A BLOG FOR EDITORS, PROOFREADERS AND WRITERS

Dialogue tags – or speech tags – are what writers use to indicate which character is speaking. Their function is, for the most part, mechanical. This article is about how to use them effectively.

A dialogue tag can come before, between or after direct speech:
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• Dave said, ‘That’s the last thing I expected you to say.’
• ‘That,’ said Dave, ‘is the last thing I expected you to say.’
• ‘That’s the last thing I expected you to say,’ Dave said.​

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Placed in between direct speech, tags can moderate the pace by forcing the reader to pause, and improve the rhythm by breaking up longer chunks.

Rather than give you a bunch of zombie rules that you’ll want to break about two seconds after you’ve read them, here are three guidelines to bear in mind when thinking about which tags to use, which to avoid, and when you might omit them altogether:
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1. A good tag doesn’t trump the dialogue.
2. A good tag doesn’t repeat what the dialogue’s already told the reader.
3. A good tag doesn’t impair how natural the speech sounds.

Why said often works best, and when it’s not enough
The speech tag said  ‘is a convention so firmly established that readers for the most part do not even see it. This helps to make the dialogue realistic by keeping its superstructure invisible,’ say Mittelmark and Newman in How Not to Write a Novel (p. 132).

I agree, and I recommend you embrace it! If someone’s told you to avoid repeating said, head for your bookshelf and take a peek inside some of your favourite novels for reassurance.

If you deliberately try to avoid said, you run the risk that your writing will reflect that intention. If your reader is focusing on your avoidance, their focus is not where it should be – on your story.

Still, there will be times when you’ll want a tag that tells your reader about, say, the sound quality, the mood of the speech, or the tone of voice. Speech tags aren’t the only way to do this – for example, you could use action beats before the dialogue, or adverbial phrases after your tags – but few readers will complain if you use the likes of whispered, yelled, shouted, muttered or whined. Hissed is one that I rather like, though some writers and editors are less keen.

Even though said 's invisibility makes it harder to overuse, avoid the temptation to place it after every expression. Here’s an example of how it looks when it's been overworked (see, too, the final section in this article, ‘Omitting dialogue tags’):

Showy speech tags and underdeveloped dialogue
Showy tags can overwhelm dialogue. Since you’ve written your dialogue for a reason, that’s where the reader’s attention should be. When the tag is more visible than the speech, it’s a red flag that the dialogue, not the tag, needs enriching:

​Instead, we might amend the dialogue so that it conveys the preaching tone, and leaves the tag (said) with the mechanical function of indicating who’s speaking:

Showy speech tags and double-telling
Some speech tags are just repetitions of what the reader already knows – they double-tell. Asked and replied are two common examples, though these are used so often that they don’t fall into the showy category. For that reason, I don’t think you need to go out of your way to avoid these, though do take care not to overuse them.

Showier examples – such as opined, commanded, threatened – become redundant if you’ve got the dialogue right:

In the first three examples, it’s clear from the dialogue that an opinion, a command and a threat have been given. The speech tags repeat what we already know; we should consider whether said is a less invasive alternative.

In the fourth example, amazing and the exclamation mark (!) tell us that the speaker exclaimed, so again the showy tag is redundant.

It’s a question of style, of course. I’m not giving you rules but suggesting ways of thinking about the function of your tagging so that you keep your reader immersed in the spaces of your choosing.
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Non-speech-based dialogue tags and the reality flop
Even if you decide you do want a more extravagant tag than said, take care when using verbs that are not related to the mechanics of speaking.

Examples include: smiled, gesticulated, ejaculated, thrusted, fawned, scowled, winced, smirked, sneered, pouted, frowned, indicated and laughed.

The physicality of these verbs will jar your reader and they immediately introduce an element of inauthenticity into the prose. They’re great words for describing what other parts of a person’s body can do, but are unsuitable for use as dialogue tags:

Try one of the following instead:

Alternatives to showy speech tags – more on action beats
Rich action beats can complement or even replace speech tags, and are useful if you want to keep your dialogue lean and are tempted to use a showy speech tag. Keep them on the same line as the speaker they’re related to.

Action beats let you set the scene so that the reader can fill in the gaps with their imagination while a character is speaking.

Here’s an example of dialogue with a showy speech tag – moaned:

In the alternative below, the reader can discern the moaning manner in which the speech is delivered because James’s discomfort is shown in the action beat preceding it:

Notice how the action beat is punctuated. There’s a full stop (period) after winced.

Neither of these examples is wrong or right. You might decide that you prefer one over the other. Rather, I’m showing you alternatives so that you can make informed decisions about how to make your writing engaging.

Using proper nouns in dialogue tags
If your fiction is gender binary (and it might well not be) and the genders are known to the reader, you needn’t repeat the speaker’s name every time they appear in a dialogue tag. You can use third-person singular pronouns: he and she. Clarity is everything here.
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Notice how Alexander McCall Smith uses nouns and pronouns in his dialogue tags, and peppers the text with action beats so that the reader knows who’s speaking (The No.1 Ladies’ Detective Agency, p. 125):

​Omitting dialogue tags
If you’re confident your reader can keep track of who’s saying what in a conversation, you can omit dialogue tags altogether. Once more, it’s not about rules but about sense and clarity.

This will work best if there are no more than two characters in the conversation, and even then, most writers don’t extend the omission for more than a few back-and-forths before they introduce a reminder tag or an action beat.

Here’s an example from Peter Robinson’s DCI Banks novel Sleeping in the Ground (pp. 273–4). There are two characters in this scene: Banks and Linda. Robinson omits most of the dialogue tags in this conversation because it’s clear who’s speaking, but he keeps us on track with an action beat and a tag halfway through:

Summing up
When it comes to dialogue, remember the function of the tag: to indicate which character is speaking.

​Says Beth Hill, ‘These tags are background, part of the mechanics of story; they meet their purpose but don’t stand out. They let the dialogue take the spotlight’ (The Magic of Fiction, p. 166).

So, during the self-editing process:

• Check your tags to ensure they’re performing their indicative function rather than taking the spotlight.
• Position them to moderate pace and improve rhythm.
• Take care with non-speech-related tags.
  
• And support your dialogue with action beats so that said can take invisible pride of place.

Cited sources and further reading

• Alexander McCall Smith: The No.1 Ladies’ Detective Agency. Abacus, 2003
• Beth Hill: The Magic of Fiction. Title Page Books, 2016
• Howard Mittelmark and Sandra Newman: How Not to Write a Novel. Penguin, 2009
• Louise Harnby: How to punctuate dialogue in a novel (article)
• Louise Harnby: How to punctuate dialogue in a novel (videos)
• Peter Robinson: Sleeping in the Ground. Hodder & Stoughton, 2017

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Editors on the Blog is a monthly column curating some of the best posts from the editing community – articles written by editors and proofreaders for colleagues and clients alike.

My thanks to this month's contributors!

THE BUSINESS OF EDITING

• How to minimize cancellations and non-payment for editing and proofreading services by Louise Harnby, published on The Parlour. Louise writes: ‘Every professional editor and proofreader wants to attract best-fit clients who are prepared to commit to a contract of editorial services. For the most part, bookings go smoothly – cancellations, delays, and failures to pay are unusual. Still, editorial business owners need to protect themselves ... just in case.'​​

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​CLIENT FOCUS​: BUSINESS AND OTHER NON-FICTION

• Does your language editor need to know your subject? by Claire Bacon, published on Bacon Editing Blog. Claire writes: ‘Here, I explain why subject-specific knowledge is sometimes – but not always – helpful when it comes to getting your research paper ready for publication. It all depends what you need.'
• Knowing Your Culture – The C Word In Financial Firms by Howard Walwyn, published on Prism-Clarity. Howard writes: ‘Culture in financial services firms is more of a concern to regulators today than some of the themes that have historically preoccupied them. I focus on what culture in financial services firms means.'

CLIENT FOCUS​: FICTION

• Finally – a short blog post! by Lesley Jones, published on Perfect the Word. Lesley writes: ‘Authors sometimes find their writing is padded out with favourite and filler words. This post contains a couple of tips on how to cut them down. Plus a book recommendation!’
• How to punctuate dialogue in a novel by Louise Harnby, published on The Parlour. Louise writes: ‘If the thought of punctuating your novel’s dialogue brings you out in a sweat, let me mop your brow with these 7 tips.'
• Kick-start your own career development program for new novelists by Lisa Poisso, published on Clarity: Tools and Skills for Authors. Lisa writes: ‘The hardest part of breaking into anything new is that you’re not even aware of what you don’t yet know, so dig in!’
• Research tools for crime and thriller writers by Louise Harnby, published on The Parlour. Louise writes: ‘If you’re including authentic technical or procedural information in your crime writing, you’ll be wearing your research hat. Your story should come first, of course. However, be sure to get your facts straight before you decide if and how far you’re going to bend reality.'

EDITING IN PRACTICE

• Proofreading designed page proofs: knock-on effects by Louise Harnby, published on The Parlour. Louise writes: ‘Good proofreading practice means acknowledging that changing one word, or moving one line, can have unintended and damaging consequences throughout the rest of the book if we aren’t careful.'

LANGUAGE MATTERS

• Develop your writing muscle through imitation by Lisa Poisso, published on Clarity: Tools and Skills for Authors. Lisa writes: ‘One of the best ways to stretch your writing skills is to draw inspiration from those who are writing the kind of novels you want to write. What do the authors you admire do best? Can you emulate that?’
• Simple or simplistic? – and other tricky word choices by Helen Stevens and Laura Ripper, published on the School Proof blog. Helen writes: ‘Choosing between two closely related words whose meanings are similar can sometimes be difficult. Here are some commonly confused pairs – with examples of their uses – to help you make the right choice.’ 

Good proofreading practice means acknowledging that changing one word, or moving one line, can have unintended and damaging consequences throughout the rest of the book if we aren’t careful.

If we want to proofread for publishers, packagers and project-management agencies, or if we're checking self-publishers' print-on-demand books, we need to be comfortable with working on page proofs. 

What are page proofs?
The proofreader will usually be asked to work on page proofs. What are they?

​In this case, the proofreader does not amend the text directly. They annotate the page proofs.

You might be required to work on both hard-copy page and PDF page proofs – it will depend on the client’s preference. You'll be looking for any final spelling, punctuation, grammatical, and consistency errors that remain in the text. However, you'll also expected to check the appearance of the text.

