WHAT A BRAND IS AND WHY IT MATTERS
The theory behind the teaching ... you'll learn why having a personal brand identity will increase your chances of securing commissions from your ideal clients.
Free audio taster of the course
Build a powerful and personal editorial brand identity
Brand matters. If your editing or proofreading business looks no different to any other, your ideal clients won't know what makes you different, and why they should bother commissioning you.
This isn't a course just about logos, colours and photos (though we'll look at those, of course) but about creating an emotion-based brand identity that’s rich in the flavour of you, and compelling to the people you'd love to work with. PRICE: £79.99 |
The branding fingerprint kit:
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What we cover in the class
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CREATING YOUR BRAND IDENTITY
In these modules, we add voice and visuals into the mix to create a fully formed and ready-to-go emotion-based brand identity that's unique to you and compelling to the people you'd love to work with. |
DISCOVERING YOUR BRAND VALUES
Discover the personal brand values that will underpin every touchpoint of your business. This accessible framework enables even those with no branding or marketing experience to stand out. BRAND AWARENESS (OR BEING VISIBLE)
Once you've crafted a personal brand identity, marketing becomes easier and faster! I'll show you how to make your clients and colleagues aware of your brand using a range of different techniques. |
BRANDING KICKSTARTER TOOLKIT
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I'll help you to implement what you've learned immediately. The kickstarter pack includes 5 tools:
> An 8-step blueprint for the perfect home page > Advice on headshots for the introverted editor > Tips for creating an emotional portfolio page > Guidelines for a user-friendly bio page > Free editable Canva templates for you to tweak |
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Andy Maslen, bestselling crime author
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THE PERFECT PICK-ME-UP FOR ANY EDITORIAL BUSINESS IN NEED OF A REFRESH
Doing this course is like putting your editorial business through psychoanalysis. Louise makes you drill down to the fundamentals: who’s your ideal client and how can you attract more of them? This is trickier than it sounds, but Louise guides you with authority and encouragement through the many stages. Branding for Business Growth is the perfect pick-me-up for any editorial business in need of a refresh.
Doing this course is like putting your editorial business through psychoanalysis. Louise makes you drill down to the fundamentals: who’s your ideal client and how can you attract more of them? This is trickier than it sounds, but Louise guides you with authority and encouragement through the many stages. Branding for Business Growth is the perfect pick-me-up for any editorial business in need of a refresh.
Course: Branding for Business Growth
Lucy Ridout / Editor of Fiction and Travel
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Who is this suitable for?
A fellow editor asked me if this course was suitable for newbies.
What can I tell you? If I had known what I teach in this course when I was starting out, my business life would have been a lot easier! I’m not one for regrets but I struggled for years to develop a brand identity, and wasted a lot of time because every bit of marketing (which I am passionate about) took longer – all the decisions would have been so much more targeted if I’d had this behind me.
In 2017, I bit the bullet and invested in training with two amazing pro marketers, Andrew and Pete, and for the first time in my editing career, branding seemed accessible. I fell in love with the framework they taught me, and adapted it for editors.
So, yes, it’s perfect for editors at any stage of their career.
What can I tell you? If I had known what I teach in this course when I was starting out, my business life would have been a lot easier! I’m not one for regrets but I struggled for years to develop a brand identity, and wasted a lot of time because every bit of marketing (which I am passionate about) took longer – all the decisions would have been so much more targeted if I’d had this behind me.
In 2017, I bit the bullet and invested in training with two amazing pro marketers, Andrew and Pete, and for the first time in my editing career, branding seemed accessible. I fell in love with the framework they taught me, and adapted it for editors.
So, yes, it’s perfect for editors at any stage of their career.
