Learn about how to build a compelling editorial brand identity
that will make you stand out.

Free audio taster of the course

Build a powerful and personal editorial brand identity

Brand matters. If your editing or proofreading business looks no different to any other, your ideal clients won't know what makes you different, and why they should bother commissioning you.

This isn't a course about just logos, colours and photos (though we'll look at those, of course) but about creating an emotion-based brand identity that’s rich in the flavour of you, and compelling to the people you'd love to work with.

PAYMENT PLAN AVAILABLE

The course kit

Here's what's included in the course pack.

Videos

Watch the course lectures and tutorials. There are 19 videos to support your learning.

Workbook

Stay organized and track your progress with the Branding Journal, your course workbook.

Toolkit

This 40-page branding kickstarter toolkit offers guidance on home pages, headshots, and bios.

Templates

Free Canva artwork templates for social media, blogs, booklets and newsreels.

Resources

Access a suite of useful resources for more productive content marketing practice.

Free ebook

Every student gets a copy of my ebook How to Brand Your Editing Business worth £8.99.​

Check out the syllabus!

MODULE 1:  What is a brand and why does it matter?
  • Emotions versus logic
  • Why 'any old editor' is a weak message
  • The size of the market
  • Show, don’t tell
  • The decision not to get in touch
  • Building a brand identity
  • Why you should bother #1: Retaining control
  • Why you should bother #2: Making life easier
  • Why you should bother #3: Brand stickiness
MODULE 2:  Profiling a monster (or the editor you are not)
  • Thinking about why you’re different
  • What does your monster look like?
  • The monster grid
MODULE 3:  Profiling an angel (or the client you would most love to work for)
  • ​The before/after grid
  • More detailed pen portraits
  • More on client problems
  • Client baselines
MODULE 4:  Profiling yourself (or understanding the flavour of you)​
  • Step 1: Discovering you
  • Step 2: Eliminating baseline attributes
  • Step 3: Shaping what you stand for
MODULE 5:  Pulling it all together – your brand values
  • ​Adding the monster to your own profile
  • Adding the angel
  • Naming the brand values
  • Auditing using brand values
MODULE 6:  Your brand mission – why you do what you do
  • Communicating the why
  • Developing an inside-out mission statement
  • What should you do with your mission statement?
MODULE 7:  The voice of your brand – language and mood
  • Why voice is important
  • Consistency
  • Getting the voice right – the brand-voice grid
  • A cautionary note: Your brand in visible spaces
  • Your actual voice – using audio and video
MODULE 8:  The visuals of your brand – what others see​
  • ​Saving time
  • Being recognizable
  • Increasing trust
  • Triggering emotions
  • Headshot
  • Colours
  • Logo
  • Video
  • Getting the look right – the brand-visuals grid
MODULE 9:  The visibility of your brand – creating awareness
  • Why marketing is necessary
  • Creating a website
  • Social media
  • Directory listings
  • Association membership
  • Content marketing
  • Building an email list
  • Emotional post-project marketing
  • The brand-promotion log
MODULE 10:  8-step blueprint for a standout home page​
  • 8 steps you can implement to create a standout home page
  • How to organize a headshot
  • How to create an emotional portfolio page
  • Guidelines for a user-friendly bio page
  • How to access free Canva templates for you to tweak
Access the course materials
  • Book: How to Brand Your Editing Business
  • Booklet: Branding Kickstarter Toolkit
  • Workbook: Branding journal
  • Brand book template and sample
More video tutorials
  • How to turn vlogs into blogs using YouTube video captions
  • How to edit YouTube video subtitles in Word
  • How to create 3D booklet covers with Boxshot Lite
  • How to create web page art with Canva
  • How to create marketing gifs with Giphy
  • How to compress videos with Handbrake
  • How to deliver blog posts with MailChimp

20% discount on all online courses for CIEP members

Log in to Promoted courses · Louise Harnby’s online courses. Then enter the coupon code at my checkout.

Andy Maslen, bestselling crime author

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THE PERFECT PICK-ME-UP FOR ANY EDITORIAL BUSINESS IN NEED OF A REFRESH
Doing this course is like putting your editorial business through psychoanalysis. Louise makes you drill down to the fundamentals: who’s your ideal client and how can you attract more of them? This is trickier than it sounds, but Louise guides you with authority and encouragement through the many stages. Branding for Business Growth is the perfect pick-me-up for any editorial business in need of a refresh.