Checks will include the following:

• the running heads match the chapter title
• the chapter title matches the entry in the contents list
• the design of the various text elements is consistent (e.g. correct font, text size, use of bold/italic, consistent capitalization, correct paragraph indentation, line spacing, etc.)
• the chapter title drops are consistent throughout
• the text on facing rectos and versos (right-hand and left-hand pages) is balanced
• in-text citations are presented according to preferred style and can be located in the book's references or bibliography
• footnote/endnote markers are present and correct in text and correspond to relevant footnotes/endnotes
• odd page numbers always appear on recto pages
• bad word breaks are flagged
• part titles always appear on new recto pages

​​This isn't a comprehensive list but it gives you an idea of how this type of proofreading goes beyond just checking the text for typos. Click on the image below to access this free proofreading checklist if your client doesn't supply you with one.

What's important here is that every amendment you suggest might have an impact somewhere else. That doesn’t mean you shouldn’t make the amendment; it means, rather, that you need to be mindful of the consequences of your actions – the knock-on effects.

What are knock-on effects?
Professional proofreaders often refer to the indirect consequences of their mark-up as knock-on effects. A useful way of thinking about this is in terms of dominoes because it provides us with the perfect description of what’s at stake.

Imagine you've lined up four dominos: A, B, C, and D. You push over A and it pushes over B. B then knocks over C, which in turn causes D to fall. Domino D’s topple was caused indirectly by Domino A, even though A didn’t touch D.

This process can occur on page proofs and can have serious consequences. The changes we make can, if we’re not careful, impact on the text flow, the pagination, the contents list, and the index.

An example
Here’s an example to illustrate the point. Imagine the publisher’s brief tasks the proofreader with attending to orphans and widows (those stranded single lines at the bottom or top of a page).

Solutions that involve instructing a typesetter to shuffle a line backward to a previous page, or forward to the next page, in order to avoid the widow/orphan might cause one, or all, of the following problems:
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• The repositioning of a line onto a different page automatically forces a reflow of text. Things look fine for the next six pages, but on the seventh page after the amendment was made, a new orphaned or widowed line has now appeared. The previous arrangement of the text prevented this.
• Let’s imagine that the seventh page is still widow/orphan-free. But the reflow of text means that this seventh page now contains a line that appeared on the previous page. This line includes a keyword term that is cross-referenced 130 pages later. The cross-reference is now incorrect.
• The index is being created simultaneously by a professional indexer. It’s not uncommon for proofreaders to never see the index, nor to spot check it. The line that’s been repositioned on a different page contains an author citation that is included in the index. The indexer doesn’t know what the proofreader’s done, and the proofreader doesn’t know which terms are being included in the index. Neither of them knows that the index entry now has the wrong page number attached to it.

In all three cases, the proofreader has prevented one problem but caused others. Consequently, good practice involves more than blindly placing mark-up instruction on any given page.

Thought needs to be given to how the problem can be tackled and the impact managed so that there is no knock-on effect. Spotting an orphaned or widowed line is not enough. We might also have to consider the following:

• Providing additional instructions to the typesetter regarding to how to manage the problem by compensating elsewhere on the page (e.g., increasing or reducing line spaces and page depths, new line creation, etc.) so that the impact of moving one line is restricted to the page where the change has been made and its facing recto/verso.
• Telling the project manager about the suggested line move so that the manager can inform the indexer.
• Looking out for obvious key words or citations in lines that have been moved to check whether they are cross-referenced in the text (having a PDF, even when working on hard copy, is a must in these circumstances).

Summing up
If you’re considering training as a proofreader and want to be fit for the purpose of marking up page proofs, check that your course includes a component about knock-on effects.

Even when we are supplied with detailed briefs about an ideal layout, the publisher client expects us to be mindful of the consequences of our amendments. The proofreader’s job is to find solutions to problems in ways that don’t cause unintended damage.

(An earlier version of this article was first published on An American Editor.)

If you’re including authentic technical or procedural information in your crime writing, you’ll be wearing your research hat. Your story should come first, of course. However, be sure to get your facts straight before you decide if and how far you’re going to bend reality.

Procedure varies between region and country, and when your novel is set will also determine the relevance of the resources I’ve included. Still, even those outside your jurisdiction might spark an insight that drives your storyline further or deepens your characterization

Conversations and ride-alongs
My brushes with the law have been limited to bad parking. Still, I know a few coppers socially, and it’s to them I’d head for procedural guidance in the first instance.

If you know a police officer, a forensic anthropologist, a crime-scene investigator, a barrister, or whatever, ask them if you can pick their brains. They’ll have expert subject knowledge and insights, and your talking with them face to face could be the most powerful tool of all.

If you don’t have existing contacts, ask your friends for theirs or put a call out on social media. A writer recently requested help from munitions experts via the Alliance of Independent Authors (ALLi) Facebook group. Several commenters provided advice and one offered to put her in touch with an expert.

Here’s crime writer Julie Heaberlin discussing the importance of researching and feeling comfortable approaching experts, especially to bring deeper layering to her novels:

In a bid to improve relations between the police service and the public, some larger forces now operate ride-along schemes that allow members of the public to patrol with an officer. In the UK, these include Avon & Somerset, Nottinghamshire, Essex, Lincolnshire, Lancashire, Humberside and Warwickshire Police.

Search online using the keywords ‘ride-along police [your country/state/city]’ and see what comes up.

Watch and read
How about TV and movies? Your favourite crime dramas and fiction might have been meticulously researched. Then again, they might not. In ‘Five Rules for Writing Thrillers’ David Morrell urges writers to do the research but to use caution:

Morrell talks more about how research makes him ‘a fuller person’ and how he learned to fly in order to create an authentic pilot for his book The Shimmer. The expense of a pilot’s licence will probably be out of reach for the average self-publisher. YouTube could be the solution.

There are thousands of hours’ worth of real-life video footage on YouTube. You can learn from experts about how a body decomposes, how an autopsy is carried out, how a forensic sketch artist works, and how to clean up a crime scene.

And there are lectures on the science of blood spatter, computer forensics, investigation techniques, and forensic imaging. You name it, it’s probably there.

Use Wikipedia
Wikipedia is great for any sleuthing writer wanting to track down information about criminal procedure. Do, however, use the primary sources cited in the references to verify the information. In the online masterclass ‘How to Write a Crime Novel’ Dr Barbara Henderson recommends using at least two sources for internet-verification purposes.

Here are some searches to get you started:

• Law enforcement in the United States
• Police officer ranks (international)
• Murder (crime definitions)
• Firearms policy in the UK​

Security agencies

MI5 – the UK’s homeland security service
​Visit the official site of MI5. There’s information on how it handles covert surveillance, communications interception, and intelligence gathering, plus a brief overview of its history since its creation in 1909.

Christopher Andrew’s The Defence of the Realm is the first authorized history of the service. Published by Penguin in 2010, it’s available on Amazon and in major bookstores.

Visit The National Archives and type MI5 into the search box. That will give you access to all the files that have been released into the public domain to date.

National Crime Agency (UK)
The NCA is tasked with protecting UK citizens from organized crime. Its website has articles and reports about cybercrime, money laundering, drugs and firearms seizure, bribery and corruption, and trafficking.

I recommend looking at the NCA’s free in-depth but readable reports such as the National Strategic Assessment of Serious and Organised Crime 2018, which outlines threats, vulnerabilities, the impact of technology, and response strategies.

MI6 (SIS) – the UK’s secret intelligence service
​Visit the official website of the SIS to find out how it handles overseas intelligence gathering and covert operations. There’s a brief overview of the service’s history and some vignettes that illustrate how intelligence officers operate.

Keith Jeffery’s MI6: The History of the Secret Intelligence Service 1909–1949 is ‘the first – and only – history of the Secret Intelligence Service, written with full and unrestricted access to the closed archives of the Service for the period 1909–1949’. If you want historical information, this is a good place to start.
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GCHQ – Government Communications Headquarters (UK)
The GCHQ website is worth visiting just to see the building from which it operates in Cheltenham! There’s an overview of GCHQ history, operations, its various operational bases, and how it works with Britain’s other security services to manage global threats.

For a more in-depth study of the service, start with Richard Aldrich’s GCHQ: The Uncensored Story of Britain's Most Secret Intelligence Agency.

FBI – Federal Bureau of Investigation (USA)
The FBI’s website is packed with the usual overview material of how and why, but I think the go-to resources are the likes of the free Handbook of Forensic Services, the Terrorist Explosive Device Analytical Center (TEDAC) page, and the training guidance.

​The easiest way to navigate around the site is to head to the FBI home page and scroll down to the links in the footer.
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NSA – National Security Agency
The NSA website is the place to go for twenty-first-century code-breaking information, and there’s a ton of information about cybersecurity and intelligence. Head for the Publications section to get free access to The Next Wave and various research papers. The material is dense but could be just the ticket for building backstories for cybergeek characters.

Police forces
Michael O'Byrne is a former police officer who worked in Hong Kong, and later with the Metropolitan Police (sometimes referred to as New Scotland Yard). Try the second edition of his Crime Writer's Guide to Police Practice and Procedure.

INTERPOL
This is the world’s largest police force with nearly 200 member countries. The Expertise section of its website is rammed with useful and readable information on procedure, technical tools, investigative skills, officer training, fugitive investigations, border management and more.

UK police forces
Police procedure will vary depending on where you live. You can access a list of all UK police force websites here: Police forces, including the British Transport Police, the Central Motorway Policing Group, the Civil Nuclear Constabulary, the Ministry of Defence Police and the Port of Dover Police

An Garda Síochána – Ireland’s national police and security service
The easiest way to navigate the Garda’s website is to head for the home page and scroll down to the sitemap at the bottom. There you’ll find links to information on policing principles, organizational structure, and the history of the service. The Crime section is particularly strong on terminology and procedure.

Legal resources
Lawtons Solicitors’ website has an excellent Knowledge Centre filled with articles on parliamentary acts, offences, criminal charges and police procedure. What are the drug classifications in the UK? and Police Station interviews are just two examples.

Ann Rule’s advice on attending trials is aimed at true-crime writers, but you could use the guidance for fictional inspiration: Breaking Into True Crime: Ann Rule’s 9 Tips for Studying Courtroom Trials.

Crown Prosecution Service (UK): The Crown Prosecution Service (CPS) website provides detailed prosecution guidance for criminal justice professionals. It is extremely dense, and so it should be; it wasn’t designed for novelists! See, for example, the section on Core Foundation Principles for Forensic Science Providers: DNA-17 Profiling. Still, there’s a wealth of information there for those prepared to wade through it.

