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Editors on the Blog is a monthly column curating some of the best posts from the editing community – articles written by editors and proofreaders for colleagues and clients alike.
My thanks to this month's contributors! 
THE BUSINESS OF EDITING
CLIENT FOCUS
EDITING IN PRACTICE
LANGUAGE MATTERS
Louise Harnby is a fiction line editor, copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders. Louise loves books, coffee and craft gin, though not always in that order. Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn. If you're an author, take a look at Louise’s Writing Library and access her latest self-publishing resources, all of which are free and available instantly.
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Are you looking for literary representation? My guest Rachel Rowlands has some helpful advice on how to find an agent, what to submit and to whom, and dealing with rejection professionally.
Literary agents hold the golden ticket that will get you into the chocolate factory. If you want to get published traditionally, they’re essential.
Getting an agent is competitive, and it isn’t easy, but if you’re stubbornly passionate about your work and don’t give up, it can be done. I hope my journey and what I’ve learned along the way will inspire you and help you. Buckle up, because it’s a bumpy ride. 
Before submitting
The process starts long before you even think about submitting to agents. Write. Abandon projects. Start new projects. Finish projects. Learn about the craft. This can take years. You may even develop a few grey hairs along the way. I’ll rewind a bit and give you an example: I’ve always written stories. I wrote my first ‘novel’ when I was 16. It was about angels of light and darkness and doors to other planets, and it was heavily inspired by Kingdom Hearts, a game I was obsessed with. But I had fun, I loved writing it, and it taught me how to plan and finish something. I wrote three other books before writing the one that led to me signing with an agent – at 27. You need time to develop as a writer, to hone your craft. Your first book most likely won’t be the one that gets you where you need to be. Your second might not either, and that’s okay. No one becomes an expert overnight. Here are some other things that you might want to do before you start hunting for that elusive agent, aside from writing books until your fingers nearly fall off:
Finding and submitting to an agent
Do your research No agent should charge you money – they work on commission. Any agent who wants you to pay upfront is a scammer and you should run far, far away. A great place to hunt for agent details if you’re in the UK is the Writers’ & Artists’ Yearbook. QueryTracker is great, too; it lists agents from all over the world (although some UK-based agents are missing from the database). You can even use it to track your submissions and the replies you receive. Otherwise, I recommend doing your own tracking via, say, a spreadsheet. It doesn’t matter where in the world you’re based in terms of who you submit to – many agents work with foreign co-agents. So, for example, if you’re based in the UK it’s perfectly fine to query both UK and US agents. Follow submission guidelines Every agency has different guidelines – some want you to send a cover/query letter and three chapters. Others might just want an initial query letter. Treat these guidelines as law. Also, be professional in your letter (read Query Shark, a blog on writing query letters, like your life depends on it). Get someone to critique your query letter before it goes out. Don’t make it easy for someone to say no! Don’t send your book to everyone at once Submit to a small batch of agents first, somewhere between 5 and 10. If you get any feedback, rework your manuscript and then send out a new batch. Note, however, that this strategy can be problematic because you won’t always know why an agent rejects a book; it might be purely subjective. Still, you don’t want to exhaust all your options in one go! Try to keep it balanced. Don’t get keyboard-happy and send your book to 200 agents. 
After submission
Be in it for the long haul and be prepared for rejection I submitted two manuscripts over the course of two years, racking up a couple of hundred rejections. It wasn’t easy. The first book I queried got standard, copy-and-paste rejections almost across the board (also known as ‘form rejections’), although two agents did ask to read it. One asked me to send it back after doing some revisions, sometimes called an R&R or a revise and resubmit (sadly it doesn’t mean rest and relaxation). I never heard from that agent again, even after several polite nudges. As for the second book I sent out, there was a flurry of interest. Suddenly, lots of people wanted to read my book. But then … the standard rejections started rolling in. I even had an agent ask to meet me when she was halfway through my book. Then she called and rejected me after she’d finished reading. A phone call from an agent is generally a sign that they want to work with you, so that was pretty crushing. Some days, I wanted to quit because it felt easier than carrying on. But in the wise words of J.K. Rowling, ‘It is impossible to live without failing at something, unless you live so cautiously you might as well not have lived at all.’ I kept going. Another agent called me up. We talked revisions. I worked on them for six weeks and we bounced ideas back and forth. She really got my book and what I was trying to do, and she loved my edits. After two and a half years of submitting, five manuscripts, and many I’m-going-to-quit-writing-forever threats, I signed the contract. Don’t reply to rejections Really, don't, unless the agent personalized your rejection and mentioned your book/characters specifically. In that case, feel free to send them a quick thank-you note. Never send sassy or scathing replies like, ‘You don’t know what you’re missing out on’ or ‘Your loss, sucker’, even if that’s what you’re thinking. Vent in private. That’s what writer friends/cats/brick walls are for. If an agent sends you a rejection, but invites you to submit future work, do it! They haven’t slammed the door shut, they’ve left a gap for you – and it means they see potential. Keep their name and email address, and when you have a new project ready, send it to them and remind them who you are. All in all, remember that no project is ever wasted. You’ll learn something from every manuscript, and even if you don’t land an agent straight away, you’ll be making connections and putting your name out there. Treat your rejections as badges of honour because they mean that you’re still in the game, and one day you’ll get to the next level. Good luck! More resources
Rachel Rowlands is an independent editor and an author of young adult books. With her editor hat on, she works for a growing list of publisher and author clients on both fiction and trade non-fiction. She has a degree in English and Creative Writing and is represented by Thérèse Coen at Hardman & Swainson. She can be found at www.racheljrowlands.com and on Twitter: @racheljrowlands.
Louise Harnby is a fiction line editor, copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders. Louise loves books, coffee and craft gin, though not always in that order. Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn. If you're an author, take a look at Louise’s Writing Library and access her latest self-publishing resources, all of which are free and available instantly.
If you’re not sure what a narrative point of view is, or how to use it effectively in your crime writing, this post is for you.
This post featured in Joel Friedlander's Carnival of the Indies #93
This is rather a lengthy article so I've created a free PDF ebook that you can download to your preferred device and read at your leisure. Scroll to the bottom of the post and click on the image to access your copy.
What is narrative point of view? Point of view (POV) describes whose head we’re in when we read a book ... from whose perspective we discover what’s going on – and the smells, sounds, sights and emotions involved. There can be multiple viewpoints in a book, not all of which have to belong to a character. And to complicate things, editors’ and authors’ opinions differ as to which approach works best, and what jars and why. In this article, I’ll review the most-oft-used POVs and show you examples from published crime fiction. I’ll also explain why I think they’re effective. POV can be tricky – it’s probably the one thing I see beginner authors stumbling over the most. My aim is to keep the guidance as straightforward as possible, not because I think you should only do it this way or that way, but because most people (myself included) handle complexity best when they start with the foundations and build up and out. Why should you bother nailing POV? Pro editors and experienced writers agree on one thing: it’s worth the beginner author’s time to understand POV so that they can make decisions about which to use, where, and why. Consider the following:
Narrative point of view in action 
I’ve used the following books to explore POV in crime writing:
1. Third person This viewpoint comes broadly in two forms – limited and objective. I’ve placed it first on the list because:
THIRD-PERSON LIMITED This is a deeper POV. We get to sit in a character’s skin – experience what they see, hear, feel and think. That provides an immersive experience for readers. It’s as if we’re them. 
For almost a minute that was that. Shirley could feel her watch ticking; could feel through the desk’s surface the computer struggling to return to life. Two pairs of feet tracked downstairs. Harper and Guy. She wondered where they were off to. (Dead Lions, p. 17)
His mum pushed past him, bringing a cloud of thick night air seasoned with salt and something he couldn’t place. A perfume perhaps, but not his mother’s normal scent. (Time to Win, p. 321) The voice is distinctive. The narrative will convey the viewpoint character’s way of speaking and thinking. For example, if character X is sweary, that can be reflected in the narrative rather than just in their contribution to dialogue. However, it’s called third-person limited for a reason. Strictly speaking, what that character can’t see or know shouldn’t be reported. In the above examples, we’re left with questions – of destination and the origin of a smell. Third-person limited is effective in crime writing because the author doesn’t want to give everything away at once. The limitations over what can be known, and therefore divulged, allow the writer to control the unveiling of information via the viewpoint character. Recommendation I recommend you stick to a single character's POV per chapter or section to avoid confusion or interruption. Sometimes an author slips into a different point of view for the space of a single paragraph, or even a sentence. This is especially jarring when the remaining novel is given from the point of view of a single character, whom we have come to regard as our second self. It gives the feeling of a fleeting and unexplained moment of telepathy, an uncomfortable intrusion of somebody else’s thoughts. When the protagonist’s point of view resumes, we move forward into the narrative warily, ready at any moment for a fresh assault on our minds. (Mittelmark and Newman, p. 159)
That’s worth heeding. It means the reader’s trust has been lost, that they’ve been pulled out of the story rather than drawn further into it.
Trickier still is narrative ping pong, where within one section we bounce back and forth between the POVs of Character X and Character Y. Here’s a made-up example that demonstrates how things can go wrong. 
Jan ran down the road, her lungs screaming for air. She snatched a glance over her shoulder, hoping to Christ that Melody was behind.
‘You okay, Jan?’ said Melody. She’d barely got the words out – her throat was on fire. All she wanted to do was stop, breathe, devour that bottle of water in her backpack bouncing hard against her spine. ‘We’re here,’ said Jan. Thank God. Tears of relief stung her eyes. She’d been worried that Mel wouldn’t be able to keep up. Guilt niggled. Would she have gone back for her? She wasn’t sure. The problem with this kind of setup is that it ‘alienates the reader from both perspectives. She is unable to identify with either because there’s no telling when it will be yanked away’ (Mittelmark and Newman, p. 161). In other words, the reader has been prevented from immersing themselves in the character's version of the story. Stay in the head of one character per chapter or section and you’ll make your writing life easier. THIRD-PERSON OBJECTIVE This is a useful viewpoint for the author who wants to convey descriptive information – height, weight, facial expression, environment. Developmental editor Sophie Playle asks us to imagine ‘a floating camera following the characters around.’ Here’s an example from David Baldacci. 
Amos Decker trudged along alone. He was six-five and built like the football player he had once been. He’d been on a diet for several months now and had dropped a chunk of weight, but he could stand to lose quite a bit more. He was dressed in khaki pants stained at the cuff and a long, rumpled Ohio State Buckeyes pullover that concealed both his belly and the Glock 41 Gen4 pistol riding in a belt holster on his waistband. (The Fix, p. 3)
The objectivity allows the writer to explore detail what would be unnatural for a character to deliver in their own voice. The narrative voice is neutral. We’re not accessing thoughts, opinions and emotions with an objective POV, just the stuff that any onlooker could see, hear or smell. In crime fiction, that can be useful because the reader will be forced to reach their own conclusions as to the reasons for or motivations behind a particular event or behaviour. In other words, it’s mysterious. However, it can be distancing if overused. We don’t get under a character’s skin. It’s harder to understand what motivates them unless they express it through dialogue. Dialogue is great as long as it’s not dull. Real-life conversations are sometimes littered with mundanity but we don’t want that cluttering a novel. Furthermore, real conversations don’t usually express emotion in the way that prose does. Recommendation Use third-person objective POV to create suspense, to make your reader wonder, and ask their own questions, and to provide scene-setting information, but blend with a limited viewpoint for deeper emotional engagement. In the first paragraph of the example below, Baldacci uses third-person objective to give us background facts. In the second, he switches to limited to explain the character’s feelings. It's a lovely fusion. 
His size fourteen shoes hit the pavement with noisy splats. His hair was, to put it kindly, dishevelled. Decker worked at the FBI on a joint task force. He was on his way to a meeting at the Hoover Building.
He was not looking forward to it. He sensed that a change was coming, and Decker did not like change. He’d experienced enough of it in the last two years to last him a lifetime. He had just settled into a new routine with the FBI and he wanted to keep it that way. (The Fix, p. 3) 2. First person First-person narrative POVs are the most intimate, the most immediate, and the least flexible. The reader is privy to an individual character’s thoughts, emotions and experiences, all told through a distinctive voice. We can only see, hear, smell and feel what the character sees, hears, smells and feels, and are compelled to move through the story knowing only what they know, and at their pace. However, used throughout an entire novel, from on character only, it can be draining for the reader. There’s no way of taking a breather, particularly when only one POV is offered. This POV is particularly effective in crime fiction when an author wants to offer a distinct transgressor narrative that explores the predator’s twisted psyche intimately, and in a way that enables the reader to understand their motivations – what’s making them think and behave so monstrously. Here’s an example from I See You (p. 176). 
Now that you know what I do, you’re intrigued, aren’t you? You’re wondering what information I’ve collected about you; what’s listed on my ever-growing website. You’re wondering if you’ll be stopped, like this girl, by an attractive stranger. You’re wondering if he’ll ask you out for dinner. [...]
Life’s a lottery. He might have something entirely different in mind for you. Mackintosh punctuates her third-person narrative (a police officer’s) with this first-person viewpoint of an anonymous predator, though she keeps the narratives distinct by giving them their own chapters. The chapters given over to the transgressor provide a rich sense of cat and mouse when juxtaposed with the more distanced police-procedural storyline. Note how the predator-narrator in the above example bends their perceptions into a warped reality – there are no maybes here; they’ve decided that this is the way things are and justify their actions accordingly. And because Mackintosh is using the present tense for her first-person narrative, she’s able to retain tight control over the unveiling. We’re right in the now of the novel. It’s deeply suspenseful, but emotionally demanding to read. For that reason, these chapters are usually shorter. In The Word is Murder, author Anthony Horowitz is one of the characters! The viewpoint is first person (his), but most of the novel is set in the following two tenses: the past (I did, I saw) and the past perfect (I had been approached, I had first read). We’re not confined to now. That’s important because it means the story doesn’t drag. The author himself is almost like Playle’s floating camera. We see the protagonist – the detective (Hawthorne) who solves the crime – through Horowitz’s eyes as he accompanies him to interviews with suspects and on visits to crime scenes. The author-character offers his own theories, even pursues his own lines of investigation, and interjects with stories about his life and career. This adds interest but, ultimately, it’s the detective who grounds the crime story; it’s through him that we access the procedural elements and the answer to whodunnit. 
They’d used blue and white tape to create a cordon which began at the front door and blocked off the stairs. I wasn’t sure how they would deal with the neighbours on the upper and lower floors. As for me, although I hadn’t been questioned, a woman in a plastic suit had asked me to remove my shoes and taken them away. That puzzled me. ‘What do they need them for?’ I asked Hawthorne.
‘Latent footprints,’ he replied. ‘They need to eliminate you from the enquiry.’ (The Word is Murder, p. 208) Recommendation First-person narratives introduce depth and explain motivations, but they can be difficult to sustain when they’re emotionally challenging, as is the case with transgressor and victim viewpoints. Your reader might be given space to breathe if you introduce an alternative, perhaps a detective’s or journalist’s. Playle points out that the opposite problem can occur when the character isn’t ‘interesting enough to maintain a continuous presence.’ Too much I can be restrictive if it doesn’t allow for the telling of other interpretations. That’s why Horowitz’s approach works so well, because he’s often narrating live from the scene with a detective. One last thought: if you’re basing your whole novel in the first person, be cautious about using the present tense throughout. The past might give you more flexibility, particularly if you’re writing action-heavy scenes where, in reality, the character wouldn’t have time to give much thought to the consequences and motivations of their behaviour. 3. Omniscient I’ve given the biggest page space to this because it’s probably the trickiest to master. Omniscient means all-knowing. It’s the most flexible of narrative viewpoints because it gives the reader potential access to every character’s external and internal experiences. It’s also the least intimate. Imagine a futuristic news helicopter. Inside, our roving reporter shifts her camera from one person to another, and one setting to another. She’s also got some serious kit, stuff that enables her to tap everyone’s phones, TVs and computers. But that’s not all; the characters’ brains are bugged too; our reporter knows what they’re thinking. She can see, hear and smell it all! With omniscient narration, the narrator knows everything and isn’t limited to the viewpoint of any single character. An omniscient narration could be written in present or past tense, and use first or third person; they could be a character in the story (like a god or an enlightened person), or they could be an observing nonentity. Completely omniscient viewpoints are difficult to pull off well and have fallen out of fashion. (Sophie Playle)
Mick Herron is the author of the Jackson Lamb thrillers, a series about MI5 officers who’ve screwed up and been sent to Slough House to shuffle paper.
