Louise Harnby | Fiction Editor & Proofreader
  • Home
  • Resource library
  • Services
  • Courses
  • Books
  • Podcast
  • Blog
  • Training login
  • Contact
The Editing Blog: for Editors, Proofreaders and Writers

FOR EDITORS, PROOFREADERS AND WRITERS

Quoting for the customer – ballpark prices and the editorial freelancer: Part 2

1/6/2016

5 Comments

 
This post explores the disadvantages of ballpark pricing for editors and proofreaders.
Picture

​Part 1 discussed the advantages of ballpark pricing. There are, however, some valid concerns about the ballpark quotation that need to be considered before rushing into offering such a service.

Disadvantage 1: Wrong focus – money over value …
The argument goes that ballpark quotes focus on the money rather than the value that editorial professionals bring to the table. When we offer ballpark quotes, it’s just a figure. Says Celine Roque:

​‘It’s incomplete. Your quote is just a number. Your clients can’t surmise all the information they need from that number. Apart from the primary services you provide, you should also give them your advice. Oftentimes, what a client really needs is different from what they think they need. In this case, an assessment of a client’s business and project, followed by a proposal, is the better approach’ (‘Why You Shouldn't Just Give a Quote to Potential Clients’, Gigaom, 2008).

Regarding Roque’s concerns, giving advice takes time (see Part 1). Furthermore, what a client needs is not always the same thing as what a client wants.

Giving advice to someone who actually just wants a price isn’t good customer service (even if we know that our advice, value, etc. would, in reality, be in their best interests). It’s just aggravating.

There are ways to give advice that aren't invasive:

  • We can give our advice later, once we've provided what the client asked for – the price.
  • We can offer that advice in other places on our website, e.g. via blogs, booklets and fact sheets.
Picture
Picture
Disadvantage 2: Missing the opportunity to add value …
In ‘Sales 101: Don’t Get to Price Too Early, Even If You’re Asked to “Ballpark”’ (Sexton Group Ltd, 2015), Steve Payne discusses ‘the number one rule of quoting prices’:

‘Don’t quote a price – any price – before you have sold the client on your ability to do the job. If you haven’t convinced the client that it’s you they want to work with, before you quote a price, it’s like you are swinging at a baseball too early. In the case above, you made no effort to tell the client, through testimonials, through photographs, through stories, about your firm. How it operates. What makes it different. How delighted past customers have been with your work. How you have many repeat clients who will never work with another contractor as long as you are in business.’

In other words, you’re potentially shutting the door to negotiation, especially if your price is perceived as too high.

​Payne’s point about using value to make you a more hireable prospect is excellent, but I still believe that when a potential client asks for a price, we need to listen to that request and act on it.

No one wants to hire an editor who can’t follow a brief. If we can’t listen to a client’s request at the very first point of contact, how can we expect them to trust us to listen further down the line?


To ameliorate this, consider other ways in which you emphasize your value at the point where clients are likely to contact you.

  • Put testimonials on every page of your website, including your contact page (and pricing page if you go down this route). 
  • Offer useful tools and resources for your ideal clients ... content that shows rather than tells your worth.
  • Make your website about client solutions.
  • Build a portfolio and make sure it's accessible. It's a powerful form of social proof.
Picture
Disadvantage 3: Poor accuracy
Rich Adin (personal correspondence) pointed out that accuracy can be a huge problem for some editorial freelancers when it comes to ballpark pricing. One simply cannot offer anything like a realistic price without seeing at least a sample of the work. For those editors who offer complex services to clients, this is a valid criticism of the ballpark mechanism.

The kinds of projects that Adin is often asked to quote for include ‘2,800-page biology text[s] with thousands of references’; require various levels of editing; involve various subjects; and require the handling of multiple references and reference styles.

A client asking for a ballpark figure for editing one of Adin’s ‘13,000-page medical manuscript[s]’ might fail to mention that they need the project completed in an eye-watering ten weeks, or that all 5,000 references are in a mish-mash of citation styles. For that reason, Adin doesn’t offer ballpark quotations because, without knowing the detail of what’s involved, it’s impossible to build a price, or justify it, in ways that make sense to, and can be respected by, the client.

Says Adin: ‘Even if after a detailed explanation I do not get the current project, I do not consider having given the detailed explanation a waste of time because the client can see that I have reasons for my positions and am willing to offer solutions. Clients are also made aware that there needs to be a balance between schedule, fee, and quality. Based on past experience, I will be asked to undertake a future project, perhaps even one where the client has already preapplied my analysis’ (‘The Business of Editing: The Standard Editing Workday & Workweek’).

Editors therefore need to consider whether there are parts of the editorial service they provide, or particular client types with whom they work, where fewer complexities are involved, making them more appropriate for testing ballpark pricing.
Picture
Testing ...
You may be enthusiastic or concerned about offering ballpark quotes. You may have fifty colleagues who offer ballpark quotes, seventy who steadfastly refuse to, and twenty more who are thinking about the issue. All of that will be interesting and help to guide your thinking.

Ultimately, though, what’s good for you will not necessarily be good for me or any of those 140 colleagues who have already made their own decisions or who are in the process of making those decisions. The only way to know whether ballpark pricing is good for your business is to test it.