​Department of Justice (USA): The DOJ site offers guidance on the role of the Attorney General, the organizational structure of the department, lots of statistical information, and maps of federal facilities.

​Forensics resources

• Forensic Science and Beyond: Authenticity, Provenance and Assurance is a free, huge and fascinating study that includes evidence and case studies of forensic science in relation to cybercrime, chemical weapons, victim identification, pharmaceuticals, nuclear forensics, and more. It’s worth a read for plot ideas as much as procedure.
• The Crime Scene Investigator Network claims to be ‘the world’s most popular crime scene investigation and forensic science website’. It’s US-centric, so whether the procedures outlined there will be relevant to your jurisdiction will be worth checking.
  Still, the site is easy to navigate and avoids academic jargon. There’s information on evidence collection (blood, semen, firearms residue, drugs, fingerprints, fibres, and so on), photography and procedure, and a collection of articles written by crime scene investigators. Well worth visiting, wherever you’re based.
• If you want to know what the UK’s Forensic Science Regulator considers best practice, delve into its current Codes of Practice And Conduct, 2017 and The Control and Avoidance of Contamination in Crime Scene Examination involving DNA Evidence Recovery.
• For additional technical guidance, and to search for more forensics resources, visit the UK government’s Publications and search by keyword. What’s especially useful about these collections is that archived reports are held on file. And that means you can access guidance not only as it stands now, but in the past too.
• The Royal Anthropological Institute has a Code of Practice for Forensic Anthropology that ‘defines the purpose of the forensic anthropology process and the series of steps that must be followed from the time a forensic anthropologist (FA) is notified of involvement in a case until the presentation of findings, whether by report alone or through the provision of evidence in the court room’.​
• There are some interesting insights into human taphonomic research (that's body farms to you and me) in this report: The Operation of Body Farms – Learning Points for Setting up a Human Taphonomy Facility in the UK.
• Val McDermid's Forensics: The Anatomy of Crime, published by the Wellcome Collection in 2015, 'traces the history of forensics from its earliest beginnings to the cutting-edge science of the modern day'.
• Introduction to Forensic Science: This is a free online course from the University of Strathclyde via FutureLearn. 'Explore the methods underpinning forensic science, from crime scene investigation to reporting evidential value within a case.'

Historical crime writing resources

• Victorian Crime & Punishment includes a prisoner database and case studies of real crimes and trials.
• The National Archives holds historical records of serving officers in the Metropolitan Police and the Royal Irish Constabulary.​
• The Police History Society documents police museums, collections, historical societies and related resources.
• US crime writer Jason Lucky Morrow hosts a true-crime blog called Historical Crime Detective. The subtitle is ‘Where Old Crime Does New Time’. That in itself was enough to pull me in! He promises we ‘will discover forgotten crimes and forgotten criminals lost to history. You will not find high profile cases that have been rehashed and retold ad infinitum to ad nauseam.’

Weapons research

• The Art of Firearms in Fiction is a free 45-page primer featuring Steve Allen, a soldier-turned-editor who specializes in military particulars, with additional material from Aden Nichols, an editor and Special Forces veteran.
• Guns Guns Guns is an ‘online directory and forum for those who prize their right to keep and bear arms’. If you want to know something about firearms, the answer’s probably there.
• The Firearms section of the UK government’s website includes statistics on firearms certification and guidance on legal use.
• The ATF: Bureau of Alcohol, Tobacco, Firearms and Explosives (USA) includes a photo gallery of different categories of guns, a code of federal regulations, licensing information in regard to firearms and explosives, and articles about tools and services for law enforcement.

I hope you find these resources useful. I’ve barely been able to scratch the surface, not least because I’m busy trying to book a ride-along with my local bobby! While I sort that out, here’s some wise advice from David Morrell:

Louise Harnby is a line editor, copyeditor and proofreader who specializes in working with independent authors of commercial fiction, particularly crime, thriller and mystery writers. She is an Advanced Professional Member of the Society for Editors and Proofreaders (SfEP), a member of ACES, and a Partner Member of The Alliance of Independent Authors (ALLi).

​Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.

Every professional editor and proofreader wants to attract best-fit clients who are prepared to commit to a contract of editorial services. For the most part, bookings go smoothly – cancellations, delays, and failures to pay are unusual. Still, editorial business owners need to protect themselves ... just in case.

This article doesn’t seek to offer you a model contract or set of terms and conditions (T&Cs), though you’re welcome to look at mine for inspiration: Terms and conditions.

Instead, I want to explore some ideas about how to develop your spidey sense, and use language and tools that will repel those who’d let you down.

What does ‘delay’ mean to you?
The concept of the delay is nonsense to an editorial business owner.

If a client asks you to proofread a book, tells you the proofs will arrive with you on 10 May, and requests return of the marked-up proofs a week later, and you agree to take on the job, those are the terms: proofread to start 10 May; delivery 7 days later.

You’ll schedule the project accordingly, and will decline to work for anyone else from 10–17 May. If two weeks ahead of the start date you’re told ‘there’ll be a delay’, you’ll likely have no work for 10–17 May unless you can fill that space at the last minute. Moreover, you will be booked for another project during the period when the project will become available.

To my mind, that’s not a delay. You can’t magic additional hours out of thin air. That’s a cancellation of the project terms that were agreed to by both parties.

Make sure your T&Cs reflect this. Don’t use the language of delay if it means nothing to you. Have a cancellation policy and make it clear that confirmed bookings are for an agreed time frame, and that failure to meet the agreed date will invoke that cancellation policy.

You might decide not to invoke it as a courtesy, but having it could reduce the likelihood of having to make the decision.

Is ‘deposit’ a strong enough term?
The word ‘deposit’ should be strong enough as long as the refund terms are clear. Still, you might want to couch your language along the lines of what editor and book coach Lisa Poisso calls ‘real money’.
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I don’t refer to deposits in my terms and conditions. I call them booking fees. A fee is a payment. It’s the language of money. ‘Deposit’ as a noun has a broader mass-of-material meaning; as a verb it means to place something somewhere. Maybe, for some people, it has a softer feel to it.

Of course, anyone required to pay a deposit knows full well that the financial definition is being referred to. Nevertheless, using the language of money – a fee – might well encourage time-wasters to think twice.

The following might also work for you:

• down payment
• advance payment
• prepayment

What you charge upfront is up to you. Some editors charge a 50% booking fee rather than a flat rate. Some require one third to secure the booking, another third just before editing starts, and the remaining third upon completion of the project. You can define your own model.

Do you have a booking form?
You and a client can agree to your providing editorial services via email, and emails count contractually. But how about requiring a specific additional action, one that reinforces a sense of commitment?

Asking someone to fill in a booking form that confirms they have read, understood and agreed to your terms and conditions, including your booking fee and your cancellation policy, means they have to make a proactive decision to commit.

When it comes to filling in a form and ticking boxes, a non-committed client is less likely to feel comfortable than a good-fit one because it feels more formal.
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You can create a PDF booking form that you’ll email manually, or create the form on your website. My choice is the latter. I include it below my T&Cs. That way, the booking and the terms are closely linked.

Here’s a screenshot of mine. Notice the boxes that must be checked in order to confirm the booking.

Is ‘booking form’ a strong enough term?
Even if someone is prepared to fill in a form and check some boxes, agreeing to a contract might make them think twice. That has a more legally binding feel about it; it’s more formal. And it might be the thing that repels someone who’s going to let you down.
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My T&Cs state that the booking-confirmation form is an agreement to the contract of services between me and the client, and the phrase ‘Contract of Services Agreement’ sits under the under the title of my booking form.

Are your terms and conditions detailed enough?
In the main, your website should be client-focused. It should make the client feel that you understand their problems, are able to deliver solutions, and understand what the impact of your solutions will be.

Your brand voice should sing out loud. In my case, for example, that means using a gentle, nurturing tone.

However, when it comes to your terms and conditions, forget all the touchy-feely stuff – this is where you and the client get down to business. It’s in everyone’s interests to know what’s what.

That might mean that your T&Cs are rather dull and boring. No matter. It’s the one place on your website where you’re allowed to be dull and boring!

I feel like chewing my own arm off when I read my T&Cs but I don’t want any of my clients in doubt about what I’m offering and what they’re getting.

Think about the following:

• How much do you charge for a booking fee or advance payment?
• What are the penalties for cancellation and when do they kick in?
• Is final payment required before the edited project is delivered to the client?
• If you’ll deliver first, will payment be required immediately? Within 7 days? Within 30 days?
• Are there penalties for late payment of the final invoice?
• Does your booking form require confirmation that your terms have been read, understood and agreed to?

A non-committed client will be repelled if your terms put them at risk. A good-fit client will feel reassured that they’re dealing with a fellow professional who takes the editing work as seriously as they do.

Are the basics front and centre?
Many editors place links to the detailed contractual stuff in their website’s footer, which means the T&Cs are almost invisible. Even a good-fit client probably won’t see or read your T&Cs during their initial search for editorial services.

That’s the case on my website. If it’s the same for you, consider placing the basics front and centre.

I’ve created a box on my contact page that spells out the non-refundable £250 booking fee I charge.

Will it put off some potential clients? Absolutely. But if someone can’t afford that booking fee or doesn’t dare take the risk of making a payment because they’re unsure whether they’ll honour the contract, they’re not the right client for me.

Spotting red flags
Developing your spidey sense can reduce the likelihood of becoming entangled with those who’ll back out of confirmed bookings or fail to pay.

Though there’s no foolproof way to protect yourself from non-committed clients, there are red flags you can look out for:

• The person tells you they want to go ahead and hire you for a specific time frame but doesn’t fill in the booking form, or you have to nudge them several times. This could indicate that they’re not yet committed to working with you.
• The person fills in the booking form but fails to pay your booking fee. This is a strong indicator that the funds are not in place, and might never be.
• The person fills in a booking form and pays the fee but seeks to change the terms they booked under. This is a strong indicator that they’re not in the right mindset to commit to your editing services.
• The person is consistently slow to respond to emails during the initial discussion phase, and needs frequent nudging about the state of play. This might indicate that they don’t take your business offering seriously.
• The person gives you conflicting information about what’s required, or repeats questions about money and dates that you’ve already answered. This indicates they’ve not read your correspondence properly, which could lead to problems later.
• The person hasn’t begun the writing process, or has but isn’t sure when they’ll finish. If you don’t keep in regular touch with the client to check the project’s on track – which is time-consuming – the project could go off the rails and you’ll be none the wiser.

