A BLOG FOR EDITORS, PROOFREADERS AND WRITERS

Does your editorial conference budget include provision for travelling abroad? If it doesn’t, here's why you might want to consider it and what you need to factor in to make it viable.

I’m a Brit who’s been to three editorial conferences in the past 12 months. Two of them required me to pack my passport.

First up was the one day mini-conference hosted by the Society for Editors and Proofreaders Toronto Group. I travelled to Canada in early November. I bought a new winter coat for the occasion because Toronto in November is cold cold cold. The weather foxed me – it was balmy – but the conference was everything I expected. Brilliant.

Nine months later, I headed for Chicago, this time for the Editorial Freelancers Association meeting. The sunshine came as promised, not just on the lake shore but in the Swissôtel, too, where the conference took place. I received a lovely welcome and had a ball.

Three weeks after that, I was learning again, but this time in the UK. The annual Society for Editors and Proofreaders conference took place at Aston Business School. Rain threatened but never arrived, and the meeting was smashing.

Three different conferences. Three different countries. And one thing in common ...

The delegates were international.

And that’s the thing about the editorial community – we’re from everywhere, and our conferences reflect that.
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Still, attending conventions, especially those abroad, means an investment in money and time for the professional editor, so why bother? 

Being an editor isn't a national occupation
Our clients don’t all live where we live.

Take me. I’m a Brit but I’m not an editor of British novels. I’m an editor of novels written in English ... or I should say, Englishes.

And as all pro editors know, there is more than one English. And while those Englishes come with variances in spelling, punctuation, grammar conventions and idiom, all of that can be learned and understood.

And that's one of the pulls of international conferences. What better way to hone your craft than by spending time in the places where those Englishes are spoken and written, and hanging out with the people who speak and write them?

Other factors to help you decide
Here are some ideas to help you decide whether to cross the border for your editorial training:

 1. Look at the conference programme
Are there sessions on aspects of editing, or the business of editorial work, that you can’t access elsewhere?

For example, take a look at the 2019 Toronto SfEP mini-conference programme (Wednesday, 6 November). You can learn how to identify the missing parts in a fiction narrative, how to use macros, how to master templates, how to edit indexes, and how to tackle fast-turnaround editing. There’s also an optional pre-conference workshop on raising rates.

2. Who's speaking?
Are the presenters offering learning opportunities that will be easier to learn face to face? Or perhaps there are keynoters or after-dinner speakers you’d be unlikely to meet otherwise.

At the 2019 SfEP conference in Aston, bestselling crime-fiction author  Chris Brookmyre , linguist Rob Drummond, and broadcaster/writer David Crystal were all on the schedule. We learned hard ... and laughed harder because all three make what they teach memorable through humour.

3. Can you leverage being an international speaker?
Think about whether speaking at editorial events beyond your borders is something you can leverage professionally and that will pay back your investment in the long run.

Some of our potential clients value knowing we have international speaking experience because it reflects a global trust in our specialist knowledge.

4. Is an honorarium available?
If you’re prepared to speak on a specialist topic, you might qualify for financial support.

Of course, this depends on the organizer’s budget and the value they think you’ll bring to the conference, but editorial societies are increasingly recognizing the benefits of international speakers in view of the global nature of our community. Don't assume that assistance isn’t available.

Even a contribution to flight, accommodation or meals might be the tipping point for your saying yay rather than nay.

5. Can you buddy up to reduce costs?
If a flight’s involved, you’ll have to bite the bullet. If you can drive across the border, however, you can share the cost of travel. 

And how about sharing a room? I did this with my podcast pal Denise Cowle at the 2018 ATOMICON marketing conference. We halved our costs. And neither of us snored. Promise.

We’re talking about doing ACES in a couple of years. Being Airbnb buddies will be one way we’ll make it viable.

6. Find out who else is going
Face-to-face networking is powerful. Spending time with international colleagues could lead to referrals that will earn you a return on investment further down the line.

And if you have books, courses or other training materials relevant to your editorial colleagues, you could reach new markets when you take the time to put yourself in front of your audience and speak at an international event.

We’re much more likely to buy from those we trust, and while online networking is great, and the online editorial community is vibrant and generous, nothing beats getting in front of people, talking with them face to face, when it comes to building relationships and trust. 

7. Cost it out and save up
Work out what it’s going to cost. It’s all very well my talking about the benefits of international networking and learning, but I’m not going to pretend there isn’t hard cash on the line here! 

Costing it out is the first step to creating a savings plan. That way you can prepare ... if not for this year’s meetup then for one a year or two down the road. Start with the basics:

• The journey: get some ballparks for petrol, the flight, or car hire. Share where you can.
• Accommodation costs: the conference hotel isn’t necessarily the cheapest option. A motel or Airbnb might suit you better. And with a pal on board, you can save even more.
• Meals: not all conferences include meals in the price. If you’ll need to feed yourself, check out what’s available outside the hotel. In-room dining and hotel restaurants are the quickest ways to drain your budget.
• Bar money: you’ll be socializing. A glass or two might be included in the main conference dinner or reception, but otherwise you’ll be paying for your own plonk.
• Time away from work: budget for the days (including jet-lag recovery) you won't be available for paid editing work. Budgeting sensibly is as much about knowing what we can earn as knowing when we can't.

Summing up
International conferences require more planning and a bigger investment of time and money, but if you’re canny about your preparation, think in the long term, and use them as opportunities to speak, they’re hugely beneficial.

​Where will you go next? Maybe I'll see you there!

