Learn about how to build a compelling editorial brand identity
that will make you stand out
Build a powerful and personal editorial brand identity
Brand matters.
If your editing or proofreading business looks no different to any other, your ideal clients won't know what makes you different, and why they should bother commissioning you. This course isn't about just logos, colours and photos, but also creating an emotion-based brand identity that’s rich in the flavour of you, and compelling to the people you'd love to work with. |
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Free audio taster of the course
The course kit
Here's what's included in the course pack.
VideosWatch the course lectures and tutorials. Each of the 19 videos has closed captions.
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WorkbookStay organized and track your progress with the Branding Journal, your course workbook.
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ToolkitThis 40-page branding kickstarter toolkit offers guidance on home pages, headshots, and bios.
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TemplatesFree Canva artwork templates for social media, blogs, booklets and newsreels.
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ResourcesAccess a suite of useful resources for more productive content marketing practice.
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Free ebookEvery student gets a copy of my ebook How to Brand Your Editing Business worth £8.99.
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Course reviews from editors and proofreaders
HELPED ME DIG INTO THE WEEDS IN WAYS I HADN'T DONE BEFORE
My fiction editing business was in desperate need of a refresh, rebrand, and some oomph! I knew the basics of creating a strong brand and targeting ideal customers, but Louise's Branding for Business Growth course helped me dig down into the weeds in ways I hadn't done before.
While working through the modules, I clarified what I want to achieve with my business, and how to go about it in a way that clearly communicates the value I have to offer, driven by my passion for the work. Ideas are in abundance, and I can't thank Louise enough. The course was fun, friendly and enjoyable, but with practical tips to implement going forward.
Tina Williams, Fiction Editor
My fiction editing business was in desperate need of a refresh, rebrand, and some oomph! I knew the basics of creating a strong brand and targeting ideal customers, but Louise's Branding for Business Growth course helped me dig down into the weeds in ways I hadn't done before.
While working through the modules, I clarified what I want to achieve with my business, and how to go about it in a way that clearly communicates the value I have to offer, driven by my passion for the work. Ideas are in abundance, and I can't thank Louise enough. The course was fun, friendly and enjoyable, but with practical tips to implement going forward.
Tina Williams, Fiction Editor
I CAN GUARANTEE IT WILL BE WORTH YOUR TIME
I thoroughly recommend any editor/proofreader to do this course. It went way beyond my expectations and I have learned a huge amount since undertaking it. It's clear, concise and you don't need a degree in marketing or branding to understand it. It's very accessible and I can guarantee it will be worth your time.
Ian Skewis, Editor | Proofreader | Author
I thoroughly recommend any editor/proofreader to do this course. It went way beyond my expectations and I have learned a huge amount since undertaking it. It's clear, concise and you don't need a degree in marketing or branding to understand it. It's very accessible and I can guarantee it will be worth your time.
Ian Skewis, Editor | Proofreader | Author
THE PERFECT PICK-ME-UP FOR ANY EDITORIAL BUSINESS IN NEED OF A REFRESH
Doing this course is like putting your editorial business through psychoanalysis. Louise makes you drill down to the fundamentals: who’s your ideal client and how can you attract more of them? This is trickier than it sounds, but Louise guides you with authority and encouragement through the many stages. Branding for Business Growth is the perfect pick-me-up for any editorial business in need of a refresh.
Lucy Ridout, Editor of Fiction and Travel
Doing this course is like putting your editorial business through psychoanalysis. Louise makes you drill down to the fundamentals: who’s your ideal client and how can you attract more of them? This is trickier than it sounds, but Louise guides you with authority and encouragement through the many stages. Branding for Business Growth is the perfect pick-me-up for any editorial business in need of a refresh.
Lucy Ridout, Editor of Fiction and Travel
THE ENTIRE PACKAGE IS TRULY PHENOMENAL
Branding for Business Growth is an OUTSTANDING course! The entire package is truly phenomenal. Louise is very generous with what is included in this rather comprehensive program. Breaking the webinars into smaller segments rather than pulling them into one large video is brilliant. I'm able to return to particular segments for review later far easier. All of them are excellent, but I will keep returning to Module 10 regularly to make sure my website's Home page is optimum!
The workbook provided to go with the program is a huge benefit. I can see myself working through this regularly as I grow in my business.
I was pleasantly surprised at how useful the multiple short over-the-shoulder added videos were! I wasn't aware of or wasn't planning on using some of the tech features in her video tutorials, but I'm considering trying a few after all thanks to the ease and useful options shown in her tutorials. Branding is key to content marketing.
This is a phenomenal course in the Editorial Business Bundle!
Lezlee Alexander, Read. Write. Engage.