Summing up
I hope these tips help you avoid non-committed clients and safeguard your business. Even if you implement some of my ideas, there are no guarantees unless you ask for 100% of your fee upfront. However, rest assured that most clients are honest, committed and trustworthy individuals who are a pleasure to work with.

As for those who blow you out, a few are scoundrels. Others aren’t but are thoughtless and haven’t taken the time to understand the emotional and financial impact of cancellations and non-payment. Others have got cold feet. And some have been struck by unusual or extraordinary circumstances like bereavement. Most don’t mean to cause distress or place editors in financial hardship, even though those are two very real potential outcomes.
​
By using real-money language and action-driving tools, we can build stronger bonds of trust with those who are serious about working with us, and repel most of those who aren’t.

If the thought of punctuating your novel’s dialogue brings you out in a sweat, let me mop your brow with these 7 tips.

In this article, we'll look at the following:
​

1. How to indicate speech
2. Creating pauses and trail-offs
3. Showing interruptions
4. How to punctuate tagged speech
5. Working with broken-up dialogue
6. Handling vocative expressions
7. Dealing with faltering speech

If you prefer watching to reading, there's a complementary video series on my YouTube channel that covers each of the 7 sections in turn. 

1. Indicating speech
Quotation marks – or speech marks – are how authors usually indicate the spoken word. There are two choices – singles or doubles. Either are acceptable.
 
In US fiction publishing it’s more common to use doubles; in British fiction singles dominate. That doesn’t mean you must use doubles if you’re an American author or singles if you’re a British author. It’s not about right or wrong but about style, preference and convention.
 
Think about what your reader will expect to see and what’s standard where you live. The Chicago Manual of Style (CMOS) recommends doubles, but acknowledges that the convention is for singles in the UK and elsewhere.
 
The most important thing is to be consistent and never use two single quotation marks instead of a double.
 
The following passages from published works illustrate each style:

Nested quotation marks
Sometimes you’ll need to place speech within speech (or quotes within quotes). To differentiate the speaker, use the alternate style for your internal or nested quotation marks:

Smart vs unidirectional marks
It’s conventional in mainstream publishing to use smart or curly quotation marks, not unidirectional ones. (The same applies to apostrophes, by the way.)

Some online fonts (like the one I use for the body text on my website) don’t do a good job of differentiating smart and unidirectional quotation marks, but word-processing software like Microsoft Word does – even with sans serif fonts.
 
To prevent the problem occurring from the minute you begin typing:
 

• Go to FILE and select OPTIONS
• Select PROOFING, then click on the AUTOCORRECT OPTIONS button
• Choose the AUTOFORMAT AS YOU TYPE tab
• Make sure there’s a tick in the "STRAIGHT QUOTES" WITH “SMART QUOTES” box
• Click on OK

 
If you’ve pasted material into your book from elsewhere, or you didn’t check autocorrect options before you began typing, there might be some rogue unidirectional marks in your file. To change them quickly, do a global find/replace:
 

• Select CTRL+H on your keyboard to open FIND AND REPLACE
• Type a quotation mark into the FIND WHAT box
• Type the same quotation mark into the REPLACE WITH box
• Click on the REPLACE ALL button

Alternative speech-indicator marks
An alternative way of displaying speech is via the em dash. This method can get messy if you have more than two speakers in a conversation, so use it with care.

The em is the longest in the dash suite. In the image below (1) is a hyphen, (2) is an en dash and (3) is the em dash.

Sylvain Neuvel uses this technique in Sleeping Giants, the first book in the hugely enjoyable Themis Files series.
 
While some chapters in the novel use standard quotation marks, most are case-file chapters that are entirely composed of dialogue between a known character and an agent who plays a key part in the story but remains anonymous and elusive to us throughout.
 
Each speaker’s turn is indicated with an em dash. The agent’s speech is rendered in bold.
 
If Neuvel had chosen the standard route, he’d have been forced to use clunky speech tags such as ‘the agent said’, and even reveal the agent’s gender to mix things up a little. Instead, the chapters are compelling, mysterious, but cleanly and tightly delivered.
 
Here’s an excerpt from p. 104:

​Same speaker; new paragraph
One final word on quotation marks. If you want your dialogue to take a new paragraph while retaining the current speaker, use a quotation mark at start of the new line but omit the closing one at the end of the previous paragraph.
 
This example from Jo Nesbo’s The Bat (p. 251) illustrates the convention:

2. Trailing-off and pauses in speech
The ellipsis is used to indicate a pause or speech trailing-off at the end of a sentence.
Here’s an excerpt from At Risk (p. 434) by Stella Rimington:

Notice how Rimington doesn’t also tell us that the character’s voice has trailed off, which would be unnecessary clutter. Here’s how it might have gone if she hadn’t trusted the ellipsis to do its job and her readers to understand that:
 
     She shook her head, her eyes unfocused. Then, draining her pint glass, she nudged it towards him. ‘Could you …?’ Jean said, her voice trailing off.
     ‘Yeah, sure.’
 
Here are examples from Sleeping Giants (p. 204) and At Risk (p. 434) where an ellipsis is used to indicate a mid-sentence pause:

The spacing of ellipses
CMOS asks for three full stops (or periods) separated by non-breaking spaces (1). Non-breaking spaces stop the elements they’re positioned between from becoming separated because of a line break.

​You can create one using your keyboard with the keys CTRL+SHIFT+SPACE. However, once again that’s a style choice. It’s perfectly acceptable to use the tighter single ellipsis character in Word (2).

The Unicode character for the ellipsis is 2026. To access it, go to the INSERT tab in Word’s ribbon, select SYMBOL, then MORE SYMBOLS.

Make sure the font is set to normal text (3) before you type the code into the character-code box (4).

From here on in, when you click on SYMBOL the ellipsis will show up in the list of recently used symbols. If you’re using a professional editor, you can ask them to ensure that your ellipses are rendered correctly, though it’s something most pros would check as a matter of course.
 
CMOS also recommends the following:
 

• Ellipsis occurring mid-sentence: space either side
• Ellipsis occurring at the beginning of a sentence: space after
• Ellipsis occurring at the end of a sentence: space before

 
Professional publishers use this style, and I recommend that self-publishers follow suit.

3. End-of-line interruptions in speech
To indicate that a speaking character has been interrupted, use an em dash. No matter whether you’re publishing in US or UK style, this is the tool of choice.
 
It’s a harder piece of punctuation and does a superb job of indicating emotions like impatience, curtness, disbelief, rudeness, frustration and anger on the part of the interrupting speaker.
 
Here’s a fast-paced conversation between Louisa and Min in Mick Herron’s Dead Lions (p. 115):

This use of the em dash keeps the dialogue moving at a fast pace.
 
Like Rimington, Herron doesn’t tell it twice. There are no cluttering speech tags or repetitive explanations that tell us how each speaker interrupted the other. The pace cracks like a whip and we’re offered an authentic back-and-forth.
 
Here’s one more example from Linwood Barclay’s Parting Shot (p. 380). It shows how the em dash evokes a sense of impatience from the speaker who cuts in:

4. Punctuating tagged speech
Your character’s just spoken a complete sentence, and you want to follow through with a tag that tells the reader who said what (e.g. he said, she said). How does the punctuation work before the closing quotation mark at the end of the sentence?
 
The comma does the job, even when the sentence is complete, unless you’re finishing with an exclamation mark or a question mark. If there’s no tag following the dialogue, you can use a full stop.

Here are some examples from Parting Shot (p. 80) to show you how it works:

Note that when you follow up with second- or third-person speech tags (you said/he said/she said/they said) they always take lower case, whether the punctuation before the closing quotation mark is a comma, a question mark, or an exclamation mark.

5. Punctuating broken-up dialogue
If you want to break up your dialogue with speech tags or other stage direction, but your character hasn’t finished speaking, commas or dashes will help you keep your dialogue in order. The key is to get the punctuation right in the text between the dialogue too.
 
Let’s look at two more examples, both from The Chosen Ones by Howard Linskey (pp. 295, 306):

The unbroken speech would appear as ‘I assume that this is not the place.’ and ‘Then he gets nothing and he won’t be able to use it, will he?’

Nevertheless, it is conventional within most mainstream publishing companies to add a comma before the first closing quotation mark and after the speech tag. These commas act as parentheses.

If your dialogue is broken with description rather than speech tags, dashes can offer more clarity than commas. If you’re sticking to CMOS style, closed-up em dashes will be your choice. If you prefer the shorter en dash, place spaces around either side of it.
​
Here’s an example from CMOS (6.87) using closed-up em dashes:

And here’s how it would look using spaced en dashes and single quotation marks if you were following UK publishing convention:

6. Punctuating vocative expressions in dialogue
A vocative expression is one where the person being addressed is directly referred to in a sentence. It needn’t be someone’s name; it could be a form of address that relates to their job or position, one that’s a term of respect (or disrespect).

​Commas are required for clarity.
 

• If the vocative expression comes at the beginning of the sentence, place a comma after it.
• If the vocative expression comes at the end of the sentence, place a comma before it.
• If the vocative expression interrupts a sentence, place a comma before and after it.

 
Here are some examples:

Punctuating vocative expressions incorrectly can lead to ambiguity. Compare the following examples of dialogue. Notice how the missing comma changes the meaning from expressions of address to instructions to carry out acts of violence!

7. Indicating faltering speech
If your character is out of breath, taken aback, caught off guard, frightened, or nervous, you might want to indicate faltering speech with punctuation.
 
There are no absolute rules about how you do this because it depends on the effect you want to achieve.
 

• For softer faltering where full words are repeated, try ellipses. They moderate the rhythm.
• For sharper faltering where the character stumbles over syllables, try hyphens. They provide a more staccato rhythm.
• For elongated faltering where the speaker is struggling to start a word and then takes a breath to compose themselves, a combination of repeated letters followed by ellipses could work.

 
Here’s how Sophie Hannah does it in one of her Hercule Poirot continuation novels, Closed Casket (p. 165):

And here’s a made-up example showing a more staccato faltering:

And here’s how Sylvain Neuvel handles scientist Marina Antoniou in Waking Gods (p. 103). This character consistently struggles with her speech so Neuvel uses a combo of repeated letters to elongate the starting consonants, followed by ellipses to show her process of forcing out the remainder of her words.
 