Herron offers a masterclass in effective omniscient POV. He doesn’t use a helicopter or a god though; he uses a cat. He imagines our feline friend sneaking ‘like a rumour’ (p. 9) into Slough House and checking out the various rooms’ occupants. Of course, a cat doesn’t think or behave with intention like a human. The cat can’t possibly know any of the things that we’re told during its wanderings. Instead, Herron uses it as a cheeky tool to introduce the cast, the environs, and the atmosphere of Slough House ... INTRODUCTIONS Dead Lions is book 2 of the series. Herron wants to introduce us to a cast of characters, most of whom appeared in book 1. However, he respects the fact that not all his readers will have read the first book, and that those who have might have forgotten who these people are and why they’re important. The omniscient POV allows him to do the introductions quickly and cleanly, and democratically. None of the characters are explored in depth. Rather, Herron gives us a snapshot of what he wants us to know about them, what makes them tick. 
Louisa would have gone onto her knees, gathered the cat in her arms and held it to her quite impressive breasts – and here we’re wandering into Min’s area of opinion: [...] breasts that are just right; while Min himself, if he could get his mind off Louisa’s tits long enough, would have taken a rough manly grasp of the cat’s scruff; (p.11)
And while our cat would have crossed this threshold as unobtrusively as it had all the others, that wouldn’t have been unobtrusive enough. River Cartwright, who is young, fair-haired, pale-skinned, with a small mole on his upper lip, would immediately have ceased what he was doing – paperwork or screenwork; something involving thought rather than action, which perhaps accounts for the air of frustration that taints the air in here [...] (p. 12) FREEDOM TO ROAM QUICKLY Through the imaginary cat, we’re given the freedom to roam without intrusion. No single character’s feelings or experiences dominate over the others. It’s a form of speedy literary democracy. That roving feline shows us not only key details about each character, but also how they perceive each other. That’s difficult to do with first-person and third-person narration without offering lengthy and interruptive explanations of how the information was acquired. 
But when our cat pokes its head round the door, it’ll find only Ho. The office is his alone, and Ho prefers this, for he mostly dislikes other people, though the fact that other people dislike him back has never occurred to him. And while Louisa Guy has been known to speculate that Ho occupies a place somewhere on the right of the autism spectrum, Min Harper has habitually responded that he’s also way out there on the git index. [...] (p. 10)
It’s a lucky escape for our cat [...] for on this particular morning the nigh-on unthinkable has happened, and Jackson Lamb is not dozing at his desk, or prowling the kitchen area outside his office, scavenging his underlings’ food; nor is he wafting up and down the staircase with the creepily silent tread he adopts at will. He’s not banging on his floor, which is River Cartwright’s ceiling, for the pleasure of timing how long it takes Cartwright to arrive [...] (p. 13) TENSION Finally, take a look at how Herron uses the omniscient to convey a sense of tension that sets up the next scene. The main man, Jackson Lamb, head of ops, is not in residence. And that’s unusual. Rather than hopping from one internal monologue to another, or cluttering the text with dull dialogue in which the various characters express their confusion about their boss’s absence, the omniscient narrator tells us in only 18 words (‘Simply put ...’) that everyone knows he’s absent, and no one knows why. 
[...] and he’s not ignoring Catherine Standish while she delivers another pointless report he’s forgotten commissioning. Simply put, he’s not here.
And no one in Slough House has the faintest idea where he is. (p. 13) The narration throughout this section is distant, devoid of emotion. It’s literally a cat’s-eye view. WHAT OMNISCIENT IS NOT So an omniscient viewpoint can be powerful. However, it needs to be controlled and used with purpose. If we’re accessing one character’s thoughts and experiences, and suddenly we jump to another character’s viewpoint, it can jar the reader. Imagine you’re listening to your best friend tell you about a difficult experience. Even though it didn’t happen to you, her description of the event helps you to imagine the challenges she faced, the emotions she grappled with. You’re thoroughly immersed and emotionally connected. Then someone else barges up to you both and tells you what it was like for them. Your friend butts back in to wrestle the telling back to her. Would the interruption annoy and frustrate you? Would you feel like your efforts to invest in your friend’s story were being thwarted? The impact is the same when it occurs in a book (unless you're using dialogue). That viewpoint ping pong is not omniscient POV. It’s third-person limited gone awry. Recommendation I’d recommend caution. The beauty of crime writing lies in the unveiling, in the immersion, and overuse of an omniscient narrator blocks this. The all-seeing eye can be an effective tool in the purposeful way Herron’s used it at the start of Dead Lions, but used throughout an entire novel it would destroy the tension, and distance the reader from the characters. Summary There’s nothing wrong with experimenting with different narrative viewpoints in crime fiction. Switching can add interest and tension, heighten conflict, and help readers build varying levels of intimacy with different characters. What is important is that authors choose a POV with intention, and recognize the benefits and limitations of their choices. Let's finish with the wise words of domestic noir novelist, Julia Crouch: Choose who is doing your telling very carefully, work with their voices, character, secrets and lies, reliability or lack thereof, and the spaces between different points of view. You can weave a wonderfully rich pattern this way. This doesn’t mean that you have to write in the first person (‘I’) – you can get right up close inside a character’s head by using third (‘she’). A cool, detached, narrator can be helpful, too, but you have to be clear who and what they are, and why they are there. Further reading
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Louise Harnby is a fiction line editor, copyeditor and proofreader who specializes in supporting self-publishing authors, particularly crime writers. She is an Advanced Professional Member of the Society for Editors and Proofreaders (SfEP), a member of ACES, and an Author Member of The Alliance of Independent Authors (ALLi).
Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.
Have proofreading symbols passed their use-by date? It’s a controversial question, but one that we definitely need to ponder. So, as an unconventional ‘celebration’ of 30 years in publishing, Melanie Thompson is setting out to answer this question – and she needs your help ...
Over to Melanie ...
A few months ago a colleague asked me whether (UK-based) clients want proofreaders to use British Standard proofreading symbols or whether they prefer mark-up using Acrobat tools on PDFs. ‘Good question,’ I replied. ‘I hope to be able to answer that later this year.’ That probably wasn’t the answer they were expecting. The widely different expectations of clients who ask for ‘proofreading’ has been niggling at the back of my mind for a couple of years. What's changed in three decades I have been a practising proofreader for 30 years, I’ve managed teams of editors and proofreaders, and I’ve been a tutor for newcomers to our industry. Yet I still learn something every time I proofread for a new client. It’s several years since I was last asked to use BS symbols for a ‘live’ project,* but I use them a lot on rough draft print-outs – because they’re so concise and … well, let’s face it, to some extent those symbols are like a secret language that only we ‘professionals’ know. I like to keep my hand in. But proofreading is now a global business activity, and ‘proofreading symbols’ differ around the world – which kind of defeats their original objective. And now so many of us work on Word files or PDFs (or slides, or banner ads, or websites or … ) and there are other ways of doing things. This all makes daily work for a freelance proofreader a bit more complicated (or interesting (if challenges float your boat). We might be working for a local business one day and an author in the opposite hemisphere the next. It’s rare, but not unheard of, to receive huge packets of page proofs through the mail and to have to rattle around in the desk drawer to find your long-lost favourite red pen. Usually, however, things tend to arrive by email or through an ftp site or a shared Dropbox folder. Digital workflows 
MELANIE THOMPSON: DEALING WITH DIGITAL WORKFLOWS FROM A STANDING DESK!
The ‘digital workflow’ is something we’re now all part of, whether we realize it or not. But clients are at different stages in their adoption (or not) of the latest tools and techniques, and that leaves us proofreaders in an interesting position.
We need to be able to adapt our working practices to suit different clients; ideally, seamlessly. For that, we need to understand what the current processes are, and what clients are planning for the future. And that’s where I need your help. A new research project: proofreading2020 I’ve launched a research project, proofreading2020, to investigate proofreading now and where it might be heading. 
The study begins with a survey, asking detailed questions about proofreading habits and preferences. Once the results are in, I’ll be conducting follow-up research for case studies and, early in 2019, publishing the results in book form.
You can find out more and complete the survey at proofreading2020. It's open now, and closes on 30 June 2018. Almost 200 proofreaders, project managers and publishers have already completed the survey. Several have contacted me to say it was really useful CPD, because it made them think about how they work and why they do things. So I hope you’ll be willing to set aside a tea-break to fill it in. It takes about 20 minutes to complete, but it’s easy to skip questions that aren’t relevant to you. There are only a handful of questions (at the beginning and end) that are compulsory (just the usual demographics and privacy permissions). Beyond that, the sections cover the following:
Your chance to join in!
Find out more and complete the survey at proofreading2020.
Don't forget, the closing date is 30 June 2018. * If a client does ask for BS symbols, I recommend downloading Louise’s free stamps for use on PDFs – they will save you a lot of time and help you deliver a neat and clear proof.
Louise Harnby is a fiction line editor, copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders. Louise loves books, coffee and craft gin, though not always in that order. Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn. If you're an author, take a look at Louise’s Writing Library and access her latest self-publishing resources, all of which are free and available instantly.
Running an editing or proofreading business is a journey, not a moment in time. Some of us will be offered work that’s not ideal because of fee, content, client type, time frame, or for some other reason.
Some might tell us it’s a bum job, that we should run a mile. But is it? Should we? Would acceptance be a compromise or an opportunity? 
The problem with ‘ideal’
Ideal is something to aim for but rarely what lands in our laps, especially in the start-up phase of a business.
The challenge of visibility Being discoverable is a challenge for many new starters. Ideal projects are out there, but the editor or proofreader isn’t yet visible enough in the relevant spaces. And even if they can be found, they might not yet have enough experience to instil the trust that leads to initial contact. Broadly, it’s easier to get in front of publishers because we know who and where they are. They’re used to being contacted by us, too, so we can go direct and cold. With non-publishers, it’s more difficult. Not every business, charity, school, indie author, or student wants an editor or understands the value we might bring to the table. Going direct and cold is a trickier proposition. The issue of trust It’s not just the mechanics of visibility. Emotion plays a part too, especially trust. 
With publishers it’s easier to overcome the trust barrier. They know what they want, what we do, are used to working with us, speak our language, and are experienced in evaluating our competence.
Non-publisher clients are more of a challenge. They might not be familiar with the different levels of editing. Many will not have worked with a professional editor before. Some – for example fiction writers – might be anxious about exposing their writing to someone they don’t know. And for the inexperienced client, evaluating a good fit is more difficult. In the start-up phase of business ownership, editors and proofreaders with less experience might therefore find it easier to acquire work with publishers than with non-publishers. The choices on the business journey So visibility and trust issues mean that new entrants to the field might not have the same breadth of choice as the more mature business owner. It might mean deciding to accept work that isn’t ideal in the shorter term. We could describe this as a compromise, but might it in fact be an opportunity? Does the terminology matter? I believe the terminology does matter because a compromise has negative connotations.
Negatives leave us feeling dissatisfied, that we’ve been ripped off, that we’re not in control. We’re more likely to begrudge the choices we’ve made. Positives are empowering. We’re more likely to see the choices we’ve made as rational and informed. All of this might sound like a mindset game but there’s more to it than that. Decisions to accept work that isn’t ideal have measurable benefits. However, we need a longer-term approach, and that can be tough for the new starter who’s surrounded by colleagues who are booked up months in advance with the work that they want. If that sounds like you, think of your editing business like a garden. The editorial garden What you do this year is not separate from what will happen next year, or the year after, or five years down the road. All the choices you make on your business journey are connected. 
The seeds you plant now will grow if you look after them. Give them a little additional feed and they might sprout this season ... if the weather holds and you’re lucky. However, you will not get a tree, not this year, I guarantee it. Trees come later.
If you don’t plant anything, however, nothing will spout, not now, not next year, not five years down the road. You will be treeless. Is planting the seeds a compromise? I don’t think so. It’s the opportunity to grow a tree. Should we begrudge all that work of watering and feeding for just a few green shoots in this season? Again, not to my mind. The effort we make now will bear fruit later. Our businesses are the same. A patch of my editorial garden I thought it might be helpful to share a story about my own business journey. It’s about how I accepted work that was way below my ideal price point, and did so with pleasure, because I believed I’d be able to leverage it later. See these books? 
These are some of the books I was commissioned by publishers to proofread a few years ago. I proofread these books for about 13 quid an hour. These days, I aim to earn between £35 and £40 per hour. It doesn’t always work out that way, but I hit my mark in the last financial year when I averaged out my annual project earnings. A few years ago, my aim was around the £30 mark. Those books pictured above earned me less than half what I was aiming for. Did I compromise? Well, it depends how you look at it. 
If I believe that each decision I make exists in the bubble of now, and that nothing affects anything else further down the road, then yes, I compromised. If I think that what I’m earning now is despite my decision to accept those proofreading projects, it was a massive compromise.
If, however, I decide that each decision I make can affect my choices down the road, that the walls around those individual decisions are permeable, it’s a different story. If I think that what I’m earning now is because of my decision to accept those proofreading projects, it’s a story of opportunity. Authors make decisions to work with editors based on a whole host of factors, but the first step is deciding to get in touch in the belief that the person they’ve found feels like a good fit. Back to trust To take one example, those of us who edit fiction for self-publishers are asking those authors to put their novels into the hands of complete strangers. Many of those authors have never worked with an independent editor. Some are anxious about the process of being edited. And for some, the editor’s might be only the second pair of eyes to read the text. It’s a big ask that takes courage. And that’s where the trust comes in. The editor who can instil trust quickly is more likely to compel authors to make the leap and hit the contact button. And what better way to instil trust than offer a portfolio of mainstream published books written by big-name authors? And that’s how I leveraged those half-my-ideal-fee books. They tell an anxious indie author that publishers of big-name books trusted me a few years ago. And that helps the author trust me now. Those proofreading projects – and the £13 ph fees that came with them – encourage authors to contact me now, and trust that my £35–£40 ph line/copyediting fee is a worthwhile investment. And I know it’s true because they’ve told me it's so. I didn’t compromise. I planted a seed. Now the tree has grown, and I’m able to harvest the fruit. I had to wait a few years but the decisions I made then affect the choices I have now. And that’s how an editing garden grows. Your choice I’m a great believer in leveraging for future opportunity. It’s not everyone’s bag. It doesn’t fit with every editor or proofreader’s business model. And that’s fine. I offer this not as THE way of thinking, but as one approach. It’s something that those at the beginning of their journey might like to consider if they are still building visibility, but struggling with the age-old rates debate! As independent business owners, we are free to accept or decline fees from price-setting clients as we see fit. We are also free to propose rates that meet our individual needs, regardless of what our colleagues are offering. If you’re offered work, can see the benefit of that work for your portfolio, but can’t stomach the price, decline. But if you wish to accept, even though others tell you the price is ‘too low’ or ‘unfair’, go for it. The hive mind of the international editorial community is there to offer support and to share its wealth of experience, but no one knows your business and your needs better than you!
Louise Harnby is a fiction line editor, copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders. Louise loves books, coffee and craft gin, though not always in that order. Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn. If you're an author, take a look at Louise’s Writing Library and access her latest self-publishing resources, all of which are free and available instantly.
Today’s post is about creating tension in crime fiction with sentence length. I look at how overwriting can mar the pace of a novel and frustrate a reader, and how less can sometimes be more.
This post featured in Joel Friedlander's Carnival of the Indies #93
Around eighty per cent of the books that end up in my editing studio are in the crime fiction genre.
