The Proofreader’s Parlour
A BLOG FOR EDITORS, PROOFREADERS AND WRITERS
While I was writing the December and January articles for my column on An American Editor, I kept thinking about the worry that plagues some editorial business owners when promoting their businesses:
It’s good to self-promote If you’re a self-conscious self-promoter, consider these basic facts:
Perception versus reality Let’s take a look at the six scenarios presented at the top of the article and consider the worrier’s worst fears against the reality of what will probably happen. The easiest way to do this is to ask yourself how you’d react if you were the recipient.
A final reminder ... If you’re a self-conscious self-promoter, put yourself in your customer’s shoes and ask yourself whether your worries are founded on myth or reason. Remind yourself that:
![]() About Louise Harnby Louise Harnby is a professional proofreader, the curator of The Proofreader's Parlour, and the author of Business Planning for Editorial Freelancers and Marketing Your Editing & Proofreading Business. Visit her business website at Louise Harnby | Proofreader, follow her on Twitter at @LouiseHarnby, or find her on LinkedIn.
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![]() The Review offers links to some of the online articles I've enjoyed reading recently, focusing on useful editing, proofreading, freelancing and publishing news.
![]() About Louise Harnby Louise Harnby is a professional proofreader, the curator of The Proofreader's Parlour, and the author of Business Planning for Editorial Freelancers and Marketing Your Editing & Proofreading Business. Visit her business website at Louise Harnby | Proofreader, follow her on Twitter at @LouiseHarnby, or find her on LinkedIn. My latest contribution to "The Proofreader's Corner" column of Rich Adin's An American Editor blog is now available. This time around, I consider the plight of the nervous or inexperienced marketer, and discuss four basic mistakes that should be avoided if one is to develop a healthy editorial business.
![]() About Louise Harnby Louise Harnby is a professional proofreader, the curator of The Proofreader's Parlour, and the author of Business Planning for Editorial Freelancers and Marketing Your Editing & Proofreading Business. Visit her business website at Louise Harnby | Proofreader, follow her on Twitter at @LouiseHarnby, or find her on LinkedIn. ![]() Those of you with whom I'm connected on Facebook, Twitter and LinkedIn will have seen my sharing of several posts written in the past few months by my colleague, technical writer John Espirian, on the Espirian blog. I follow a number of editorial blogs, though I haven't added all of them to my blogroll because I need to keep the list manageable. I've added this one, however, because it offers me something a little different. I like technology because, when it works, it allows me to run my business more easily, more productively, and more efficiently. I like reading advice about digital editorial tools (such as macros, markup stamps, and Word shortcuts), and I particularly like it when someone helps me to understand things that I'd previously considered beyond my technical know-how. I'm a non-techie person who likes techie things but is sometimes wary of using them because I don't have the time or inclination to take them on unless someone can spell it out for me in my language! This is the niche that Espirian is filling.
![]() About Louise Harnby Louise Harnby is a professional proofreader, the curator of The Proofreader's Parlour, and the author of Business Planning for Editorial Freelancers and Marketing Your Editing & Proofreading Business. Visit her business website at Louise Harnby | Proofreader, follow her on Twitter at @LouiseHarnby, or find her on LinkedIn. |
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All text on this blog, The Proofreader's Parlour, and on the other pages of this website (unless indicated otherwise) is in copyright © 2011–18 Louise Harnby. Please do not copy or reproduce any of the content, in whole or part, in any form, unless you ask first.
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