His approach is unconventional but it imparts an authentic sense of Antoniou fighting with her voice:

​
Use common sense with your speech tags. If you’ve made it obvious from the punctuation that the character’s speech is faltering, you needn’t tell the reader twice:
 
     ‘No. I-I-I mean not really. It was an accident. I just s-s-saw him standing there and I kinda flipped,’ Jack stammered.
 
If your character has a stammer, by all means use these tools to indicate it here and there but don’t feel compelled to litter the dialogue with it. Readers have good memories; nudges are enough. Overdo it and you risk dulling the writing and making your reader frustrated.
 
That’s it! Happy dialogue punctuating!

Cited sources

• At Risk by Stella Rimington. Arrow, 2015
• Closed Casket by Sophie Hannah. Harper, 2017
• Dead Lions by Mick Herron. John Murray, 2017
• Parting Shot by Linwood Barclay. Orion, 2017
• Sleeping Giants by Sylvain Neuvel. Penguin, 2016
• Sleeping in the Ground by Peter Robinson. Hodder & Stoughton, 2018
• The Bat by Jo Nesbo. Vintage, 2013
• The Chicago Manual of Style (Online)
• The Chosen Ones by Howard Linskey. Penguin, 2018
• The Fix by David Baldacci. Pan Books, 2017
• Waking Gods by Sylvain Neuvel. Penguin, 2017

I'm delighted to announce my new online course, Branding for Business Growth, due for release in late summer/early autumn 2018!

This course is especially for editors and proofreaders who want to differentiate themselves. You'll learn how to build an emotion-based brand identity that’s rich in the flavour of you, and compelling to the people you'd love to work with.
​
There's more information on the course page, and a special pre-launch offer. 

​The course will include:

• ​a recorded webinar 
• an ebook (circa 25K words)
• a branding kickstarter toolkit (ebook and templates)
• a branding journal (the course workbook)
• exclusive video tutorials from the Craft Your Editorial Fingerprint series
• ​quick-access links to related materials

You'll get lifetime access and live support via my Facebook group when you need it.

​Any questions, just ask me!

Editors on the Blog is a monthly column curating some of the best posts from the editing community – articles written by editors and proofreaders for colleagues and clients alike.

My thanks to this month's contributors!

THE BUSINESS OF EDITING

• 10 tips for proofreading and copyediting self-published fiction by Louise Harnby, published on The Parlour: Louise writes: 'Here are 10 tips to help you prepare a mindful way for editing and proofreading fiction for independent authors and self-publishers.'
• How to create an amazing portfolio: Using stories to stand out by Louise Harnby, published on The Parlour: Louise writes: 'An editing site without a visible portfolio is at a disadvantage. It’s the next best thing to the social proof of a testimonial because it demonstrates that you practise what you preach. Using stories is a method every editor can use to bring their portfolio page to life.'

​
​CLIENT FOCUS​: BUSINESS AND OTHER NON-FICTION

• Business communication layering: Technical content for different audiences by Howard Walwyn, published on Prism-Clarity.com. Howard writes: ‘I’m not usually a fan of writing templates, but this one can be used across a wide range of business formats and is a great way of reaching different audiences with the same content.’
• It’s good to make mistakes by Claire Bacon, published on Bacon Editing Blog. Claire writes: ‘Writing a research paper in a second language is hard. In this post, I encourage non-native English-speaking scientists to improve their writing by learning from their mistakes.’

CLIENT FOCUS​: FICTION

•  10 ways a book editor can help besides editing by Lisa Poisso, published on Clarity. Lisa writes: ‘An editor can give you a hand out of all sorts of tight spots in your book’s development, not just writing and editing. A seasoned outside eye can help you smooth out story issues before you start writing or help you sell your novel effectively once you’ve finished.’
• Everything wrong with your vovel in 15 minutes by Kerri Miller, published on Utopian Editing. Kerri writes: ‘If you’ve ever watched CinemaSins on YouTube, you know their movie critiques are harsh but all too often true. As an author, you need to steel yourself and find a developmental editor who will help save your book from a similar fate (though hopefully with a little more tact).’
  
• Is your book ready for editing? by Lisa Poisso, published on Clarity.
  Lisa writes: ‘When it’s time to come back to the drafting table to rework your manuscript, how many drafts is enough? The answer: as many as it takes to develop and polish all the elements that support your story.’
• Playing with the rhythm of fiction: commas and conjunctions by Louise Harnby, published on The Parlour. Louise writes: 'By playing with commas and conjunctions you can alter the rhythm of a sentence. Changing the rhythm can help your readers immerse themselves deeper in the mood of your narrative and the emotions of your characters.' 
• Should I ask for feedback on my novel while I’m still writing it? by Sophie Playle, published on Liminal Pages. Sophie writes: ‘Feedback on an incomplete first draft can assure an author they’re on the right path and inspire them to keep going, but it can equally knock their confidence and cause them to give up … So what should they do? Here’s my advice.’
• Trim the fat from your fiction: Redundancy by Kerri Miller, published on Utopian Editing. Kerri writes: ‘Redundancy can bloat your manuscript and bog down the reader. Learn how to recognize and trim the most common types in fiction.’
  
• What kind of editing do I need? by Kerri Miller, published on Utopian Editing. Kerri writes: ‘First-time authors might find the editing process confusing. What types of editing are there? When should each kind be performed? Read on for a lifeline.’
  
• Writing a crime novel – should you plan or go with the flow? by Louise Harnby, published on The Parlour. Louise writes:  'Some crime writers are planners. Some are pantsers (so called because they fly by the seat of their pants). Neither is better than the other. What matters is that the method you choose to write your story works for you and results in a tale well told.'

EDITING IN PRACTICE

• Help! My edit is choking my computer! by Lisa Poisso, published on Clarity.
  Lisa writes: ‘Word takes a lot of heat for choking on big documents when it’s really the user’s computer hardware at fault. The little laptop or older computer that’s served you so loyally for writing may not be able to keep up now that you’re showing and hiding tracked changes and formatting marks and forcing your system to repaginate on the fly.’
• PerfectIt, the copyeditor’s meticulous sidekick by Kerri Miller, published on Utopian Editing. Kerri writes: ‘Thinking about trying PerfectIt but can’t make up your mind? I documented my first experience with it and shared some thoughts that might help.’
  

LANGUAGE MATTERS

• ​Affordable ways to learn to be a better writer by Lisa Poisso, published on Clarity. Lisa writes: ‘Professional editing is overkill when you’re still getting basic writing skills under your belt—grammar, spelling, punctuation, usage, and fiction-specific narrative techniques such as dialogue and point of view. If you’re still learning to write, don’t invest in editing. Invest in writing.'
• Better words than 'said' by David Mundy, published on FPI Proofreading. David writes: 'Gustave Flaubert would spend an age looking for "le mot juste" in his writing! Here is a list, amassed by my 13 year-old students, of 180 words that can be used to replace the ubiquitous and over-used "said" in dialogue.'

​Louise Harnby is a line editor, copyeditor and proofreader who specializes in working with independent authors of commercial fiction, particularly crime, thriller and mystery writers. She is an Advanced Professional Member of the Society for Editors and Proofreaders (SfEP), a member of ACES, and a Partner Member of The Alliance of Independent Authors (ALLi).

​Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.

Here are 10 tips to help you prepare the way for editing and proofreading fiction for independent authors and self-publishers.

If your editorial business is relatively new and you’re keen to specialize in fiction editing, there are some core issues that are worth considering. Some of these certainly apply to other specialisms, but fiction does bring its own joys and challenges.

You'll need to be sensitive to the fact that your clients may not be familiar with conventional editorial workflows or the terms we use to describe them!

​Clarify what the client expects, especially when using terms like ‘proofreading’ and 'editing'.

• Most authors who ask for proofreading actually want what editorial pros would traditionally call copyediting – checking and correcting the raw text files in Word (usually using Track Changes).
• Editorial pros themselves don’t use universal terminology. One editor’s copyediting could include developmental work, while another's could be strictly sentence-level editing.
• Offer advice on the different levels of editing, and be honest about which ones you’re capable of supplying.

​

​Clarify the extent of revision required before you agree a price.

• A final quality-control check for spelling, punctuation, grammar and consistency errors may be the least of what’s required.
• Deeper problems may exist that ideally would have been attended to at an earlier editing stage – for example, problems with clarity, plot holes or inconsistencies, repetitive words and phrases, mangled sentence structure, dangling modifying clauses – all of which disfigure the text.
• Your copyediting could well include line editing – that takes longer and has to be factored into the budget.

​

​Find out how many stages of professional editing the file has already been through.

• If you’re the first, it’s more than likely that you’ll make thousands of amendments.
• Perfection, while aimed for, will be impossible unless you have superpowers!
• Make it clear that one pass is not enough to ensure that every literal and contextual error is attended to.
• Be honest about what’s possible within the available budget.
  

​

​What’s required according to the editorial pro and what’s desired by the client (owing to budget or some other factor) could well be two very different things.

• You’re entitled to decline the work if you feel you can’t do what the client wants, given what hasn’t gone before.
• The client is also entitled to not take their book through four stages of professional revision if they choose. If they want your help and you think you can help, and you’re both clear about how far that help can go, then by all means work with the author. If you prefer to wave goodbye, then that’s fine too.

​

​The authors we’re working with are at different stages of writing-craft development.

Some are complete beginners, some are emerging, others are developing and yet others are seasoned artists. If they’re in discussion with us, it’s because they think we can help.

• Even the beginner and emerging writers I’ve worked with have many strengths. Perhaps the sentences are awkward and repetitive, and yet the story they support and the characters who live within the narrative are amazing.
• An editorial report that summarizes strengths and weaknesses can help the author to develop their craft. I don’t provide professional manuscript evaluations/critiques or development/structural editing. That doesn’t mean I can’t tell the client what I liked, what I think they can work on, and where they might go to develop their skills.
• My editorial summaries range from a few paragraphs to a couple of A4 pages depending on what I find. They don’t take long to produce because I jot down notes as I work through the books – short reminders to myself about the points I want to make.

​

​Sometimes the author and the editor are simply not a good fit for each other. In the case of fiction, this can be because the editor's can't emotionally connect with the story.

• If, for example, deeper line editing is required, the editor will need to ‘get’ the author, be able to feel their way into the soul of the text so that they can polish without stripping out the author’s voice or style of writing.
• Repeating the mantra ‘It’s not my book’ can help but the ability to mimic the author is often intuitive more than anything else.
• If you don’t feel that intuition kicking in when you see the initial sample of the book – if it’s not grabbing you – it might well be necessary to walk away unless you’re being hired for micro correction work that focuses on spelling, grammar, punctuation and consistency.

