Learn about how to build an editing or proofreading blog
that gets attention and gets you clients.

Build an editorial blog that drives business growth

The editing market is global, and that means we need to be found, trusted and memorable if we want choice about whom we work with and what we earn.

This course shows you how to turn your website into a compelling resource centre that tells your clients why you are the person they should work with.

The foundation is a captivating blog-based content platform that drives traffic to your website, makes you visible in the search engines, and adds value for your clients-to-be.

PAYMENT PLAN AVAILABLE

The course kit

Here's what's included in the course pack.

Videos

Watch the course lectures and tutorials. There's over 3 hours of online learning. 

Workbook

Track your progress with the Build Your Blog workbook. I've included a sample for you to mimic too.

Booklet #1 

To help you on your way, there's a​a booklet with 62 blog-post ideas for you to consider!

Booklet #2

Follow the Blog Post Blueprint to ensure your posts are structured for a great user experience.

Resources

Access a suite of useful resources for more productive content marketing practice.

Checklist and log

Stay organized with the pre-publication blog post checklist and ready-to-go content log.

Free ebook

Every student gets a copy of my ebook How to Build an Editorial Blog worth £8.99.​

20% discount on all online courses for CIEP members

Log in to Promoted courses · Louise Harnby’s online courses. Then enter the coupon code at my checkout.

Check out the syllabus!

MODULE 1:  Introduction
Watch the webinar to find out about:
  • Consistency and quality
  • Why blogs work
  • Video: a powerful complement
  • Value, stickiness and emotion
  • Worth versus cost
  • The slowish burn – beyond Google
MODULE 2:  Content creation
Watch the webinar to find out about:
  • ​Target audience
  • Focusing on problems
  • Developing regular, high-quality content
  • Repurposing, recycling and refreshing
  • Guesting and hosting guests
  • Being original
MODULE 3:  Branding your blog
Watch the webinar to find out about:
  • A quick guide to brand identity
  • Recognizability and trust
  • Voice, tone, images and colours
MODULE 4:  Your blog’s home
Watch the webinar to find out about:
  • Holism – trust and levelling up
  • Proximity – keeping the chain unbroken
  • SEO benefits
  • Creating libraries and hubs
MODULE 5:  Blog design
Watch the webinar to find out about:
  • ​​Blog page – what to include
  • Individual posts – what to include
MODULE 6:  Blog promotion
Watch the webinar to find out about:
  • How to make your blog visible
  • Crafting promotion for social media
  • More promotion ideas​
MODULE 7:  Using a content log
Watch the webinar to find out about:
  • Saving time
  • Responding to questions
  • Repurposing and recycling
  • Collation for internal link juice​
MODULE 8:  Scheduling
Watch the webinar to find out about:
  • The schedule
  • Build-up versus burn-out
  • The scheduler​
MODULE 9:  Blog subscription
​Watch the webinar to find out about:
  • Delivering your blog posts
  • Building a mailing list​
MODULE 10:  Complementing your blog with video
​Watch the webinar to find out about:
  • Bringing your blog alive
  • Evoking emotion
  • Demonstration and presentation
  • Solving problems in the moment​
MODULE 11:  Video tips, tricks, software and kit
Watch the webinar to find out about:
  • Overcoming fear
  • Technical tips
  • Recording, editing and compressing
  • Light and sound
  • Using video for blog promotion 
  • Turning blogs into vlogs
  • Captions/subtitles​
MODULE 12:  Video hosting, distribution and branding
​Watch the webinar to find out about:
  • Creating a YouTube channel
  • Uploading to social media
  • Uploading to a website
  • Sight and sound
  • Thumbnails, headers and logos​
MODULE 13:  ​Measuring the success of your blog
Watch the webinar to find out about:
  • Direct metrics
  • Indirect metrics​
Access the course tools
  • Build Your Blog Workbook
  • Sample: Build Your Blog Workbook
  • Checklist: Blog post content
  • Checklist: Success metrics
  • Spreadsheet: Content log
Access the course books
  • Book: How to Build an Editorial Blog
  • Booklet: Blog Post Blueprint
  • Booklet: What is a Sales Funnel and How Does it Work?
  • Booklet: Is it Okay to Revise Blog Content?
  • Booklet: 62 Weeks of Blooming Blogginess
  • Booklet: The Reluctant Vlogger
  • Booklet: Conscious Language Resources
Watch the video tutorials
  • How to create 3D booklet covers with Boxshot Lite
  • How to create web page art with Canva
  • How to create marketing gifs with Giphy
  • How to compress videos with Handbrake
  • How to deliver blog posts with MailChimp
  • How to edit YouTube video subtitles in Word
  • How to turn vlogs into blogs using YouTube video captions
Listen to podcasts about blogging
  • Blogging tips for editors and authors #1: With Carol Saller
  • Blogging tips for editors and authors #2: With Carol Saller
  • Blogging tips for editors and authors #3: With Carol Saller

