The course kit
Here's what's included in the course pack.
Build a powerful and personal editorial brand identity
Brand matters. If your editing or proofreading business looks no different to any other, your ideal clients won't know what makes you different, and why they should bother commissioning you.
This isn't a course just about logos, colours and photos (though we'll look at those, of course) but about creating an emotion-based brand identity that’s rich in the flavour of you, and compelling to the people you'd love to work with.
PRICE FOR LIFETIME ACCESS: £79.99
WHAT A BRAND IS AND WHY IT MATTERS
The theory behind the teaching ... you'll learn why having a personal brand identity will increase your chances of securing commissions from your ideal clients.
CREATING YOUR BRAND IDENTITY
In these modules, we add voice and visuals into the mix to create a fully formed and ready-to-go emotion-based brand identity that's unique to you and compelling to the people you'd love to work with.
DISCOVERING YOUR BRAND VALUES
Discover the personal brand values that will underpin every touchpoint of your business. This accessible framework enables even those with no branding or marketing experience to stand out.
BRAND AWARENESS (OR BEING VISIBLE)
Once you've crafted a personal brand identity, marketing becomes easier and faster! I'll show you how to make your clients and colleagues aware of your brand using a range of different techniques.
I'll help you to implement what you've learned immediately. The kickstarter pack includes 5 tools:
> An 8-step blueprint for the perfect home page
> Advice on headshots for the introverted editor
> Tips for creating an emotional portfolio page
> Guidelines for a user-friendly bio page
> Free editable Canva templates for you to tweak