I'm delighted to announce my new online course, Branding for Business Growth, due for release in late summer/early autumn 2018!

This course is especially for editors and proofreaders who want to differentiate themselves. You'll learn how to build an emotion-based brand identity that’s rich in the flavour of you, and compelling to the people you'd love to work with.
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There's more information on the course page, and a special pre-launch offer. 

​The course will include:

• ​a recorded webinar 
• an ebook (circa 25K words)
• a branding kickstarter toolkit (ebook and templates)
• a branding journal (the course workbook)
• exclusive video tutorials from the Craft Your Editorial Fingerprint series
• ​quick-access links to related materials

You'll get lifetime access and live support via my Facebook group when you need it.

​Any questions, just ask me!

Three questions for you:

1. Do you hate marketing, or at least dislike it?
2. How about editing or proofreading. That’s your job. Do you like it?
3. What about learning how to do your job better? Those courses you take, books you read, and conferences you attend – do you enjoy those?

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​If the answer to all three is yes, you’re in marketing heaven!

I’m not kidding you. If you love learning about how to do your job better, and are prepared to make time in your business schedule for this continued professional development (CPD), you have at your fingertips all the marketing tools you need.

Here’s another question:

Do you think there comes a point when you’ve learned all there is to learn about being a better editor?

If you answered no to that, you’re in even better shape from a marketing point of view because you will never run out of ideas to connect with your target client.

And here’s another question:

Do you think you have no time in your schedule to learn how to become a better editor?

If you answered yes, you need to make time. Every editor needs to continue learning. Our business isn’t static. New tools, resources and methods of working are a feature of our business landscape. Language use changes as society’s values shift. Markets expand and retract, which requires a response from us in terms of how we make ourselves visible.
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If you answered no, that’s great news because it means you have time for marketing. I know – you don’t like marketing. But that’s fine because we’re not calling it marketing. We’re calling it CPD, which you do like!

Making time for business
Everyone who knows me knows I love marketing my editing business. Lucky me – it’s much easier to do something necessary when you enjoy it.

What a lot of people don’t get is how I make time for it and how I get myself in the mindset to devote that time to it.

I don’t have a problem with calling it marketing. But the truth is that so much of the marketing I do is not about marketing; it’s about communicating what I’ve researched and learned.

I love line and copyediting crime fiction. I think I’m really good at it. But I don’t think I’ve learned everything there is to learn. Not for a single minute.

That leaves me with stuff to do. I have to learn.

So off I go to various national editorial societies’ websites. I head for their training pages. I look for courses that will teach me how to be a better crime-fiction editor.
There aren’t any.

I turn to Google. Plenty of help for writers, but not specifically for editors. That’s fine.
And so here’s what I’ve done: read books about crime writing, and attended workshops, author readings, and crime-writing festivals (I live a stone’s throw away from the National Centre for Writing and the annual Noirwich festival). And I’ve continued to read a ton of crime fiction.

And to help me digest what I’ve learned, I’ve taken notes along the way. It’s what I’ve done all my life when I’m learning – O levels (as they were called in my day), A levels, my degree … notes, notes and more notes.
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How much time has it taken? Honestly, I don’t know. I’ve been having too much fun. I love reading; I don’t count the hours I spend doing it. How long did the author event last? I’ve no clue. My husband and I had dinner afterwards though, so it was like a date. And it would have been rude to look at my watch.

Is it a blog post?
I wrote a blog post recently about planning when writing crime. I couldn’t churn out 2,000 words just like that; I’m not the world’s authority on the subject.

So I referred to my notes from the event with a famous crime writer (the one where I had a dinner date with hubby). Turns out the guy talked about planning, and told us about his and a fellow crime writer’s approach to the matter. I reread a chapter from a book on how to write crime and found additional insights there. More notes. I read 14 online articles about plotting and pantsing too. Yet more notes.

And then I put all those notes together, which really helped me to order my thoughts. I created a draft. Redrafted. Edited it. And sent it to my proofreader. Soon I'll publish it and share it in various online spaces.

It’ll be on my blog and on the dedicated crime writing page of my website. Some people might call it content marketing. And it is, sort of, because it helps beginner self-publishers work out when they will attend to the structure of their crime fiction – either before they start writing, or after.

From that point of view, it is useful, shareable, problem-solving content, which is a perfectly reasonable definition of content marketing.

Or is it CPD?
But look at it another way. I learned a lot of things I didn’t know before. I can use that knowledge to make me a better editor.

I took notes and drafted those notes into an article. This is no different to what I did at least once a week at university. I wasn’t marketing then; I was learning.
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What is different is that no one but my professor was interested in my article. That’s not the case for my planning piece. That article will help some self-publishers on their writing journey. A few might just decide to hire me to line or copyedit for them.
It’s happened before. Maybe it will happen again tomorrow, or next month, or next year. I don’t know. It doesn’t matter – the article will stay on my site for as long as it’s relevant.

Change your language
If the idea of marketing your business leaves you feeling overwhelmed, rethink the language you use to describe what’s required.

You probably don’t consider attending an editorial conference a marketing activity, even though it might lead to referrals. It’s more likely you think of it as a business development and networking opportunity.

You probably don’t consider a training course to be marketing. It’s more likely you think of it as editorial education.

You probably don’t consider reading a book about the craft of writing to be marketing. It’s more likely you consider it knowledge acquisition.
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So how about this?

