FOR EDITORS, PROOFREADERS AND WRITERS

Ho-ho-honestly, I couldn't quite manage to put a festive jumper on the logo, so a hat will have to do!

Louise Harnby is a professional proofreader and the curator of The Proofreader's Parlour. She is also the author of Business Planning for Editorial Freelancers, Marketing Your Editing & Proofreading Business, and Omnibus: Editorial Business Planning & Marketing Plus.

​Visit her business website at Louise Harnby | Proofreader, follow her on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.

If you’re an editor or proofreader who’s never once switched off Track Changes (TC) in the middle of an edit and then forgotten to toggle it back on again, congratulations – you’re a rare creature indeed!

​I’m not rare. I’ve done it several times. If you’re like me, you know that sinking feeling – that you’re going to have to go back to where you stopped tracking and redo the work. I've come close to weeping when this has happened. It’s a waste of  precious, precious time, pure and simple!

​Until recently, my solution consisted of frequently double-checking whether TC was on or off. No big deal, you might think. After all, it’s easy enough to take your eye up to the TC button on the Review tab and see whether it’s greyed out – only a tenth of a second. But those tenths add up.

Furthermore, I’m not billing my clients for my attention to the TC button; I’m billing them for proofreading and editing. I should be focusing on the text, not distracting myself with checking that TC is on.

I could work with ‘All Markup’ (or ‘Final Showing Markup’ in earlier versions of Word) showing, but that’s just another distraction. I want my eyes and brain to focus on what my client has written, not what I’ve amended.

Paul Beverley, naturally, has the solution. It’s a macro called VisibleTrackOff4 and it’s amazing!

Even if you don’t like macros, don’t use macros, are wary of macros, this is one macro that you should consider installing anyway. Trust me. It's a lifesaver.

By the end of this article, you’ll know how to ensure you never forget you’ve switched off Track Changes. I’ll show you the following:

• How it works
• How to install it
• How to run it efficiently
• Alternative versions with different formatting options

How it works 
In brief, VisibleTrackOff4 is an alternative TC on/off switch. You run this macro instead of using Word’s TC button.
​
I work in Windows 10 with Word 2016. On my screen, the TC button is accessible via the ribbon in the Review tab. Your view may be slightly different.

When you use VisibleTrackOff4 (rather than the TC button shown above) to switch on TC, your page appears white, as usual. However, when you use it to switch off TC, your page turns yellow. As you toggle TC on and off, your page colour toggles too. If the page is yellow, you know TC is off. That’s something you can’t miss, and that’s why it’s foolproof.

To use the macro efficiently, you can do one of the following:

• Create a shortcut key
• Add the macro to your Quick Access Toolbar
• Create a custom button in your ribbon (Word version 2010 onwards)

I’ll show you how to do all three in the ‘How to run it efficiently’ section below.

How to install it
Here’s how to install the macro:

• Download Paul’s book from his website, Archive Publications
• Open TheMacros.doc
• Search for VisibleTrackOff4
• Select and copy the script, including the title ‘Sub VisibleTrackOff4()’, right down to and including ‘End Sub’
• Open the ‘View’ tab on Word’s ribbon
• Click on the ‘Macros’ button

• A window will open (with the header ‘Macros’). Click on the ‘Step Into’ button
• This will open Visual Basic. In this will be another window (with the header ‘Normal – NewMacros (Code)’. Use the scroll bar on the right to go to the bottom. If you need help installing a macro for the first time, see ‘Another useful proofreading/editing macro: Paul Beverley’s MultiSwitch’
• Click under the last line of text
• Paste the macro script that you copied earlier
• Close Visual Basic using the ‘X’ in the top right-hand corner

• Click ‘OK’ if you get the message ‘This command will stop the debugger’

How to run it efficiently
To switch TC on and off efficiently using VisibleTrackOff4, you can do one of the following:

• Create a shortcut key
• Add the macro to your Quick Access Toolbar
• Create a custom button in your ribbon (Word version 2010 onwards)

Create a shortcut key

• Right-click anywhere on the ribbon
• Select ‘Customize the Ribbon’, or ‘Customize Quick Access Toolbar’, depending on your software
• Click on the ‘Customize…’ button at the bottom 

• Under ‘Categories’, select ‘Macros’
• Go to the right-hand ‘Macros’ column. Scroll down and select VisibleTrackOff4
• Type in your preferred shortcut key
• Click on the ‘Assign’ button followed by the ‘Close’ button

