New edition in preparation!
***
A fully revised practical marketing guide for editors and proofreaders
Make deliberate and manageable marketing decisions
... in today’s environment
|
Marketing doesn’t have to mean doing everything, being everywhere or following somebody else’s formula.
This fully revised second edition helps editors and proofreaders:
You’ll learn how to think strategically about what you’re selling, who you want to work with, how potential clients can find and assess you, which marketing activities deserve your attention, and how to test what’s working ... in a way that’s relevant to today's environment.
|
|
What you’ll learn ...
Part One: Marketing concepts – things to think about
You’ll explore the foundations that sit behind good marketing decisions, including:
- what you’re selling and how to communicate it clearly
- who your market is and how your specialisms and experience shape it
- how different parts of your marketing can work together
- hooks, selling points, pitches and calls to action
- testing and learning from what happens
- pricing and value
- putting yourself in your customer’s shoes.
The emphasis throughout is on making deliberate choices rather than following a fixed formula.
Part Two: Marketing activities – things to do
This section looks at practical ways to make your business visible and useful to the people you want to reach. Think of it as a menu rather than a checklist: you don’t need to do everything, and not every activity will suit every editor, client group or business. You get to choose what’s right for you.
Part Three: Build your marketing plan
The final part brings the thinking together and helps you create a manageable marketing plan based on where you are now, where you want to go, what you want to prioritize and what you want to learn along the way.
What’s new in the second edition?
The foundations of good marketing haven’t changed. Editors and proofreaders still need to understand what they’re selling, who they want to reach, how to communicate their value, and how to make it easier for the right people to find them.
What has changed is the environment in which we do those things.
This second edition has been fully revised to reflect today’s editorial marketplace. Outdated platforms and advice have been removed, practical routes to visibility have been updated, and new material has been added where the working environment genuinely warrants it.
That includes fresh discussion of:
● how search and online visibility have changed
● the role of websites, content and professional profiles
● testing and measuring what is working
● trust and how potential clients assess us
● changes in social media and online marketing
● the impact of AI on discoverability, expertise and client confidence
● building a marketing plan that is manageable rather than overwhelming
● the role of websites, content and professional profiles
● testing and measuring what is working
● trust and how potential clients assess us
● changes in social media and online marketing
● the impact of AI on discoverability, expertise and client confidence
● building a marketing plan that is manageable rather than overwhelming
The aim is not to replace sound marketing principles with a new collection of tricks, but to help you separate what still matters from what no longer does, and make better decisions about how to market your business now.
When will the second edition be available?
The book is with my proofreader. I’ll update this page when I have more news. In the meantime, you can explore my free resources for editors and proofreaders.
Bought a course that includes the first edition?
If you bought one of my courses with Marketing Your Editing and Proofreading Business included, you'll get the second edition at no extra cost when it’s published. Simply log in to your course to access the new upload once it's available.
What readers said about the first edition ...
Thank you so much for writing your marketing book. It’s made a huge difference in my business.
Michelle Bourbonniere, website editor and SEO specialist
Michelle Bourbonniere, website editor and SEO specialist
THE FIRST BOOK ON MARKETING FOR FREELANCERS I WOULD WHOLE-HEARTEDLY RECOMMEND ...
Harnby’s book, Marketing Your Editing & Proofreading Business, demonstrates that any of us can do successful marketing ... It is the first book on marketing for freelancers that I would whole-heartedly recommend. It covers the essentials in sufficient detail for any freelancer to start a successful marketing campaign. Marketing Your Editing & Proofreading Business is a must-have book in my library. I learned quite a bit that I was unaware of and that I am not taking advantage of in my marketing efforts, which I will think about rectifying. I am convinced that freelancers who follow Harnby’s advice – and persist in their marketing efforts – will ultimately find themselves overwhelmed with offers for work.
Rich Adin
Harnby’s book, Marketing Your Editing & Proofreading Business, demonstrates that any of us can do successful marketing ... It is the first book on marketing for freelancers that I would whole-heartedly recommend. It covers the essentials in sufficient detail for any freelancer to start a successful marketing campaign. Marketing Your Editing & Proofreading Business is a must-have book in my library. I learned quite a bit that I was unaware of and that I am not taking advantage of in my marketing efforts, which I will think about rectifying. I am convinced that freelancers who follow Harnby’s advice – and persist in their marketing efforts – will ultimately find themselves overwhelmed with offers for work.
Rich Adin
I ENTHUSIASTICALLY RECOMMEND IT …
Being self-employed as an editorial professional doesn't have to be feast or famine. If you market your services consistently, not just when you're out of projects to work on, you'll be able to say good-bye to dry spells. And for your marketing to be successful, you have to do it in a way that is true to who you are. I enthusiastically recommend Louise Harnby's book, Marketing Your Editing & Proofreading Business, because it shows you, step by step, how to do that.
Katharine O'Moore-Klopf, ELS, KOK Edit
Being self-employed as an editorial professional doesn't have to be feast or famine. If you market your services consistently, not just when you're out of projects to work on, you'll be able to say good-bye to dry spells. And for your marketing to be successful, you have to do it in a way that is true to who you are. I enthusiastically recommend Louise Harnby's book, Marketing Your Editing & Proofreading Business, because it shows you, step by step, how to do that.
