've gained that have helped me to grow my editorial income stream.

Hope you find it useful!

Click on the image above to download your copy.

There's a new podcast in town ... or there will be in January 2019! And it's all about editing and writing for indie authors.

What is it and who is it for?
Editing your book is essential, whether you do it yourself or work with a pro. This podcast will explore ways in which independent authors can make their publishing journeys easier.

If you want to learn how to improve your writing and self-editing with tips, tools and guidance, The Editing Podcast is for you.

Who are the hosts?
Denise Cowle and Louise Harnby are your hosts. We thought it would be fun to have two of us talking with each other rather than one of us talk at you. 

Plus, we have different but complementary specialist experience, which means we can cover more topics with authority.

​Why should you bother listening?
Because we really do know what we're talking about!

• We're experienced professional editors who've edited millions of words in fiction and non-fiction.
• We're Advanced Professional Members of the Society for Editors and Proofreaders.
• We're champions of independent publishing, although we both have extensive experience of working with mainstream publishers too.
• We provide training for fellow editors to help them improve their skills and grow their editorial businesses.

We have a lot in common! Having said that, our editing passions have gone in different directions. Denise is a non-fiction editor while Louise is a fiction specialist. That means we can ensure the episodes are balanced, and of value to indie authors regardless of subject or genre.

What we'll be talking about
We currently have over 50 topics lined up for discussion. Here's a selection that will give you a flavour of what's in the pipeline:

• The different levels of editing and the order of play
• The benefits of working with a professional editor
• How much pro editing costs, and how you can save money
• Self-editing tools
• Style manuals: what they are and how you should use them
• Common problems in beginner writing and how to solve them
• Sample edits: costs, benefits and evaluation
• Style sheets: what to include and how to use them
• Working with editors from other countries: benefits and challenges
• Zombie rules: why what you were taught at school isn’t necessarily best for your writing.
• Spelling variations
• Formatting guidance based on industry standards
• The editing you need if you're working with an agent
• Publishing lingo explained

When and how often will we air?
Season 1 of The Editing Podcast will air weekly from January 2019.

Each season will include 10 standalone episodes of complementary topics. That means you can listen to them when you want and in the order of your choosing. 

You'll be able to access the podcast via Apple Podcasts, Spotify, YouTube, our websites, and a number of other well-known podcatchers.
​
Get in touch or subscribe
We’re really looking forward to making your writing and editing life easier! To stay in the loop, visit The Editing Podcast’s Facebook page and subscribe to our YouTube channel.

And if there's a problem you'd like us to solve on the podcast, get in touch.

If you're a first-time writer, working out which editorial services you need help with and what you can do yourself can be tricky. Is proofreading enough or do you need additional assistance? A key question is: How does your reader dance?

Here's a free PDF booklet that covers the key issues. In it, you'll find guidance on:

• The different levels of fiction editing: developmental editing, line editing, copyediting and proofreading
• Which services you might need: including thoughts from Silo series author Hugh Howey
• Your readers' perspective: are they free-wheelers or pedants, and how might this impact on reviews and sales?
• What's possible at proofreading stage: why your proofreader isn't a magician

Click on the image below to get your free copy.

​This tutorial shows you a fast and free method to turn your video’s subtitles/closed captions into text that can be repurposed for blog posts and DIY transcripts.

There are 2 reasons you might want to do this:

1. To generate keyword juice for SEO purposes
2. To respect customer/client preferences

Using the subtitles files in your existing videos means you can create content in a written format without starting from scratch.

That saves you precious time, allowing you to focus your attention on creating words (if you’re an author) and amending them (if you’re a proofreader or editor).

​Watch the video or use the written instructions below.

​Instructions

• Find your video on YouTube.
• Click on the three dots underneath the video on the right-hand side.

• A new window will open.
• Click on 'Open transcript'.

• The transcript window will open. 
• Click on the three dots in the upper ribbon.

• Click on 'Toggle timestamps'.​

• Note how the timestamps have disappeared.
• Click your cursor at the beginning of the text and drag to the bottom of the transcript.
• Copy the selected text (Ctrl C in Windows; Cmd C in iOS).

• Paste your text into a Word document.

• Now it's time to remove the extraneous paragraph returns using Word’s FIND/REPLACE tool.
• Place the following string into the FIND WHAT field: ^p
• In the REPLACE WITH field, type a space.
• Click on the REPLACE ALL button.

