Discover the principles of content marketingThis business-skills guide shows editors and proofreaders how to create and deliver valuable, problem-solving content and achieve the following:
> Increased engagement with colleagues and clients > Enhanced editorial-business visibility > A stronger brand identity > More choice about whom we work for and what we earn The guide includes a content-building framework that shows even those with no experience of marketing how to create rich, relevant content. Additional topics include: > Business goals > Content marketing defined > Different types of content marketing > Underlying principles > Editorial content marketing in action > How to create great content > Using visual media. Language: English | Size: 1MB | Pages: 67 | Format: PDF (or paperback via Amazon) | Price: £9.99 |
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