• Pick up a book, attend a course, watch a webinar, complete a tutorial – whatever you think will teach you how to be a better editor and do a better job for your clients. This is training.
• Make notes based on that research. This is embedding knowledge.
• Turn those notes into something readable, just like when you were at school or uni. This is writing an essay.
• Place that essay somewhere other than your teacher’s in-tray. Like a blog or somewhere on your website where a potential client might learn from it too. This is publishing research.
• Now use social media to drive awareness about that essay. It’s a kind of open-access thing … just like the academics do. This is sharing subject knowledge.

Training, embedding knowledge, writing essays, publishing research, sharing subject knowledge. Smashing stuff. Nicely done.

And between you and me, it’s great content marketing too. But, shh, let’s keep that quiet. I know you don’t like marketing.

Make your marketing about your editing
If you don’t like marketing, maybe that’s because the kind of marketing you’re doing isn’t likeable. In that case, think about what you do like about running your business, and make those things the pivot for your marketing. [Click to tweet]

In other words, it doesn’t need to be about choosing between marketing your editing business and learning to be a better editor, but about the former being a consequence of the latter. Two birds. One stone.

Me? I’m off to read the latest Poirot. Just for fun, mind you!

If you're suffering from yet another dry spell, this webinar will help you get editing and proofreading work in the next few days and weeks.

I'll show you 10 steps you can take to move out of famine mode quickly.

​Forget theory. This is all about doing ... step-by-step guidance on short-term fixes that will give you peace of mind in the now, and head space to dig deeper in the future.
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• AUDIENCE: Editors and proofreaders whose cupboards are bare
• RUNNING TIME: 46 mins
• WHAT YOU GET: Webinar, ebook and PDF resource sheet
• CAPTIONS: Subtitles/closed captions are included

​
Click on the button below to find out more.

Editors on the Blog is a monthly column curating some of the best posts from the editing community – articles written by editors and proofreaders for colleagues and clients alike.

My thanks to this month's contributors!

THE BUSINESS OF EDITING

• 5-minute branding by John Espirian, published on Espirian. John writes: ‘This quick exercise will help you sharpen your written voice and add consistency to all your communications.’
• Blog republishing strategy by John Espirian, published on Espirian. John writes: ‘Bloggers can stop worrying about duplicate content penalties from Google. With this advice, they can press ahead with republishing their articles on LinkedIn and Medium, helping their content reach a wider audience.’
• Overcoming marketing paralysis: How to turn overwhelm into action by Louise Harnby on The Parlour. Louise writes: 'Business promotion can feel overwhelming, and that can lead to inaction. This article includes some tips to help you move forward ... gently.'
• PayPal fees and your right to profits by Erin Brenner, published on Copyediting. Erin writes: 'The world does not owe you a profitable business. If you run a business to make money, the general rule is that you have to spend money first.'
• The editorial rates debate – why I don’t charge by the hour by Jen Toyne, published on the Jet Proofreading blog. Jen writes: ‘This article is about how charging by the hour does not work for me and how I made peace with my simple approach to pricing based on number of words.’ 
• Things I have learned in a year of running a business by Renee Moodie, published on the Safe Hands Web & Content Services blog. Renee writes: 'There’s been much to learn in a year of freelancing, starting with understanding that I am not in fact a freelancer but rather the owner of a business.'
• What to do when someone asks, 'What’s your rate?' by Molly McCowan, published on Copyediting. Molly writes: 'Do what you can to avoid offering up your hourly rate. Instead, gracefully “pivot” by answering with a question that will give you more insight into the project.'

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​CLIENT FOCUS​

• Q&A on what to expect from a thesis proofreading service by Kate Haigh, published on the Kateproof blog. Kate writes: 'I work with a lot of postgraduate students and often get asked the same or similar questions. This blog post is a collation of the most common questions, with answers, which will hopefully help prospective clients but also other editors and proofreaders looking to work with this client set.'
• Proofreading tip – checking for mistyped words by Laura Ripper and Helen Stevens, published on the School Proof blog. ‘Teachers often have to proofread their own or their colleagues' student reports. We share some tips to help teachers and other professionals spot commonly mistyped words that Spellcheck won't flag up.’
• What is your writing worth to you? by Lisa Poisso, published on Clarity. Lisa writes, ‘Where’s the rule that says novelists have to accelerate from zero to pro with no professional guidance – and at no cost? Help clients put their editing costs into perspective.'
• Why ‘suddenly’ can spoil your crime fiction: Advice for new writers by Louise Harnby, published on The Parlour. Louise writes: ‘I discuss the negative impact that just one word can have on narrative tension: Suddenly. I don't suggest that writers should eradicate it, but rather use it judiciously and with intention.'

EDITING IN PRACTICE

• How to close an editorial project effectively by Hazel Bird, published on The Wordstitch Blog. Hazel writes: ‘Adding that last missing comma is not the end of a project. The way you close an editorial project has a huge bearing on how clients remember you (and thus whether your name pops into their head for future work) and how you manage your business’s development.’​
• Silent Changes by Eleanor Abraham, published on  eleanorabraham.com. Eleanor writes: ‘Word’s Track Changes is an amazing function letting you see all the revisions your editor is suggesting. But is it really necessary to see all the changes they make to your Word file?’
• Sorting text in Microsoft Word by Denise Foster, published on Fostered Creativity. Denise writes: ‘I recently participated in a Facebook discussion on this topic and then decided to write a blog post about it. I hope this is helpful to other writers and editors!’
• The editing and revision process for self-publishers by Lisa Poisso, published on Clarity. In this newly revised article, Lisa writes, ‘Add more opportunities for feedback, more opportunities to check specific elements, and more opportunities for a fresh look.’