Your subtitles file now looks like this:

Edit your text to ensure the spelling and grammar are correct, and tweak the writing so that it meets your audience's expectations of written content.

If you're creating a blog post, introduce paragraphs, bullet points, headings and any supporting imagery.
​
Generating keyword juice for SEO purposes
Video is compelling. It allows our audience to see our faces and hear our voices. That intimacy can be compelling, and it’s a fast-track to building trust. That’s important for authors seeking to build a readership, and editors wanting to attract clients who need editing help.

However, there are no keywords in a video. Yes, YouTube is a search engine in its own right, but it’s not the first point of search for every member of our audience.

​By repurposing video as blog content, we’re increasing our chances of being found in the likes of Google and Bing too.

Being findable on multiple platforms makes sense in an online world that’s becoming noisier by the minute.

Respecting customer/client preferences
Not everyone wants to watch video, and even if they do, it’s not always the most convenient option. Imagine the following scenarios:

Our reader’s broadband speed is slow
A blog post will load faster than a video on those occasions that the internet seems to be creaking at the seams.

If we’ve solved a reader’s problem in our videos, but they can’t play those videos, they could become frustrated and go elsewhere. If we’ve offered a written alternative, we’re more likely to keep them on our websites.

Video is difficult to scan
Written content is easy to scan and digest quickly. That makes it attractive to busy people. If our visitors can’t work out whether we’ve solved their problem without watching a video in its entirety, we might lose them.

When we provide written content as well, we can quickly show them what’s on offer with headings and bullet points. Our readers can scan this information and decide whether to dig deeper.

Blog posts can be printed
Some people still like to print useful content so that they’re not reliant on digital means to access it. A video can’t be printed; a blog post can. Again, it’s about respecting what’s convenient for our readers, rather than focusing on our own preferences.

Other options
What I’ve offered here is a DIY solution for authors and editors who need to keep an eye on the purse strings when they're repurposing vlog content.

It’s the method I use when I’m starting with a video rather than a blog post. Plus, I rather enjoy the process. However, it’s not everyone’s bag.

If you have the budget, you can commission a professional transcriptionist or content repurposer. They’ll have the tools and expertise to create top-quality written content from video that fits your brand and voice.

Summing up
Editors and authors who are creating valuable content to make their books and editorial services visible can repurpose it in multiple ways. No one method trumps another – audio, video and words all have their place.

However, our audiences will have different preferences. What’s convenient today might not work tomorrow. Repurposing content allows us to respect those preferences.

The trick is to find shortcuts to that repurposing so that we’re not starting from scratch each time. This is one of them.

Acknowledgement
Thanks to JavaScript Nuggets for sharing this new and improved method of accessing transcript text. Much appreciated!

Related resources

• The Author's Proofreading Companion
• How to edit YouTube subtitles/captions free and fast in MS Word
• Self-editing your fiction in Word: How to import styles
• Self-editing your fiction in Word: How to use styles
• Blogging for Business Growth (online course for editors and proofreaders)

Here's a treat for PerfectIt users ... a custom style sheet that includes the find-and-replace strings in my free ebook, The Author's Proofreading Companion.

If the Companion has made your life easier, you'll love what my colleague Andrea Kay of Yours Truleigh Editing has done. Yep, she's upped the efficiency game for all of us by creating a custom style sheet that can be imported into PerfectIt.

Thank you so much, Andrea!

For those unfamiliar with either the software or the booklet, I've provided an overview of both, and the benefits of importing the style sheet.

Andrea's also created a style sheet for the Student Proofreading Toolkit. Double thanks!

Below that are the installation instructions and the ready-to-download files for the Companion and the Toolkit.

​How to import your style sheet
Importing the style sheet is a doddle, I promise, Follow the instructions and screenshots below. If PerfectIt is already installed, the process will take no longer than 20 seconds.

1. Unfortunately, I can't upload the files to Weebly, so I'm using my bot Lulu and delivering via Messenger.

​Click on the green button below. That will take you to a post on my Facebook page. There you can comment with the word 'perfect' and Lulu will send you the files. Click on each one to download to your device.

2. Once you've installed PerfectIt, open the Word document you want to check.
3. Launch PerfectIt.
​4. Click on Manage Styles.