Add the macro to your Quick Access Toolbar

• Right-click anywhere on the ribbon
• Select ‘Customize Quick Access Toolbar’
• From the drop-down ‘Choose commands from:’ box, choose ‘Macros’
• Scroll down to find the macro and click on it
• Click on the ‘Add’ button followed by the ‘OK’ button
  

​This is what your new button will look like:

Create a custom button in your ribbon (Word version 2010 onwards) 

• Right-click anywhere on the ribbon
• Select ‘Customize the Ribbon’
• Look to the right-hand column
• Scroll down and click on ‘Review’
• Click on the subentry ‘Tracking’
• Click the ‘New Group’ button
• Now look to the left-hand column
• From the drop-down ‘Choose commands from:’ box, choose ‘Macros’
• Scroll down to find the macro and click on it to select it
• Go back to the right-hand column and click on ‘New Group (Custom)’
• Click the ‘Add’ button followed by the ‘OK’ button

This is what your new button will look like:

Other versions
You don’t have to go for the yellow-page effect. Paul’s provided other options. The installation and quick-access instructions are the same; only the script you’ll need to copy and paste is different:

• VisibleTrackOff – embossed effect
• VisibleTrackOff2 – blue dotted underline
• VisibleTrackOff3 – wiggly lines
• TrackOnOffAudible – beeps

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Summing up
I prefer the yellow-page effect because it’s so obvious, and because it doesn’t interfere with my view of the text while I’m amending with TC off.

I also prefer to run the macro with a custom ribbon-based button because it’s right up there alongside Word’s TC button, which is what I’m used to. I’ve created a shortcut key so that I have choice in the matter. This comes in handy when I need regular access to the Styles tab and don’t want to keep switching the tabs on the ribbon.

I urge you to try this macro. Remember, you need never again endure the frustration of having forgotten to switch on Track Changes! 

P.S. My colleague Adrienne Montgomerie was single-handedly responsible for showing me how easy it is to customize the ribbon so that you can easily and quickly access any command. Her article ‘Make a Custom Tab on Word’s Ribbon’ is a must-read if you want to increase your onscreen efficiency.

And, as always, thanks to Paul Beverley for creating some brilliant macros, and for giving me permission to bang on about them via my blog!

Louise Harnby is a professional proofreader and copyeditor. She curates The Proofreader's Parlour and is the author of several books on business planning and marketing for editors and proofreaders.

Visit her business website at Louise Harnby | Proofreader, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.

Here's the second part in my series on busting myths about the business of professional proofreading.

In Part 1, I stated: ‘none of the following statements is an absolute truth’ and I investigated myths 1–6.​

1. You can't get work unless you have contacts in the publishing industry
   
2. The market is shrinking
   
3. Training courses are a waste of time and money
   
4. Training, by itself, is enough to get you work
   
5. All work goes to former editors and former workmates of publishers
   
6. All proofreading work is poorly paid
   
7. It's easy to run a proofreading business
   
8. There'll be times when you have no work, no matter how experienced you are
   
9. There's no demand for professional proofreaders because of grammar- and spell-checking technology
   
10. All proofreading work is done in-house
    
11. Proofreading means the same thing to all client types
    
12. Word of mouth is a good enough promotion strategy
    

​Here in Part 2, I cover myths 7–12.

Myth 7: It's easy to run a proofreading business 
The key to busting this myth is the word ‘business’. 

Running a business isn’t easy – in our case, we have to be so much more than proofreaders. We are the CEOs, accountants, marketing directors, secretaries, training managers, and human resource executives.
 
The work also demands extremely high levels of concentration, which is tiring. It can be stressful too. Proofreaders who don’t meet their deadlines or don’t fulfil their existing clients’ briefs don’t retain those clients. And if you can’t keep your clients, you must either continually source new income streams or become an ex-proofreader.

Myth 8: There'll be times when you have no work, no matter how experienced you are
This myth states that feast or famine is the name of the game and always will be. I’m not convinced that it has to be like that in the medium and long terms.

If you make yourself interesting and discoverable online and off, you can market yourself into a position where you have as much work as you want. And if your work is of excellent quality, you'll be offered repeat projects from satisfied clients, meaning you need to do less of the ‘being-found’ work.
 
In other words, it's about acquisition and retention.
 
Myth 9: There's no demand for professional proofreaders because of grammar- and spell-checking technology 
This is a bizarre myth. It’s like saying that trains, bicycles, planes and legs are redundant because someone invented the car. 

First, proofreading isn't about only grammar and spelling. There's no software on the market that can run through a piece of text such that, by the time it’s finished, that text is publishable. Why? Because software can't spot a widow or an orphan, or a heading at the wrong level, or non-aligned decimal points, missing page numbers, and repeated text in chapters.

