Build an editorial blog that drives business growth

The editing market is global, and that means we need to be found, trusted and memorable if we want choice about whom we work with and what we earn.

Blogging for Business Growth shows you how to turn your website into a compelling resource centre that tells your clients why you are the person they should work with.

The foundation is a captivating blog-based content platform that drives traffic to your website, makes you visible in the search engines, and adds value for your clients-to-be.
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​PRICE FOR LIFETIME ACCESS: £79.99

The course kit

Here's what's included in the course pack.

Videos

Watch the course lectures and tutorials. There's over 3 hours of online learning. 

Workbook

Track your progress with the Build Your Blog workbook. I've included a sample for you to mimic too.

Booklet #1 

To help you on your way, there's a​a booklet with 62 blog-post ideas for you to consider!

Booklet #2

Follow the Blog Post Blueprint to ensure your posts are structured for a great user experience.

Resources

Access a suite of useful resources for more productive content marketing practice.

Checklist and log

Stay organized with the pre-publication blog post checklist and ready-to-go content log.

Free ebook

Every student gets a copy of my ebook How to Build an Editorial Blog worth £8.99.​

What we cover in the class

INTRODUCTORY PRINCIPLES
The theory behind the teaching ... you'll learn why blogs create business growth: how they add value, create stickiness, and infuse your brand identity with emotional triggers. We'll also look at the benefits of introducing video into the mix and how that will increase visibility.
BRANDING, DESIGN AND PROMOTION
We'll look at how branding can help build trust in and engagement with your blog, which elements to include, and how to make your content visible in the search engines using social media and other tools. You'll also learn how to embrace and create video that brings your blog to life.
CREATING STANDOUT BLOG CONTENT
Discover how to identify your target audience and create high-quality problem-based content that ranks in the search engines. I'll show you how to be original, how to repurpose, and how to create resource hubs for your most popular posts so that your content gets seen.
SCHEDULING, DELIVERY AND METRICS
You'll learn how to log, schedule and deliver your blog content regularly but mindfully so that you don't burn out. I'll also show you how to build and manage a subscription list, and how to use key metrics to analyse your blogging progress so that you can discover what's working and do more of it.

Course reviews

Andy Maslen, bestselling crime author

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Even as an experienced editorial blogger I found Louise’s course fantastic – a great refresher on the foundations of creating a blog that gets attention. And it’s definitely got me thinking about how I can make further improvements to my blogging strategy (like using video). Highly recommended.

Course: Blogging for Business Growth

Sophie Playle
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Fiction Editor

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Andy Maslen, bestselling crime author

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I'm getting so much out of this course. Louise is an expert content marketer (as well as editor), and it shows. But she is also encouraging – delighted and excited to help other editors achieve the same success – and both the course content and supporting materials reflect that. I've gone from thinking I have no ideas for a blog, to trying to decide which should be my first post. A great investment in my business!

Course: Blogging for Business Growth

DeAnna Burghart
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Editor

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Andy Maslen, bestselling crime author

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I’m a big fan of [Harnby's] advice and her approach to giving it. These new webinars don’t disappoint. ... If you do the work from even just a couple of episodes, with the worksheets Harnby provides, your blog will be up and running within a week.

Course: Blogging for Business Growth

​Adrienne Montgomerie
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SciEditor

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Andy Maslen, bestselling crime author

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​I am one hundred percent pleased with the content and have already recommended the blogging course to other editors. Thank you for generously sharing your knowledge.

Course: Blogging for Business Growth

Karin Parkin
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Copyeditor & Proofreader

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