​FREELANCE LIFE

• Success in freelancing: Is it luck or hard work? by Denise Foster, published on Fostered Creativity. Denise writes: ‘I’ve always been interested in this topic—what factors determine success? (And what defines “success” anyway?) I decided to share my thoughts about how this specifically relates to freelancing.’
• The Perfectpreneur by Sara Donaldson, published on Northern Editorial. Sara writes: ‘If you find you’re constantly comparing yourself to the Perfectpreneur – the businessperson who has it all – here’s an exercise that can help you come back down to earth.’ 
• This proofreader’s approach to GDPR by Kate Haigh, published on the Kateproof blog. Kate writes: 'With the new General Data Protection Regulations (GDPR) coming into force in May 2018, affecting anyone working with clients in the EU, I thought it would be useful for clients and colleagues to see how I have approached compliance. This blog post has more detail than my new privacy policy, giving detailed reasons about why I store what data and where.'
• Unimposter-able me by Kia Thomas, published on Kia Thomas Editing. Kia writes: 'Imposter syndrome comes for most of us at some point in our careers. But lately I’ve been learning how to fight it, with the help of some classic 90s pop.'

Louise Harnby is a fiction copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
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She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders. Louise loves books, coffee and craft gin, though not always in that order.

​Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.

If you're an author, take a look at Louise’s Writing Library and access her latest self-publishing resources, all of which are free and available instantly.

If we’re serious about setting up an editing and proofreading business, free resources will get us so far, but only so far.

What free is good for
Free is brilliant when we’re starting out, particularly in the following circumstances:
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• We’re not yet sure whether an editing career suits us.
• We’ve yet to establish where our skills gaps are.
• We need time to explore the lie of the land – what’s available, from where and whom, and how we’ll access it.
• We need time to get our finances in order but don’t want that to hold us back.

Free is equally great when we’re experienced but looking to shift the goalposts:

• We’re thinking about offering a new editing service but want to learn whether it’s a good fit for us.
• We’ve identified skills gaps but need to plan a staged approach to filling them – no one can do everything at once.
• We want to stick with the same editing services but focus on niche subject(s) or genre(s). That means exploring how we might expand our knowledge base such that we’re a more attractive proposition to potential clients.

Free stuff is about discovery, so that when the time comes to reach into the coffers we’re spending money in the right place.

​Free helps us to turn expense into investment.

What free is not good for
Free isn’t great in the long term because the offering usually comes with limitations. It will give us a glimpse, enough to help us on the journey. But that’s all.

The reason free has its limitations is because even creating free stuff and offering free help takes time, and time is money.
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Imagine the following scenarios:

What tasters teach us ... and what they don't
In both cases, the freebies are of exceptionally high quality and Jane and Jack learn a ton from them. Creating that content must have taken time and effort.

However, free articles, blog posts and webinars are tasters. Those kinds of things help us understand the lie of the land, and give us a deeper sense of what more we need to learn.

What they won’t do is teach us everything we need to know.

We can’t learn how to become professional developmental editors from those resources alone ... any more than we could learn to cut hair or wire a house to acceptable standards without proper training and guidance.

Same goes for marketing. Take me, for example. It’s not luck and Google that made me a strong marketer. I pay a monthly sub to learn how to do it well from professional marketers, and invest time in implementing the strategies I’m learning.

If Jane wants to become a professional developmental editor and Jack wants to become a strong editorial marketer, both need to take all those freebies and use them to make informed decisions about the money they will invest to turn their investigations into reality.

Examples might include:

• A good-fit training course
• Recommended books written by experts

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Free will help Jane and Jack make decisions. Investment will make them fit for professional purpose.

A better money mindset
It’s perfectly okay to decide that you can’t afford to run a professional editorial business ... but only as long as you decide not to run a professional editorial business.

No one on the planet owns a business that doesn’t have operating costs. Business owners have to take responsibility for training, equipment, invoicing, money transfer, software, marketing, client acquisition, office space, pension provision, taxation responsibilities, and more.

It’s true that the international editorial community is incredibly generous, which means that free resources and guidance abound on multiple platforms.

However, those who are serious about running an editorial business know they have to avoid hobbyist and employee mindsets.
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• The professional editor doesn’t say, ‘I can’t afford it.’ They say, ‘I’ll work out a budget, take it step by step, and save up for it.’
• The professional editor doesn’t say, ‘I don’t know how to do it. I need someone to do it for me for free.’ They say, ‘Can someone recommend the best ways of learning how to do it?’
• The professional editor doesn’t say, ‘How do I get out of paying for X?’ They say, ‘Is that a reasonable cost of business and will it enable me to remain in profit and increase my income in the longer term?’
• The professional editor doesn’t say, ‘I’m only looking for free stuff.’ They say, ‘Can anyone guide me towards some useful resources that will help me plan how to invest wisely?’

The shoe on the other foot – when you’re asked for a freebie
We can’t have everything we want when we want it. We have to make choices. Freebies help us make the right choices so that the money we spend actually increases our prospects and income in the longer term.

And imagine yourself on the other side of the fence for a moment.

A potential client calls you. They have a book that needs copyediting. ‘The thing is,’ they say, ‘I can’t afford professional editing. How can I get out of paying you? To be honest, I’m just looking for free stuff.’

How fast would you hang up?