5. Click on the Import button.

6. Select the pft from your device and click OK.

7. Click OK in the Manage Styles window.

8. Select the your pft from the Current Style drop-down box.

9. To run PerfectIt on your current Word document using the custom style sheet, press Start.

If you're not a PerfectIt user ...
If you're not yet ready to invest in PerfectIt but still want access to the find-and-replace strings and other tools in the ebooks, click on the images below. They'll take you to the download pages.

​They're free and you won't have to hand over any personal data to access it. Enjoy!

Louise Harnby is a fiction copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
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She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders. Louise loves books, coffee and craft gin, though not always in that order.

​Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.

If you're an author, take a look at Louise’s Writing Library and access her latest self-publishing resources, all of which are free and available instantly.

How do you get fiction editing and proofreading work? This post offers some pointers for newbie freelancers, and experienced editors looking to shift specialisms.

1. Start with baseline training
To be fit for working in any editing discipline, fiction or otherwise, training is the foundation. Even if you’ve been devouring your favourite genres for years, you need to understand publishing-industry standards.

This isn’t about snobbery. It’s about serving the client honestly and well, especially the self-publisher, who might not have enough mainstream publishing knowledge to assess whether you’re capable of amending in a way that respects industry conventions.

It’s about the reader too. Readers are canny, and often wedded to particular genres. They’re used to browsing in bookshops and bingeing on their favourite authors. They have their own standards and expectations.

One of our jobs as editorial professionals is to ensure we have the skills to push the book forward, make it the best it can be, so that it’s ready for those readers and meets their expectations.

And so if you want to proofread or edit for fiction publishers and independent authors, high-quality editorial training isn’t a luxury: it’s the baseline.

What kind of training you need will depend on what services you plan to offer.

Courses
I recommend the Publishing Training Centre and the Society for Editors and Proofreaders for foundational copyediting and proofreading training. I’m based in the UK, and those are the two training suppliers I have experience of so I’m in a position to recommend them.

That doesn’t mean that other suppliers aren’t worth exploring. Rather, I don’t recommend what I haven’t tested. Keep an open mind. Check a range of suppliers and their course curricula. Then choose what suits your needs.
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• Basic Proofreading: Editorial Skills One (Publishing Training Centre. Despite the word ‘Basic’, this is a comprehensive, flagship, industry-recognized course)
• Essential Copy-Editing: Editorial Skills Two (Publishing Training Centre)
• Proofreading 1–4 (Society for Editors and Proofreaders)
• Copy-editing 1–4 (Society for Editors and Proofreaders)
• See also this list of professional editorial societies; they’ll be able to advise you if you live outside the UK

If you want more information about how the PTC and SfEP courses compare, talk to the organizations’ training directors.

2. Decide which fiction editing services you want to offer
Some beginner self-publishers don’t understand the differences between the different levels of editing, which means they might ask for something that’s not in their best interests (e.g. a quick proofread even though the book hasn’t been critiqued, structurally edited, line- and copyedited).

It’s essential that the professional fiction editor is able to communicate which levels of editing they provide, and recommend what’s appropriate for the author.

That doesn’t mean the author will take the advice, but the editor must be able to articulate her recommendations so that independent authors can make informed decisions.

3. Invest in appropriate specialist fiction training
The next step is to gain skills and confidence with fiction editing and proofreading work. As with any type of editing, the kinds of things the editor will be amending, querying and checking will depend on whether the work is structural, sentence-based or pre-publication quality control.

When deciding what specialist fiction editing courses to invest in, bear in mind the following:

• Even if you have experience of developmental editing non-fiction, this skill will unlikely transition smoothly to story-level fiction editing without specialist training.
• Even if you’re an experienced sentence-level fiction editor, this skill will not make you fit to offer structural editing or critiquing without specialist training.

Courses and reading
Explore the following to assess whether they will fill the gaps in your knowledge. Check the curricula carefully to ensure that the modules focus on the types of fiction editing you wish to offer and provide you with the depth required to push you forward.
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• Switching to Fiction (Louise Harnby; course: webinar and book)
  
• Introduction to Fiction Editing (Society for Editors and Proofreaders; course)
• Developmental Editing: Fiction Theory (Sophie Playle, Liminal Pages; course)
• Developmental Editing: In Practice (Sophie Playle, Liminal Pages; course)
• Editing Fiction (Publishing Training Centre; introductory e-learning module)
• Introduction to Developmental Editing (Author–Editor Clinic; course)
• Write to be Published (Nicola Morgan; book)
• The Magic of Fiction (Beth Hill; book)

This isn’t a definitive list but it’ll set you on the right track.

