Learn about editorial marketing​ and business promotion

Discover how to make your editing and proofreading business visible to your ideal clients with these articles, books, booklets, courses and podcast episodes.
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ARTICLES
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PODCASTS

Articles about marketing​ and business promotion

Scroll down to see what's available in this section.

Find your national editorial society

There are national and regional editorial societies all over the globe! To find one that fits your journey, and discover what it has to offer in terms of resources, community and training, click on the button below.

Books about marketing for editors and proofreaders

Marketing Your Editing and Proofreading Business

Discover why marketing needn't be difficult, overwhelming or boring. Then learn the core principles of developing and implementing an effective marketing strategy that will get you noticed and generate business leads.
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Visit the book's page to find about more and explore the contents list.

How to Brand Your Editing Business

This business-skills guide shows editors and proofreaders how to build an emotion-based brand identity that’s rich in the flavour of you, and compelling to the people you'd love to work with. The framework is accessible for all editors, even those with no branding or marketing experience.

​Visit the book's page to find out more.

How to be Visible with Social Media

This business-skills guide shows editors and proofreaders how to use social media to increase online visibility, expand their audience, reinforce brand and generate leads ... without falling into a rabbit hole and without spending any money.
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​Visit the book's page to find out more.

How to do Content Marketing

​This business-skills guide shows editors and proofreaders how to create and deliver valuable, problem-solving content that enhances editorial business visibility, reinforces brand, and maximizes choice over whom we work for and what we earn – and all within a framework that embraces engagement with colleagues and clients. 

​Visit the book's page to find out more.

Andy Maslen, bestselling crime author

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I ENTHUSIASTICALLY RECOMMEND IT …
Being self-employed as an editorial professional doesn't have to be feast or famine. If you market your services consistently, not just when you're out of projects to work on, you'll be able to say good-bye to dry spells. And for your marketing to be successful, you have to do it in a way that is true to who you are. I enthusiastically recommend Louise Harnby's book, Marketing Your Editing & Proofreading Business, because it shows you, step by step, how to do that.

Book: Omnibus: Editorial Business Planning & Marketing Plus

Katharine O'Moore-Klopf, ELS
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KOK Edit

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Free booklets on branding and marketing

Read the first 25 pages for free!

Download this skinny sample of Marketing Your Editing and Proofreading Business. 

It includes the title page, contents, foreword, two full chapters, and a list of marketing resources that help you feel at ease with marketing and show you how to make your editing business visible.

Keep track of your brand essentials

Recording brand-critical information ensures your website and other business materials are consistent and ooze with the flavour of you!​
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This sample booklet shows you how I did it. Download a free PDF here:
The Canva template is included free with Branding for Business Growth, Marketing Toolbox for Editors and Editor Website Essentials. Log in to access the template and create your own brand book quickly. If you don't yet have access, take advantage of the course discounts when you download the sample booklet.

Building a mailing list and sending newsletters

Thinking about how to create a beautiful newsletter and deliver it to your subscribers? Read this comparison of Mailchimp and Flodesk to help you decide which one is the best fit for you.
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​Click on the cover to download the booklet.

How to get a move-on with marketing

If you’re an editor or proofreader who finds marketing your business overwhelming, here are 6 ideas to help you rethink your mindset and pull you out of the mire.

​Click on the cover to download the booklet.

Using 'show, don't tell' as an editorial business tool

‘Show, don’t tell’ isn’t just a writing technique. It’s a principle that works for marketing too! Find out how to apply it to your editorial business.

​Click on the cover to download the booklet.

Marketing courses for editors and proofreaders

Emotional Marketing that Gets Editors Work

Here's what you get:
  • Webinar and transcript: Emotional Marketing that Gets Editors Work
  • ​Guide: Blog Post Blueprint
  • Guide: What is a Sales Funnel and How Does it Work?
  • Guide: How to Create an Amazing
    Editorial Pack
  • Book: How To Do Content Marketing

Marketing Toolbox for Editors

Here's what you get:
  • Webinar: 10 Ways to Make Your Editing Website Better
  • Template: Create your own brand book
  • Mini guide: Blog Post Blueprint
  • Book: Marketing Your Editing and Proofreading Business
  • Book: How to Develop a Pricing Strategy

Editor Website Essentials

This course teaches you how to craft a visible, loveable editorial website! The 10-step framework takes you through the essentials of SEO, navigation, structure, visitors, UX, branding, web page copy, home page design, content and analytics.

Branding for Business Growth

This 9-step course on editorial branding teaches editors and proofreaders how to build an emotion-based brand identity. Discover how to stand out online, attract more ideal clients, and build a longer wait-list.

Social Media for Business Growth

This social media course teaches editors and proofreaders how to create a purposeful social media strategy that increases online visibility, expands audience, reinforces brand, and generates work leads.

Get my best advice straight into your inbox

The Editorial Letter comes out once a month. Get my best advice on fiction editing and editorial business building.
Sign up and you'll get my 
free proofreading checklist – a one-stop resource for reviewing designed page proofs! 

Listen to podcast episodes about marketing

These episodes of The Editing Podcast and the free audio tasters discuss why marketing is an essential part of owning and running a freelance editorial business.