​

​There are challenges and benefits to fiction editing and proofreading.

• On the one hand, fiction lends itself to flexibility with regard to strict adherence to pedantry, especially when that pedantry does more harm than good.
• Editing and proofreading fiction is in some ways nowhere near as technically demanding as an academic project with a book-length style guide attached to it and a reference list of a similar length.
• On the other hand, however, that very flexibility makes fiction work trickier too. Improving prose so that it meets publishing-industry standards while retaining authenticity of voice, flow, mood and style requires not a little artistry.
  
• If you've been hired to copyedit or proofread, you might not expect to have to deal with viewpoint problems. Still, they arise often enough with self-publishers that it's worth understanding how POV works so that you can query or fix. This post is how I explain it to beginner crime-writing authors but the principles apply across genres: A beginner's guide to narrative point of view in crime writing.
• Being emotionally responsive to the text is essential. That's a difficult thing to learn on a course. 
• Every change or suggestion needs to be carried out gently and elegantly so that the editor’s input is invisible to the reader. Some editors and proofreaders steer well clear of fiction; for others, it’s the best job in the world! There’s no shame in deciding it’s not for you.

​

​Unless you’ve previously worked with the author, work on a short sample so that you know what you’re letting yourself in for.

• Sometimes it’s only by actually working on a piece, rather than just reading it through, that you get a sense of where the problems are and whether you’re capable of solving them within the asked-for brief.
• This will help you to get the fee spot on, too, because you’ll be able to extrapolate how long it should take to complete the project.

​

​All querying requires diplomacy, but fiction needs a particularly gentle touch.

• Your authors have poured their hearts and souls into their novels. When you’re highlighting problems or suggesting recasts, it’s essential to get the tone right so that you don’t come across as critical.
• If it sounds like I’m stating the obvious, bear in mind that when you’re drawing attention to dangling modifier number 87 and you’re only on Chapter 5, it’s easy for notes of frustration to creep into your comments! I know this because one of my regular authors joked with me that she’d sensed this in my commenting in one of her books. Eeek! That made me pull my socks up.

​

Some of our self-publishing clients are pulled a thousand-and-one ways every day. And, yet, they’ve found the time and energy to write a book. We must salute them.

Some are right at the beginning of the journey. There’s still a lot to learn and they’re on a budget; they’ve not taken their book through all the levels of professional editing that they might have liked to if things had been different.

Some haven't attended writer workshops and taken courses, and they probably never will – there’s barely enough time in the day to deal with living a normal life, never mind writing classes. They’re doing the best they can.

With that in mind, respect the journey.

• We're professionals and we're hired to fix problems. If your author has struggled with a sentence and made an error that you think is amusing, fix it or suggest a recast, and move on.
• Don't share that error in an editing Facebook group (regardless of that group's privacy settings) so that you and your colleagues can have a giggle about it. Our clients are the people who pay our mortgages and food bills. None of us is perfect. We all make mistakes. We're hired to sort out these problems, not use them as fodder for relaxation and networking.
• Those 'closed' online groups can feel like private, intimate spaces where we can chat and let off steam with a select group of editor friends, but that's not what's happening in reality. What goes online, stays online. If you're sharing a head-desk moment, it can be seen by hundreds, perhaps even thousands of other editors, most of whom don't know you (though they might just know your author).
• If you're in doubt about whether you're oversharing, ask yourself how you would feel if you were the author. If the words 'hurt', 'offended' or 'disrespected' come to mind, you know what to do (or not to do).
• That the author's name hasn't been mentioned isn't an excuse. We are being paid to edit the words, not share unintentional blunders with 500+ colleagues. At best it's rude and unprofessional. At worst, it's a breach of privacy.
• If you need guidance from colleagues on how to recast or make sense of a piece of writing, create a fresh example that illustrates the problem and ask them for advice on that, not the original.
• Plus, if authors never made mistakes, we'd be redundant. And there's nothing funny about being an unemployed editor.

​We must always, always respect the writer and their writing, and acknowledge the privilege of having been selected to edit for them.

Those are my 10 tips for working with indie fiction writers! I hope you find them useful as you begin your own fiction-editing journey!

And drop me a note in the comments if you think I've missed anything out!

This post shows you how you can use commas and conjunctions to alter the rhythm of a sentence. Changing the rhythm can help your readers immerse themselves deeper in the mood of your narrative and the emotions of your characters.

Standard grammar advice – the stuff we learned when we were kids – calls for lists with three or more items (or phrases or clauses) in a sentence to be separated by a comma, and for a conjunction to be inserted before the final item:

Her arsenal of weapons included rifles, pistols and machetes.

Or, if your preference is to use the serial (or Oxford comma):

Her arsenal of weapons included rifles, pistols, and machetes.

The use of this one conjunction is called syndeton, and it moderates the pace.

When it comes to fiction, standard grammar works very well for the most part. However, there are other accepted literary devices you can use to help your readers feel the scene you’ve written in a different way: asyndeton and polysyndeton.

I’ve used examples from crime fiction in this article but the principles apply across genres.
​
More on syndetic constructions
Syndeton is everywhere. It’s the most oft-used way of constructing a sentence with multiple clauses, and it works well because it aids clarity: this thing, that thing and that other thing.
​
Here’s an excerpt from At Risk by Stella Rimington (p. 369):

And here’s an example from Jo Nesbo’s first Harry Hole thriller, The Bat (p. 250):

This second excerpt is taken from a chapter in which the head of the crime squad, Neil McCormack, delivers a long speech to the protagonist, Harry Hole. Harry has just spent nearly an hour delivering his own monologue, updating McCormack on everything that’s happened so far.

The mood of the entire scene is one of contemplation and resignation. The characters give each other the space to talk without rushing. Their behaviour feels controlled, and the way they talk is measured.

The grammatical structure of the sentence (syndetic) is a good choice because it moderates the speed at which we read, and reflects the mood.

Omitting conjunctions – asyndeton
Authors might choose on occasion to change the mood of a sentence by deliberately removing the conjunction. Separating all the items with only commas accelerates the rhythm.

That speeding-up can have a variety of effects:

• Imparting emotions – for example, frustration, futility, despair, desperation, determination, fear, hysteria or urgency.
• Indicating that a person is speaking rapidly.
• Evoking a sense of dislocation by bringing clinical precision to the narrative.
• Adding weight to each clause, thereby increasing drama.

Let’s go back to the Nesbo example and see what happens when we change it:

‘They helped the Allies against the Germans and the Italians, the South Koreans against the North Koreans, the Americans against the Japanese and the North Vietnamese.’

By omitting the conjunction and inserting a comma, a sense of frustration and urgency is introduced. It’s subtle, certainly, but that’s the beauty of it.

If Nesbo had wanted to convey more immediacy, he could have elected to make these small changes. They would have altered the rhythm and showed (without spelling it out) that McCormack’s tone had changed or the pace of his speech had increased.

Here are two examples from Robert Ludlum’s The Janson Directive (p. 274 and p. 355):

In the example above, Ludlum could have introduced ‘and’ after/instead of the final comma of the first sentence with no detrimental effects, but I think its omission brings a sense of urgency and determination to the writing that reflects the tension of the scene.

In the excerpt below, he uses asyndeton to evoke a sense of futility, frustration and anger. The reader is forced to become bogged down in the senseless loss of life from a bullet to the head:

Asyndetic constructions can be particularly effective in noir and hardboiled crime fiction. These genres don’t shy away from the dark underbelly of their settings. The characters are often as damaged as the gritty environments they work within, and a sense of hollowness and futility underpins the novels.

Here’s an excerpt from The Little Sister (p. 177) by the king of hardboiled, Raymond Chandler:

Imagine that second sentence with ‘and’ after (or instead of) the final comma. It would ruin the flow and remove the utter sense of despair and hopelessness. Chandler doesn’t overdo it though. He saves his use of the asyndetic for the right moments rather than littering his pages with it.

Using multiple conjunctions – polysyndeton
Another technique for altering rhythm is that of using multiple conjunctions. Polysyndetic constructions are interesting in that they can work both ways:

• You might introduce multiple conjunctions to evoke a sense of excitement or hysteria. In this case the pace would be accelerated.
• Or you might use them to create a sense of overwhelm. In this case the pace would be moderated as the reader is pulled into the mire of the narrative.

In the following example, Chandler (p. 103) shows us two different groups of people waiting in a reception area that the main character, Philip Marlowe, has entered. By using a conjunction between each adjective describing the hopefuls, he enhances the brightness of their mood. This in turn tells us more than Chandler gives us in terms of words about the other group. We can imagine their boredom and frustration:

There’s a powerful example of the polysyndetic in Kate Hamer’s The Girl in the Red Coat (p. 151). Hamer uses it to enrich a child-character’s voice. Carmel has been abducted and is experiencing a kind of dislocation as she plays with two other children. The multiple conjunctions serve to emphasize the overwhelming giddiness. There’s almost no time to take a breath:

Beware the comma splice
Asyndeton should not be confused with the comma splice.

A comma splice describes two independent clauses joined by a comma rather than a conjunction or an alternative punctuation mark. I recommend you avoid it because some readers will think it's an error and might leave negative reviews.

​The standard-punctuation column in the table below shows how the authors have got it just right. The right-hand column shows you how the non-standard comma-spliced versions would appear.

I hope this overview of syndeton, asyndeton, polysyndeton and the comma splice will help you to discover new ways of playing with the rhythm of your own writing while keeping the punctuation pedants at bay!

Resources and works cited

• At Risk by Stella Rimington. Arrow, 2015.
• Literary Devices: Literary Devices, Terms, and Elements. This site is stacked with accessible guidance on definitions and terminology.
• More free crime writing tools, tips and resources.
• Other more general self-publishing guidance.
• The Bat by Jo Nesbo. Vintage, 2013.
• The Girl in the Red Coat by Kate Hamer. Faber & Faber, 2015.
• The Janson Directive by Robert Ludlum. Orion, 2003.
• The Little Sister by Raymond Chandler. Penguin, 1955.

Here’s how to build a knockout editing portfolio page even if you’re relatively new to the field.

Deciding what to include, what to omit, and how to lay it out so that it grabs a potential client’s attention can be tricky. If your business is new you might not have a lot to shout about. If you’re established, you might have too much.

One thing’s for sure, though – an editing site without a visible portfolio is at a disadvantage. It’s the next best thing to the social proof of a testimonial because it demonstrates that you practise what you preach.