Now imagine another writer calls you. ‘I’m in the middle of doing as much self-editing as I can using some free tutorials I found online and some advice from my writing group. There’s a fair way to go,’ they say, ‘but I figured I’d start saving now. Can you give me a rough idea of how much it might cost and how much notice you’d need? That way I can start planning my book budget.’

That’s the kind of client I’m excited about working with.

The editor with the same mindset will be rewarded with guidance and help because they deserve it. The editor who wants it all for nothing won’t and doesn’t.

By all means, grab all the freebies. The creators of those resources want you to have them. Making free stuff that’s invisible and unused is a waste of time and effort.

​Just don’t forget that free is the starting blocks. Investment is what gets us to the finish line!

Further reading

• “I want to be an editor – when will I start earning $?” and other unanswerable questions
• The cost of editorial training – are you hitting the mark or missing the point?
• The highs and lows of editorial fees (or how not to trip up during rate talk)
• Why you MUST market your editorial business. Part I
• Increasing editing income – raising fees and declining lower-paid work
• Who finds your editing and proofreading clients for you?
• PayPal fees and your right to profits (Erin Brenner, Copyediting)

Louise Harnby is a fiction copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
​
She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders. Louise loves books, coffee and craft gin, though not always in that order.

​Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.

If you're an author, take a look at Louise’s Writing Library and access her latest self-publishing resources, all of which are free and available instantly.

​If you’re an editor, making Word work hard for you is a must. The new and revised edition of Editing in Word 2016 is one of my recommended resources. Here's why.

I’m a fiction editor who works solely for indie authors and self-publishers. I work on raw-text files, and Microsoft Word is one piece of software that I cannot afford to be without.

Word has its snafus but I don’t know of any word-processing software that comes close to offering its superb functionality. I don’t just edit in Word; I’ve also created print- and digital-ready books directly in it.

So when fellow editor and author Adrienne Montgomerie asked me to review the second edition of Editing in Word 2016, I couldn’t wait to get stuck in. I’ve been using Word since 1991, so could Montgomerie teach this old dog a few new tricks? How about younger pups?
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Let’s see ...

More than an ebook
This is a digital self-study course. Yes, you get the ebook with all the contextual information and foundational teaching. But there are also videos that show Word in action, and a bunch of exercises with which to practise what you learn at each stage of the process.

I love the fact that the advice is actionable. You read, you see, you learn, and then you do. There’s no better way to ensure it’s all sunk in.

A focus on core tools

We certainly do. Here are some of the tools that Montgomerie focuses on:

• Track Changes
• Comments
• Spellchecking
• Formatting
• Find and replace
• Styles
• Readability stats
• The equation editor
• Macros – creating, editing, running and using
• Recommended add-ins, plug-ins and apps

If you don’t know 8 out of 10 of the above tools inside out, you’re likely not as efficient or productive as you could be. That alone makes this course a worthy purchase.

That it’s a steal at just under 25 quid (excluding VAT) makes it a no-brainer.

​Let’s dig a little deeper ...

Screens, operating systems and how we work with Word
One of the best things about this course is its acknowledgement that editors work in different ways.

• I like Windows; you like a Mac. No problem.
• I like a ribbon/mouse combo; you like keyboard shortcuts; and he likes Mac menus. All those preferences are incorporated into the instructions.

Top tips
This course is rammed with useful and actionable tips on how to get stuff done and in ways that respect your preferences. For example:

• Pre-editing file preparation
• Different ways to do things: for example, running a macro or using keyboard-shortcuts instead
• Customizing your onscreen work space
• Incorporating additional plug-ins and apps into Word that will make editing even more efficient

And along the way, Montgomerie includes ‘Pro tips’, ‘Read more’ and ‘Troubleshooting’ callouts to keep you on track.

Video demos
I’m a big fan of multimedia learning. And when it comes to editing, sometimes just hearing your tutor’s voice and watching them go through the motions onscreen can trump the written word.

In addition to the ebook, there's a support website with 27 video tutorials for both Mac and Windows users.

This feature is excellent. I’ve come across a lot of editors who’d like to enhance their digital skills but are held back through fear. Montgomerie takes the stress away via accessible walkthroughs that even the most tech-nervous of nellies will be able to follow.

Here are just 3 examples:

• How to record a macro
• Installing an existing third-party macro
• Setting up autocorrect preferences

Practice makes perfect
There are 24 exercises in this course that help you to hone your skills and start doing what’s written in the book and shown in the videos.

Just a few examples include:

• Using autocorrect
• Locking Track Changes
• Language selection
• Comparing documents
• Customizing Word’s ribbon

A note on versions
This course was created in 2017 using Word 365 on Windows 10 and Sierra OS. Given that the author’s using the latest software and operating systems, you might find that the instructions need a little tweaking here and there if you’re using medieval Word (or should that be Wordeth?)!

For example, older versions of Word might have different ribbon displays, icons and menu options.

That’s unavoidable, and a reminder that, as professionals, we should be aspiring to use up-to-date equipment. I’d prefer my dentist not to fill my teeth with 10-year-old composites; we should treat our clients similarly.

My verdict
Did I learn anything new? Yes, I did. But editorial training isn’t just about finding out what you don’t know; it’s also great for affirmation of what you do know. I was pleased to learn from a pro that a lot of my Word usage is on track.

Here’s another thing, though: there are functions in Word that I use infrequently (e.g. erasing time stamps). I know it’s possible but I’ve simply forgotten how.

