Want a website that works hard for you 24/7?
This no-fuss guidance shows you how to do it
Craft web pages that Google ranks and clients fall in love with
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Your business website should work hard for you even when you're asleep. Making that happen can feel overwhelming for editors who are confused about SEO and frustrated by design.
By the time you've completed the modules in this course, you'll understand how to craft web pages that: 1. Serve VISITORS 2. Show up in the SEARCH ENGINES 3. Aid NAVIGATION 4. And LOOK FANTASTIC |
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A no-fuss way of studying
My teaching approach is framework-based. I break down the learning into logical steps. Each module features:
> Learning outcomes
> Theory
> Examples
> Action
The foundation is a set of core principles from industry-recognized experts whose day job is to know what works, people whose advice is based on research and evidence. I've distilled their guidance so that you don't have to.
> Learning outcomes
> Theory
> Examples
> Action
The foundation is a set of core principles from industry-recognized experts whose day job is to know what works, people whose advice is based on research and evidence. I've distilled their guidance so that you don't have to.
The course includes webinar and audio content, plus worksheets to help you implement the learning. And, of course, there are ebooks too ... because sometimes we just want to read stuff! Here's a glimpse of what's included.
Oh, and forget the tech. This isn't about website building and coding. It's about crafting an online space that works.
Oh, and forget the tech. This isn't about website building and coding. It's about crafting an online space that works.
Free taster: Listen to the audio introduction module
Check out the syllabus!
MODULE 1: Visitor essentials
- Who your website should be about
- The 3 types of visitor and their motivations
- Serving different visitor types
- Why visitor categories aren't static
MODULE 2: SEO essentials
- The 5 core principles of SEO
- Web pages versus websites
- Which factors affect page rank
- Visitor motivations in relation to web pages
- How to increase page rank
MODULE 3: Web page essentials
- The function of pages in relation to visitors
- How to choose which pages to include
- Web page real estate
- How to prioritize internal-link visibility
MODULE 4: Navigation essentials
- Why navigation matters
- How visitors navigate via internal links
- How to use action-compelling language
- How to make long pages navigable
MODULE 5: UX essentials
- The 7 principles of good UX
- The elements that serve UX
- Why good UX creates paying clients
- The impact of UX on page rank
MODULE 6: Content essentials
- Trust, pricing and sales
- Content in relation to SEO
- The value in solutions
- Different types of content and delivery
MODULE 7: Design essentials
- How to create attractive web pages
- The importance of brand design
- The different elements of design
- Which tools help with design
MODULE 8: Copy essentials
- Aesthetics and messaging: Less is more
- What people read on a web page
- Who the copy should be about
- The AIDCA framework for success
MODULE 9: Home page essentials
- The home page as gateway to your website
- The core elements on a home page
- How to evaluate your home page
MODULE 10: Analytics essentials
- Why analytics is relevant
- Why other editors’ data doesn’t matter
- Where to get free user-friendly tools
- How to create and use 10 reports
- What action to take
5 free marketing, branding and business-critical resources
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In addition to all the audio, video, ebook and worksheet content, Editor Website Essentials comes with 3 free guides from the Business Skills for Editors series (worth a total of £26.97).
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20% discount on all online courses for CIEP members
Course access and suitability
How do I pay?
- Click on one of the green buttons.
- You'll be taken to the enrolment page on my training school hosted by Teachable.
- Choose your payment plan.
- Make your payment.
How do I access the course?
- After you've paid, you'll be directed to a thank-you page.
- Select GET STARTED to go to the course curriculum.
- You can access the course materials 24/7.
- Study on your mobile device via the Teachable app!
I'm a non-fiction editor. Is the content suitable for me?
- Editor Website Essentials is for any editor or proofreader, regardless of whether you work on crime fic or criminology, thrillers or theology, romance or rheumatology.
Customer reviews
Andy Maslen, bestselling crime author
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A BRILLIANT COURSE ... EASILY DIGESTED MODULES
A brilliant course packed full of information and resources, all presented in easily digested modules. I now have the confidence and know-how to create an attractive, functional website with content tailored to reflect my brand values and attract my ideal client. Thank you, Louise!
A brilliant course packed full of information and resources, all presented in easily digested modules. I now have the confidence and know-how to create an attractive, functional website with content tailored to reflect my brand values and attract my ideal client. Thank you, Louise!
Course: Editor Website Essentials
Angela Bissell / Fiction Editor
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Andy Maslen, bestselling crime author
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I CAN'T AFFORD NOT TO LEARN FROM LOUISE
Being an editor is a rewarding but challenging profession. Imagine my relief when I discovered Louise Harnby and the resources she provides for editors to build our businesses! Louise really gets down into the nitty-gritty of a topic and crucially, you come away being able to put those tips into action.
I recently delved into three: How to Earn Passive Income (book), Editor Website Essentials (multimedia course), and How to Create a Pricing Strategy (book).
All three came at the perfect time for me. Professional enrichment is not a one-off. If we really want to flourish, we editors need to continually examine how we conduct our editing businesses and represent ourselves online.
Thankfully, Louise has a rich supply of exactly the learning materials that editors need – all easily accessible and reasonably priced. Actually, I can't afford NOT to learn from Louise.
Being an editor is a rewarding but challenging profession. Imagine my relief when I discovered Louise Harnby and the resources she provides for editors to build our businesses! Louise really gets down into the nitty-gritty of a topic and crucially, you come away being able to put those tips into action.
I recently delved into three: How to Earn Passive Income (book), Editor Website Essentials (multimedia course), and How to Create a Pricing Strategy (book).
All three came at the perfect time for me. Professional enrichment is not a one-off. If we really want to flourish, we editors need to continually examine how we conduct our editing businesses and represent ourselves online.
Thankfully, Louise has a rich supply of exactly the learning materials that editors need – all easily accessible and reasonably priced. Actually, I can't afford NOT to learn from Louise.
Book: How to Earn Passive Income
Course: Editor Website Essentials
Book: How to Create a Pricing Strategy
Course: Editor Website Essentials
Book: How to Create a Pricing Strategy
Julie Gray / Developmental Editor
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Why learn from me?
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My website is the engine behind my editing business.
Clients and colleagues repeatedly tell me how much they love my site because of the solutions it offers and the way it makes them feel. And most of my work comes via Google. That's because I have pages rank. And yet I'm not a designer or an SEO specialist. I'm an editor by trade but one who wants to be fully employed. I'll teach you what I've learned so that you understand how to make choices that fit your editorial website. |
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© 2011–2025 Louise Harnby