Design any ballpark pricing test in a way that, to the best extent possible, ameliorates some of the concerns you have. Then track the results and see how the experience works out for you. You’re in control so you can end the test whenever you wish.

Consider tweaking the following:
​
  • How you present the service: If a rate card or widget doesn't work, how about a quick-quote text or email service?
  • The maths behind the construction of the ballpark: If the maths doesn't work, tweak it so that the numbers work better for you.
  • The way you convey the information: Turn numbers into ranges; or offer hourly rates rather than per-word rates; or give examples of whole-project costs with approximate word counts.

Other colleagues will have opinions, and those will be useful – not in regard to whether you should or shouldn’t offer ballpark quotes, but in regard to the issues you consider and the challenges you prepare yourself for should you decide to undertake the test itself.
Picture
​​

​For more in-depth guidance (and reassurance) about freelance editorial pricing, listen to a free audio chapter from my guide How to Develop a Pricing Strategy.
Louise Harnby is a line editor, copyeditor and proofreader who specializes in working with crime, mystery, suspense and thriller writers.

She is an Advanced Professional Member of the Chartered Institute of Editing and Proofreading (CIEP), a member of ACES, a Partner Member of The Alliance of Independent Authors (ALLi), and co-hosts The Editing Podcast.

Visit her business website at Louise Harnby | Fiction Editor & Proofreader, say hello on Twitter at @LouiseHarnby, connect via Facebook and LinkedIn, and check out her books and courses.
5 Comments

    BLOG ALERTS

    If you'd like me to email you when a new blog post is available, sign up for blog alerts!
    Proofreading stamps
    ALERT ME!

    WHAT DO YOU NEED?

    • Training courses
    • ​Books and guides
    • Editor resources
    • Author resources
    • ​Monthly newsletter
    Picture
    SIGN ME UP

    PDF MARKUP

    Proofreading stamps

    AUTHOR RESOURCES

    Proofreading stamps

    EDITOR RESOURCES

    Proofreading stamps

    BOOKS FOR EDITORS AND WRITERS

    Picture
    Picture
    Picture
    Picture
    MORE BOOKS

    TRAINING COURSES FOR EDITORS

    Picture
    Picture
    Picture
    Blogging for Business Growth course
    MORE COURSES

    TESTIMONIALS


    Dare Rogers

    'Louise uses her expertise to hone a story until it's razor sharp, while still allowing the author’s voice to remain dominant.'

    Jeff Carson

    'I wholeheartedly recommend her services ... Just don’t hire her when I need her.'

    J B Turner

    'Sincere thanks for a beautiful and elegant piece of work. First class.'

    Ayshe Gemedzhy

    'What makes her stand out and shine is her ability to immerse herself in your story.'

    Salt Publishing

    'A million thanks – your mark-up is perfect, as always.'
    TESTIMONIALS

    CATEGORIES

    All
    Around The World
    Audio Books
    Author Chat
    Author Interviews
    Author Platform
    Author Resources
    Blogging
    Book Marketing
    Books
    Branding
    Business Tips
    Choosing An Editor
    Client Talk
    Conscious Language
    Core Editorial Skills
    Crime Writing
    Design And Layout
    Dialogue
    Editing
    Editorial Tips
    Editorial Tools
    Editors On The Blog
    Erotica
    Fiction
    Fiction Editing
    Freelancing
    Free Stuff
    Getting Noticed
    Getting Work
    Grammar Links
    Guest Writers
    Indexing
    Indie Authors
    Lean Writing
    Line Craft
    Link Of The Week
    Macro Chat
    Marketing Tips
    Money Talk
    Mood And Rhythm
    More Macros And Add Ins
    Networking
    Online Courses
    PDF Markup
    Podcasting
    POV
    Proofreading
    Proofreading Marks
    Publishing
    Punctuation
    Q&A With Louise
    Resources
    Roundups
    Self Editing
    Self Publishing Authors
    Sentence Editing
    Showing And Telling
    Software
    Stamps
    Starting Out
    Story Craft
    The Editing Podcast
    Training
    Types Of Editing
    Using Word
    Website Tips
    Work Choices
    Working Onscreen
    Working Smart
    Writer Resources
    Writing
    Writing Tips
    Writing Tools

    ARCHIVES

    March 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    July 2015
    June 2015
    May 2015
    March 2015
    February 2015
    January 2015
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    March 2014
    January 2014
    November 2013
    October 2013
    September 2013
    August 2013
    June 2013
    February 2013
    January 2013
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011

    RSS Feed

Alliance of Independent Authors
Picture
Picture
CIEP Advanced Professional Member
The Publishing Training Centre
INFO ABOUT ME
Privacy policy
Terms and conditions
Contact form
Code of practice
Qualifications
​Portfolio ​ 
​Bio page
Louise's fiction
About Louise
INFO FOR INDIE AUTHORS
Editorial services
Contact form
Can you expect perfection?
Books and guides
Transform Your Fiction series
Free resources
​
Order form for books
Testimonials
Self-editing book

Want to sign up to my monthly newsletter, The Editorial Letter? 
INFO FOR EDITORS
Training courses​
Books and guides
​​Business Skills for Editors series
Transform Your Fiction series
Free resources
1:1 business consultations
Order books and courses
​The Editing Podcast
​The Editing Blog