Marketing Your Editing & Proofreading Business is for any editorial freelancer who feels that marketing is their Achilles’ heel. With it, I demonstrate that marketing needn't be difficult, overwhelming or boring.
The book takes proofreaders and editors through the core principles of developing and implementing an effective marketing strategy that will get them noticed and generate business leads.
Conceptual and practical
Marketing Your Editing & Proofreading Business tackles the 'wheres', 'hows', and 'whats' by detailing the promotional activities that can be built into your marketing strategy, as well as the the key concepts that underpin them.
The book is divided into four parts.
Part I: Marketing concepts – things to think about
Part II: Marketing activities – things to do
Part III: Sample outline of a marketing plan
Part IV: Resources
How to order
An alternative: the Omnibus
If you'd prefer to access Business Planning for Editorial Freelancers and Marketing Your Editing & Proofreading Business straight from your desktop, laptop or tablet, take a look at the PDF Omnibus edition, which includes 42 chapters of additional related content.
Rich Adin, Freelance Editorial Services: 'Harnby’s book, Marketing Your Editing & Proofreading Business, demonstrates that any of us can do successful marketing ... It is the first book on marketing for freelancers that I would whole-heartedly recommend. It covers the essentials in sufficient detail for any freelancer to start a successful marketing campaign. Marketing Your Editing & Proofreading Business is a must-have book in my library. I learned quite a bit that I was unaware of and that I am not taking advantage of in my marketing efforts, which I will think about rectifying. I am convinced that freelancers who follow Harnby’s advice – and persist in their marketing efforts – will ultimately find themselves overwhelmed with offers for work.'
Katharine O'Moore-Klopf, ELS, KOK Edit: 'Being self-employed as an editorial professional doesn't have to be feast or famine. If you market your services consistently, not just when you're out of projects to work on, you'll be able to say good-bye to dry spells. And for your marketing to be successful, you have to do it in a way that is true to who you are. I enthusiastically recommend Louise Harnby's book, Marketing Your Editing & Proofreading Business, because it shows you, step by step, how to do that.'