Read the first 25 pages for free!Download this skinny sample of Marketing Your Editing and Proofreading Business.
It includes the title page, contents, foreword, two full chapters, and a list of marketing resources that help you feel at ease with marketing and show you how to make your editing business visible. |
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‘For your marketing to be successful, you have to do it in a way that is true to who you are. I enthusiastically recommend Louise Harnby's book because it shows you how to do that.’ Katharine O'Moore-Klopf, editor
Listen to a free audio chapter
Learn how to be interesting and discoverableMarketing Your Editing and Proofreading Business is for any editorial freelancer who feels that marketing is their Achilles’ heel. With it, I demonstrate that marketing needn't be difficult, overwhelming or boring.
The book takes proofreaders and editors through the core principles of developing and implementing an effective marketing strategy that will get them noticed and generate business leads. Decide what to do, and whyLearn about the promotional activities that can be built into your marketing strategy, as well as the the key concepts that underpin them.
Chapter outlinePart I: Marketing concepts – things to think about > What are you selling? > Where is your market? > Thinking in a joined-up way > Hooks, USPs, pitches and calls to action > Testing > A value-on approach to pricing > Putting yourself in your customer’s shoes > Adding value > Using multiple promotion channels > Regular Marketing > Time management: goals and priorities > Search engine optimization > Building a professional, believable brand Part II: Marketing activities – things to do > Building a dynamic website > Online networking: Social media plus > Blogging for business > Face-to-face marketing > Promoting yourself to existing clients > Directory advertising > Going direct > Building a CV/résumé > Business cards > Creating an online portfolio > Gathering testimonials > Using video and audio Part III: Sample outline of a marketing plan > Sample outline marketing plan |
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Bibliographic details
- Language: English
- Words: Approx. 79,000; 306 pages
- Published: April 2014
- Price: £17.99
An alternative: the Business Planning and Marketing CollectionIf you'd prefer to access Business Planning for Editorial Freelancers and Marketing Your Editing and Proofreading Business straight from your desktop, laptop or tablet, take a look at the PDF collection, which includes 42 chapters of additional related content.
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Marketing Toolbox for EditorsOr try this toolbox. It's packed with tips and tactics to help you with promotion, pricing, brand consistency, blog content, and your website. Here's what's included:
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What editors say about Marketing Your Editing and Proofreading Business
Andy Maslen, bestselling crime author
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THE FIRST BOOK ON MARKETING FOR FREELANCERS I WOULD WHOLE-HEARTEDLY RECOMMEND ...
Harnby’s book, Marketing Your Editing & Proofreading Business, demonstrates that any of us can do successful marketing ... It is the first book on marketing for freelancers that I would whole-heartedly recommend. It covers the essentials in sufficient detail for any freelancer to start a successful marketing campaign. Marketing Your Editing & Proofreading Business is a must-have book in my library. I learned quite a bit that I was unaware of and that I am not taking advantage of in my marketing efforts, which I will think about rectifying. I am convinced that freelancers who follow Harnby’s advice – and persist in their marketing efforts – will ultimately find themselves overwhelmed with offers for work.
Harnby’s book, Marketing Your Editing & Proofreading Business, demonstrates that any of us can do successful marketing ... It is the first book on marketing for freelancers that I would whole-heartedly recommend. It covers the essentials in sufficient detail for any freelancer to start a successful marketing campaign. Marketing Your Editing & Proofreading Business is a must-have book in my library. I learned quite a bit that I was unaware of and that I am not taking advantage of in my marketing efforts, which I will think about rectifying. I am convinced that freelancers who follow Harnby’s advice – and persist in their marketing efforts – will ultimately find themselves overwhelmed with offers for work.
Book: Omnibus: Editorial Business Planning & Marketing Plus
Rich Adin / Freelance Editorial Services
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Andy Maslen, bestselling crime author
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I ENTHUSIASTICALLY RECOMMEND IT …
Being self-employed as an editorial professional doesn't have to be feast or famine. If you market your services consistently, not just when you're out of projects to work on, you'll be able to say good-bye to dry spells. And for your marketing to be successful, you have to do it in a way that is true to who you are. I enthusiastically recommend Louise Harnby's book, Marketing Your Editing & Proofreading Business, because it shows you, step by step, how to do that.
Being self-employed as an editorial professional doesn't have to be feast or famine. If you market your services consistently, not just when you're out of projects to work on, you'll be able to say good-bye to dry spells. And for your marketing to be successful, you have to do it in a way that is true to who you are. I enthusiastically recommend Louise Harnby's book, Marketing Your Editing & Proofreading Business, because it shows you, step by step, how to do that.