Using stories is a method every editor can use to bring their portfolio page to life.

Moving from mechanics to emotions
Stories are lovely additions to any portfolio page because they give us the opportunity to take our potential clients behind the scenes ... to show them how we helped and how the project made us feel.

That’s important because it shifts the attention away from mechanics and towards emotion.

Those of us who work with non-publisher clients such as independent authors, academics, businesses and students are asking our clients to take a big leap ... to put their project in the hands of someone they’ve never met, and pay for the privilege.
It’s a huge ask and takes not a little courage for some. Think about it from the client’s point of view:

• An indie author has put their heart and soul into a work of fiction. It’s personal. They’ve used their own experiences to give life and depth to their characters.
• An agency has developed a series of advertisements for a big-name corporation. It’s not just the agency’s rep on the line. There’s a global brand at stake.
• An academic whose first language isn’t English is submitting their research to a peer-reviewed journal. Getting published could be career-changing for them.

These clients will be looking for an editor they can trust, someone who gets them, understands what their problems are and can solve them without making a song and dance about it.

Trust is something that is usually earned over time – think about your friendships and partnerships. Editors and their clients don’t always have the luxury of time. What’s needed is something that will fast-track the growth of trust.
​
Word-of-mouth recommendations are fantastic for this. Testimonials from named clients are also excellent social proof. Portfolios work in the same way. The problem is, they can be boring.

A partial screenshot of my boring but useful list!

The list: boring but powerful
I’m not going to suggest you dump your long lists. Boring though they may be, I believe there’s power in them, and for two reasons:
​

• Keyword juice: Book and article titles, and author names can be good for SEO. Some years ago, I secured a proofreading job with an academic who’d come across my website while searching for information about a social theorist. One of the theorist’s books was included in a bullet list in my academic portfolio, and the page popped up in Google’s search results.
• Demonstration of experience: Lists of completed projects can pack a punch because they show at a glance that you can do what you say on your editing tin.

So, if you want to keep your long lists, do so. I have. Make them more accessible and aesthetically pleasing by breaking them into subjects or genres.

Add thumbnails of book jackets, journal covers or client logos (subject to securing permission from the client).

Use a carousel or slideshow plug-in to show off multiple images without cluttering up the page.

Adding pizzazz with stories
​Now it’s time to add the wow factor. Stories take the portfolio one stage further. They’re basically case studies of editing and proofreading in practice. Can you recognize yourself in the following list?

• The established editor: You have a long, boring list but you want to keep your visitors awake.
• The NDA-bound editor: You’re prevented from publishing a long, boring list because of the non-disclosure agreements you’ve signed.
• The new editor: You’d love to have a long, boring list but that’s not yet your problem. Filling space is.

Stories work for all three groups of editors:
​

• The established editor: You can focus on two or three projects and talk about what the client was looking for, how you helped, what you loved and what you learned.
• The NDA-bound editor: You can omit brand names and concentrate on the client’s problems, how you solved them, and what the outcomes were.
• The new editor: Even if you’ve completed only 4 projects, you can make your portfolio page sing by going deeper into the story behind the editing project.

What to include
It’s up to you what you include but consider the following:
​

• The ideal client: What kind of voice will be most compelling to them? What’s worrying them, and how might you fix that? How do you want them to feel when they’re on your website?
• Your brand values: What do you stand for? What makes you tick? What excites you about your job?
• Problems and solutions: What challenges have you faced, how did you overcome them and what was the result?

 
​Crafting stories about relationships
​If your home page is all about the client, the portfolio page can be all about relationships. By crafting stories for our portfolios, we can invite potential clients onto the stage and let them experience – if only fleetingly – editing in action.
​
And because the case studies are real, they’re a powerful tool for knocking down barriers to trust. They show a client how we might help them, just as we’ve helped others.

If you're self-publishing within a strict budget, this booklet will help you decide how best to invest.

The guidance is broken down into sections that reflect the recommended order of play and the outcomes you want to achieve.

Click on the image to download your free copy.

Some crime writers are planners. Some are pantsers (so called because they fly by the seat of their pants). Neither is better than the other. What matters is that the method you choose to write your story works for you and results in a tale well told.

Being either a planner or a pantser won’t determine whether you sell lots of books. A story that makes sense – one that reads as if you had carefully planned it – is what’s key to creating an experience that readers will relish.

So what do some of the big-name crime writers have to say on the matter?

What’s right for you?
‘The more I talk to other crime writers the more I start to become fairly sure that for each writer there is an ideal way, but there isn’t one ideal way,’ says Sophie Hannah.

I think I’ve read everything Harlan Coben’s ever written. If I haven’t, it’s waiting in the pile or on the Kindle. If you’d asked me, I’d have marked him as a planner. His stories hang together so well; he ties up every loose end. And I always have that ‘Ah, that’s what happened’ moment. But in fact, Coben’s a pantser:

​Maybe you’re like him or Julia Heaberlin:

​Or perhaps you’re like Susan Spann:

Or Hannah:

​To help you decide whether to plan or pants, consider the following:
​

• Will planning impede your creativity?
• How fast do you write?
• When do you want to find out whether your plot works?
• Are you a linear or a non-linear writer?
• How will you decide where to plant your clues?
• How will you ensure your story has a cohesive structure?’

Planning and creativity
Some writers fear that planning will mute their creativity and the process of discovery. The following excerpt is from an article from the NY Book Editors blog:

Heaberlin feels that surrendering control to her characters is essential to the creative unfolding of her stories:

However, passionate planners feel differently. Their plans are as much a form of artistry as the actual writing. Here’s Hannah on how a plan needn’t thwart spontaneity:

Time frame and process
Some authors write multiple drafts to ensure the book’s plot works. That slows down the process. Hannah’s detailed planning approach means her first draft works; she’s already identified where the problems are before she gets started on the actual writing process.

​Jeffery ​Deaver concurs:

He then walks around talking to himself, deciding where on the whiteboard the clues need to go so that the main plot and various subplots will work. And if he finds that a clue won’t work in a particular place because, say, character X doesn’t know Y yet, he moves the post-it note. It’s an eight-month process but once it’s done, ‘writing comes quickly’.
​
Still, don’t get too comfy! Andy Martin spent the best part of 12 months in the company of Lee Child as he wrote Make Me:

Which just goes to show that being a pantser doesn’t necessarily mean being a slow writer.

Does the plot work?
If you’re a pantser, the idea of finding yourself stuck in a hole after months of writing might not terrify you. Lee Child doesn’t let it stop him.

In an interview with Harry Brett, Heaberlin acknowledges the need for third-party assistance to fill in the gaps and polish her stories:

Contrast that approach with those of these two planners:

What kind of writer are you?
In an interview with Henry Sutton in May 2018, Deaver discussed how planning can help the non-linear writer:

So Deaver’s method allows him to concentrate on telling the part of the story he wants to tell when he wants to tell it.

For every writer who frets at the thought of not knowing where they’re going, there’s another for whom that’s a thrill. Child is a linear writer, and Zachary Petit thinks that ‘very well may be the key to his sharp, bestselling prose’.

If you too enjoy sharing the rollercoaster ride with your protagonist, pantsing could be the best way for you to tell your story. If not, detailed planning might suit you better.

Clue planting
Spann has a two-handed strategy for planning. And it’s all to do with the clues.
The first outline – the one that will determine what she writes – needn’t be particularly detailed. It’s a map of each scene, and each clue, that enables her to keep her sleuth on track.
​
Just as important, however, is the other outline:

​I like her on- and offstage approach, and I think it’s particularly worth bearing in mind if you’re a self-publisher who’s not going to be commissioning developmental or structural editing.

What you don’t want is to go straight to working with a line or copyeditor and have them tell you your clues don’t make sense, because you’d be paying them to paint your walls even though there are still large cracks in the plasterwork.
​
That offstage outline could help you to complete the build before you start tidying up.

The importance of structure
One thing’s for sure: whether you choose to plan or pants your way through the process, put structure front and centre. Recall my comment above about how Coben always leaves me feeling like he must have had everything worked out from the outset. That’s because however he gets from A to B, he understands structure.

Pantsing isn’t about ignoring structure, but about shifting the order of play. Says Deaver:

And here’s domestic noir author Julia Crouch to wrap things up for us:

Good luck with your planning or pantsing!

Further reading

• Andy Martin. The man with no plot: How I watched Lee Child write a Jack Reacher novel. The Conversation. 2015.
• Harlan Coben. FAQ.
• How to write crime – Harry Brett in conversation with Sophie Hannah and Julia Heaberlin. Waterstones, Norwich. 2018.
• Jeffery Deaver – The cutting edge. Henry Sutton in conversation with Jeffery Deaver. National Centre for Writing. 2018.
• Julia Crouch. Five tips for keeping your readers gripped. Noirwich. 2018.
• NY Book Editors. Planning to outline your novel? Don’t.
• Sophie Hannah. Why and how I plan my novels. 2018.
• Susan Spann. 25 things you need to know about writing mysteries. TerribleMinds: Chuck Wendig. 2013.
• The different levels of editing: Proofreading and beyond. Louise Harnby. The Parlour, 2011.
• Zachary Petit. Lee Child debunks the biggest writing myths. 2012.

​

Editors on the Blog is a monthly column curating some of the best posts from the editing community – articles written by editors and proofreaders for colleagues and clients alike.

My thanks to this month's contributors!

THE BUSINESS OF EDITING

• 6 tips to help you speak in public with confidence by Simon Raybould, published on The Parlour. Simon writes: 'A good presentation will change someone’s mind ... and with it, their world. A good presentation is a form of telepathy – sending ideas from your mind to someone else’s.'
• How to become a better editor while secretly promoting your business by Louise Harnby, published on The Parlour. Louise writes: 'If you love learning about how to do your job better, and are prepared to make time in your business schedule for this continued professional development (CPD), you have at your fingertips all the marketing tools you need.'

