Marketing Your Editing & Proofreading Business
Being Interesting & Discoverable
Marketing Your Editing & Proofreading Business is for any editorial freelancer who feels that marketing is their Achilles’ heel. With it, I demonstrate that marketing needn't be difficult, overwhelming or boring.
The book takes proofreaders and editors through the core principles of developing and implementing an effective marketing strategy that will get them noticed and generate business leads.
Conceptual and practical
Marketing Your Editing & Proofreading Business tackles the 'wheres', 'hows', and 'whats' by detailing the promotional activities that can be built into your marketing strategy, as well as the the key concepts that underpin them.
The book is divided into four parts.
Part I: Marketing concepts – things to think about
Part II: Marketing activities – things to do
Part III: Sample outline of a marketing plan