14-step social media training ... created especially for editors​

Social Media for Business Growth shows you how to use social media platforms to increase your online visibility, expand your audience, reinforce your brand and generate leads ... without falling into a rabbit hole and without spending any money.

Your social media fingerprint kit includes:
  • a recorded webinar 
  • a 92-page ebook
  • a PDF tip sheet
  • a 14-page PDF strategy checklist
  • quick-access links to related materials
  • exclusive video tutorials
  • ​live support via my Facebook group

And don't forget – I'll create on-demand tutorials if you find yourself struggling with something related to the course!

​PRICE FOR LIFETIME ACCESS: £59.99

What we cover in the class

Introduction
  • ​Use versus strategy
​1. Emotion and mechanics
  • A world in flux
  • Why you should use social media
2. Understanding the algorithms
  • What the algorithms do and why
  • Trumping the cute puppies
  • More top tips on social media algorithms
3. Being purposeful with social media
  • Whose house do you work in?
  • Present intentions and future-proofing
  • Case study
4. Thinking holistically
  • Social media and general marketing
  • Holism in action
  • Social media and SEO
5. Content marketing and social media
  • What content?
  • 3 case studies
  • Expanding content reach
6. Searchable content curation
  • Why curation pays
  • Case study
7. Which platform? Beware the rabbit hole
  • Within-platform focus
  • Case study
8. Focus on: Facebook
  • How to get a Facebook boost without paying a penny
  • The difference between a Page and a Profile
  • Facebook groups
  • Native blogging
  • ​​More tips​
9. Focus on: Twitter
  • How to get a Twitter boost without paying a penny
  • Using images, gifs, and video
  • Twitter lists and chats
  • Threads and Moments​
  • ​More tips
10. Focus on: LinkedIn
  • How to get a LinkedIn boost without paying a penny
  • Text-only posting
  • Native blogging
  • ​More tips
11. Using video
  • Social media options
  • Facebook and Twitter case studies
  • Going native
  • Creating subtitles/captions
12. Using images
  • Design tools
  • Compressing images
  • Creating gifs
  • Branding your images and gifs
13. Branding your social media channels
  • Core elements of consistency
  • ​Branding in practice
  • Branding and trust
  • Time-saving tips
14. Management, scheduling, and analytics
  • Time and efficiency
  • Tracking others’ content
  • Scheduling
  • Reposting
  • Evaluation