Your business website should work hard for you even when you're asleep. Making that happen can feel overwhelming for editors who are confused about SEO and frustrated by design.
By the time you've completed the modules in this course, you'll understand how to craft webpages that:
Why learn from me?
My website is the engine behind my editing business. Clients and colleagues repeatedly tell me how much they love my site because of the solutions it offers and the way it makes them feel. Furthermore, most of my work comes via Google. That's because the appropriate pages rank.
And yet I'm not a designer or an SEO specialist. I'm an editor by trade but one who wants to be fully employed. I'll teach you what I've learned so that you understand how to make choices that fit your editorial website.
A no-fuss way of studying
My teaching approach is framework-based. I break down the learning into logical steps: topic, learning outcomes, theory, example and action.
The foundation is a set of core principles from industry-recognized experts whose day job is to know what works, people whose advice is based on research and evidence.
I've distilled their guidance so that you don't have to.
AVAILABLE: October 2020