4. Get in the right mindset
Fiction editing requires a particular mindset for several reasons:

Style and voice
We’re not only respecting the author, but the POV character(s) too. The fiction editor who doesn’t respect the voices in a novel is at risk of butchery.

Being able to immerse oneself in the world the writer’s built is essential so that we can get under the skin of the writing. If we don’t feel it, we can’t edit it elegantly and sensitively.

Intimacy
Non-fiction is born from the author’s knowledge. Fiction is born from the author’s heart and soul.

If that sounds a little cheesy, I’ll not apologize. Many of the writers with whom I work are anxious about working with an editor because they’ve put their own life, love and fear into the world they’ve built.

A good fiction editor needs to respect the intimacy of being trusted with a novel. If that doesn’t sound like your bag, this probably isn’t for you.

Unreliable rules
At the recent fiction roundtable hosted by the Norfolk group of the Society for Editors and Proofreaders, guest Sian Evans – an experienced playwright and screenwriter – talked about how punctuation in screenplays is as much about ‘the breaths’ the actor is being directed to take as about sentence clarity.

These ‘breaths’ exist in prose. They help the reader make sense of a sentence ... not just grammatically, but emotionally. And so the addition or removal of just one comma for the sake of pedantry can make a sentence ‘correct’, or standard, but shift tone and tension dramatically.

The fiction editor needs to be able to move beyond prescriptivism and read the scene for its emotionality, so that the author’s intention is intact but the reader can move fluidly through the world on the page and relish it.

All of which is a rather long-winded way of saying that if you want to get fiction editing work, and keep on getting it, you’ll need to embrace rule-breaking with artistry!

Fiction work requires us to respect both readability and style. The two can sometimes clash so gentle diplomacy and a kind hand will need to be in your toolbox.

5. Read fiction
If you don’t love reading fiction, don’t edit it.

And if you don’t love reading a particular genre, don’t edit it.

Editing the type of fiction you love to read is a joy, and an advantage. If you read a lot of romance fiction, you’ll already be aware of some of the narrative conventions that readers expect and enjoy.

I started reading crime fiction, mysteries and thrillers before I’d hit my teens. I turned 51 in March and my passion for those genres hasn’t waned. That stuff makes up over eighty per cent of my work schedule too. Here’s the thing though – my pleasure-reading has supported my business.

I get to see first-hand how different authors handle plot, how they build and release tension, how they play with punctuation, idiomatic phrasing, and sentence length such that the reader experiences emotion, immediacy and immersion. And that helps me edit responsively.
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Honestly, reading fiction is training for editing fiction. In itself, it’s not enough. But professional training isn’t enough either. Love it and learn it.

6. Learn from writers
​If you want to understand the problems facing the self-publishing author community, listen and learn.

Join the Alliance of Independent Authors. Even lurking in the forum will give you important insights into what self-publishers struggle with an how you might help.

Take advantage of online workshops aimed at beginner writers. Penguin Random House offers regular free online webinars via The Writers' Academy. Experienced writers and instructors take you on whistle-stop tours of setting, dialogue, characterization, point of view, crime fiction writing, children's books and a whole lot more.

Listen to published novelists’ stories. My local Waterstones hosts regular author readings/signings. I’ve seen Garth Nix, Jonathan Pinnock and Alison Moore speak. In April 2018, Harry Brett is chairing a session on how to write crime with Julia Heaberlin and Sophie Hannah.

In May, fellow editor Sophie Playle and I are attending 'Why Writing Matters', an event hosted by the Writers' Centre Norwich in association with the Norwich & Norfolk Festival. And Jeffery Deaver's coming to town too. Ticket booked!

These workshops cost from nothing to £12. That's a tiny investment for any fiction editor wanting to better themselves.

7. Get in front of publishers
The best way to get publisher eyes on your editing skills is to go direct. Experienced fiction editors are sometimes contacted direct but sitting around waiting to be offered work never got the independent business owner very far and never will.