​And instead of trawling Google or spending valuable time asking questions in editing forums, I can have Editing in Word open on my desktop. From there, I can search, locate and solve my problem in seconds.

I recommend this without reservation for any editor who wants to get the very best from Word with a one-stop shop, especially those who've been held back by fear. Montgomerie will take that away from you – I promise.

Information and access

• Editing in Word 2016, 2nd ed.
• ISBN: 9781775045717
• Author: Adrienne Montgomerie
• Format: PDF 3.62 MB
• Price: £24.93 (excl. VAT)
• Access: Lulu. To get your copy of EIW16, click on the button below

Louise Harnby is a fiction copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
​
She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders. Louise loves books, coffee and craft gin, though not always in that order.

​Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.

How do you get fiction editing and proofreading work? This post offers some pointers for newbie freelancers, and experienced editors looking to shift specialisms.

1. Start with baseline training
To be fit for working in any editing discipline, fiction or otherwise, training is the foundation. Even if you’ve been devouring your favourite genres for years, you need to understand publishing-industry standards.

This isn’t about snobbery. It’s about serving the client honestly and well, especially the self-publisher, who might not have enough mainstream publishing knowledge to assess whether you’re capable of amending in a way that respects industry conventions.

It’s about the reader too. Readers are canny, and often wedded to particular genres. They’re used to browsing in bookshops and bingeing on their favourite authors. They have their own standards and expectations.

One of our jobs as editorial professionals is to ensure we have the skills to push the book forward, make it the best it can be, so that it’s ready for those readers and meets their expectations.

And so if you want to proofread or edit for fiction publishers and independent authors, high-quality editorial training isn’t a luxury: it’s the baseline.

What kind of training you need will depend on what services you plan to offer.

Courses
I recommend the Publishing Training Centre and the Society for Editors and Proofreaders for foundational copyediting and proofreading training. I’m based in the UK, and those are the two training suppliers I have experience of so I’m in a position to recommend them.

That doesn’t mean that other suppliers aren’t worth exploring. Rather, I don’t recommend what I haven’t tested. Keep an open mind. Check a range of suppliers and their course curricula. Then choose what suits your needs.
​

• Basic Proofreading: Editorial Skills One (Publishing Training Centre. Despite the word ‘Basic’, this is a comprehensive, flagship, industry-recognized course)
• Essential Copy-Editing: Editorial Skills Two (Publishing Training Centre)
• Proofreading 1–4 (Society for Editors and Proofreaders)
• Copy-editing 1–4 (Society for Editors and Proofreaders)
• See also this list of professional editorial societies; they’ll be able to advise you if you live outside the UK

If you want more information about how the PTC and SfEP courses compare, talk to the organizations’ training directors.

2. Decide which fiction editing services you want to offer
Some beginner self-publishers don’t understand the differences between the different levels of editing, which means they might ask for something that’s not in their best interests (e.g. a quick proofread even though the book hasn’t been critiqued, structurally edited, line- and copyedited).

It’s essential that the professional fiction editor is able to communicate which levels of editing they provide, and recommend what’s appropriate for the author.

That doesn’t mean the author will take the advice, but the editor must be able to articulate her recommendations so that independent authors can make informed decisions.

3. Invest in appropriate specialist fiction training
The next step is to gain skills and confidence with fiction editing and proofreading work. As with any type of editing, the kinds of things the editor will be amending, querying and checking will depend on whether the work is structural, sentence-based or pre-publication quality control.

When deciding what specialist fiction editing courses to invest in, bear in mind the following:

• Even if you have experience of developmental editing non-fiction, this skill will unlikely transition smoothly to story-level fiction editing without specialist training.
• Even if you’re an experienced sentence-level fiction editor, this skill will not make you fit to offer structural editing or critiquing without specialist training.

Courses and reading
Explore the following to assess whether they will fill the gaps in your knowledge. Check the curricula carefully to ensure that the modules focus on the types of fiction editing you wish to offer and provide you with the depth required to push you forward.
​

• Switching to Fiction (Louise Harnby; course: webinar and book)
  
• Introduction to Fiction Editing (Society for Editors and Proofreaders; course)
• Developmental Editing: Fiction Theory (Sophie Playle, Liminal Pages; course)
• Developmental Editing: In Practice (Sophie Playle, Liminal Pages; course)
• Editing Fiction (Publishing Training Centre; introductory e-learning module)
• Introduction to Developmental Editing (Author–Editor Clinic; course)
• Write to be Published (Nicola Morgan; book)
• The Magic of Fiction (Beth Hill; book)

This isn’t a definitive list but it’ll set you on the right track.

4. Get in the right mindset
Fiction editing requires a particular mindset for several reasons:

Style and voice
We’re not only respecting the author, but the POV character(s) too. The fiction editor who doesn’t respect the voices in a novel is at risk of butchery.

Being able to immerse oneself in the world the writer’s built is essential so that we can get under the skin of the writing. If we don’t feel it, we can’t edit it elegantly and sensitively.

Intimacy
Non-fiction is born from the author’s knowledge. Fiction is born from the author’s heart and soul.

If that sounds a little cheesy, I’ll not apologize. Many of the writers with whom I work are anxious about working with an editor because they’ve put their own life, love and fear into the world they’ve built.

A good fiction editor needs to respect the intimacy of being trusted with a novel. If that doesn’t sound like your bag, this probably isn’t for you.

Unreliable rules
At the recent fiction roundtable hosted by the Norfolk group of the Society for Editors and Proofreaders, guest Sian Evans – an experienced playwright and screenwriter – talked about how punctuation in screenplays is as much about ‘the breaths’ the actor is being directed to take as about sentence clarity.

