Learn about branding and building trust

Find out about to build a strong editorial brand identity that makes you stand out and compels good-fit clients to trust you and hire you.
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Articles about branding and trust-building

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Find your national editorial society

There are national and regional editorial societies all over the globe! To find one that fits your journey, and discover what it has to offer in terms of resources, community and training, click on the button below.

Book about branding for editors and proofreaders

How to Brand Your Editing Business

This business-skills guide shows editors and proofreaders how to build an emotion-based brand identity that’s rich in the flavour of you, and compelling to the people you'd love to work with. The framework is accessible for all editors, even those with no branding or marketing experience.

​Visit the book's page to find out more.

Andy Maslen, bestselling crime author

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THE MODULES WERE VERY EASY TO FOLLOW, AND I LOVED ALL THE ACTIVITIES AND CLIPS
I was really struggling to complete my website and get my editing business off the ground. I’d actually made five awful, generic, and soulless attempts and was ready to throw in the towel. I didn’t have a clear idea of my brand and this was really holding me back. I bought Louise’s Branding for Business Growth and, honestly, it was money well spent. I worked my way through the course and by the end of it I had a really clear idea of what kind of editor I wanted to be, who I wanted to work with, and how I wanted to present myself. The modules were very easy to follow, and I loved all the activities and clips. If you’re struggling with finding your brand identity, I heartily recommend this course.

Course: Branding for Business Growth

Kerry Murphy
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Fiction Editor

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Free booklets on branding and building trust

Keep track of your brand essentials

Recording brand-critical information ensures your website and other business materials are consistent and ooze with the flavour of you!​
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This sample booklet shows you how I did it. Download a free PDF here:
The Canva template is included free with Branding for Business Growth, Marketing Toolbox for Editors and Editor Website Essentials. Log in to access the template and create your own brand book quickly. If you don't yet have access, take advantage of the course discounts when you download the sample booklet.

Using ‘show, don’t tell’ as an editorial business tool

‘Show, don’t tell’ isn’t just a writing technique. It’s a principle that works for marketing too! Find out how to apply it to your editorial business.

​Click on the cover to download the booklet.

How to stand out by being a specialist

Learn why it makes sense to talk like a specialist, even if you're something of a generalist when it comes to the kind of editing and proofreading work you do.
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​Click on the cover to download the booklet.

Beyond qualifications: Gaining author trust

Editorial training is critical. However, when it comes to attracting the attention of indie authors, we need to add value beyond the baseline. This booklet shows you why it's worth investing time in standing out.​​
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​Click on the cover to download the booklet.

Branding course for editors and proofreaders

Branding for Business Growth

This 9-step course on editorial branding teaches editors and proofreaders how to build an emotion-based brand identity. Discover how to stand out online, attract more ideal clients, and build a longer wait-list.

To Visibility and Beyond

This course on business visibility teaches editors and proofreaders how to create reusable, knowledge-rich content. Learn how to be visible online, compel your ideal clients to hire you, and save time in your day-to-day editing work.