Book: Omnibus: Editorial Business Planning & Marketing Plus
Katharine O'Moore-Klopf, ELS / KOK Edit
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Andy Maslen, bestselling crime author
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JAM-PACKED WITH INVALUABLE INSIGHTS …
Louise Harnby is a highly experienced editor with a strong background in publishing and also marketing. She is also an engaging writer with a friendly, inviting style that will draw you in rather than scare you off – which is important because this book is quite long considering it focuses on one aspect of being a freelancer (longer than her previous book, in fact, which was more of a general introduction to running an editorial business). Marketing Your Editing & Proofreading Business is jam-packed with invaluable insights from Louise and her colleagues – read it, apply it to your own editorial business and you won't go far wrong!
Louise Harnby is a highly experienced editor with a strong background in publishing and also marketing. She is also an engaging writer with a friendly, inviting style that will draw you in rather than scare you off – which is important because this book is quite long considering it focuses on one aspect of being a freelancer (longer than her previous book, in fact, which was more of a general introduction to running an editorial business). Marketing Your Editing & Proofreading Business is jam-packed with invaluable insights from Louise and her colleagues – read it, apply it to your own editorial business and you won't go far wrong!
Book: Omnibus: Editorial Business Planning & Marketing Plus
Nick Jones / Full Proof
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Andy Maslen, bestselling crime author
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FOCUSES ON PRACTICAL, NON-JARGONNY WAYS TO DO MARKETING …
There’s plenty of smart advice to be found here. Louise Harnby never wastes a sentence – every section tackles a fresh marketing concept or suggests helpful marketing tactics, expertly tailored to what editors need to know in practice. I also appreciate the book’s emphasis on value, which is something I try very hard to communicate to my clients – it’s so important to create (and, if you can, influence) a conversation with your market about all the ways editing adds value to publishing. For me, that’s what effective editorial marketing strategy is all about, and this book focuses on practical, non-jargonny ways to do it. Highly recommended.
There’s plenty of smart advice to be found here. Louise Harnby never wastes a sentence – every section tackles a fresh marketing concept or suggests helpful marketing tactics, expertly tailored to what editors need to know in practice. I also appreciate the book’s emphasis on value, which is something I try very hard to communicate to my clients – it’s so important to create (and, if you can, influence) a conversation with your market about all the ways editing adds value to publishing. For me, that’s what effective editorial marketing strategy is all about, and this book focuses on practical, non-jargonny ways to do it. Highly recommended.
Book: Omnibus: Editorial Business Planning & Marketing Plus
Katy McDevitt / Accredited Editor
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Andy Maslen, bestselling crime author
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COMPREHENSIVE, ENGAGING AND ACTIONABLE …
A comprehensive, engaging and actionable guide to developing a proofreading business. This book offers valuable information on a wide range of topics and issues pertinent to running a successful proofreading venture. Highly recommended.
A comprehensive, engaging and actionable guide to developing a proofreading business. This book offers valuable information on a wide range of topics and issues pertinent to running a successful proofreading venture. Highly recommended.
Book: Omnibus: Editorial Business Planning & Marketing Plus
Zac Wearden / Manager, Cambridge Proofreading
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Andy Maslen, bestselling crime author
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READ IT COVER TO COVER …
The marketing plan is a stroke of genius ... [I]f you’re in the early stages of an editorial career, perhaps especially if you are not sure of the market in which you wish to work, ... read it cover to cover.
The marketing plan is a stroke of genius ... [I]f you’re in the early stages of an editorial career, perhaps especially if you are not sure of the market in which you wish to work, ... read it cover to cover.
Book: Omnibus: Editorial Business Planning & Marketing Plus
Liz Dexter / Libro Editing
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Andy Maslen, bestselling crime author
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EXCELLENT ADVICE FOR ANYONE WHO IS STARTING OUT …
Harnby has put together a collection of excellent advice for anyone who is starting out or who would like to give their business a boost.
Harnby has put together a collection of excellent advice for anyone who is starting out or who would like to give their business a boost.
Book: Omnibus: Editorial Business Planning & Marketing Plus
Amy Haagsma / Blogs of Editors Canada Toronto and BC branches
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Andy Maslen, bestselling crime author
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THE BIBLE FOR NEW FREELANCE COPYEDITORS AND PROOFREADERS …
I just finished your book Marketing Your Editing & Proofreading Business. WOW! I consider it to be the Bible for new freelance copyeditors and proofreaders. What a fantastic collection of case scenarios and insider information. Your book is a MUST HAVE for people like me who are trying to take a part-time copyediting/proofreading business to full-time.
I just finished your book Marketing Your Editing & Proofreading Business. WOW! I consider it to be the Bible for new freelance copyeditors and proofreaders. What a fantastic collection of case scenarios and insider information. Your book is a MUST HAVE for people like me who are trying to take a part-time copyediting/proofreading business to full-time.
Book: Omnibus: Editorial Business Planning & Marketing Plus
Jerry Berardi, MS / Editor
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