These ‘breaths’ exist in prose. They help the reader make sense of a sentence ... not just grammatically, but emotionally. And so the addition or removal of just one comma for the sake of pedantry can make a sentence ‘correct’, or standard, but shift tone and tension dramatically.

The fiction editor needs to be able to move beyond prescriptivism and read the scene for its emotionality, so that the author’s intention is intact but the reader can move fluidly through the world on the page and relish it.

All of which is a rather long-winded way of saying that if you want to get fiction editing work, and keep on getting it, you’ll need to embrace rule-breaking with artistry!

Fiction work requires us to respect both readability and style. The two can sometimes clash so gentle diplomacy and a kind hand will need to be in your toolbox.

5. Read fiction
If you don’t love reading fiction, don’t edit it.

And if you don’t love reading a particular genre, don’t edit it.

Editing the type of fiction you love to read is a joy, and an advantage. If you read a lot of romance fiction, you’ll already be aware of some of the narrative conventions that readers expect and enjoy.

I started reading crime fiction, mysteries and thrillers before I’d hit my teens. I turned 51 in March and my passion for those genres hasn’t waned. That stuff makes up over eighty per cent of my work schedule too. Here’s the thing though – my pleasure-reading has supported my business.

I get to see first-hand how different authors handle plot, how they build and release tension, how they play with punctuation, idiomatic phrasing, and sentence length such that the reader experiences emotion, immediacy and immersion. And that helps me edit responsively.
​
Honestly, reading fiction is training for editing fiction. In itself, it’s not enough. But professional training isn’t enough either. Love it and learn it.

6. Learn from writers
​If you want to understand the problems facing the self-publishing author community, listen and learn.

Join the Alliance of Independent Authors. Even lurking in the forum will give you important insights into what self-publishers struggle with an how you might help.

Take advantage of online workshops aimed at beginner writers. Penguin Random House offers regular free online webinars via The Writers' Academy. Experienced writers and instructors take you on whistle-stop tours of setting, dialogue, characterization, point of view, crime fiction writing, children's books and a whole lot more.

Listen to published novelists’ stories. My local Waterstones hosts regular author readings/signings. I’ve seen Garth Nix, Jonathan Pinnock and Alison Moore speak. In April 2018, Harry Brett is chairing a session on how to write crime with Julia Heaberlin and Sophie Hannah.

In May, fellow editor Sophie Playle and I are attending 'Why Writing Matters', an event hosted by the Writers' Centre Norwich in association with the Norwich & Norfolk Festival. And Jeffery Deaver's coming to town too. Ticket booked!

These workshops cost from nothing to £12. That's a tiny investment for any fiction editor wanting to better themselves.

7. Get in front of publishers
The best way to get publisher eyes on your editing skills is to go direct. Experienced fiction editors are sometimes contacted direct but sitting around waiting to be offered work never got the independent business owner very far and never will.

Experienced ... but not in fiction
If you’re an experienced editor or proofreader who already has publisher clients but they’re in a different discipline (e.g. social sciences, humanities) you’ll likely have built some strong relationships with in-house editors.

Publishing is a small world – in-house staff move presses and meet each other at publishing events. It might well be that one of your contacts knows someone who works in fiction and, more importantly, will be happy to vouch for your skills.

With specialist fiction training, you’ll be able to leverage that referral to the max. So, if you have a good relationship with an in-house academic editor, tell them you’d like to explore fiction editing and ask them if they’d be prepared to share a name and email and give you a recommendation.

Newbie
If you’re a new entrant to the field, it’s unlikely that a cold call to HarperCollins or Penguin will be fruitful. The larger presses tend to hire experienced editors with a track record of hitting the ground running.

There are two options:
​

1. Target smaller, independent fiction presses. Ask if they’d consider adding you to their freelance list. Be clear about the training you’ve done and your genre preferences. The fees might not be great, but I recommend you look at this as a paying marketing and business-development opportunity. You’ll be able to leverage the experience, the testimonials and the portfolio entries later.
   ​
2. If the small press responds by saying that they aren’t in a position to hire external editorial work, ask if you might do a one-off gratis proofread/edit for them as a way of gaining experience and supporting their independent publishing programme – mutual business backscratching. Again, you can leverage this experience when targeting paying fiction clients (publishers and indie authors).

8. Be visible online
There’s no excuse for any twenty-first-century professional editor to be invisible. There’s no one way to visibility – take a multipronged approach.

Directories
If you’re a member of a national editorial society, and they have a directory, advertise in it as a specialist fiction editor/proofreader.

If you’re not a member, become one. It won’t be free, but running a business has costs attached to it. If we want to succeed, we need to be seen. That doesn’t land on our plates; we must invest.

If your society doesn’t have an online directory, lobby for one to be set up and promoted. I’d go as far as to argue that a professional editorial society that isn’t prioritizing the visibility of its members isn’t doing its job properly.
​

• The Society for Editors and Proofreaders IS doing its job properly. I rank highly in Google for certain keyword phrases, but it’s not always my website that shows up – sometimes it’s my SfEP directory entry. It thrills me to know that my membership sub is providing me with networking, friendship, training opps, and visibility in the search engines.
  
  If you don’t qualify for inclusion, make doing what’s necessary a key goal in your business plan.

