- Audio takes up less bandwidth than video. It’s therefore more stable during recording and less likely to buffer during playback.
- Audio files are smaller than video. When hosted natively, they’re less likely to slow down our websites.
- Our voices are unique brand identifiers that give listeners a sense of who we are beyond the words we write and edit.
- Not everyone can see. Audio is therefore another accessibility tool that allows us to communicate with a diverse audience.
- No one will know if we’re creating it in our pyjamas. That makes it a less intimidating option for editors who want to make a personal connection but who fear video.