One of the most common problems I encounter is overwriting. That’s not because the authors are poor writers. It’s because they’re nervous writers. It takes a lot of hard graft to put enough words on a page to make a book. Yet it takes an equal amount of courage to remove them ... or some of them. ‘What if the reader just doesn’t get it?’ ‘What if they’ve forgotten what I told them above?’ ‘What if I haven’t provided enough detail?’ ‘What if I just love both ways I’ve said that?’ These are the kinds of questions that result in anxious authors bulking up their prose. In a bid to help you trim the fat, I’m going to explore the following:
Trusting your reader The issue is sometimes one of trust – in the author’s own writing and in the reader’s ability to fill in the gaps. Some genres of fiction lend themselves well to more flowery prose that goes off at a tangent for a moment, a little narrative indulgence for the purpose of artistry or even titillation. Crime fiction, however, is all about the page turn. That doesn’t mean that the description isn’t rich, but there is an expectation of forward momentum. Avid readers of the genre love it for the thrill of the ride. Great characterization is key, of course. We want the protagonist to draw us in, the antagonist to pique our curiosity, and the supporting cast to deepen the picture, but ultimately we want to know whodunnit. And that means we want words that help us understand what’s happening, why, where, who’s doing it, whom it’s being done to, why it’s being done, and how it feels. And we only need to be told once. We might need a little clarifying nudge here and there but we’re capable of extracting a lot with less than you might think. Feisty fragments and snappy shorties If you’re trying to evoke tension in your reader, short sentences and fragments can be very effective. Look at the following examples and notice how the authors keep their narratives lean. Here’s an excerpt from Gone Bad by JB Turner:
Turner gives us just enough to set the scene – when, where, who and what – but no more. He trusts us to fill in the gaps.
He might have given a more detailed description of the forest – its sounds and smells. He might have delved deeper into Cain’s emotions, or helped us to picture the backpack by detailing the colour, make, number of pockets and zips, and where the ammo was being held. He could have told us, word for word, how Cain loaded the gun, how careful he was, which bullets he used. But he doesn’t. Turner leaves it to us to imagine the woods, to see in our mind’s eye the loading of the rifle, and to sense the cold hard determination of the shooter. And the backpack gets no more than a passing mention, because to do more would slow the pace and act as a distraction. And the result is just right – Goldilocks would approve. Now consider the choppy fragments in Jens Lapidus’s Life Deluxe:
Lapidus loves the colon more than any other author I’ve come across! It’s a hard piece of punctuation but it works because the characters we’re being introduced to lead hard lives. They’re always looking over their shoulders, thinking in short snaps, weighing up what’s in front of them ... and what might be behind.
Lapidus dares to trust us, dares not bore us. And because of, rather than despite, the short sentences and fragmented prose, reading the scene is an immersive experience for the reader. I recall a sense of taut fatigue as I read this book, like I was right there, ever watchful, on my guard. This author’s deliberate punctuation choices and choppy style mean the word count is reduced but the tension is heightened. He doesn’t pad his narrative with purple prose and stage direction. Like Turner, he trusts us to do the work. Damage by dilution Consider your own writing. Leave your draft alone for a few days. Then return to it and see what happens if you take a more reductive approach to a scene. It's all about balance at the end of the day. Not too much but not to little. Howard Mittelmark & Sandra Newman write:
I’m not suggesting you remove information the reader needs to know, but asking you whether there is material your reader doesn’t need to know, material that might bore them or hold them back.
Neither am I suggesting you avoid creating emotive scenes that are high on tension. Rather, might you build this tension with shorter, tighter sentences that demand your reader do some of the work? And I’m not suggesting you should limit every sentence in your book to five words – not at all. I’m suggesting that you might use this technique when you think it would work, when it would push your reader forward, when fewer words – the right words – would work as well or better than more, especially if you know you tend to overwrite. Letting go of what you love For some authors it’s not about trust, but about not wanting to let go. Perhaps you found two delicious ways to say the same thing and now you can’t bear to cut either. Or you constructed a stunning paragraph but it’s interrupting the conflict or the action. In The Magic of Fiction, veteran editor Beth Hill says:
Hill asks authors to grab ‘the liberty to cut words as freely as you added them’ and then to enrich what’s left.
It’s tricky for some beginner writers, I know, but repetition and interruption mean there are redundant words in your writing. And to make your novel sparkle, you need to let go of them because they’re not adding something new, they’re not in the right place, or they’re in the way. Take courage. Try it with and without. You might be surprised.
Cited works and further reading
If you'd like to access more tips and resources for self-publishers, visit the Self-publishers page on my website. Try these in particular:
Louise Harnby is a fiction line editor, copyeditor and proofreader who specializes in supporting self-publishing authors, particularly crime writers. She is an Advanced Professional Member of the Society for Editors and Proofreaders (SfEP), a member of ACES, and an Author Member of The Alliance of Independent Authors (ALLi).
Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.
Editors on the Blog is a monthly column curating some of the best posts from the editing community – articles written by editors and proofreaders for colleagues and clients alike.
My thanks to this month's contributors! 
THE BUSINESS OF EDITING
CLIENT FOCUS
EDITING IN PRACTICE
FREELANCE LIFE
Louise Harnby is a fiction copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders. Louise loves books, coffee and craft gin, though not always in that order. Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn. If you're an author, take a look at Louise’s Writing Library and access her latest self-publishing resources, all of which are free and available instantly.
If speaking in public gives you the heebie-jeebies, professional presenter Simon Raybould has some advice that will improve your performance and calm your nerves.
Over to Simon … 
You edit words for a living, right? It’s a cool job, I admit, and not one I could conceivably aspire to.
As someone once put it, 'Simon, being your proofreader must be like being Seán McGowan’s dentist.’ And yes, it’s true. She once sent me an email with the words ‘… first paragraph alone! Are you doing it on purpose? Are you trying to annoy me?’ But I think I have an even more cool option for you. Instead of editing words, why not edit minds? I’m not talking about some sci-fi concept – it’s what I do for a living. A good presentation will change someone’s mind ... and with it, their world. A good presentation is a form of telepathy – sending ideas from your mind to someone else’s. The upsides are awesome, but the downsides are pretty serious too:
But all is not lost – there are cures … or at least things that will help. Here are a few quick-to-master ideas and tools that will help you to present at conferences (or anywhere else) with confidence. Some are easy, some are harder, but all of them work. 
1. The least popular tool – just doing it
Let’s start with the least popular option. When I ask people why they want to be confident, I often receive answers such as ‘If I were confident I’d be able to XYZ.’ And that’s great – they have a specific thing in mind. What’s not so great is that they seem to think that confidence alone will mean they don’t have to invest time in doing XYZ. I’m going to be blunt … you can’t shortcut your way to confidence. Don’t try to get confident before you do something. You can only get confident by doing that thing. Think about how you learned to ride a bike. Did you look at it, thinking, Cool! What an awesome bike. As soon as I’m a confident cyclist I’ll hop right on and go for rides in the hills? Nope. What you did was sit on it, fall off, get back on, fall off, get back on … and so on. Presenting is like that. Of course, with bikes you have stabilizers (and parents) holding you up. Stick with the analogy for a moment and figure out how you can make presentations in safer ways and places – stabilizers, as it were. How about making presentations under the following conditions:
I’m sure you get the idea. To mix my movement metaphors … don’t run before you can walk. 
2. Know what success looks like
We all know what could go wrong, right? People might laugh at us; we could fall off the stage; cold sweat might drip down our backs or melt our mascara. And that’s the thing… we know what the bad things look like. But what about success? Not fainting on stage doesn’t count. Things like this count:
Define it. After all, if all you can identify is failure, that’s what you’ll concentrate on. But if you can define success, you stand a chance of concentrating on that instead. (Defining success also helps you to design your conference presentation more effectively. If you don’t know what you want to achieve, you’re more likely to omit core material.) 
3. Sentence zero ... the breathing tool
When we’re scared, we breathe from the top of our lungs. Air comes out in a rush, making our voices sound thinner, breathier and – frankly – less authoritative. Hold that thought in your head for a moment and think about this: Lots of people tell me that once they get going in a presentation, things get better. So the important thing is to start well, right? Right. If you can control your breathing at the start, things are going to go better. Sentence zero is a handy tool for doing just that. Get the very first sentence of your presentation straight in your head. Be specific. For now, let’s pretend that Sentence One is ‘Hello, my name is Simon.’ Now think of a sentence that could go before it, finishing with the word ‘and’. For now, let’s pretend it’s 'Goodness, what a hideous lime green that back wall is, and …' We’ll call this Sentence Zero. Now, as you start your presentation, say Sentence Zero+Sentence One in one breath, but only use your voice for Sentence One. What that means is that your audience only hears Sentence One but you’ve already used the high-pressure, anxiety-sounding breath from the top of your lungs on the silent Sentence Zero.
4. Ditch the script
Writing is difficult. That’s why authors need you, right? So what on earth makes you think you can write a script for your presentation? If it was that easy, we’d all be writing massively successful West End and Broadway plays. Don’t try. Instead, define your structure.
Then, when you stand up to present, use the keywords as markers around which you improvise. Trust me, you’ll sound more natural and be much, much more interesting. Plus, you won’t spend time worrying about the massive confidence-drainer that is 'Did I get the wording absolutely right according to the script?' As an aside, the answer is no. No one does unless they’re RSC-grade actors. What you’ll lose in the occasional fumble you’ll more than gain in sounding more relaxed and natural. Plus, you won’t commit the ultimate presenter’s sin of using Latin words. It’s an over-simplification but we’re more likely write using the Latin-orientated words (‘commence’ rather than ‘start’) and speak using the Saxon versions (‘guts’ rather than ‘intestines’). Ditching the script means you don’t speak like a textbook. 
5. Wasp-swatting: The power of the list
A while ago, my team and I sat down for a meeting. Pizza and wine might have been involved. One of the things we asked each other was what made us nervous. It turned out that about one-third of our conference nerves came not from the presentation but from the logistics that went with it.
Logisitical/trivial problems are like wasps. One seems manageable. A swarm’s a different matter. Each issue might be negligible on its own, but all of them together have a noticeable impact. Similarly, each on its own is easily dealt with, but taken together the problem loses its perspective. The solution is simple: a list. At least two weeks in advance of the conference, create a simple checklist – one line for every issue. For example, I don’t have a 'cables' tick box on my list; I have entry for the power cable, another for the VGA adaptor, and another for the HDMI adaptor, and so on. Before you go live, check the list. That way, when it’s time to perform, you can do so confident that you’ve not forgotten anything. It also frees up the parts of your brain you’d otherwise have wasted on trying to remember things. 6. Practice and rehearsal This is so fundamental it probably shouldn't come last. It also needs the fewest words. You will perform better if you go over your presentation and practise improvising using your keywords. Wrapping up There’s a lot more you can do to conquer your nerves – ideas range from breathing techniques to standing in certain positions – but these are good starting points. So go change the world and edit people’s heads!
Want to know more?
Simon's a presentations expert and productivity guru. He's running a session at the SfEP annual conference in Lancaster in 2018 so you can meet him there. If you want to get in touch beforehand, here's what you need:
Louise Harnby is a fiction copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders. Louise loves books, coffee and craft gin, though not always in that order. Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn. If you're an author, take a look at Louise’s Writing Library and access her latest self-publishing resources, all of which are free and available instantly.
Today, I discuss the negative impact that just one word can have on narrative tension: Suddenly.
I’m not suggesting writers eradicate it, but rather use it judiciously and with intention. 
This post featured in Joel Friedlander's Carnival of the Indies #92
I edit a lot of crime fiction written by beginner and emerging authors. I’m an avid reader of the genre too. Reading a genre isn’t enough to make anyone an expert in it, but it does afford the editor plenty of opportunities to see it written well, and to experience it as a punter ... to ask: Why do I like that? What is it about that scene that works so well? What’s hooking me here?
There’s one word that great crime writers put on the page with care – suddenly. However, many new or developing writers struggle to leave it out. Two reasons for overuse stand out:
I’ve grabbed a handful of crime fiction from my own bookshelves, and taken examples from these books to show how suddenly-free writing can be more immediate and immersive. 1. Countering wordiness Some developing writers record every nod, every furrowed brow. All that mundane stuff happens in real life. And in the movies we get to see it played out onscreen. That doesn’t mean it all needs to go into a novel. Readers don’t behave like viewers. When I’m watching a film I expect to be spoon-fed to a degree – dialogue, facial expression, action, and a healthy dollop of incidental music to tell me who’s feeling what and why. The reason it works with film is because a chunk of that stuff happens simultaneously, and even I, impatient soul that I am, don’t get bored. When I’m reading a book, my brain works differently. I don’t want all that stage direction. Too much of it distracts me and that’s when I’m most likely to lose interest. When a new writer hasn’t learned the art of crafting the story so that there are just enough nudges to keep the narrative rich, but not so many that it becomes tedious, suddenly rears its head. Suddenly becomes an apology for overwriting – an exciting reward for sticking around. Only it doesn’t work. It’s just one more word on the page that the reader doesn’t need. Solution: Keep your crime writing lean Not every writer wants to strip their writing back to the bare bones but ask yourself whether you’ve introduced a sentence with Suddenly purely to reengage the reader. If so, tighten up the preceding narrative so that you don’t lose them in the first place. Less is sometimes more. Example Here’s a scene from Tell No Lies by Gregg Hurwitz, featuring the protagonist, Daniel Brasher (p. 393):
A less experienced writer might have been tempted to overwork the preceding description and the line conveying Daniel’s anxiety ... and that could have led to a Suddenly barging its way onto the starting blocks of the final sentence to drag the reader out of the protagonist’s head and back into the external action. It could have gone like this:
He was ushered through the door into a small, dank, grey windowless room with a stall terminating in a shield of ballistic glass that looked onto the mirror image of a facing stall. Only a steel table and two chairs furnished the room. A coaster-size speaking hole in the glass rendered jailhouse phones unnecessary.
He waited, counting the seconds, working to stay calm. Sweat dripped from his forehead, ran down his back and soaked his shirt. He massaged his temples to stave off the growing panic and raked a clammy hand through his damp hair. Just relax, he thought. You’re in control. Suddenly, a metallic boom announced the opening of an out-of-sight metal door ... Instead, Hurwitz has given us just enough to know that our protagonist is fretful. We hear the metallic boom in the same moment Daniel does. We imagine how it might make him jump. There are 58 words instead of 114. And the writing in the shorter, published example is tighter, the tension higher. The boom comes suddenly, but Hurwitz doesn’t tell us so. He doesn’t need to. 2. Redundancy – the verb’s already done the work Even those novice writers who’ve conquered their noisy narrative can still be tempted to nudge unnecessarily with suddenly. I see this most often in the following scene types:
Certainly, writers who use suddenly are doing so with good intention – to give the reader a now-nudge. However, in most cases it’s unnecessary to convey immediacy and adds nothing to the narrative. In the above examples, the immediacy is rendered perfectly with the verbs launched, dawned, lit up, exploded, trilled and slammed. By adding suddenly into the mix, the reader is pulled out of the story, as if the author has tapped them on the shoulder and whispered, ‘Hey, you, something big’s coming. Just so you know. Right then, as you were. Carry on reading.’ That’s an interruption – the opposite of what the writer intended. Now the reader’s no longer moving at the same pace as the character. They’re one step ahead rather than immersed in the moment. Solution: Test the sentence out loud Say it first with suddenly, then without. Ninety per cent of the time, the slimline version will work better. When that’s the case, hit the delete button.
Published suddenly-free examples Here are some published examples for comparison. None of the authors felt the need to nudge the reader into immediacy.
The Barclay example is particularly interesting. The narrative point of view in this chapter is that of the antagonist. From his perspective, the violence is almost mundane, which renders the scene all the more horrific for the reader. A now-nudge in this paragraph wouldn’t have been just superfluous; it would have countered the perversity of our tension being heightened through being forced to immerse ourselves in Cory’s psychosis. When suddenly works a treat Suddenly-free isn’t a rule. Don’t ban it from your novel! There are times when it works beautifully:
In this made-up example, the inclusion of suddenly subtly changes our perspective of Pip’s situation. There's a subtle immediacy to his discomfort has emerged only now, that in the seconds before he’d watched bu not felt threatened. And so it’s not that suddenly does or doesn’t work. Rather, it depends on the writer’s intention. Your turn ... how do you maintain tension with minimal interruption? Are there particular adverbs you use with caution? If you'd like to access more tips and resources for self-publishers, visit the Self-publishers page on my website. Try these in particular:
Louise Harnby is a fiction line editor, copyeditor and proofreader who specializes in supporting self-publishing authors, particularly crime writers. She is an Advanced Professional Member of the Society for Editors and Proofreaders (SfEP), a member of ACES, and an Author Member of The Alliance of Independent Authors (ALLi).
Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.
This tutorial shows you a fast and free method to turn your video’s subtitles/closed captions into text that can be repurposed for blog posts and DIY transcripts.
