Learn how to create amazing content that brings you work.

Discover the principles of content marketing

This business-skills guide shows editors and proofreaders how to create and deliver valuable, problem-solving content and achieve the following:

>  Increased engagement with colleagues and clients
>  Enhanced editorial-business visibility
>  A stronger brand identity
>  More choice about whom we work for and what we earn

The guide includes a content-building framework that shows even those with no experience of marketing how to  create rich, relevant content.

Additional topics include:

>  Business goals
>  Content marketing defined
>  Different types of content marketing
>  Underlying principles
>  Editorial content marketing in action
>  How to create great content
>  ​Using visual media.

Language: English | Size: ​1MB | Pages: 67 | Format: PDF (or paperback via Amazon) | Price: £8.99

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How to do Content Marketing
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Andy Maslen, bestselling crime author

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Does a great job of explaining a jargon-laden strategy for promoting your business and offers many good examples and a lot of sound advice. ... The best part of the book, however, is the content-building framework. This is what lets you put all the principles and advice into practice. The layout is clean and the progression is easy to follow.​

HOW TO DO CONTENT MARKETING

Erin Brenner
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Right Touch Editing

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Andy Maslen, bestselling crime author

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This is a book you’ll want to refer to again and again ... There’s also a content-building framework and a free template included, which I’ll definitely be making use of to help me match my business goals with an appropriate content marketing effort. Reading the contents alone got me thinking, Ooh excellent! I could do this, and this … and try this!

HOW TO DO CONTENT MARKETING

Mary McCauley
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Mary McCauley Proofreading

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Andy Maslen, bestselling crime author

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A guide that every professional editor who wants a successful editorial business should own and read, and implement its advice.

HOW TO DO CONTENT MARKETING

Richard Adin
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Freelance Editorial Services

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