Experienced ... but not in fiction
If you’re an experienced editor or proofreader who already has publisher clients but they’re in a different discipline (e.g. social sciences, humanities) you’ll likely have built some strong relationships with in-house editors.

Publishing is a small world – in-house staff move presses and meet each other at publishing events. It might well be that one of your contacts knows someone who works in fiction and, more importantly, will be happy to vouch for your skills.

With specialist fiction training, you’ll be able to leverage that referral to the max. So, if you have a good relationship with an in-house academic editor, tell them you’d like to explore fiction editing and ask them if they’d be prepared to share a name and email and give you a recommendation.

Newbie
If you’re a new entrant to the field, it’s unlikely that a cold call to HarperCollins or Penguin will be fruitful. The larger presses tend to hire experienced editors with a track record of hitting the ground running.

There are two options:
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1. Target smaller, independent fiction presses. Ask if they’d consider adding you to their freelance list. Be clear about the training you’ve done and your genre preferences. The fees might not be great, but I recommend you look at this as a paying marketing and business-development opportunity. You’ll be able to leverage the experience, the testimonials and the portfolio entries later.
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2. If the small press responds by saying that they aren’t in a position to hire external editorial work, ask if you might do a one-off gratis proofread/edit for them as a way of gaining experience and supporting their independent publishing programme – mutual business backscratching. Again, you can leverage this experience when targeting paying fiction clients (publishers and indie authors).

8. Be visible online
There’s no excuse for any twenty-first-century professional editor to be invisible. There’s no one way to visibility – take a multipronged approach.

Directories
If you’re a member of a national editorial society, and they have a directory, advertise in it as a specialist fiction editor/proofreader.

If you’re not a member, become one. It won’t be free, but running a business has costs attached to it. If we want to succeed, we need to be seen. That doesn’t land on our plates; we must invest.

If your society doesn’t have an online directory, lobby for one to be set up and promoted. I’d go as far as to argue that a professional editorial society that isn’t prioritizing the visibility of its members isn’t doing its job properly.
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• The Society for Editors and Proofreaders IS doing its job properly. I rank highly in Google for certain keyword phrases, but it’s not always my website that shows up – sometimes it’s my SfEP directory entry. It thrills me to know that my membership sub is providing me with networking, friendship, training opps, and visibility in the search engines.
  
  If you don’t qualify for inclusion, make doing what’s necessary a key goal in your business plan.

 

• Reedsy – despite what you might have heard – does NOT set low rates that encourage a ‘race to the bottom’. Editorial professionals set their own rates and Reedsy takes a cut of the fee. I receive several requests a month to quote for fiction copyediting or proofreading via Reedsy and have worked with some wonderful authors. Entry in Reedsy’s database is free but you must have a certain level of experience to be invited.
  
  Again, if you don’t qualify for inclusion, make doing what’s necessary a key goal in your business plan.

Create content for indie fiction authors
Any self-publishing fiction writer looking for editorial assistance is more likely to think you’re wowser if you help them before they’ve asked for it.

Create resources that offer your potential clients value and you’ll stand out. It makes your website about them rather than you. And it demonstrates your knowledge and experience.

Doing this might require you to do a lot of research, but what a great way to learn. Don’t think of it as cutting into your personal time but as professional development that makes you a better editor.

And think about it like this: Who would you rather buy shoes from? The shop where the sales assistant tells you all about her, or the shop where the sales assistant helps you find shoes that fit? It's no different for authors choosing editors.
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I have an entire Self-publishers page dedicated to resources for fiction authors. I’m not alone. These fiction editors have resource hubs too: Beth Hill, Sophie Playle, Lisa Poisso, Kia Thomas and Katherine Trail. There are others but I’m already over the 2,000-word mark!

Shout out your fiction specialism
Shout your fiction specialism from your website’s rooftop. Why would a fiction writer hire someone who doesn’t specialize in fiction when there are so many people dedicated to it?​

Related reading
Here are some additional articles that you might find useful if you're considering moving into the field of fiction.

• The different levels of editing: Proofreading and beyond
• How do mainstream publishers produce books?
• What makes a good fiction editor?
• Should a writer hire a freelance editor before submitting to an agent?
• What's a sample edit? Who does it help? And is it free?

Good luck with your fiction editing journey!