There are 2 reasons you might want to do this:
Using the subtitles files in your existing videos means you can create content in a written format without starting from scratch. That saves you precious time, allowing you to focus your attention on creating words (if you’re an author) and amending them (if you’re a proofreader or editor). I’ll look at those reasons in more detail below. First, here’s the video walk-through. The written instructions are underneath. Instructions
Now you’re ready to edit the text. And you will need to edit it! As I’m sure you’re aware, we don’t speak like we write. I’m always shocked by how much I mumble, how fast I speak, and how non-standard my spoken grammar is when I see my speech in written form! Furthermore, while even the auto-subtitles generated by YouTube are rather amazing given that they’re free, it’s no surprise that a lot can go wrong. Still, the basics are there so we’re not starting with a blank page – the core written material is ready and waiting for us. If you’re creating a transcript, you might decide to leave in some of the time stamps. This is useful if you want to enable people to return to the video and access key themes, or if there’s more than one speaker. If you’re creating a blog post, here’s how to remove the extraneous information ... Removing the junk So this is a partial screenshot of a subtitles file: 
Let’s get rid of the time stamps first.
Now your subtitles file looks like this: 
Now let’s get rid of those stranded numbers above the main text, again using Word’s FIND/REPLACE tool.
If your video is long, you’ll have double-digit numbers too. In that case, click the REPLACE ALL button again. If you have triple-digit numbers, you’ll need to repeat it once more! Now your subtitles file looks like this: 
Now we can remove the extraneous paragraph returns. Again, we’re using Word’s FIND/REPLACE tool.
Now your subtitles file looks like this: 
Now you can tidy up your text, and copy and paste it into the text editor on your website. There, you can introduce paragraphs, bullet points, headings and any supporting imagery for your blog article.
Now let’s return to why we might decide to do this. Generating keyword juice for SEO purposes Video is compelling. It allows our audience to see our faces and hear our voices. That intimacy can be compelling, and it’s a fast-track to building trust. That’s important for authors seeking to build a readership, and editors wanting to attract clients who need editing help. However, there are no keywords in a video. Yes, YouTube is a search engine in its own right, but it’s not the first point of search for every member of our audience. By repurposing video as blog content, we’re increasing our chances of being found in the likes of Google and Bing too. Being findable on multiple platforms makes sense in an online world that’s becoming noisier by the minute. Respecting customer/client preferences Not everyone wants to watch video, and even if they do, it’s not always the most convenient option. Imagine the following scenarios: Our reader’s broadband speed is slow A blog post will load faster than a video on those occasions that the internet seems to be creaking at the seams. If we’ve solved a reader’s problem in our videos, but they can’t play those videos, they could become frustrated and go elsewhere. If we’ve offered a written alternative, we’re more likely to keep them on our websites. Video is difficult to scan Written content is easy to scan and digest quickly. That makes it attractive to busy people. If our visitors can’t work out whether we’ve solved their problem without watching a video in its entirety, we might lose them. When we provide written content as well, we can quickly show them what’s on offer with headings and bullet points. Our readers can scan this information and decide whether to dig deeper. Blog posts can be printed Some people still like to print useful content so that they’re not reliant on digital means to access it. A video can’t be printed; a blog post can. Again, it’s about respecting what’s convenient for our readers, rather than focusing on our own preferences. Other options What I’ve offered here is a DIY solution for authors and editors who need to keep an eye on the purse strings when they're repurposing vlog content. It’s the method I use when I’m starting with a video rather than a blog post. Plus, I rather enjoy the process. However, it’s not everyone’s bag. If you have the budget, you can commission a professional transcriptionist or content repurposer. They’ll have the tools and expertise to create top-quality written content from video that fits your brand and voice. Summing up Editors and authors who are creating valuable content to make their books and editorial services visible can repurpose it in multiple ways. No one method trumps another – audio, video and words all have their place. However, our audiences will have different preferences. What’s convenient today might not work tomorrow. Repurposing content allows us to respect those preferences. The trick is to find shortcuts to that repurposing so that we’re not starting from scratch each time. This is one of them.
Related resources
Louise Harnby is a fiction copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders. Louise loves books, coffee and craft gin, though not always in that order. Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn. If you're an author, take a look at Louise’s Writing Library and access her latest self-publishing resources, all of which are free and available instantly.
Here's a treat for PerfectIt users ... a custom style sheet that includes the find-and-replace strings in my free ebook, The Author's Proofreading Companion.
If the Companion has made your life easier, you'll love what my colleague Andrea Kay of Yours Truleigh Editing has done. Yep, she's upped the efficiency game for all of us by creating a custom style sheet that can be imported into PerfectIt.
Thank you so much, Andrea! For those unfamiliar with either the software or the booklet, I've provided an overview of both, and the benefits of importing the style sheet. Andrea's also created a style sheet for the Student Proofreading Toolkit. Double thanks! Below that are the installation instructions and the ready-to-download files for the Companion and the Toolkit.
What's PerfectIt?
For those readers who are not familiar with this software, PerfectIt is a sophisticated consistency checker that works with Microsoft Word. By customizing its built-in style sheets, or creating your own, you can define your preferences and let PerfectIt locate variations and possible errors. I recommend every professional editor add it to their toolbox. You can read my more detailed review of the product here: PerfectIt 3 – must-have software for the editorial freelancing pro. If you don't yet have PerfectIt, contact Intelligent Editing for pricing and download information.
What's The Author's Proofreading Companion?
This free ebook helps editors and self-publishing authors tidy up Word documents. In addition to showing you how to use some simple macros, it includes search strings to help you locate and fix potential problems, including rogue spaces at the beginning and end of paragraphs, double line returns, tabbed paragraph indents, lower-case letters at the beginning of paragraphs, paragraphs that end with no punctuation, and more.
What's the style sheet?
Andrea Kay just saved PerfectIt users a ton of time by building an importable custom style sheet that features the key search strings from the ebook! That means you don't have to manually type the strings into your Word document one by one, then repeat the process each time you work on a new document. Instead, import the style sheet, run PerfectIt, and let the software locate the potential problems for you. All you have to do is decide whether to implement the suggested change in your document. How to import your style sheet Importing the style sheet is a doddle, I promise, Follow the instructions and screenshots below. If PerfectIt is already installed, the process will take no longer than 20 seconds. 1. Unfortunately, I can't upload the files to Weebly, so I'm using my bot Lulu and delivering via Messenger. Click on the green button below. That will take you to a post on my Facebook page. There you can comment with the word 'perfect' and Lulu will send you the files. Click on each one to download to your device.
2. Once you've installed PerfectIt, open the Word document you want to check.
3. Launch PerfectIt. 4. Click on Manage Styles. 
5. Click on the Import button.
6. Select the pft from your device and click OK.
7. Click OK in the Manage Styles window.
8. Select the your pft from the Current Style drop-down box.
9. To run PerfectIt on your current Word document using the custom style sheet, press Start.
If you're not a PerfectIt user ...
If you're not yet ready to invest in PerfectIt but still want access to the find-and-replace strings and other tools in the ebooks, click on the images below. They'll take you to the download pages. They're free and you won't have to hand over any personal data to access it. Enjoy!
Louise Harnby is a fiction copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders. Louise loves books, coffee and craft gin, though not always in that order. Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn. If you're an author, take a look at Louise’s Writing Library and access her latest self-publishing resources, all of which are free and available instantly.
If we’re serious about setting up an editing and proofreading business, free resources will get us so far, but only so far.
What free is good for
Free is brilliant when we’re starting out, particularly in the following circumstances:
Free is equally great when we’re experienced but looking to shift the goalposts:
Free stuff is about discovery, so that when the time comes to reach into the coffers we’re spending money in the right place. Free helps us to turn expense into investment. What free is not good for Free isn’t great in the long term because the offering usually comes with limitations. It will give us a glimpse, enough to help us on the journey. But that’s all. The reason free has its limitations is because even creating free stuff and offering free help takes time, and time is money. Imagine the following scenarios:
CASE STUDY 1
Jane wants to offer developmental editing but has no experience. She does some research and finds the following:
CASE STUDY 2
Jack has identified a skills gap. He’s a great editor but a poor marketer and is dissatisfied with the rates he’s earning from his existing client base. Currently, he works with project-management agencies who find publisher work for him. And those publishers find authors for the agency. There’s a cost to that author-acquisition work – those agencies and publishers take a cut of the fee at each stage because they have to invest their own time and expertise in making themselves visible. It's that visibility that puts the editing work on Jack's desk. He starts a discussion in a large editorial Facebook group about his concerns and is offered the following:
What tasters teach us ... and what they don't In both cases, the freebies are of exceptionally high quality and Jane and Jack learn a ton from them. Creating that content must have taken time and effort. However, free articles, blog posts and webinars are tasters. Those kinds of things help us understand the lie of the land, and give us a deeper sense of what more we need to learn. What they won’t do is teach us everything we need to know. We can’t learn how to become professional developmental editors from those resources alone ... any more than we could learn to cut hair or wire a house to acceptable standards without proper training and guidance. Same goes for marketing. Take me, for example. It’s not luck and Google that made me a strong marketer. I pay a monthly sub to learn how to do it well from professional marketers, and invest time in implementing the strategies I’m learning. If Jane wants to become a professional developmental editor and Jack wants to become a strong editorial marketer, both need to take all those freebies and use them to make informed decisions about the money they will invest to turn their investigations into reality. Examples might include:
Free will help Jane and Jack make decisions. Investment will make them fit for professional purpose. 
A better money mindset
It’s perfectly okay to decide that you can’t afford to run a professional editorial business ... but only as long as you decide not to run a professional editorial business. No one on the planet owns a business that doesn’t have operating costs. Business owners have to take responsibility for training, equipment, invoicing, money transfer, software, marketing, client acquisition, office space, pension provision, taxation responsibilities, and more. It’s true that the international editorial community is incredibly generous, which means that free resources and guidance abound on multiple platforms. However, those who are serious about running an editorial business know they have to avoid hobbyist and employee mindsets.
The shoe on the other foot – when you’re asked for a freebie
We can’t have everything we want when we want it. We have to make choices. Freebies help us make the right choices so that the money we spend actually increases our prospects and income in the longer term. And imagine yourself on the other side of the fence for a moment. A potential client calls you. They have a book that needs copyediting. ‘The thing is,’ they say, ‘I can’t afford professional editing. How can I get out of paying you? To be honest, I’m just looking for free stuff.’ How fast would you hang up? Now imagine another writer calls you. ‘I’m in the middle of doing as much self-editing as I can using some free tutorials I found online and some advice from my writing group. There’s a fair way to go,’ they say, ‘but I figured I’d start saving now. Can you give me a rough idea of how much it might cost and how much notice you’d need? That way I can start planning my book budget.’ That’s the kind of client I’m excited about working with. The editor with the same mindset will be rewarded with guidance and help because they deserve it. The editor who wants it all for nothing won’t and doesn’t. By all means, grab all the freebies. The creators of those resources want you to have them. Making free stuff that’s invisible and unused is a waste of time and effort. Just don’t forget that free is the starting blocks. Investment is what gets us to the finish line! Further reading
Louise Harnby is a fiction copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders. Louise loves books, coffee and craft gin, though not always in that order. Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn. If you're an author, take a look at Louise’s Writing Library and access her latest self-publishing resources, all of which are free and available instantly.
If you’re an editor or proofreader who finds marketing your business overwhelming, here are 6 ideas to help you rethink your mindset and pull you out of the mire.
Recent discussions with colleagues on social media made me realize two things:
It made me sad to think that some of my colleagues could be negatively affected by those of us who find marketing easier or who enjoy it more. If you're one of those who's struggling, this article is for you. It looks at the perceptions that might be triggering your discomfort and offers you new ways of thinking about each problem so that you can move forward. If you want a reminder to pin on your wall, download the infographic at the bottom of the post. Or download the free PDF booklet to your preferred device. Perception 1: It shouldn’t be done unless you can do it perfectly Some editors are suffocated by their perfectionism. Not being able to do marketing perfectly and completely stops them from starting it. And so nothing gets done. Here are five examples that reflect the truth of the matter:
I have been blogging since 2011 and I only just got around to uploading a banner image that reflected the parlour theme of the blog. I’m confident that my audience will forgive me. Those who won’t are likely not my audience. If you’re someone who finds themselves falling into this trap, give yourself a break, please. Everyone else will. Social media profiles can be tweaked, banners can be uploaded, testimonials can be added, and headshots can be updated. In fact, everything about your marketing strategy can be amended, deleted or completely rethought whenever you wish. Ask yourself this: When you edit for a client, do you guarantee perfection? Do you think it’s even possible? I don’t. One reason is that much of what I do depends on brief, style, preference or voice. Editing work isn’t an exact science. I have some good news for you – nor is effective marketing. OVERCOMING OVERWHELM: TIP 1
You don’t have to do it perfectly. You just have to do it.
Perception 2: Everyone else is doing way more than you It might look like that but the reality is probably different. A colleague recently told me: ‘I know how hard you work on marketing. I can tell by how many posts you write and share on LinkedIn each day.’ I tend to share 7 blog articles throughout the day on both LinkedIn and Twitter. That’s 49 social media shares of my blog content every week on each platform. But I write one blog post a week. Just one. I share that new post on a Monday. The other 48 are reshares of older blog articles that I hope my community will be interested in if they missed them the first time around. And people might well have missed them. Tweets and posts on Facebook are more likely to be missed than seen on busy social feeds with ever-changing algorithms. That’s why many editors reshare their older content. Those of us who’ve been blogging for a few years have a lot of content banked, which means we have plenty to share. If you’re starting out on your blogging journey, you’ll have a smaller bank. And that’s absolutely fine! It’s not a numbers game; it’s a content-delivery game. If you have older blog posts, reshare them. If you don’t, wait until you do and then reshare. And if you'd rather write an article every two weeks, or once a month, that's your choice too. It matters not that I’m sharing 49 articles and you’re sharing 2 or 5 or whatever. What matters is that we’re delivering articles that will solve our colleagues’ and clients’ problems, and making our businesses more visible. Don’t waste precious time worrying about my 49. Those are mine and for me to worry about. You need to think only about how to promote your 2 (or 5 or whatever) posts because those are what will drive traffic to your website. OVERCOMING OVERWHELM: TIP 2
Focus on delivery not numerical comparisons.
All that’s relevant is what you do for your business. Perception 3: Some editors don’t do any marketing but have loads of work anyway Marketing has many faces. Remember my 49 blog-post shares? Those are part of a strategy to make me discoverable online and appealing to self-publishing authors of fiction. What I do with my blog is a very visible form of marketing because the international editorial community is active on social media, and I use social media as one delivery tool for my blog content. But what if an editor has a different target client base? Imagine Dan. He’s a copyeditor who specializes in social science books. His primary client base is publishers. Last week he did the following:
None of this marketing activity has been tweeted, liked, shared or commented on. No one knows what Dan was up to last week. However, it’s excellent, targeted promotion, and worth every minute he spent on it. What one editor does to put themselves in front of potential clients will not necessarily mirror what another is doing. An editor whose schedule is full but who doesn’t appear to be busy with marketing is likely promoting their services in less visible but just as powerful ways. None of us is handed work. We have to find it, or enable it to find us. Perhaps the marketing work you need to do is not about blogging, vlogging, tweeting or chatting. Maybe it’s about making a telephone call, attending a networking group, writing an email, sending a letter, or advertising in appropriate spaces. OVERCOMING OVERWHELM: TIP 3
Follow your own path. Marketing doesn’t have to be shiny and out there. Good marketing focuses on your business and clients not your colleagues’.
Perception 4: Unlike everyone else, you don’t have anything to show off about I bet you do! Once a week in my Facebook group, I host a marketing #Carnival. It’s a celebration of wins. Any wins – big or small. And it isn’t just shiny-shiny stuff like winning an award, securing a new client, launching a new product, or publishing a 2,000-word blog post. It could also be completing a test, sending out 10 letters to prospective clients, filling out a LinkedIn profile, uploading a picture to a website, booking a course, securing a testimonial, creating a marketing to-do list, buying a domain name, or applying for a membership upgrade to a professional editorial society. Anything that takes our businesses forward is worth celebrating. I’m good at holding a list of my wins in my head but you might prefer to keep a physical record of your achievements. You don’t need anything fancy – a spreadsheet, a notebook or a space on your wall for Post-it notes. Then, when the overwhelm hits, look at that spreadsheet, notebook or wall, and remind yourself of all that you’ve achieved. That focuses attention on what’s been done rather than what’s left to do. OVERCOMING OVERWHELM: TIP 4
Create your own carnival. Record what you’ve achieved as well as what’s left to do. Busy people's wins deserve to be celebrated.
