How to do Content Marketing: Business Skills for Editors 1

Learn how to create amazing content that brings you work.

Discover the principles of content marketing

This business-skills guide shows editors and proofreaders how to create and deliver valuable, problem-solving content and achieve the following:

>  Increased engagement with colleagues and clients
>  Enhanced editorial-business visibility
>  A stronger brand identity
>  More choice about whom we work for and what we earn

The guide includes a content-building framework that shows even those with no experience of marketing how to create rich, relevant content.

Additional topics include:

>  Business goals
>  Content marketing defined
>  Different types of content marketing
>  Underlying principles
>  Editorial content marketing in action
>  How to create great content
>  Using visual media.

Language: English | Size: 1MB | Pages: 67 | Format: PDF (or paperback via Amazon) | Price: £9.99

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Andy Maslen, bestselling crime author

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Does a great job of explaining a jargon-laden strategy for promoting your business and offers many good examples and a lot of sound advice. ... The best part of the book, however, is the content-building framework. This is what lets you put all the principles and advice into practice. The layout is clean and the progression is easy to follow.