​
​CLIENT FOCUS​: BUSINESS AND OTHER NON-FICTION

• A sound experiment: Writing by voice and ear alone by Howard Walwyn, published on Prism-Clarity. Howard writes: ‘Writing using Voice Recognition software has lots of benefits. It is quick, easy to edit, fluent and conversational. This blog tests the theory.’
• Writing winning proposals, part one by Tanya Preston, published on Engineered Copy. Tanya writes: ‘Writing proposals is something most businesses and freelancers need to do to win more work. Here’s some tips for making your proposals stand out from the competition.’
• Plain English – what are the business benefits? by Laura Ripper, published on Laura’s blog. Laura writes: ‘It’s not just a box you have to tick to show you’re being a responsible company – there are plenty of financial benefits for your business, too.’​​

CLIENT FOCUS​: FICTION

• 3 reasons to use free indirect speech in your crime fiction by Louise Harnby, published on The Parlour. Louise writes: 'Are you using free indirect speech in your writing? This article provides an overview of what it is and how it can spice up your crime fiction.'
• 12 reasons to learn how to write a brilliant synopsis by Lisa Poisso, published on Clarity. Lisa writes: 'You can quit holding your nose now—this whole synopsis thing is going to take more than a single held breath. Writing your synopsis is a must-have writing skill for every successful novelist. Consider how many times and how many ways you’re going to have to summarize your novel over the course of the publishing process.'
• ​How to write the best blurb by Aimee Walker, published on Aimee Walker Proofreader & Writer. Aimee writes: 'It is in an author’s best interests to write their blurb early on in the process, to attract their test readers – once it is written it will then be adaptable for other uses.'
• How to write the best opening to your novel by Aimee Walker, published on Aimee Walker Proofreader & Writer. Aimee writes: 'The first lines need to be concise and generally action-heavy; you can elaborate on reasons and details later. If you try to explain the action too much, too early, you risk losing the intrigue and curiosity that you are trying to hook your reader with.'
• Why your first book should not be part of a series by Lisa Poisso, published on Clarity. Lisa writes: 'Tackling a series is a serious handicap for freshman authors who are still mastering the mechanics of how to craft a story. That’s a ridiculously high difficulty setting, and it’s no wonder many authors crumple before the finish line or produce a series that peters out with a whimper.'

EDITING IN PRACTICE

• Disengage, re-engage: 13 tips for proofreading text you’ve already copy-edited by Hazel Bird, published on The Wordstitch Blog. Hazel writes: ‘In an ideal world, the copy-editor and proofreader should always be different people; however, reality doesn’t conform to ideals. If you find yourself in this situation, it’s important to be prepared, so that you can mitigate the natural disadvantages and turn everything you can to your advantage.’

LANGUAGE MATTERS

• ​Mental illness and the editorial profession: Erasing the stigma by Denise Foster, published on Fostered Creativity. Denise writes: ‘This is one of my most popular blog posts to date and a topic that is important to me as someone who has an anxiety disorder. The language we use when we discuss mental health is important – ​paying attention to small details and valuing consistency, accuracy, and order are important attributes for proofreaders and editors to have, but this doesn’t equate to having OCD or an anxiety disorder.’
• Publishing scientific research: challenges and solutions by Claire Bacon, published on Bacon Editing Blog. Claire writes: ‘Language editors can teach academics a lot about how to write well. This article summarizes valuable insights from the recent SENSE 2018 conference that will help researchers get their work published faster.’

Louise Harnby is a fiction line editor, copyeditor and proofreader who specializes in supporting self-publishing authors, particularly crime writers. She is an Advanced Professional Member of the Society for Editors and Proofreaders (SfEP) and an Author Member of The Alliance of Independent Authors (ALLi).

​Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.

Three questions for you:

1. Do you hate marketing, or at least dislike it?
2. How about editing or proofreading. That’s your job. Do you like it?
3. What about learning how to do your job better? Those courses you take, books you read, and conferences you attend – do you enjoy those?

​
​If the answer to all three is yes, you’re in marketing heaven!

I’m not kidding you. If you love learning about how to do your job better, and are prepared to make time in your business schedule for this continued professional development (CPD), you have at your fingertips all the marketing tools you need.

Here’s another question:

Do you think there comes a point when you’ve learned all there is to learn about being a better editor?

If you answered no to that, you’re in even better shape from a marketing point of view because you will never run out of ideas to connect with your target client.

And here’s another question:

Do you think you have no time in your schedule to learn how to become a better editor?

If you answered yes, you need to make time. Every editor needs to continue learning. Our business isn’t static. New tools, resources and methods of working are a feature of our business landscape. Language use changes as society’s values shift. Markets expand and retract, which requires a response from us in terms of how we make ourselves visible.
​
If you answered no, that’s great news because it means you have time for marketing. I know – you don’t like marketing. But that’s fine because we’re not calling it marketing. We’re calling it CPD, which you do like!

Making time for business
Everyone who knows me knows I love marketing my editing business. Lucky me – it’s much easier to do something necessary when you enjoy it.

What a lot of people don’t get is how I make time for it and how I get myself in the mindset to devote that time to it.

I don’t have a problem with calling it marketing. But the truth is that so much of the marketing I do is not about marketing; it’s about communicating what I’ve researched and learned.

I love line and copyediting crime fiction. I think I’m really good at it. But I don’t think I’ve learned everything there is to learn. Not for a single minute.

That leaves me with stuff to do. I have to learn.

So off I go to various national editorial societies’ websites. I head for their training pages. I look for courses that will teach me how to be a better crime-fiction editor.
There aren’t any.

I turn to Google. Plenty of help for writers, but not specifically for editors. That’s fine.
And so here’s what I’ve done: read books about crime writing, and attended workshops, author readings, and crime-writing festivals (I live a stone’s throw away from the National Centre for Writing and the annual Noirwich festival). And I’ve continued to read a ton of crime fiction.

And to help me digest what I’ve learned, I’ve taken notes along the way. It’s what I’ve done all my life when I’m learning – O levels (as they were called in my day), A levels, my degree … notes, notes and more notes.
​
How much time has it taken? Honestly, I don’t know. I’ve been having too much fun. I love reading; I don’t count the hours I spend doing it. How long did the author event last? I’ve no clue. My husband and I had dinner afterwards though, so it was like a date. And it would have been rude to look at my watch.

Is it a blog post?
I wrote a blog post recently about planning when writing crime. I couldn’t churn out 2,000 words just like that; I’m not the world’s authority on the subject.

So I referred to my notes from the event with a famous crime writer (the one where I had a dinner date with hubby). Turns out the guy talked about planning, and told us about his and a fellow crime writer’s approach to the matter. I reread a chapter from a book on how to write crime and found additional insights there. More notes. I read 14 online articles about plotting and pantsing too. Yet more notes.

And then I put all those notes together, which really helped me to order my thoughts. I created a draft. Redrafted. Edited it. And sent it to my proofreader. Soon I'll publish it and share it in various online spaces.

It’ll be on my blog and on the dedicated crime writing page of my website. Some people might call it content marketing. And it is, sort of, because it helps beginner self-publishers work out when they will attend to the structure of their crime fiction – either before they start writing, or after.

From that point of view, it is useful, shareable, problem-solving content, which is a perfectly reasonable definition of content marketing.

Or is it CPD?
But look at it another way. I learned a lot of things I didn’t know before. I can use that knowledge to make me a better editor.

I took notes and drafted those notes into an article. This is no different to what I did at least once a week at university. I wasn’t marketing then; I was learning.
​
What is different is that no one but my professor was interested in my article. That’s not the case for my planning piece. That article will help some self-publishers on their writing journey. A few might just decide to hire me to line or copyedit for them.
It’s happened before. Maybe it will happen again tomorrow, or next month, or next year. I don’t know. It doesn’t matter – the article will stay on my site for as long as it’s relevant.

Change your language
If the idea of marketing your business leaves you feeling overwhelmed, rethink the language you use to describe what’s required.

You probably don’t consider attending an editorial conference a marketing activity, even though it might lead to referrals. It’s more likely you think of it as a business development and networking opportunity.

You probably don’t consider a training course to be marketing. It’s more likely you think of it as editorial education.

You probably don’t consider reading a book about the craft of writing to be marketing. It’s more likely you consider it knowledge acquisition.
​
So how about this?

• Pick up a book, attend a course, watch a webinar, complete a tutorial – whatever you think will teach you how to be a better editor and do a better job for your clients. This is training.
• Make notes based on that research. This is embedding knowledge.
• Turn those notes into something readable, just like when you were at school or uni. This is writing an essay.
• Place that essay somewhere other than your teacher’s in-tray. Like a blog or somewhere on your website where a potential client might learn from it too. This is publishing research.
• Now use social media to drive awareness about that essay. It’s a kind of open-access thing … just like the academics do. This is sharing subject knowledge.

Training, embedding knowledge, writing essays, publishing research, sharing subject knowledge. Smashing stuff. Nicely done.

And between you and me, it’s great content marketing too. But, shh, let’s keep that quiet. I know you don’t like marketing.

Make your marketing about your editing
If you don’t like marketing, maybe that’s because the kind of marketing you’re doing isn’t likeable. In that case, think about what you do like about running your business, and make those things the pivot for your marketing. [Click to tweet]

In other words, it doesn’t need to be about choosing between marketing your editing business and learning to be a better editor, but about the former being a consequence of the latter. Two birds. One stone.

Me? I’m off to read the latest Poirot. Just for fun, mind you!

Are you using free indirect speech in your writing? This article provides an overview of what it is and how it can spice up your crime fiction.

​This post featured in Joel Friedlander's Carnival of the Indies #94

What is free indirect speech?
In a nutshell, free indirect speech offers the essence of first-person dialogue or thought but through a third-person viewpoint.

The character’s voice takes the lead, but without the clutter of speech marks, speech tags, italic, or other devices to indicate who’s thinking or saying what.

It’s a useful tool to have in your sentence-level toolbox because:

1. It’s flexible and can add interest
2. It can make for a leaner narrative
3. It can deepen our understanding of a character

The table below shows three contrasting third-person narrative styles in action so you can see how free indirect speech works:

It’s also referred to as free indirect style and free indirect discourse.
 
1. Flexibility and interest
Free indirect speech (FIS) is flexible because it can be blended seamlessly with other third-person narrative styles.
 
Let’s say you want to convey information about a character’s physical description, their experiences, and their thoughts – what they think and delivered in the way they’d say it.
 
You could use third-person objective for the description, third-person limited for the experience, and free indirect speech for some of the thought processes.
 
In other words, you have a single narrative viewpoint but styled in different ways. You’re not changing the viewpoint, but rather shifting the distance between the reader and the character. And that can make your prose more interesting.
 
Here’s an example from Val McDermid’s Insidious Intent (p. 14). She begins with a more distant third-person narrator who reports what had been on Elinor Blessing’s mind, and when. Then she shifts to free indirect speech (the bold text). This gives us temporary access to Blessing’s innermost thoughts – her irritation – and her lightly sweary tone, but still in the third-person:

Philip Prowse employs a similar shift in Hellyer’s Trip (p. 194):