Katharine O'Moore-Klopf, ELS, KOK Edit
JAM-PACKED WITH INVALUABLE INSIGHTS …
Louise Harnby is a highly experienced editor with a strong background in publishing and also marketing. She is also an engaging writer with a friendly, inviting style that will draw you in rather than scare you off – which is important because this book is quite long considering it focuses on one aspect of being a freelancer (longer than her previous book, in fact, which was more of a general introduction to running an editorial business). Marketing Your Editing & Proofreading Business is jam-packed with invaluable insights from Louise and her colleagues – read it, apply it to your own editorial business and you won't go far wrong!
Nick Jones, Full Proof
Louise Harnby is a highly experienced editor with a strong background in publishing and also marketing. She is also an engaging writer with a friendly, inviting style that will draw you in rather than scare you off – which is important because this book is quite long considering it focuses on one aspect of being a freelancer (longer than her previous book, in fact, which was more of a general introduction to running an editorial business). Marketing Your Editing & Proofreading Business is jam-packed with invaluable insights from Louise and her colleagues – read it, apply it to your own editorial business and you won't go far wrong!
Nick Jones, Full Proof
FOCUSES ON PRACTICAL, NON-JARGONNY WAYS TO DO MARKETING …
There’s plenty of smart advice to be found here. Louise Harnby never wastes a sentence – every section tackles a fresh marketing concept or suggests helpful marketing tactics, expertly tailored to what editors need to know in practice. I also appreciate the book’s emphasis on value, which is something I try very hard to communicate to my clients – it’s so important to create (and, if you can, influence) a conversation with your market about all the ways editing adds value to publishing. For me, that’s what effective editorial marketing strategy is all about, and this book focuses on practical, non-jargonny ways to do it. Highly recommended.
Katy McDevitt, Accredited Editor
There’s plenty of smart advice to be found here. Louise Harnby never wastes a sentence – every section tackles a fresh marketing concept or suggests helpful marketing tactics, expertly tailored to what editors need to know in practice. I also appreciate the book’s emphasis on value, which is something I try very hard to communicate to my clients – it’s so important to create (and, if you can, influence) a conversation with your market about all the ways editing adds value to publishing. For me, that’s what effective editorial marketing strategy is all about, and this book focuses on practical, non-jargonny ways to do it. Highly recommended.
Katy McDevitt, Accredited Editor
COMPREHENSIVE, ENGAGING AND ACTIONABLE …
A comprehensive, engaging and actionable guide to developing a proofreading business. This book offers valuable information on a wide range of topics and issues pertinent to running a successful proofreading venture. Highly recommended.
Zac Wearden, Manager, Cambridge Proofreading
A comprehensive, engaging and actionable guide to developing a proofreading business. This book offers valuable information on a wide range of topics and issues pertinent to running a successful proofreading venture. Highly recommended.
Zac Wearden, Manager, Cambridge Proofreading
READ IT COVER TO COVER …
The marketing plan is a stroke of genius ... [I]f you’re in the early stages of an editorial career, perhaps especially if you are not sure of the market in which you wish to work, ... read it cover to cover.
Liz Dexter, Libro Editing
The marketing plan is a stroke of genius ... [I]f you’re in the early stages of an editorial career, perhaps especially if you are not sure of the market in which you wish to work, ... read it cover to cover.
Liz Dexter, Libro Editing
EXCELLENT ADVICE FOR ANYONE WHO IS STARTING OUT …
Harnby has put together a collection of excellent advice for anyone who is starting out or who would like to give their business a boost.
Amy Haagsma, blogs of Editors Canada Toronto and BC branches
Harnby has put together a collection of excellent advice for anyone who is starting out or who would like to give their business a boost.
Amy Haagsma, blogs of Editors Canada Toronto and BC branches
THE BIBLE FOR NEW FREELANCE COPYEDITORS AND PROOFREADERS …
I just finished your book Marketing Your Editing and Proofreading Business. WOW! I consider it to be the Bible for new freelance copyeditors and proofreaders. What a fantastic collection of case scenarios and insider information. Your book is a MUST HAVE for people like me who are trying to take a part-time copyediting/proofreading business to full-time.
Jerry Berardi, MS, Editor
I just finished your book Marketing Your Editing and Proofreading Business. WOW! I consider it to be the Bible for new freelance copyeditors and proofreaders. What a fantastic collection of case scenarios and insider information. Your book is a MUST HAVE for people like me who are trying to take a part-time copyediting/proofreading business to full-time.
Jerry Berardi, MS, Editor
|
 |
|
|
INFO FOR INDIE AUTHORS
● Editorial services ● Fees and availability ● Why choose Louise? ● Testimonials ● Books ● Free resources ● How my editing process works |
INFO FOR EDITORS
● Training courses and books ● Free resources ● Business help ● The Editing Podcast ● The Editing Blog ● Training login |
© 2011– Louise Harnby