Perception 5: Editor X is producing a seemingly impossible amount of regular new content Unlikely! I suspect repurposing is what's going on. Bear in mind the following:
I've done the following with some of my older blog posts:
There are even more ways to repurpose content for promotional means but you get the picture. Repurposing is quicker than creating from scratch and therefore great for the time-poor editor. But it also respects the fact that people like to access help in different ways and at different times. Even if an editor appears to produce a lot of visible content, it’s more likely that they’re taking shortcuts to make life easier. And so can you! OVERCOMING OVERWHELM: TIP 5
The busiest marketing editors are not magicians; they’re just good at recycling! You can repurpose your content too.
Perception 6: There’s just way too much to do at once You’ve made a list of all the things you’ve seen others doing and it’s huge. Overwhelming, in fact. Ugh. There’s so much:
You don’t have nearly enough time in your life to get all of it sorted. It would take months and months and months to do all that! Yep, it would. It might even take a couple of years to get up to full speed. And you know what? That’s fine! It’s supposed to be like that because you're a professional editor not a professional marketer. So, if you feel overwhelmed by all that needs to be done, take a breath and think in ones. Even the most visible and active of marketing editors started out with just one blog post, just one tweet, just one small list of publishers, just one directory entry, just one page on a website, just one online group they lurked in. Everyone has to start somewhere. None of us creates a marketing strategy and nails it a month later. And marketing gets easier over time because there comes a point where it starts to work for you instead of being a burden. Take me, for example ...
Some years back, I was still in the process of developing that stuff. I didn’t do it all at once. I did a bit, then a bit more, then a bit more. Over time, the foundational work was completed, leaving me space to focus on the marketing activities that work best for me now. Look at your marketing list. Instead of seeing it as an ocean in which to drown, break it down into cups from which you can sip. Create a doable schedule. Choose a couple of things and an acceptable time frame in which to do them. Then choose a couple more and do those ... small steps that respect and reflect your client base, your personality, and the demands of your work and personal life. OVERCOMING OVERWHELM: TIP 6
Think in ones. Schedule step by step so that your goals are achievable in the long term and suit your business, not mine or anyone else’s.
Beating the overwhelm: A downloadable checklist There’s more than one way to do marketing. Your way might look different to mine. It might be less visible. It might involve targeting different clients. It might require a different pace. That's all fine. Download the infographic below and pin it on your wall. It'll remind you that marketing is not about catching up with colleagues. It's a journey, a building process. It does require your time, but you get to choose the methods and the schedule. If you feel the paralysis setting in, join my Facebook group, tell me what's holding you back, and we'll work out some steps to get you moving in a way that works for you. 
CLICK TO DOWNLOAD
Louise Harnby is a fiction copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders. Louise loves books, coffee and craft gin, though not always in that order. Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn. If you're an author, take a look at Louise’s Writing Library and access her latest self-publishing resources, all of which are free and available instantly.
Editors on the Blog is a monthly column curating some of the posts from the editing community – articles written by editors and proofreaders for colleagues and clients alike.
There are some absolute corkers in this inaugural edition. Thank you so much for contributing! 
THE BUSINESS OF EDITING
CLIENT FOCUS
EDITING IN PRACTICE
FREELANCE LIFE
LANGUAGE MATTERS
Louise Harnby is a fiction copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders. Louise loves books, coffee and craft gin, though not always in that order. Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn. If you're an author, take a look at Louise’s Writing Library and access her latest self-publishing resources, all of which are free and available instantly.
If you’re an editor, making Word work hard for you is a must. The new and revised edition of Editing in Word 2016 is one of my recommended resources. Here's why.
I’m a fiction editor who works solely for indie authors and self-publishers. I work on raw-text files, and Microsoft Word is one piece of software that I cannot afford to be without.
Word has its snafus but I don’t know of any word-processing software that comes close to offering its superb functionality. I don’t just edit in Word; I’ve also created print- and digital-ready books directly in it. So when fellow editor and author Adrienne Montgomerie asked me to review the second edition of Editing in Word 2016, I couldn’t wait to get stuck in. I’ve been using Word since 1991, so could Montgomerie teach this old dog a few new tricks? How about younger pups? Let’s see ... More than an ebook This is a digital self-study course. Yes, you get the ebook with all the contextual information and foundational teaching. But there are also videos that show Word in action, and a bunch of exercises with which to practise what you learn at each stage of the process. I love the fact that the advice is actionable. You read, you see, you learn, and then you do. There’s no better way to ensure it’s all sunk in. A focus on core tools
‘We need a resource that gets right to the tools editors can’t live without; the tools that make our job easier and faster. We need to know about the tools that are the very reason we use Word at all.’
PREFACE, Editing in Word 2016
We certainly do. Here are some of the tools that Montgomerie focuses on:
If you don’t know 8 out of 10 of the above tools inside out, you’re likely not as efficient or productive as you could be. That alone makes this course a worthy purchase. That it’s a steal at just under 25 quid (excluding VAT) makes it a no-brainer. Let’s dig a little deeper ... Screens, operating systems and how we work with Word One of the best things about this course is its acknowledgement that editors work in different ways.
Top tips This course is rammed with useful and actionable tips on how to get stuff done and in ways that respect your preferences. For example:
And along the way, Montgomerie includes ‘Pro tips’, ‘Read more’ and ‘Troubleshooting’ callouts to keep you on track. Video demos I’m a big fan of multimedia learning. And when it comes to editing, sometimes just hearing your tutor’s voice and watching them go through the motions onscreen can trump the written word. In addition to the ebook, there's a support website with 27 video tutorials for both Mac and Windows users. 
This feature is excellent. I’ve come across a lot of editors who’d like to enhance their digital skills but are held back through fear. Montgomerie takes the stress away via accessible walkthroughs that even the most tech-nervous of nellies will be able to follow.
Here are just 3 examples:
Practice makes perfect There are 24 exercises in this course that help you to hone your skills and start doing what’s written in the book and shown in the videos. Just a few examples include:
A note on versions This course was created in 2017 using Word 365 on Windows 10 and Sierra OS. Given that the author’s using the latest software and operating systems, you might find that the instructions need a little tweaking here and there if you’re using medieval Word (or should that be Wordeth?)! For example, older versions of Word might have different ribbon displays, icons and menu options. That’s unavoidable, and a reminder that, as professionals, we should be aspiring to use up-to-date equipment. I’d prefer my dentist not to fill my teeth with 10-year-old composites; we should treat our clients similarly. My verdict Did I learn anything new? Yes, I did. But editorial training isn’t just about finding out what you don’t know; it’s also great for affirmation of what you do know. I was pleased to learn from a pro that a lot of my Word usage is on track. Here’s another thing, though: there are functions in Word that I use infrequently (e.g. erasing time stamps). I know it’s possible but I’ve simply forgotten how. And instead of trawling Google or spending valuable time asking questions in editing forums, I can have Editing in Word open on my desktop. From there, I can search, locate and solve my problem in seconds. I recommend this without reservation for any editor who wants to get the very best from Word with a one-stop shop, especially those who've been held back by fear. Montgomerie will take that away from you – I promise. Information and access
Louise Harnby is a fiction copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders. Louise loves books, coffee and craft gin, though not always in that order. Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.
Crime fiction falls into a range of subgenres. Knowing where your novel fits helps you understand what readers expect, which published writers you can learn from, and how you might stand out.
This post featured in Joel Friedlander's Carnival of the Indies #91
If you'd prefer to watch a video, scroll down to the bottom of the article.
This article provides an overview of some of the established subgenres, though the list isn’t exhaustive.
There’s crossover certainly and, depending on the commentator, crime fiction gets chopped up into subgenres variously. I’ve elected not to focus on inverted-detective fiction, heists and capers, LGBTQ mysteries, feminist crime fiction, or romantic suspense, but these subgenres and more all have their place in the market. One thing’s for sure: ‘Crime fiction is never static and never appears to be running out of ideas,’ says Barbara Henderson. Two more reasons to know your subgenre If you’re going it alone, one of your publishing jobs will be to help your readers find your book. When you upload to Amazon, Smashwords or any other distribution platform, you’ll need to decide which BISAC headings to place your book under. And if you’re going down the traditional publishing route, identifying your subgenre(s) will help a literary agent understand which publishers have a best-fit list and where in a bookstore your novel will be shelved. If the fit isn’t obvious to you, it could be harder to convince your agent that your book’s marketable. Ultimately, though, it's the writing that needs to be top-notch, not strict conformity to one or another subgenre. These days, it's probably harder to find crime fiction that isn't fusion of subgenres!
Cosy crime fiction
If much of today’s crime fiction seems gritty, even gratuitously violent, and that’s not the way you want to write, fret not. Cosy crime is alive and kicking (though gently).
Publishers are rushing to bring “lost” golden-age authors such as Annie Haynes back into print, and to repackage the likes of Margery Allingham and Francis Durbridge. (Alison Flood)
What distinguishes the cosy? Murder yes, but leave out the gore, the pain, and depressing social commentary. Your protagonist might well be flawed but no more so than anyone else in the novel, and your readers will embrace your hero’s quirkiness with a skip in their step. That doesn’t mean the cosy isn’t tight on plot and well-paced action that drive the novel forward. Contemporary readers want fantastic mysteries with twists and turns that will keep them guessing. Cosies can be liberating for the playful crime writer who wants to explore the genre with non-traditional characters placed in non-traditional settings:
Classic detective – the Golden Age and beyond
RD Collins locates the start of the genre with Poe’s The Murders in the Rue Morgue. It found its feet with Conan Doyle’s Sherlock Holmes and entered into a Golden Age in the 1920s with Agatha Christie’s Hercule Poirot and Dorothy L Sayers’ Lord Peter Wimsey, among others.
The Golden Age introduced ‘rules’ for the genre. Reba White Williams summarizes these as follows:
See also the quote further down from Otto Penzler about locked-room mysteries – no cheating with doubles and magic! Today’s authors must abide by the same rules, no matter whether their tales are set in Oxford with Morse, LA with Bosch, or Reykjavik with Erlendur.
Hardboiled crime fiction
Los Angeles had never been written about. California had been written about, a book called Ramona ... a lot of sentimental slop. But nobody in my time had tried to write about a Los Angeles background in any sort of realistic way.
That’s a quote from Raymond Chandler in conversation with Ian Fleming in 1958. Chandler’s response was to write crime fiction that was gritty, depressing, violent, cynical and seedy. Hardboiled crime writing, as it came to be known, pulls no punches. The protagonists aren’t invulnerable superheroes. And the environments within which they operate are those of contrast – urban decay and tourist hotspots, hope and corruption. If your crime writing falls into this category, don’t set an amateur protagonist sleuth alongside foolish law-enforcement officers who have neither brains nor access to detection resources. Hardboiled isn’t pretty but it’s rich in believability. Plots are fattened with complex characters, social commentary and, of course, murder. Says Matthew Lewin on the contemporary hardboiled crime fiction of James Lee Burke and James Ellroy:
There is a fury and desperation in this new writing that touches on the violence and depravity of our time as well as the grace and beauty of the best in human nature and the physical world.
Think Harry Bosch. Tim Walker refers to his creator Michael Connelly as ‘the modern Raymond Chandler’. ‘Connelly says he still sees it as a duty to acknowledge the social climate in his novels’. Think also Rebus; Ian Rankin, like Connelly, fuses hardboiled with police procedural masterfully. With hardboiled, even when the crime is solved, your readers won’t expect to close the book feeling that everyone will live happily ever after.
Historical crime fiction
Popular series feature CJ Sansom’s Shardlake, SJ Parris’s Giordano Bruno, Susanna Gregory’s Thomas Chaloner, and Ellis Peters’ Brother Cadfael.
The genre is as interesting for its criminal investigations as for the lessons in social history afforded to the reader. And because the reader needs to understand the historical setting, these novels are often long. Sansom’s Dark Fire comes in at a whopping 600-plus pages. I have the hardback version and I’m sure I bulked up my biceps just carrying the book from Waterstones to the car park. If historical fiction floats your writing boat, be prepared to put in the research. Many of your readers will know their history so you’ll need to dig deep. It’s no accident that the protagonists in these novels are curious renegade monks, lawyers, scholars and the like. The criminal justice system as it exists in our era bears little resemblance to that in these bygone days. Consider the following:
Some historical fiction is cosier and shorter. Consider David Dickinson’s Lord Powerscourt and Emily Brightwell’s Mrs Jeffries. These Victorian mysteries offer plenty of intrigue and good old-fashioned murder, but we’re spared the grisly details. Don’t be surprised to see this lighter crime fiction splashed with a dose of humour as the authors cast their gaze over the social-economic and gender disparities typical of the era. Still, if the Regency or Victorian cosy is your bag, you’ll still need to gen up on period details.
Legal and medical crime fiction
Courtrooms, labs and hospitals make for great crime fiction, and ‘lawyers and doctors make effective protagonists since they seem to exist on a plane far above the rest of us. Although popular, these tales are usually penned by actual lawyers and doctors due to the demands of the information presented,’ writes Stephen D. Rogers.
Here are some examples:
That old trope of writing what you know comes into play here and it’s a good reminder that using your own specialist knowledge to bring authenticity to your crime writing makes good sense. And if you’re not a former cop, doc or lawyer but you have friends who are, be sure to pick their brains. In particular, research the role of your legal or medical protagonist and ensure that the powers of investigation you assign to them are appropriate for their location. Even if you’re pushing the boundaries of existing science, to give your reader the best experience the foundations will need to be solid.
Locked-room crime fiction
The crime scene is that of a moving train, a secluded and heavily guarded house, an aeroplane, a single-track road with only one way in and one way out ... less whodunnit, more howdunnit.
A locked-room novelist is the illusionist of crime writing, the creator of ‘impossible’ fiction. And yet not so impossible as it turns out, as our brilliant protagonist gradually reveals all. Take care though. No cheating is allowed with locked-room crime. Says Otto Penzler:
The solutions to none of these locked room murders and thefts have supernatural elements and there is no cheating about hidden panels, long-lost twins, waking from dreams or hallucinations. No, they are deduced by detectives, who explain all to the incredulous characters and the baffled reader.
Well-known examples include:
The artistry of the locked-room mystery lies in the author’s ability to deliver a reveal that doesn’t rely on a device that doesn’t exist in real life, that doesn’t require information to be deliberately withheld from the reader, and isn’t so obvious as to be deducible at the beginning of the story. I recommend The Locked-room Mysteries, Penzler’s superb anthology for aspiring locked-room crime writers who want to see masters at work. It's huge – over 930 pages – and heavy, but literally worth its weight.
Police procedural
If you’re writing a police procedural, your in-depth research will need to be top-notch. The angle you take will be determined by your protagonist’s skills. Examples include:
Procedurals are notable for their thoroughly researched and authentic rendering of detection, evidence-gathering, forensics, autopsies, and interrogation procedures in order to solve the novel’s crime(s). Wowser tools and tech don’t come at the cost of strong characterization though. Rhyme is paralyzed following an on-scene accident. Cooper is recovering from the breakdown of her marriage. Rebus has a history of trauma dating from his former military career. Wallander has diabetes, and his daughter attempted suicide in her teenage years. These in-depth backstories provide complexity and conflict – a kind of layering that fattens the plot without complicating it. I find Cooper a little whiny, Rebus grumpy, Scarpetta arrogant, Wallander depressing. That doesn’t stop me falling in love with them though. In fact, flawed characters can balance the sterility of the procedural details. And you, the writer, might find a protagonist with foibles more enjoyable to write. Mankell did:
It’s quite true that I don’t particularly like [Wallander]. But then I think most writers would say it’s more interesting to write about a person you don’t like. I’m quite sure Shakespeare enjoyed writing Iago much more than he did writing Othello. [...] It’s much better to have something between you and your main character that grates.
Spy thriller
When it comes to spy stories, your protagonist is a spook, the nation’s safety the hook. It’s a race against time – against a larger-than-life antagonist – in order to save, well, everyone. The plots are usually complex and the action high-octane.