Branding for Business Growth is an OUTSTANDING course! The entire package is truly phenomenal. Louise is very generous with what is included in this rather comprehensive program. Breaking the webinars into smaller segments rather than pulling them into one large video is brilliant. I'm able to return to particular segments for review later far easier. All of them are excellent, but I will keep returning to Module 10 regularly to make sure my website's Home page is optimum!
The workbook provided to go with the program is a huge benefit. I can see myself working through this regularly as I grow in my business.
I was pleasantly surprised at how useful the multiple short over-the-shoulder added videos were! I wasn't aware of or wasn't planning on using some of the tech features in her video tutorials, but I'm considering trying a few after all thanks to the ease and useful options shown in her tutorials. Branding is key to content marketing.
This is a phenomenal course in the Editorial Business Bundle!
Lezlee Alexander, Read. Write. Engage.
KNOW WHO YOU ARE, WHAT YOU HAVE TO OFFER, AND WHO YOU WANT TO SERVE
Before Louise’s course, I found myself taking jobs I didn’t want (but felt I had to), undervaluing myself, and suffering from impostor syndrome. Post-course, I am confident in my unique strengths as an editor and writing coach, and I understand how to best target and serve my ideal client. If you’re a skilled editor but find yourself drowning in a sea of other well-qualified freelancers, Branding for Business Growth will forever put to rest the uncertainty of how to market yourself. You will know who you are, what you have to offer, and who you want to serve.
Susan Puiia, Editor and Writing Coach
Before Louise’s course, I found myself taking jobs I didn’t want (but felt I had to), undervaluing myself, and suffering from impostor syndrome. Post-course, I am confident in my unique strengths as an editor and writing coach, and I understand how to best target and serve my ideal client. If you’re a skilled editor but find yourself drowning in a sea of other well-qualified freelancers, Branding for Business Growth will forever put to rest the uncertainty of how to market yourself. You will know who you are, what you have to offer, and who you want to serve.
Susan Puiia, Editor and Writing Coach
YOUR COURSE IS BRILLIANT
I recently completed Branding for Business Growth. Although I’ve been a freelance editor for some years, and am an Advanced Professional Member of Chartered Institute of Editing and Proofreading (CIEP), I felt that my website (and social media presence) just didn’t fit with what Louise so aptly describes as ‘the flavour of me’. Much of what I needed to show prospective clients was on the website, but lost in a sea of ‘look at these qualifications and irrelevant experience’. Louise inspired me to update my brand.
Using the framework she teaches, I looked in detail at not only my offering, but at the type of authors I want to interact with. I used my relationship with existing ideal clients to help me understand myself better. Now my website not only reflects my personal values better, but also looks more professional. This is all down to your influence, Louise. Your course is brilliant.
Lesley Jones, Fiction Editor
I recently completed Branding for Business Growth. Although I’ve been a freelance editor for some years, and am an Advanced Professional Member of Chartered Institute of Editing and Proofreading (CIEP), I felt that my website (and social media presence) just didn’t fit with what Louise so aptly describes as ‘the flavour of me’. Much of what I needed to show prospective clients was on the website, but lost in a sea of ‘look at these qualifications and irrelevant experience’. Louise inspired me to update my brand.
Using the framework she teaches, I looked in detail at not only my offering, but at the type of authors I want to interact with. I used my relationship with existing ideal clients to help me understand myself better. Now my website not only reflects my personal values better, but also looks more professional. This is all down to your influence, Louise. Your course is brilliant.
Lesley Jones, Fiction Editor
THE MODULES WERE VERY EASY TO FOLLOW
I was really struggling to complete my website and get my editing business off the ground. I’d actually made five awful, generic, and soulless attempts and was ready to throw in the towel. I didn’t have a clear idea of my brand and this was really holding me back. I bought Louise’s Branding for Business Growth and, honestly, it was money well spent.
I worked my way through the course and by the end of it I had a really clear idea of what kind of editor I wanted to be, who I wanted to work with, and how I wanted to present myself. The modules were very easy to follow, and I loved all the activities and clips. If you’re struggling with finding your brand identity, I heartily recommend this course.
Kerry Murphy, Fiction Editor
I was really struggling to complete my website and get my editing business off the ground. I’d actually made five awful, generic, and soulless attempts and was ready to throw in the towel. I didn’t have a clear idea of my brand and this was really holding me back. I bought Louise’s Branding for Business Growth and, honestly, it was money well spent.
I worked my way through the course and by the end of it I had a really clear idea of what kind of editor I wanted to be, who I wanted to work with, and how I wanted to present myself. The modules were very easy to follow, and I loved all the activities and clips. If you’re struggling with finding your brand identity, I heartily recommend this course.
Kerry Murphy, Fiction Editor
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