Forget sales pitches! Learn how to promote your editorial business with the gift of your knowledge

Learn how to market your editorial business emotionally

This 7-step framework teaches you how to evoke emotion in your ideal clients, and generate sales and income without having to pitch a sale. You'll learn how to:
​
  • Be visible to your ideal clients
  • Write the perfect hero statement
  • Identify your clients' problems and solve them
  • Deliver your solutions so they're findable and visible
  • Turn your content into products that earn you income
  • Take control of your marketing strategy​

Price

£45.99 (+ tax)

Format

Self-paced

Access

No time restrictions

Start learning

The course kit

Here's what's included in the course pack.

Webinar

Emotional Marketing that Gets Editors Work
This webinar takes you through the 7-step emotional marketing framework and offers tips on taking control of business promotion.

Guide #1

What is a Sales Funnel and How Does it Work?
Learn how structure marketing in terms of the client journey: awareness to interest to desire to action.

Closed captions

Accessibility
Students who are Deaf or hard of hearing can access a live transcript of the audiovisual content.

Transcript

Emotional Marketing that Gets Editors Work
​Download this transcript booklet and access the core learning whenever you want and on your device of choice.

Guide #2

Blog Post Blueprint
​​Raise your content game. Discover how to structure blog posts so that they’re SEO-friendly and offer a great user experience for all your readers.

Workbook

Track your progress
Use the course's workbook to keep track of where you are at each stage of your emotional marketing journey.

Book

How to do Content Marketing
Learn how to create and deliver valuable, problem-solving content that enhances editorial business visibility, reinforces brand, and maximizes choice.

Guide #3

How to Create an Amazing
Editorial Pack
Create an editorial pack that will compel your clients to recommission and recommend you.
THE CONTENT AND RESOURCES OFFERED ARE GENEROUS AND HIGHLY VALUABLE ...
Talk about emotional marketing! For a short course, the content and resources offered are generous and highly valuable. Louise doesn't just hand out the information, she gives you the tools to put it into practice, including ways to avoid overwhelm. Can't thank her enough. Excited to get started, one step at a time. 
Tina Williams, Fiction Editor

20% discount on all online courses for CIEP members

Log in to Promoted courses · Louise Harnby’s online courses. Then enter the coupon code at my checkout.

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