‘When you’re writing spy fiction you have one overriding goal: to keep the reader turning the pages,’ says Graeme Shimmin. Here’s some great advice from Kathrine Roid: Don’t wing it when it comes to plot:
A spy novel needs to be thought out beforehand, even more so than novels of most genres. Unlike, say, a quest fantasy, where plot points can be shuffled or cut out or added without too much trouble, everything needs to be compactly connected to the main plot. (Unplotted) whims simply do not have a place.
If you’re wandering into spy-fi territory, you’ll have a little more freedom to play with gadgetry. If you’re keeping it real, do the research. Know your guns and your gear so that your protagonist doesn’t end up more tactifool than tactical. But old on a mo. Your spy crime fiction doesn’t have to be a sprint like Robert Ludlum’s or Clive Cussler’s. Mick Herron is one of my favourite writers. The pace might be a little gentler but the brooding narrative is utterly believable. His Jackson Lamb series features the ‘slow horses’ – MI5 agents who’ve messed up and been put out to graze in the backwoods of inactive service. Herron’s crime isn’t spy-fi – there are no wacky gadgets to get Lamb’s crew out of a fix. The characters are vulnerable, disgruntled, and bored ... until there’s a crime and Lamb suspects the spooks. It’s a fine example of character-driven writing with attention to detail on Service procedural and detection legwork.
Private eye and amateur sleuth
The private-eye tradition crosses subgenres: from cosy to hardboiled to classic thriller.
Telling your story through a point-of-view character who works outside law enforcement has its advantages: your protagonist can behave and move in ways that a detective can’t, at least not without risking their job. On the other hand, your sleuth won’t have access to the wealth of contemporary resources available to the police. And take care not to make your amateur’s successes depend on witless professionals. Certainly, every organization/service has its fools and bad apples, and crime fiction is the perfect tool with which to explore police and state corruption, but contemporary readers are unlikely to engage with a novel whose chief investigator is an oaf.
Transgressor/noir
If this is your bag, you’ll go where others fear to tread. Whodunnit is still in the mix, but whydunnit is close behind.
It shares the grit of hardboiled but is distinctive for its focus on the narratives of the transgressor (Eoin McNamee: Resurrection Man), the victim (Larsson: The Girl with the Dragon Tattoo), or both (Lippman: I’d Know You Anywhere). The authors who do this subgenre best seem almost to be able to channel their characters’ psychosocial conflict, and dig deep into the predator–prey relationship. And even when the detective is the protagonist, they’re less superhero than anti-hero, troubled by demons, working despite – rather than within – an establishment as troubled as them (James Ellroy: LA Confidential; Antonin Varenne: Bed of Nails). Says Penzler in ‘Noir fiction is about losers, not private eyes’:
There are no heroic figures in noir fiction. [...] The noir story with a happy ending has never been written, nor can it be. The lost and corrupt souls who populate these tales were doomed before we met them because of their hollow hearts and depraved sensibilities.
Regional variants – e.g. Tartan, Scandinavian, Emerald – that represent the landscape, culture, idiom, and social and political identity of their settings have emerged to international acclaim.
A quick note on subgenre fusion
Your book might well fall into what Agnieszka Sienkiewicz-Charlish calls genre syncretism: ‘the hard-boiled detective story, the police procedural, Gothic fiction and the psycho-social novel’. She offers Rankin’s Rebus novels as an example.
Consider also China Miéville's The City & The City. In this novel, two locations occupy the same physical space. At heart, it's a police procedural, but there's a speculative/fantasy take on the hardboiled tradition: the shiny surfaces of one city butt up against a grubbier alternate, yet residents of each are legally bound to 'unsee' each other. As such, Mieville incorporates a subtle commentary on state authoritarianism, surveillance and corruption into a murder investigation. Genre syncretism can help your work stand out, but take care to recognize the conventions of each so that the core subgenre elements are all done well. No reader will thank you for promising a fusion of hardboiled and police procedural if both are half-baked. Good writing trumps everything. I hope you find this useful and wish you sleuthing success on your crime-writing journey! And there's that video I promised for those of you who'd prefer to watch or listen.
Further reading
Louise Harnby is a fiction line editor, copyeditor and proofreader who specializes in supporting self-publishing authors, particularly crime writers. She is an Advanced Professional Member of the Society for Editors and Proofreaders (SfEP), a member of ACES, and an Author Member of The Alliance of Independent Authors (ALLi).
Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.
How do you get fiction editing and proofreading work? This post offers some pointers for newbie freelancers, and experienced editors looking to shift specialisms.
1. Start with baseline training
To be fit for working in any editing discipline, fiction or otherwise, training is the foundation. Even if you’ve been devouring your favourite genres for years, you need to understand publishing-industry standards. This isn’t about snobbery. It’s about serving the client honestly and well, especially the self-publisher, who might not have enough mainstream publishing knowledge to assess whether you’re capable of amending in a way that respects industry conventions. It’s about the reader too. Readers are canny, and often wedded to particular genres. They’re used to browsing in bookshops and bingeing on their favourite authors. They have their own standards and expectations. One of our jobs as editorial professionals is to ensure we have the skills to push the book forward, make it the best it can be, so that it’s ready for those readers and meets their expectations. And so if you want to proofread or edit for fiction publishers and independent authors, high-quality editorial training isn’t a luxury: it’s the baseline. What kind of training you need will depend on what services you plan to offer. 
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Courses
I recommend the Publishing Training Centre and the Society for Editors and Proofreaders for foundational copyediting and proofreading training. I’m based in the UK, and those are the two training suppliers I have experience of so I’m in a position to recommend them. That doesn’t mean that other suppliers aren’t worth exploring. Rather, I don’t recommend what I haven’t tested. Keep an open mind. Check a range of suppliers and their course curricula. Then choose what suits your needs.
If you want more information about how the PTC and SfEP courses compare, talk to the organizations’ training directors. 2. Decide which fiction editing services you want to offer Some beginner self-publishers don’t understand the differences between the different levels of editing, which means they might ask for something that’s not in their best interests (e.g. a quick proofread even though the book hasn’t been critiqued, structurally edited, line- and copyedited). It’s essential that the professional fiction editor is able to communicate which levels of editing they provide, and recommend what’s appropriate for the author. That doesn’t mean the author will take the advice, but the editor must be able to articulate her recommendations so that independent authors can make informed decisions. 
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3. Invest in appropriate specialist fiction training
The next step is to gain skills and confidence with fiction editing and proofreading work. As with any type of editing, the kinds of things the editor will be amending, querying and checking will depend on whether the work is structural, sentence-based or pre-publication quality control. When deciding what specialist fiction editing courses to invest in, bear in mind the following:
Courses and reading Explore the following to assess whether they will fill the gaps in your knowledge. Check the curricula carefully to ensure that the modules focus on the types of fiction editing you wish to offer and provide you with the depth required to push you forward.
This isn’t a definitive list but it’ll set you on the right track. 
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4. Get in the right mindset
Fiction editing requires a particular mindset for several reasons: Style and voice We’re not only respecting the author, but the POV character(s) too. The fiction editor who doesn’t respect the voices in a novel is at risk of butchery. Being able to immerse oneself in the world the writer’s built is essential so that we can get under the skin of the writing. If we don’t feel it, we can’t edit it elegantly and sensitively. Intimacy Non-fiction is born from the author’s knowledge. Fiction is born from the author’s heart and soul. If that sounds a little cheesy, I’ll not apologize. Many of the writers with whom I work are anxious about working with an editor because they’ve put their own life, love and fear into the world they’ve built. A good fiction editor needs to respect the intimacy of being trusted with a novel. If that doesn’t sound like your bag, this probably isn’t for you. Unreliable rules At the recent fiction roundtable hosted by the Norfolk group of the Society for Editors and Proofreaders, guest Sian Evans – an experienced playwright and screenwriter – talked about how punctuation in screenplays is as much about ‘the breaths’ the actor is being directed to take as about sentence clarity. These ‘breaths’ exist in prose. They help the reader make sense of a sentence ... not just grammatically, but emotionally. And so the addition or removal of just one comma for the sake of pedantry can make a sentence ‘correct’, or standard, but shift tone and tension dramatically. The fiction editor needs to be able to move beyond prescriptivism and read the scene for its emotionality, so that the author’s intention is intact but the reader can move fluidly through the world on the page and relish it. All of which is a rather long-winded way of saying that if you want to get fiction editing work, and keep on getting it, you’ll need to embrace rule-breaking with artistry! Fiction work requires us to respect both readability and style. The two can sometimes clash so gentle diplomacy and a kind hand will need to be in your toolbox. 5. Read fiction If you don’t love reading fiction, don’t edit it. And if you don’t love reading a particular genre, don’t edit it. Editing the type of fiction you love to read is a joy, and an advantage. If you read a lot of romance fiction, you’ll already be aware of some of the narrative conventions that readers expect and enjoy. I started reading crime fiction, mysteries and thrillers before I’d hit my teens. I turned 51 in March and my passion for those genres hasn’t waned. That stuff makes up over eighty per cent of my work schedule too. Here’s the thing though – my pleasure-reading has supported my business. I get to see first-hand how different authors handle plot, how they build and release tension, how they play with punctuation, idiomatic phrasing, and sentence length such that the reader experiences emotion, immediacy and immersion. And that helps me edit responsively. Honestly, reading fiction is training for editing fiction. In itself, it’s not enough. But professional training isn’t enough either. Love it and learn it. 
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6. Learn from writers
If you want to understand the problems facing the self-publishing author community, listen and learn. Join the Alliance of Independent Authors. Even lurking in the forum will give you important insights into what self-publishers struggle with an how you might help. Take advantage of online workshops aimed at beginner writers. Penguin Random House offers regular free online webinars via The Writers' Academy. Experienced writers and instructors take you on whistle-stop tours of setting, dialogue, characterization, point of view, crime fiction writing, children's books and a whole lot more. Listen to published novelists’ stories. My local Waterstones hosts regular author readings/signings. I’ve seen Garth Nix, Jonathan Pinnock and Alison Moore speak. In April 2018, Harry Brett is chairing a session on how to write crime with Julia Heaberlin and Sophie Hannah. In May, fellow editor Sophie Playle and I are attending 'Why Writing Matters', an event hosted by the Writers' Centre Norwich in association with the Norwich & Norfolk Festival. And Jeffery Deaver's coming to town too. Ticket booked! These workshops cost from nothing to £12. That's a tiny investment for any fiction editor wanting to better themselves. 
7. Get in front of publishers
The best way to get publisher eyes on your editing skills is to go direct. Experienced fiction editors are sometimes contacted direct but sitting around waiting to be offered work never got the independent business owner very far and never will. Experienced ... but not in fiction If you’re an experienced editor or proofreader who already has publisher clients but they’re in a different discipline (e.g. social sciences, humanities) you’ll likely have built some strong relationships with in-house editors. Publishing is a small world – in-house staff move presses and meet each other at publishing events. It might well be that one of your contacts knows someone who works in fiction and, more importantly, will be happy to vouch for your skills. With specialist fiction training, you’ll be able to leverage that referral to the max. So, if you have a good relationship with an in-house academic editor, tell them you’d like to explore fiction editing and ask them if they’d be prepared to share a name and email and give you a recommendation. Newbie If you’re a new entrant to the field, it’s unlikely that a cold call to HarperCollins or Penguin will be fruitful. The larger presses tend to hire experienced editors with a track record of hitting the ground running. There are two options:
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8. Be visible online
There’s no excuse for any twenty-first-century professional editor to be invisible. There’s no one way to visibility – take a multipronged approach. Directories If you’re a member of a national editorial society, and they have a directory, advertise in it as a specialist fiction editor/proofreader. If you’re not a member, become one. It won’t be free, but running a business has costs attached to it. If we want to succeed, we need to be seen. That doesn’t land on our plates; we must invest. If your society doesn’t have an online directory, lobby for one to be set up and promoted. I’d go as far as to argue that a professional editorial society that isn’t prioritizing the visibility of its members isn’t doing its job properly.
Create content for indie fiction authors Any self-publishing fiction writer looking for editorial assistance is more likely to think you’re wowser if you help them before they’ve asked for it. Create resources that offer your potential clients value and you’ll stand out. It makes your website about them rather than you. And it demonstrates your knowledge and experience. Doing this might require you to do a lot of research, but what a great way to learn. Don’t think of it as cutting into your personal time but as professional development that makes you a better editor. And think about it like this: Who would you rather buy shoes from? The shop where the sales assistant tells you all about her, or the shop where the sales assistant helps you find shoes that fit? It's no different for authors choosing editors. I have an entire Self-publishers page dedicated to resources for fiction authors. I’m not alone. These fiction editors have resource hubs too: Beth Hill, Sophie Playle, Lisa Poisso, Kia Thomas and Katherine Trail. There are others but I’m already over the 2,000-word mark! 
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Shout out your fiction specialism
Shout your fiction specialism from your website’s rooftop. Why would a fiction writer hire someone who doesn’t specialize in fiction when there are so many people dedicated to it? 
Related reading
Here are some additional articles that you might find useful if you're considering moving into the field of fiction.
Good luck with your fiction editing journey! And one final thing ... here’s a PDF booklet you can download. That way, you can review the guidance on getting fiction editing and proofreading work at your leisure, and on your preferred device. 
Louise Harnby is a fiction line editor, copyeditor and proofreader who specializes in supporting self-publishing authors, particularly crime writers. She is an Advanced Professional Member of the Society for Editors and Proofreaders (SfEP), a member of ACES, and an Author Member of The Alliance of Independent Authors (ALLi).
Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.
Blogging for Business Growth is open for registration now! Learn how to build an editorial business blog in 13 steps.
About the course
In 13-steps, Blogging for Business Growth shows you how to build a discoverable, captivating and memorable blog-based content platform that drives traffic to your website, makes you visible in the search engines, and compels clients to get in touch. It doesn't matter where you live. The principles underlying the teaching are relevant to you as a global editor with a potential global client base. And there are no time restrictions on the training. Once you've bought a course you can access the materials whenever you wish ... for as long as you wish. What's included?
Course curriculum
The course is designed so that you can build a purposeful blog step by step. Topics include:
The webinar and written materials
The webinar takes you through the key steps to building a blooming blog that will drive visibility and offer compelling value to potential clients. The complementary ebook includes the core written content and links to all the tools and resources I cite in the webinar.
Additional PDF booklets help you with the following:
Plus, I've created a sample for you so you can see how you might summarize key learning points and drive your editorial business blog forward. I use the example of an editor who specializes in working with writers of children's books.
Additional video tutorials
Each course comes with additional tutorials available exclusively to Fingerprint students ... videos that show you how to use some of the tools I refer to in the training. However, the content will expand over time. If there's something extra you need directly related to the course, just ask me. I'll create a custom walk-through ... but you won't pay a penny more. Scroll through the slideshow below to see what's on offer.
Early-bird registration is open!
Registering your interest doesn’t oblige you to buy the course. It just means you’ll be contacted when the course goes live in mid-April and given the option to order at the reduced price. And if you’ve already bought my social media course, you’ll be able to use the additional voucher on the course page that gives you even more money off! Early-bird registration closes on 20 April 2018. Register now to save 20%!
Louise Harnby is a fiction copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders. Louise loves books, coffee and craft gin, though not always in that order. Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn. If you're an author, take a look at Louise’s Writing Library and access her latest self-publishing resources, all of which are free and available instantly.
Some blogs are poorly right from the get-go. If yours is feeling under the weather, here are 6 treatments that will turn it, and your website, into a vibrant resource centre that drives your business forward.
I’ve been blogging since 2011 and my blog is the single biggest driver of traffic to my website – around 36,000 page views per month. Given that 99% all of my clients come to me via Google and two online directories, having a strong web presence is the difference between being booked up six months in advance and being unemployed.
Those visitors end up on my blog for three reasons:
Big-picture focus This article doesn’t focus on the technical minutiae of whether to use Wordpress or Weebly, filling in metadata, writing great headlines, breaking up text with pictures, adding in calls to action, SEO keywords, paragraph length and so on and so forth. That’s not because all the micro stuff isn’t important, but because none of it will amount to anything if the macro issues aren’t in order. Instead, I focus on six big-picture reasons why blogs become poorly, and offer some medicine that will turn them, and the websites hosting them, into vibrant resource centres that drive our businesses forward. 