Course: Branding for Business Growth

Lucy Ridout
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Editor of Fiction and Travel

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Who is this suitable for?

A fellow editor asked me if this course was suitable for newbies.

What can I tell you? If I had known what I teach in this course when I was starting out, my business life would have been a lot easier! I’m not one for regrets but I struggled for years to develop a brand identity, and wasted a lot of time because every bit of marketing (which I am passionate about) took longer – all the decisions would have been so much more targeted if I’d had this behind me.

In 2017, I bit the bullet and invested in training with two amazing pro marketers, Andrew and Pete, and for the first time in my editing career, branding seemed accessible. I fell in love with the framework they taught me, and adapted it for editors.
​
So, yes, it’s perfect for editors at any stage of their career.

Course access and CIEP upgrade points

How do I pay?
Just click on one of the green buttons. That'll take you to the order form on my training site hosted by Teachable. From there you can make your payment and enrol immediately.
​
​​​CIEP members can get a 20% discount. Log in to Promoted courses · Louise Harnby’s online courses. Then enter the coupon code at my checkout.
What support do you give me?
I'm always happy to help. You can email me for support whenever you want. My contact information is on the course page.
How long does my course access for?
For as long as you want! All my courses come with lifetime access so you can learn when it suits you, not me.
How do I access the course?
As soon as you've purchased the course, you'll get immediate and continuing access to the course materials 24/7 via Teachable.
Does the course come with CIEP membership upgrade points?
Yes, if you're ready to upgrade your CIEP membership, the following courses count towards total training/CPD upgrade points.

>  Narrative Style: Viewpoint, Tense and Voice: 3 points
>  Switching to Fiction: 2 points
>  How to Write the Perfect Fiction Editorial Report: 2 points
>  Narrative Distance: 1 point
>  Branding for Business Growth: 1 point
​>  Blogging for Business Growth: 1 point
>  ​Social Media for Business Growth: 1 point

More course reviews

Andy Maslen, bestselling crime author

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KNOW WHO YOU ARE, WHAT YOU HAVE TO OFFER, AND WHO YOU WANT TO SERVE
Before Louise’s course, I found myself taking jobs I didn’t want (but felt I had to), undervaluing myself, and suffering from impostor syndrome. Post-course, I am confident in my unique strengths as an editor and writing coach, and I understand how to best target and serve my ideal client. If you’re a skilled editor but find yourself drowning in a sea of other well-qualified freelancers, Branding for Business Growth will forever put to rest the uncertainty of how to market yourself. You will know who you are, what you have to offer, and who you want to serve.

Course: Branding for Business Growth

Susan Puiia
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Editor and Writing Coach

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Andy Maslen, bestselling crime author

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YOUR COURSE IS BRILLIANT
I recently completed Branding for Business Growth. Although I’ve been a freelance editor for some years, and am an Advanced Professional Member of Chartered Institute of Editing and Proofreading (CIEP), I felt that my website (and social media presence) just didn’t fit with what Louise so aptly describes as ‘the flavour of me’. Much of what I needed to show prospective clients was on the website, but lost in a sea of ‘look at these qualifications and irrelevant experience’. Louise inspired me to update my brand.

Using the framework she teaches, I looked in detail at not only my offering, but at the type of authors I want to interact with.  I used my relationship with existing ideal clients to help me understand myself better. Now my website not only reflects my personal values better, but also looks more professional. This is all down to your influence, Louise. Your course is brilliant.

Course: Branding for Business Growth

Lesley Jones
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Fiction Editor

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Andy Maslen, bestselling crime author

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THE MODULES WERE VERY EASY TO FOLLOW, AND I LOVED ALL THE ACTIVITIES AND CLIPS
I was really struggling to complete my website and get my editing business off the ground. I’d actually made five awful, generic, and soulless attempts and was ready to throw in the towel. I didn’t have a clear idea of my brand and this was really holding me back. I bought Louise’s Branding for Business Growth and, honestly, it was money well spent. I worked my way through the course and by the end of it I had a really clear idea of what kind of editor I wanted to be, who I wanted to work with, and how I wanted to present myself. The modules were very easy to follow, and I loved all the activities and clips. If you’re struggling with finding your brand identity, I heartily recommend this course.

Course: Branding for Business Growth

Kerry Murphy
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Fiction Editor

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