Learn about how to build an editing or proofreading blog
that gets attention and gets you clients.

Build an editorial blog that drives business growth

The editing market is global, and that means we need to be found, trusted and memorable if we want choice about whom we work with and what we earn.

Blogging for Business Growth shows you how to turn your website into a compelling resource centre that tells your clients why you are the person they should work with.

The foundation is a captivating blog-based content platform that drives traffic to your website, makes you visible in the search engines, and adds value for your clients-to-be.
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​PRICE FOR LIFETIME ACCESS: £82.99

The course kit

Here's what's included in the course pack.

Videos

Watch the course lectures and tutorials. There's over 3 hours of online learning. 

Workbook

Track your progress with the Build Your Blog workbook. I've included a sample for you to mimic too.

Booklet #1 

To help you on your way, there's a​a booklet with 62 blog-post ideas for you to consider!

Booklet #2

Follow the Blog Post Blueprint to ensure your posts are structured for a great user experience.

Resources

Access a suite of useful resources for more productive content marketing practice.

Checklist and log

Stay organized with the pre-publication blog post checklist and ready-to-go content log.

Free ebook

Every student gets a copy of my ebook How to Build an Editorial Blog worth £8.99.​

20% discount on all online courses for CIEP members

Log in to Promoted courses · Louise Harnby’s online courses. Then enter the coupon code at my checkout.

Check out the syllabus!

MODULE 1:  Introduction
  • Consistency and quality
  • Why blogs work
  • Video: a powerful complement
  • Value, stickiness and emotion
  • Worth versus cost
  • The slowish burn – beyond Google
MODULE 2:  Content creation
  • Target audience
  • Focusing on problems
  • Developing regular, high-quality content
  • Repurposing, recycling and refreshing
  • Guesting and hosting guests
  • Being original
MODULE 3:  Branding your blog
  • A quick guide to brand identity
  • Recognizability and trust
  • Voice, tone, images and colours
MODULE 4:  Your blog’s home
  • Holism – trust and levelling up
  • Proximity – keeping the chain unbroken
  • SEO benefits
  • Creating libraries and hubs
MODULE 5:  Blog design
  • ​​Blog page – what to include
  • Individual posts – what to include
MODULE 6:  Blog promotion
  • How to make your blog visible
  • Crafting promotion for social media
  • More promotion ideas
MODULE 7:  Using a content log
  • Saving time
  • Responding to questions
  • Repurposing and recycling
  • Collation for internal link juice
MODULE 8:  Scheduling
  • The schedule
  • Build-up versus burn-out
  • The scheduler
MODULE 9:  Blog subscription
  • ​Delivering your blog posts
  • Building a mailing list
MODULE 10:  Complementing your blog with video
  • ​Bringing your blog alive
  • Evoking emotion
  • Demonstration and presentation
  • Solving problems in the moment
MODULE 11:  Video tips, tricks, software and kit
  • Overcoming fear
  • Technical tips
  • Recording, editing and compressing
  • Light and sound
  • Using video for blog promotion 
  • Turning blogs into vlogs
  • Captions/subtitles
MODULE 12:  Video hosting, distribution and branding
  • ​Creating a YouTube channel
  • Uploading to social media
  • Uploading to a website
  • Sight and sound
  • Thumbnails, headers and logos
MODULE 13:  ​Measuring the success of your blog
  • Direct metrics
  • Indirect metrics

Course reviews

Andy Maslen, bestselling crime author

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I'VE SEEN A BIG UPTICK IN ENQUIRIES
I just wanted to say a huge thank-you for your blogging course. It's given me such a boost and lots of inspiration for content. I’ve also seen a big uptick in enquiries, which has led to me booking even more work. Your course is invaluable, especially the areas on tracking/analytics, sharing, and repurposing content. I just wanted to let you know how helpful it was!

Course: Blogging for Business Growth

Rachel Rowlands
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Editor & Writer

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Andy Maslen, bestselling crime author

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Even as an experienced editorial blogger I found Louise’s course fantastic – a great refresher on the foundations of creating a blog that gets attention. And it’s definitely got me thinking about how I can make further improvements to my blogging strategy (like using video). Highly recommended.

Course: Blogging for Business Growth

Sophie Playle
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Fiction Editor

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Andy Maslen, bestselling crime author

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I'm getting so much out of this course. Louise is an expert content marketer (as well as editor), and it shows. But she is also encouraging – delighted and excited to help other editors achieve the same success – and both the course content and supporting materials reflect that. I've gone from thinking I have no ideas for a blog, to trying to decide which should be my first post. A great investment in my business!

Course: Blogging for Business Growth

DeAnna Burghart
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Editor

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Andy Maslen, bestselling crime author

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I’m a big fan of [Harnby's] advice and her approach to giving it. These new webinars don’t disappoint. ... If you do the work from even just a couple of episodes, with the worksheets Harnby provides, your blog will be up and running within a week.

Course: Blogging for Business Growth

​Adrienne Montgomerie
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SciEditor

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Andy Maslen, bestselling crime author

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​I am one hundred percent pleased with the content and have already recommended the blogging course to other editors. Thank you for generously sharing your knowledge.

Course: Blogging for Business Growth

Karin Parkin
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Copyeditor & Proofreader

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Pricing, access and CIEP upgrade points

How much does it cost?
The price is £82.99 for lifetime access to all the course materials.

​​​CIEP members can get a 20% discount. Log in to Promoted courses · Louise Harnby’s online courses. Then enter the coupon code at my checkout.
What support do you give me?
I'm always happy to help. You can email me for support whenever you want. My contact information is on the course page.
How do I pay?
Just click on one of the green buttons. That'll take you to the order form on my training site hosted by LearnWorlds. From there you can make your payment and enrol immediately.
How do I access the course?
As soon as you've purchased the course, you'll be invited to create a login for my learning portal. That will give you immediate and continuing access to the course materials 24/7.
Does the course come with CIEP membership upgrade points?
Yes, if you're ready to upgrade your CIEP membership, the following courses count towards total training/CPD upgrade points.

>  Narrative Style: Viewpoint, Tense and Voice: 3 points
>  Switching to Fiction: 2 points
>  How to Write the Perfect Fiction Editorial Report: 2 points
>  Narrative Distance: 1 point
>  Branding for Business Growth: 1 point
​>  Blogging for Business Growth: 1 point
>  ​Social Media for Business Growth: 1 point

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