Problem 1: The blog doesn’t solve problems
Some of the blogs I wrote between 2011 and 2015 are a technical disgrace but they worked – and still work – because the content is helpful and shareable. A blog that doesn’t solve problems is a written exercise in self-indulgence and won’t make us the go-to professionals for anything. At best, we’ll be instantly forgettable; at worst, people will talk about us for all the wrong reasons. A colleague recently told me about a piece of video content he’d watched: ‘After 10 minutes I’d lost the will to live. After 20, I’d lost the will for the vlogger to live.’ I trust my colleague, whereas I don’t know or trust that vlogger. Consequently, I didn’t watch the video. There are a ton of online examples of desperate business owners employing attention-seeking methods to get eyes on their content. It can work once, maybe twice. But if we rely on shock, surprise, upset or gaining sympathy with our audience, and no solution, our content-marketing successes will be short-lived. Don’t puke over the reader We all have problems – that doesn’t mean we have to vomit over our audience with our content. Plus, shock and controversy have a short shelf-life. Today’s audiences are easily desensitized and quickly bored, so high-quality problem-solving content will trump the shock factor every time. Nothing should appear on our blogs that doesn’t help the reader move forward in some way. And if we can’t solve a problem, we should hold off, research and rewrite. Only once we have a solution should we publish. When we do solve problems, we make ourselves valuable. People are more likely to talk about, share, like and comment on our blog content. And that has huge SEO benefits over time because the search engines love seeing evidence of a great user experience. Focus on solving the audience’s problems from the get-go and we are well on the way to building a platform that puts us top of mind and discoverable in the search engines. 
Problem 2: The blog is published irregularly
Lack of regularity is probably the most common reason for blog failure. We do it for a bit, then run out of ideas, or time, or passion. This is how a reader perceives a blog that publishes content irregularly:
Those feelings don’t inspire trust. If your window cleaner couldn’t be bothered to clean your windows on a regular basis how quickly would you try to find a replacement? It’s the same with blogging. No one’s going to talk about or share our content if we can’t be bothered to create it regularly. Earning the rankings and referrals We have to earn the right to be top of mind for referrals and benefit from our colleagues’ and clients’ SEO-driving activity. And without those likes and shares, Google won’t recognize us as business owners who are actively engaging. That will impact negatively on our rankings. Build a blog plan If you don’t have the time or commitment for blogging, that’s absolutely fine. Don’t do it – focus on making your business visible in other ways. Blogging is just one option. However, if you do want your blog to be your primary content platform, the solution is to build a blog plan beforehand. Here are four initial steps for your plan:
Here are four ideas for how to generate content:
Here are four ideas for how to save time:
Problem 3: The blog is unnavigable
No one searches online for a blog. They search online for solutions. If they click through to our websites, the first place they’ll head for is unlikely to be the blog tab. And even if is, will our visitor find the answer to their problems in the content that’s visible on the first page of the blog? If we only have 10 pieces of content, yes. What if we have 40? How about 500? Second homes The solution is to create second homes for our blog content – libraries, hubs, resource centres ... call them what you will. I have two on my website – a self-publishers page and an editor resources page. There is not one single piece of fresh content on those pages. They’re libraries of titled images that depict what problem I’m solving. However, if you click on the images you’ll end up reading the full articles on the blog. These libraries help my audience find my very best content – the stuff that’s most likely to be talked about, get me known, and make my visitors think I’m helpful and knowledgeable. I only started creating content for one of those libraries in May; it’s already the fourth most popular page on my site ... and that’s because it’s obvious what’s on offer and whom it’s for. Few business bloggers funnel their content through to other pages, and it’s the biggest lost opportunity I can think of. Do this and you will stand out from your competitors for very little additional effort. Here, we’re using our blog content to turn our websites into resource centres rather than all-about-me-and-how-great-I-am sites. 
Problem 4: The blog is shallow
My marketing coaches Andrew and Pete preach the art of creating content that makes people fall in love with you. I love this idea because it focuses on emotion – of getting under people’s skin, making them feel something. This sits nicely with the problem-solving principle discussed above. When we solve problems we make people feel something – happy, grateful, relieved, empowered. Emotion born from solutions Just to be clear, those emotions should be evoked as a result of our solving a problem. For example, our funnies alone won’t be enough to make anyone subscribe to and share our content in the long term. No one will waste time reading a funny photographer’s blog if he or she doesn’t solve photography problems too. That’s because if all we want is a laugh, Dara Ó Briain and Rich Hall will do it better. Tone on top of solutions Even if our content is technically good, we have competition. Readers need to hear our voices and our personalities in our posts so that we stand out. I tend to go for warm and friendly. Other tone options might include cheeky, funny, blunt, sweary or ranty. All of that stuff is great but bear in mind that it’s just dressing at the end of the day. It should always hang on a body of solutions. Going deeper with solutions There are already a bajillion blogs with the basics just, about everything. Repeating the same old stuff is boring, and boring blogs are a killer. We need to bring our blog posts alive with case studies (made-up ones if necessary), and stories based on our own experiences, so that our readers have gravy on the meat and two veg. That kind of deeper detail draws people in, makes them feel like we’re really talking to them, not just stuffing our websites with keywords. That is not to say we shouldn’t aim our content at beginners or focus on the basics – far from it. Rather, our content needs to have personality and detail. When we go deep we make an old subject sound fresh because it’s rich with our voices and our experiences. 
Problem 5: The blog doesn’t fulfil audience expectations
I don’t visit a dentist’s website expecting to find a treatment for the verruca on my foot. I’m there to sort out my teeth. A blog needs to have a recognizable and understandable raison d’être too. We’re busy and none of us has time to read everything, join every group, watch every vlog, listen to every podcast, do our jobs, and have a life. Blogs that don’t give people a very good reason to be there are doomed. They won’t be bookmarked, subscribed to or shared. If a reader doesn’t understand why they should bother, they’ll quickly lose patience and go elsewhere. There are two reasons why an audience could become confused and disengage: The content is coherent but isn’t aligned with the business creating it. This happens when the blogger has misunderstood the audience’s expectations even though there are myriad specialist solutions that could be offered. The content is incoherent and there are too many audiences. This can happen when a business – usually a product-based one – can’t sustain long-term content creation around the product alone. To compensate, the blogger covers multiple topics for multiple audiences whose problems are already being solved in depth by relevant specialist bloggers elsewhere. Here are two examples where those problems have been solved. Coherent and aligned: The pro presenter There’s plenty one can write about presenting, and that content can be targeted at non-presenters who need to tackle the process, and those who want to run a presentations business. Relevant content might cover the following: dealing with stress, introversion, lack of confidence, speech impediments, organization and planning, which software to use, which venues are best, managing acoustics, scheduling, equipment, payment terms, contract problems, learning resources, apps and plugins to aid preparation, training opportunities, marketing a presentations business, getting published, creating engaging slides, finding and retaining clients, and so on. The presenter is blogging about topics aligned to their core service and targeting an audience with problems related directly to it. The blog is therefore coherent and aligned. Coherent and side-aligned: The condom company There’s only so much one can write about condoms. Durex knows that it will not be able to sustain its audience’s interest in latex and lube, and there are only so many flavours and colours. However, it also knows that its audience is interested in sex, otherwise people wouldn’t need condoms. Durex has created a blog called Love Sex that offers all sorts of tips about perfect massages, advice on STDs, relationships, other forms of contraception, orgasms, positions ... you name it, it’s there. It’s a very clever way of creating content about a related but more interesting issue. If you can’t sustain long-term content creation around your product or service, shift your thinking sideways but make sure it’s focused on your audience’s problems. Durex isn’t blogging about condoms, but it’s still focusing on content that’s related sideways to its core product. Its blog is therefore coherent and side-aligned. Nudging with a name Naming our blogs can help signal purpose. Mine’s called The Proofreader’s Parlour, which should be an indication that my focus is on words. I also publish a lot of content about marketing, but it’s marketing for editors and proofreaders. And I offer content about training, but it’s training for editors and proofreaders. It’s not as interesting as the Durex blog but it solves my clients’ and colleagues’ problems and that’s all that matters! 
Problem 6: The blog is invisible
Blogging without blog promotion is a supreme waste of time. It matters little that we’ve nailed all of the above if our blog’s invisible. We could spend hours crafting beautiful content for our target audience, but if we don’t invest the time or effort in making it visible it will have no purposeful business or economic value. Superhero delivery There are numerous ways to promote a blog, and what works for you might not work for me. One thing’s for sure though – social media is the superhero when it comes to content delivery. Three huge platforms – LinkedIn, Twitter and Facebook – offer a superb suite of tools to help us get seen out there. What clear is that it’s about more than just posting links and pretty pictures, now more than ever. Indeed, we have to work increasingly hard on these busy platforms with their ever-shifting algorithms. However, persistence pays and there is no faster way to get your blog content, and your business, in front of people than by embracing social media. Automating to make space for crafting Content should be scheduled regularly because on some platforms, Twitter especially, the feed moves so fast that your blog-post links are more likely to be missed than seen. I post on Twitter ten times a day, seven days a week. Automate your evergreen posts where you can (full automation will shortly not be possible on Twitter via the likes of Recurpost). That will free up time for posting manually on your core platforms. Manual posting allows us to craft our posts with the algorithms in mind. An example: Crafting for Facebook Here are some of the ways in which you might promote your blog content on Facebook:
Six-tip summary
Good luck building a healthy blog! Here's a free ebook (for those of you who missed it the first time round). Just click on the image to download your copy. And if you're ready to dig deep, take a look below at my new Blogging for Business Growth course. 
Louise Harnby is a fiction copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders. Louise loves books, coffee and craft gin, though not always in that order. Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn. If you're an author, take a look at Louise’s Writing Library and access her latest self-publishing resources, all of which are free and available instantly.
Here's the fourth part of my audio-book creation series. In this article, professional voice artist Ray Greenley discusses distribution options, the importance of having your manuscript edited prior to narration, and briefing your voice artist or producer. Here's Ray ...
Distribution decisions
So you’ve listened to your auditions, you’ve researched your potential producer and think they’re the one for your book, and you’ve come to an agreement on payment terms. There are a few other bits you’ll need to work out before you can offer the producer a contract. One is whether you want to distribute exclusively through Audible, Amazon, and iTunes for a higher share of the royalties from sales (royalties are 40% of sale price), or non-exclusively, which means you can set up distribution yourself through other platforms, but you’ll get a smaller share of royalties from sales through Audible, Amazon, and iTunes (royalties are 25% of sale price). Note that if you want to do a Royalty Share or Hybrid contract on ACX, you MUST do exclusive distribution. There’s some other information you’ll need to work out with the producer:
Different producers work at different paces; and many will have other books already waiting to be recorded. They might be able to start on your book right away and have it done in a week or two, or they might be scheduling out months in advance. Talk to your producer and let them know if you have any schedule in mind, but be ready to be flexible. Once you have those dates, you can offer the contract, and when it’s accepted you’re almost ready to go! There’s just one more thing you need to do, and that’s provide the producer with your final, ready-to-record manuscript. 
Editing your manuscript
Now, I promise this isn’t just me sucking up to my gracious host, but please, for the love of all that’s good and holy, make sure your manuscript is edited and proofed by someone who knows what they’re doing. It makes the project many times more difficult when we have to struggle through bad grammar, missing punctuation, and poor formatting. In some cases (as happened with me early on), we can’t do it and the contract has to be canceled. If you find a producer who you like working with and does good work for you, then you’ll want to build that relationship into something ongoing. Handing them a manuscript that they can barely get through isn’t going to help. And while those grammar errors may seem innocuous enough on the page to your eyes, they’re VERY hard to hide in audio. Now, we producers know enough to not expect perfection. We can handle a reasonable number of errors in a manuscript. But in the end, it’s best for you, for us, and for your readers to get your manuscript properly edited, so please do it before sending the manuscript to us. 
Briefing your producer
From here on out, it sort of depends on you and the producer. One thing that’s often very handy for a producer is to get some additional information about the characters in the story, including:
Also, if your book has words that your producer might have a hard time finding pronunciations for (particularly with made-up names in science fiction or fantasy books), having a key is really helpful. It’s really important to get this sort of information as early as possible while the producer is preparing to narrate the book, but before they’ve actually hit ‘record’. None of that stuff is vital; if you picked your producer well, they’ll be ready to handle all of that on their own. But having some guidance can definitely help. In the final article, we'll look at evaluating the first 15 minutes and production approval. Until then ... Resources
Contact Ray Greenley Website | Facebook | Twitter
Louise Harnby is a fiction copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders. Louise loves books, coffee and craft gin, though not always in that order. Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn. If you're an author, take a look at Louise’s Writing Library and access her latest self-publishing resources, all of which are free and available instantly.
If you're thinking about self-publishing a book, there 's something you need to know about prepping your prose before you go public: Proofreading is the last thing you need.
Begin on the starting blocks
When I say proofreading is the last thing you need, I mean it literally. Proofreading is the final stage in the editorial process prior to publication. The self-publisher who moves straight from writing to proofreading is trying to win the race by starting on the finish line. And unless you’re an extraordinary self-editor, you’ll be disappointed because it’s likely your book won’t be ready for market. Retain control but mimic the mainstream The beauty of self-publishing is the control you have over the process – you get to write the book you want on your terms. This means:
Still, the mainstream publishing industry knows a thing or two about producing books, and so they should – they’ve been doing it for long enough. And in their production world, proofreading comes last. This isn’t because it’s less important than the previous stages of editing, or easier, or quicker, but because it’s the final quality-control check to pick up what the interior designer, copy-editor, line editor and even a developmental editor missed – anything from an inconsistent character’s name to a misplaced apostrophe, a missing page number to a misspelled word, a rogue paragraph indent to an incorrectly formatted reference. This staged approach to editorial production, carried out by fresh, specialist sets of eyes, increases the likelihood that when the book hits the shelves – even the digital ones – most of the errors will have been fixed. If you mimic the mainstream publishing industry when you self-publish, you reach for the same bar. The different stages of editing When it comes to the different stages of editing, things are complicated by the fact that there are no universally applied terms used within the publishing industry or by the thousands of independent editors and proofreaders. However, what the industry doesn't disagree on is the order. Here's a framework to help you visualize the process: 1. SHAPING
This is the big-picture work that focuses on stuff like structure, plot, pace, narrative point of view and characterization. Terminology varies but look out for the following: developmental editing, content editing, substantive editing, story editing or structural editing.
2. SMOOTHING
This is sentence-level work that focuses on flow, form, readability and engagement. You might hear it called line editing or stylistic editing.
3. CORRECTING
This is sentence-level work that focuses on correct and consistent spelling, grammar, punctuation and layout. It might include fact-checking, too. It’s usually referred to as copyediting.
4. VERIFYING
This is the quality-control stage that picks up anything missed beforehand. This is where proofreading comes into play. If working on designed page proofs, the proofreader will also be checking that the layout matches the brief.
Be realistic: artistry versus wizardry Some new writers think that hiring a round of proofreading will be enough to make their book ready for market. It comes as a shock, not least to the wallet, when they realize what mimicking the mainstream publishing industry will entail. However, I promise you this – a proofreader will not be able to fix 14,000 spelling, punctuation and grammar errors, strengthen the narrative arc, and omit all the wordiness – all in one pass – and hand the file back to the writer with a guarantee of perfection attached to the invoice.
8 tips for self-publishers on a budget Here are some ideas that will help you make the tough decisions. Click on the image to save and download your own copy of the infographic. 
Last but not least … the proofreader One pass is not enough. Proofreading is an essential part of the self-publishing process, but it’s only one part. Staged editing isn’t cheap – ask any mainstream press – but it’s the surest way to professional self-publishing that turns discerning readers into fans. And fans won’t just buy this book; they’ll buy every book you’ll ever write. Related reading
Louise Harnby is a fiction copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders. Louise loves books, coffee and craft gin, though not always in that order. Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn. If you're an author, take a look at Louise’s Writing Library and access her latest self-publishing resources, all of which are free and available instantly.
If you think there's no place for macros in fiction editing, think again. My friend Paul Beverley has collated a core group of macros that will have any fiction line editor, copyeditor or proofreader drooling! Self-publishing authors will love them too!
I don't use all of these (every editor has their preferences) but some of them are staples and save me oodles of time! 
Some of the macros apply when you’re looking at the whole text of a novel, while others are selective ... for use while you’re editing line by line. Bear in mind that they're designed to be used with MS Word files.