Software won’t spot the fact that the thriller you're reading has three characters called Stan; that Stan 1 went to Portsmouth University in Chapter 3 but Plymouth by Chapter 10; or that a family with two daughters and two sons in Chapter 5 has three daughters and one son by Chapter 48.

These are problems that I and other professional proofreaders frequently encounter – and I’m not just making up examples for effect! 

Furthermore, technology doesn't always get the spelling and grammar right. What software can do is flag up potential issues so that a human can make logical editorial decisions based on skill, knowledge, style preferences and industry-recognized best practice.

There are some great tools out there, and many professional proofreaders and editors use them, but using them is about complementing the work done by the brain and eyes, not replacing it.

Myth 10: All proofreading work is done in-house
The problem with this myth is that it shows a misunderstanding of the market. Here’s the reality:

• Larger mainstream publishers rarely employ in-house proofreaders these days, though they do employ in-house commissioning editors, editorial production managers and sometimes project managers. Smaller presses often have to do more in-house. In other words, it varies from press to press.
• ‘In-house’ for the self-publisher means a friend, partner or sibling sitting in a kitchen or a home office. Thousands of independent writers have recognized that this just isn’t cutting the mustard, and that’s where we come in.
• Most businesses, charities, school, NGOs, marketing and communications agencies, packagers and public-sector bodies do not have in-house professional proofreading departments. This fact presents professional self-employed proofreaders with opportunities, providing we are visible to those clients.

If you’re not convinced, join the member-discussion forums hosted by the likes of the SfEP (UK), AFEPI (Ireland), EFA (USA) and Editors Canada or your own national editorial society. We can't all be making it up!

Myth 11: Proofreading means the same thing to all client types 
This myth fails to recognize that proofreading isn’t just about spotting typos – see (9) above. It's about sense and artistry too. It's about knowing when to intervene as well as when to leave well enough alone.

A publisher’s proofreading remit rarely looks the same as an indie author’s; and what I do with a PhD thesis, an annual business report, a journal article and a crime thriller will be four very, very different things.

In reality, the definition of proofreading is actually rather tangled (see, for example, Not all proofreading is the same: Part I – Working with page proofs,Not all proofreading is the same: Part II – Working directly in Word, and Untangling proofreading).

Myth 12: Word of mouth is a good enough promotion strategy 
The problem with this argument is that it presupposes that word of mouth is a marketing strategy – it’s not. It’s certainly one way that clients may come to you, and I’m not knocking it (referral networks can be brilliant for professional proofreaders, and can even earn income for the referrer in certain cases).

However, relying on word of mouth when you’re a grown-up business owner is akin to waiting for your mum to say, ‘Open your mouth, darling. Here comes the choo-choo train,’ as she artfully sneaks a spoonful of baby rice into your mouth. Josh Hoffman’s Freelancers: Word-of-Mouth Is Not a Marketing Strategy is a must-read.

If you’re offered work via word of mouth, congratulations – it proves you’ve instilled competence-based trust in your referring client or colleague. Just bear in mind that an effective marketing strategy should be active, not passive.

If you want to have choice with regard to whom you work for, when you work, and what you earn, such that your proofreading business is economically viable (for you, not for anyone else), I’d advise you to have a comprehensive and proactive marketing strategy encompassing a range of tools that are appropriate to your business. In that way, you can be discoverable to multiple clients across multiple channels.

Summing up …
If you’re considering becoming a freelance proofreader, think carefully about the blend of skill and visibility required. 

• If you’re invisible, no one will be able to hire you.
• If you’re incompetent, no one will want to hire you (or retain you).

Being a professional proofreader means being a professional business owner. Professional business owners start with a business plan:

• Identify your target clients (market research)
• Identify their problems (market research)
• Identify the skills required to solve those problems (training)
• Identify the tools required to do the job (relevant equipment and software)
• Plan how you will make your problem-solving skills visible (marketing)
• Work out what you want/need to earn (accounting)
• Set your service fees accordingly (pricing)

Your business plan, not business myths, will show you whether proofreading is the right career for you.

More related reading

• Debunking some myths about copyediting and proofreading (Suzanne Gilad, author of Copyediting and Proofreading For Dummies)
• FAQs: Working freelance (Society for Editors and Proofreaders)
• Proofreaders-to-be: Loving books isn’t enough (Proofreader's Parlour)

Louise Harnby is a fiction copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
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She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders. Louise loves books, coffee and craft gin, though not always in that order.

​Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.

If you're an author, take a look at Louise’s Writing Library and access her latest self-publishing resources, all of which are free and available instantly.