Course reviews

Andy Maslen, bestselling crime author

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I'VE SEEN A BIG UPTICK IN ENQUIRIES
I just wanted to say a huge thank-you for your blogging course. It's given me such a boost and lots of inspiration for content. I’ve also seen a big uptick in enquiries, which has led to me booking even more work. Your course is invaluable, especially the areas on tracking/analytics, sharing, and repurposing content. I just wanted to let you know how helpful it was!

Course: Blogging for Business Growth

Rachel Rowlands
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Editor & Writer

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Andy Maslen, bestselling crime author

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Even as an experienced editorial blogger I found Louise’s course fantastic – a great refresher on the foundations of creating a blog that gets attention. And it’s definitely got me thinking about how I can make further improvements to my blogging strategy (like using video). Highly recommended.

Course: Blogging for Business Growth

Sophie Playle
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Fiction Editor

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Andy Maslen, bestselling crime author

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I'm getting so much out of this course. Louise is an expert content marketer (as well as editor), and it shows. But she is also encouraging – delighted and excited to help other editors achieve the same success – and both the course content and supporting materials reflect that. I've gone from thinking I have no ideas for a blog, to trying to decide which should be my first post. A great investment in my business!

Course: Blogging for Business Growth

DeAnna Burghart
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Editor

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Andy Maslen, bestselling crime author

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I’m a big fan of [Harnby's] advice and her approach to giving it. These new webinars don’t disappoint. ... If you do the work from even just a couple of episodes, with the worksheets Harnby provides, your blog will be up and running within a week.

Course: Blogging for Business Growth

​Adrienne Montgomerie
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SciEditor

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Andy Maslen, bestselling crime author

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​I am one hundred percent pleased with the content and have already recommended the blogging course to other editors. Thank you for generously sharing your knowledge.

Course: Blogging for Business Growth

Karin Parkin
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Copyeditor & Proofreader

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Course access and CIEP upgrade points

How to I pay?
Just click on one of the green buttons. That'll take you to the order form on my training site hosted by Teachable. From there you can make your payment and enrol immediately.
​
​​​CIEP members can get a 20% discount. Log in to Promoted courses · Louise Harnby’s online courses. Then enter the coupon code at my checkout.
What support do you give me?
I'm always happy to help. You can email me for support whenever you need to.
How long does my course access last for?
For as long as you want! All my courses come with lifetime access so you can learn when it suits you, not me.
How do I access the course?
As soon as you've purchased the course, you'll get immediate and continuing access to the course materials 24/7 via Teachable.
Does the course come with CIEP membership upgrade points?
If you're ready to upgrade your CIEP membership, the following courses count towards total training/CPD upgrade points.
  • Style Sheets for Fiction Editing: 3 non-core skills points
  • Switching to Fiction: 2 non-core skills points
  • How to Line Edit for Suspense: 2 non-core skills points
  • How to Write the Perfect Fiction Editorial Report: 2 non-core skills points
  • Narrative Distance: 1 non-core skills point
  • Branding for Business Growth: 1 non-core skills point
  • ​Blogging for Business Growth: 1 non-core skills point
  • Social Media for Business Growth: 1 non-core skills point

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