Macros that work with the whole text These macros are ideal near the beginning of the edit, when you’ve put together the whole book in one single file, and you want to look for inconsistencies. ProperNounAlyse searches the novel for any words that look like proper nouns; it counts their frequency, and then tries to locate, by using a variety of tests, and pairs of names that might possibly be alternative spellings or misspellings, e.g. Jayne/Jane, Beverley/Beverly, Neiman/Nieman, Grosman/Grosmann etc. 
FullNameAlyse is similar to ProperNounAlyse, but it searches for multi-part names, Fred Smith, Burt Fry, etc.
ChronologyChecker is aimed at tracing the chronology of a novel. It extracts, into a separate file, all the paragraphs containing appropriate chronology-type words: Monday, Wednesday, Fri, Sat, April, June, 1958, 2017, etc. This file is then more easily searchable to look at the significance of the text for the chronology. WordsPhrasesInContext tracks the occurrence of specific names through a novel. You give it a list of names/words/phrases, and it searches for any paragraphs in the novel that contain them. It creates a separate file of those paragraphs, with the searched element highlighted in your choice of colour. CatchPhrase searches your novel for over-used phrases and counts how many times each phrase occurs.
Macros for when editing line by line
FullPoint/Comma/Semicolon/Colon/Dash/QuestionMark/ExclamationMark These macros change he said, you know ... into he said. You know ... or he said: you know ... or he said – you know ... and so on. FullPointInDialogue and CommaInDialogue These two macros change “Blah, blah.” He said. into “Blah, blah,” he said. and vice versa. 
ProperToPronoun
This macro looks along the line to find the next proper noun, deletes it and types ‘she’. But if you then type Ctrl-Z, it changes it back to ‘he’. MultiSwitch You give this macro a list of changes that you might want to implement: Jane Jayne Beverley Beverly that which which that When you click in a word, and run the macro, it finds your alternate and replaces it. It also works with phrases and can also provide a menu of alternates: he said he opined he shouted he voiced she said she opined she shouted she voiced 
Louise Harnby is a fiction copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders. Louise loves books, coffee and craft gin, though not always in that order. Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn. If you're an author, take a look at Louise’s Writing Library and access her latest self-publishing resources, all of which are free and available instantly.
If you're looking for an online network of fiction and creative nonfiction specialists, the Association of Independent Publishing Professionals (AIPP) is worth checking out. I became a member earlier this year after being drawn to the organization's global outlook and creative niche.
My guest today is AIPP co-founder Crystal Watanabe. Here's what she has to say ...
The power of private networking Being a freelancer can be an amazing experience. You get to work at home, you have no commute, you can work in whatever clothing you like, and if you’re an introvert, you really don’t have to talk to anyone. That said, with those wonderful benefits usually comes the inevitable problem. Or worse, an irate client. Ask any editor who has been in business for longer than a year whether they have a Client from Hell, and the likely answer is yes. After all, we’re in the business of pointing out other people’s flaws. It’s a touchy subject for many. Usually when something like this occurs, the foremost thing on a freelancer’s mind is to feel lost. Like you’re alone, and no one but you has been through such a terribly stressful ordeal. This is where networking becomes an invaluable resource. There are many networking options open to people working from home: Twitter, Facebook, Facebook groups, LinkedIn, and forums. But oftentimes these methods of communication are open to the public, and if there’s one thing to learn about airing frustrations online, it’s that you never know who is silently reading your negativity and judging you for it. This is where more private modes of communication come in handy, and to find the most relevant and helpful discussion and advice on any problems that come up, a professional organization is more often than not the best place to go. When I had my first problem client, I’ll admit, I was sobbing on my couch, feeling awful and alone. After I wiped my tears away, I went searching for people like me, and I ended up at the Editorial Freelancers Association. I joined, began interacting, and learned a lot from other members. But at the same time, I wasn’t sure the EFA was exactly what I needed. The AIPP – focusing on fiction and creative nonfiction I work primarily in fiction, and I found myself skipping over a number of discussions pertaining to a variety of other editing fields. In the end, I helped cofound the Association of Independent Publishing Professionals (AIPP) with fellow editors Anne Victory and Nikki Busch in 2016. Starting an organization is no easy feat, but nearly two years later, we’re still growing. The AIPP is dedicated to freelancers who work primarily in fiction and creative nonfiction, including both self-published authors and authors hoping to submit their manuscripts to traditional publishers. Our membership includes but is not limited to:
Membership benefits and fees In addition to a wealth of wonderful benefits (discounts on Merriam-Webster, PerfectIt, Deposit Photos, 17Hats, FreshBooks, and more), the AIPP has introduced a new lower membership fee in 2018. Applying to the AIPP is just $45, including a nonrefundable $10 application fee. Renewal is just $35 per year. Whether you’ve recently opened your business or have worked on more books than you can remember, the AIPP may be the right organization for you. Our members praise the sound advice given when problems arise and in general enjoy the feeling that they’re not alone. Click on the button below to find out more about the AIPP. 
Louise Harnby is a fiction copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders. Louise loves books, coffee and craft gin, though not always in that order. Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn. If you're an author, take a look at Louise’s Writing Library and access her latest self-publishing resources, all of which are free and available instantly.
If you’re feeling the pinch because publishers, packagers and agencies aren’t offering your desired fees, think about the issue from a marketing perspective.
The fees on offer from publishers and packagers are a perennial topic of conversation for professional editors and proofreaders. Some feel frustrated and anxious about the rates; others enjoy the security afforded by a stable workflow that requires no client-acquisition effort.
It’s important to remember that not everyone’s lowest-paying clients are publishers. If yours are, it might be that you need to switch clients not types of client. Here’s my wise friend and fellow editor Liz Jones: ‘It’s often said that publishers don’t pay as well as non-publishers. In my experience, this isn’t necessarily true. There isn’t much difference in the mid-range, and fewer of my non-publishers feature at the low end, but my highest payers in 2016 were still publishers.’ Crunching the Numbers
Here are a couple of made-up case studies. The numbers are inevitably loose – editorial earnings vary hugely depending on subject area, type of editing, country of residence, and individual experience so it’s impossible to generalize. And global comparisons are problematic because of currency fluctuations and cost-of-living variances.
Just think of these examples as glimpses rather than universal statements of how the market is! 
Case study 1: Working with publishers
Joe Word-King is a professional proofreader specializing in the social sciences. He works exclusively for publishers. In the past 12 months he’s been commissioned by 5 publishers to proofread 32 books by 32 authors. Joe’s working day Joe starts at 9 a.m. and finishes at 4.30 p.m. He takes an hour for lunch and 15-minute breaks every 90 minutes to give his eyes a rest. This means he has a total of 6 hours per day available for proofreading. During the breaks he does stuff like checking his emails, grabbing cups of tea and something to eat, and taking a little fresh air. How he acquired those publisher clients One found him in the Society for Editors and Proofreaders’ Directory of Editorial Services. Four added him to their freelance list after he emailed them and asked if he could take their proofreading test (which he passed). How the work offers come in The publishers do the author-acquisition work. The book production managers from those presses email him to ask if he’s free to take on a project of A pages, B words, with a budget of C hours and a total fee of £D. Joe decides whether he will accept or decline the work. 
Case study 2: Working with self-publishers
Alicia Sentence-Queen is a professional copyeditor. She works exclusively for independent fiction authors. In the past 12 months she’s been directly commissioned by 19 authors to copyedit 19 books. Alicia’s working day Alicia starts at 9 a.m. and finishes at 4.30 p.m. She takes an hour for lunch and 15-minute breaks every 90 minutes to give her eyes a break. She also spends an average of 75 minutes per day writing blog articles and sharing her content online so that her website is visible in the search engines. This means she has a total of 4 hours and 45 minutes available per day for copyediting. During the breaks she does stuff like checking her emails and social media accounts, grabbing cups of tea and something to eat, and taking a little fresh air. How she acquired those self-publisher clients Fourteen came directly from Google, three from the SfEP’s Directory of Editorial Services, and two from Reedsy. How the work offers come in Alicia does the author-acquisition work. She makes herself visible online so that her clients can find her. They then get in touch directly. A process of evaluation, sampling and quoting begins. Alicia offers a price for the project and waits to see whether the author will accept or decline. Most of the enquiries that Alicia receives don’t turn into paid work – perhaps the author doesn’t like the price, the time frame doesn’t work, or Alicia doesn’t feel she’s the right fit for the job. For that reason, Alicia needs to attract enough people for whom the price, the time frame and the fit will work. 
Alicia has a change of heart!
Alicia’s heart is in copyediting and she figures that if she had a bunch of publisher clients doing all the author-acquisition work she wouldn’t have to devote 75 minutes per day to making herself visible. She earns a minimum of £35 per hour. Given that she spends 6 hours and 15 minutes each week marketing, that time costs her £218.75. That works out at nearly a grand a month! She and Joe are good mates so she gets in touch with him and tells him that she’s thinking about working for publishers. They chat about fees – Joe says he earns an average of £23 per hour, which is two thirds of what she’s getting from her indie authors. Given that Joe proofreads for academic presses, Alicia does a little more digging. She talks to a few fiction specialists. The fees for trade publishers seem to be lower still, such that she could end up averaging around £18 an hour, half of what she’s earning now.
What could Alicia do? If Alicia loathes marketing and can meet her weekly needs with £540, she could take the hit and switch to working with publishers, who will do all her author-acquisition work for her and let her concentrate on doing what she loves best. Yes, she’ll earn less but she’ll be happier. If Alicia loathes marketing but needs to earn at least £750 a week to meet her needs, the switch won’t work. She can’t not do the marketing because the reason why she’s able to attract the clients who are prepared to pay her £35/hr fee is because she’s visible, and being visible means doing marketing. If Alicia’s determined to switch solely to publishers, she’ll have to make up a shortfall of £210. That means reducing her monthly spend or increasing the hours she spends on copyediting. She’ll need to decide whether either option would add a level of stress into her life that exceeds her hatred of marketing. If it does, she’d be better off maintaining the status quo! Joe has a change of heart too! After chatting with Alicia, Joe feels a little strung out. Thirty-five quid an hour? He’d love to earn that. Joe’s not averse to putting in the marketing work, not if he can earn the money that Alicia’s on, but it’s not going to happen overnight – Alicia told him that it took a few years for her marketing strategy to kick in so that’s she’s never without work. At the moment, Joe doesn’t have to do anything to find his authors; the publishers do all the grind for him. Sure, he had to get those publisher clients, and he put in a lot of effort – he contacted 70+ presses initially, most of whom weren’t taking on new indie proofreaders. Nevertheless, having now secured a strong publisher base, he sits back and lets the work come to him. There’s a cost to this, of course – someone else is finding the authors and so they get to control the price. His only control over the rate is his right to accept or decline the work. What could Joe do? If Joe can introduce efficiencies into the proofreading process he’ll be able to improve his hourly rate. If he’s already as efficient as he can be, he’ll need get his marketing hat on now and start building his visibility. Over time, he’ll be able to slide out his lower-paying publishers, confident that he’ll attract enough good-fit clients to provide him with the same income stability that the publishers currently afford him. If he needs to maintain his current earnings, he’ll have to do the additional marketing work outside of his normal office hours. In the longer term, as the visibility strategy kicks in, he’ll be able to mimic Alicia’s model and build this marketing activity into his business day. Joe needs to decide whether the impact on his work/life balance is something he’s prepared for. He needs to set the pressure of the additional work against the anxiety born from the publisher fees, and decide whether the change is the right move for him. 
Different markets, different benefits, different burdens
On the surface, it might seem like the Alicias of this world have a better deal than the Joes. But there’s more to running a business than just numbers. We have to take into account not just what we need to earn but also what we have to do for what we earn. If you’re happy to be an editor and a marketer, you’ll be able to reap the benefits from wearing those two hats purposefully. If your heart lies in editing only, you have some choices:
I worked exclusively for publishers for a good few years and at the time it suited my life very well. I had a toddler to look after and preschool trumped business promotion. Now I have a teenager and marketing trumps Minecraft! Plus, I happen to love marketing my editorial business so it's not a stress point for me. But that might not be the same for you. Furthermore, the editorial market isn’t binary. Joe and Alicia might look nothing like you. You might sit somewhere in between. You might earn more than them or less than them, and have a ton of demands in your life that J&A will never experience. There’s no one size fits all. Just don’t forget that if you’re not finding your own clients, but your schedule is full, someone else is doing the job for you. There’s a cost to that, and it’s fair that there should be. Further reading
Louise Harnby is a fiction copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders. Louise loves books, coffee and craft gin, though not always in that order. Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn. If you're an author, take a look at Louise’s Writing Library and access her latest self-publishing resources, all of which are free and available instantly.
Here's how to convert a Word document into EPUB or MOBI file format. This option certainly won't be for everyone, but if it suits you, you can master it in seconds ... and for free.
Many authors create their books directly in Microsoft Word because of its excellent suite of onboard styling tools and its compatibility with a range of plug-ins and add-ins (including macros). Pro editors love it for the same reasons.
Once the writing, drafting, editing, and final revisions are complete, it’s time to publish. Is a Word file good enough for epublication? How about a DIY conversion to EPUB or MOBI? It depends on several factors:
Editorial assessment and freebies Perhaps you want to send a review copy to a reader who has a Kindle. Or maybe you want to offer free ebooks for family members and friends. The devices your readers own will determine the required file format. Having your own EPUBs and MOBIs will give you flexibility beyond Word and PDF. And if you're sending your book file for editorial assessment, your developmental editor might prefer to upload your book to their e-reader. They'll makes notes in the file in preparation for their final report or critique. Doing the conversion yourself gives you the freedom to distribute your book without having to jump through the distributors’ hoops. Your budget How about if you’re making your book available for sale? Should you hire a pro formatter for your ebook interior? Yes, definitely, if you have the budget for it, because a pro formatter will do a pro job. The same applies to commissioning various rounds of professional editing. But let’s be honest – not every indie author has deep pockets, and some of you will have to make choices about where to invest your budget. It might be that a DIY conversion will suffice, and in that case Calibre could be your friend. What is Calibre? Calibre is free open-source ebook-management software. With it you can convert a Word file to an EPUB or a MOBI. Go to https://calibre-ebook.com to download and install the software. There are versions for Windows and Mac. Your sales and distribution platform Smashwords If you want to publish via Smashwords, Word is the preferred format. Here's founder Mark Coker:
"We recommend the Microsoft Word path as the best option for most fiction and narrative non-fiction authors because it’s the easiest method to produce high-quality ebooks that are readable on any e-reading device. It will also generate your ebook in multiple ebook formats at the Smashwords store, making your book readable on any e-reading device. By using Microsoft Word, it’s also easy to modify your book at any time."
Make sure you follow the Smashwords guidelines on preparing your Word file, otherwise your published book will be a mess! Furthermore, you’ll risk not qualifying for inclusion in Smashwords’ premium catalogue, which gets your book in front of some big online retailers including:
If your interior is complex, Smashwords will accept EPUB files but they should be professionally designed. There’s further guidance in the Smashwords Style Guide. Kindle Direct Publishing/Amazon If you’re self-publishing via KDP, Amazon will create a MOBI for you from your word file. The same principles apply: as long as you follow the formatting instructions to the tee, and your book interior is straightforward, Word will suffice. Here’s where to access KDP’s Simplified eBook Formatting Guide. If your interior is more sophisticated, I’d advise you to hire a pro. Neither a Word file nor the DIY Calibre conversion offered in this article will do the job to a high enough standard. Direct sales If you’re selling direct from your own author platform, you can offer a PDF. But that’s not what every customer wants. PDFs look fabulous on tablets but awful on e-readers. If your customer wants something different, and you want to maximize sales opportunities, you’ll need another option. Calibre could be the solution. The complexity of your interior design If you have a primarily text-based Word file that will tolerate a simple heading structure for titles, part titles and chapters – as is often the case for fiction and narrative non-fiction – this quick-conversion method could work well for you. If your interior design is more complex, I strongly recommend you commission a professional formatter (some editors also have formatting skills) to do the job on your behalf. In my test, which involved a non-fiction Word file with multiple heading levels, a contents list, boxes, images and other design features, the conversion results for EPUB and MOBI were far from perfect, though I did find solutions when I was prepared to compromise. Here’s how I messed up ... so you don’t have to.
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