More course reviews
Andy Maslen, bestselling crime author
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KNOW WHO YOU ARE, WHAT YOU HAVE TO OFFER, AND WHO YOU WANT TO SERVE
Before Louise’s course, I found myself taking jobs I didn’t want (but felt I had to), undervaluing myself, and suffering from impostor syndrome. Post-course, I am confident in my unique strengths as an editor and writing coach, and I understand how to best target and serve my ideal client. If you’re a skilled editor but find yourself drowning in a sea of other well-qualified freelancers, Branding for Business Growth will forever put to rest the uncertainty of how to market yourself. You will know who you are, what you have to offer, and who you want to serve.
Before Louise’s course, I found myself taking jobs I didn’t want (but felt I had to), undervaluing myself, and suffering from impostor syndrome. Post-course, I am confident in my unique strengths as an editor and writing coach, and I understand how to best target and serve my ideal client. If you’re a skilled editor but find yourself drowning in a sea of other well-qualified freelancers, Branding for Business Growth will forever put to rest the uncertainty of how to market yourself. You will know who you are, what you have to offer, and who you want to serve.
Course: Branding for Business Growth
Susan Puiia / Editor and Writing Coach
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Andy Maslen, bestselling crime author
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YOUR COURSE IS BRILLIANT
I recently completed Branding for Business Growth. Although I’ve been a freelance editor for some years, and am an Advanced Professional Member of Chartered Institute of Editing and Proofreading (CIEP), I felt that my website (and social media presence) just didn’t fit with what Louise so aptly describes as ‘the flavour of me’. Much of what I needed to show prospective clients was on the website, but lost in a sea of ‘look at these qualifications and irrelevant experience’. Louise inspired me to update my brand.
Using the framework she teaches, I looked in detail at not only my offering, but at the type of authors I want to interact with. I used my relationship with existing ideal clients to help me understand myself better. Now my website not only reflects my personal values better, but also looks more professional. This is all down to your influence, Louise. Your course is brilliant.
I recently completed Branding for Business Growth. Although I’ve been a freelance editor for some years, and am an Advanced Professional Member of Chartered Institute of Editing and Proofreading (CIEP), I felt that my website (and social media presence) just didn’t fit with what Louise so aptly describes as ‘the flavour of me’. Much of what I needed to show prospective clients was on the website, but lost in a sea of ‘look at these qualifications and irrelevant experience’. Louise inspired me to update my brand.
Using the framework she teaches, I looked in detail at not only my offering, but at the type of authors I want to interact with. I used my relationship with existing ideal clients to help me understand myself better. Now my website not only reflects my personal values better, but also looks more professional. This is all down to your influence, Louise. Your course is brilliant.
Course: Branding for Business Growth
Lesley Jones / Fiction Editor
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Andy Maslen, bestselling crime author
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THE MODULES WERE VERY EASY TO FOLLOW, AND I LOVED ALL THE ACTIVITIES AND CLIPS
I was really struggling to complete my website and get my editing business off the ground. I’d actually made five awful, generic, and soulless attempts and was ready to throw in the towel. I didn’t have a clear idea of my brand and this was really holding me back. I bought Louise’s Branding for Business Growth and, honestly, it was money well spent. I worked my way through the course and by the end of it I had a really clear idea of what kind of editor I wanted to be, who I wanted to work with, and how I wanted to present myself. The modules were very easy to follow, and I loved all the activities and clips. If you’re struggling with finding your brand identity, I heartily recommend this course.
I was really struggling to complete my website and get my editing business off the ground. I’d actually made five awful, generic, and soulless attempts and was ready to throw in the towel. I didn’t have a clear idea of my brand and this was really holding me back. I bought Louise’s Branding for Business Growth and, honestly, it was money well spent. I worked my way through the course and by the end of it I had a really clear idea of what kind of editor I wanted to be, who I wanted to work with, and how I wanted to present myself. The modules were very easy to follow, and I loved all the activities and clips. If you’re struggling with finding your brand identity, I heartily recommend this course.
Course: Branding for Business Growth
Kerry Murphy / Fiction Editor
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