Discover the principles of content marketing
This business-skills guide shows editors and proofreaders how to create and deliver valuable, problem-solving content and achieve the following:
> Increased engagement with colleagues and clients
> Enhanced editorial-business visibility
> A stronger brand identity
> More choice about whom we work for and what we earn
The guide includes a content-building framework that shows even those with no experience of marketing how to create rich, relevant content.
Additional topics include:
> Business goals
> Content marketing defined
> Different types of content marketing
> Underlying principles
> Editorial content marketing in action
> How to create great content
> Using visual media.
Language: English | Size: 1MB | Pages: 67 | Format: PDF (or paperback via Amazon) | Price: £8.99