 

• Reedsy – despite what you might have heard – does NOT set low rates that encourage a ‘race to the bottom’. Editorial professionals set their own rates and Reedsy takes a cut of the fee. I receive several requests a month to quote for fiction copyediting or proofreading via Reedsy and have worked with some wonderful authors. Entry in Reedsy’s database is free but you must have a certain level of experience to be invited.
  
  Again, if you don’t qualify for inclusion, make doing what’s necessary a key goal in your business plan.

Create content for indie fiction authors
Any self-publishing fiction writer looking for editorial assistance is more likely to think you’re wowser if you help them before they’ve asked for it.

Create resources that offer your potential clients value and you’ll stand out. It makes your website about them rather than you. And it demonstrates your knowledge and experience.

Doing this might require you to do a lot of research, but what a great way to learn. Don’t think of it as cutting into your personal time but as professional development that makes you a better editor.

And think about it like this: Who would you rather buy shoes from? The shop where the sales assistant tells you all about her, or the shop where the sales assistant helps you find shoes that fit? It's no different for authors choosing editors.
​
I have an entire Self-publishers page dedicated to resources for fiction authors. I’m not alone. These fiction editors have resource hubs too: Beth Hill, Sophie Playle, Lisa Poisso, Kia Thomas and Katherine Trail. There are others but I’m already over the 2,000-word mark!

Shout out your fiction specialism
Shout your fiction specialism from your website’s rooftop. Why would a fiction writer hire someone who doesn’t specialize in fiction when there are so many people dedicated to it?​

Related reading
Here are some additional articles that you might find useful if you're considering moving into the field of fiction.

• The different levels of editing: Proofreading and beyond
• How do mainstream publishers produce books?
• What makes a good fiction editor?
• Should a writer hire a freelance editor before submitting to an agent?
• What's a sample edit? Who does it help? And is it free?

Good luck with your fiction editing journey!

Blogging for Business Growth is open for registration now! Learn how to build an editorial business blog in 13 steps.

About the course
In 13-steps, ​Blogging for Business Growth shows you how to build a discoverable, captivating and memorable blog-based content platform that drives traffic to your website, makes you visible in the search engines, and compels clients to get in touch.

It doesn't matter where you live. The principles underlying the teaching are relevant to you as a global editor with a potential global client base.

​And there are no time restrictions on the training. Once you've bought a course you can access the materials whenever you wish ... for as long as you wish.

What's included?

• a recorded webinar
• an ebook (circa 24K words)
• an ebooklet with 62 blog-post ideas
• a build-your-blog workbook
• a sample workbook filled in by a fictional editor
• a pre-publication blog post checklist 
• a ready-to-go content log template
• a success metrics checklist
• exclusive video tutorials
• quick-access links to related materials
• a 20% discount coupon

Course curriculum
The course is designed so that you can build a purposeful blog step by step. Topics include:

• Introductory principles of a quality blog-based content platform
• Blog content creation: How to never run out of ideas
• Branding your blog so that it's recognizable and appeals to your target clients
• Hosting and creating second homes to drive visibility
• Blog design: What to include
• Blog promotion: How to get your content seen
• Keeping a content log to enable repurposing and internal linking
• Creating a publication schedule and using scheduling tools
• Building a subscriber list
• Bringing your blog alive with video
• Tips and tools to overcome technical problems and emotional resistance
• Video hosting and embedding
• Measuring the success of your blog

The webinar and written materials

The webinar takes you through the key steps to building a blooming blog that will drive visibility and offer compelling value to potential clients. The complementary ebook includes the core written content and links to all the tools and resources I cite in the webinar. 

Additional PDF booklets help you with the following:

• Generating ideas for over a year's worth of blog content
• Incorporating video into your blogging
• Repurposing blog content creatively for social media

Plus, I've created a sample for you so you can see how you might summarize key learning points and drive your editorial business blog forward. I use the example of an editor who specializes in working with writers of children's books.

Additional video tutorials
Each course comes with additional tutorials available exclusively to Fingerprint students ... videos that show you how to use some of the tools I refer to in the training.

​However, the content will expand over time. If there's something extra you need directly related to the course, just ask me. I'll create a custom walk-through ... but you won't pay a penny more.

​Scroll through the slideshow below to see what's on offer.

Early-bird registration is open!
Registering your interest doesn’t oblige you to buy the course. It just means you’ll be contacted when the course goes live in mid-April and given the option to order at the reduced price.

And if you’ve already bought my social media course, you’ll be able to use the additional voucher on the course page that gives you even more money off!

Early-bird registration closes on 20 April 2018. Register now to save 20%!

• Standard price: £59.99
• Early-bird price: £48

Louise Harnby is a fiction copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
​
She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders. Louise loves books, coffee and craft gin, though not always in that order.

​Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.

If you're an author, take a look at Louise’s Writing Library and access her latest self-publishing resources, all of which are free and available instantly.

Some blogs are poorly right from the get-go. If yours is feeling under the weather, here are 6 treatments that will turn it, and your website, into a vibrant resource centre that drives your business forward.

​I’ve been blogging since 2011 and my blog is the single biggest driver of traffic to my website – around 36,000 page views per month. Given that 99% all of my clients come to me via Google and two online directories, having a strong web presence is the difference between being booked up six months in advance and being unemployed.

Those visitors end up on my blog for three reasons:

• They want to hire me because of the job I do (copyediting fiction books)
• They want to find out how to do the job I do
• They’re already doing the job I do but are stuck

Big-picture focus
This article doesn’t focus on the technical minutiae of whether to use Wordpress or Weebly, filling in metadata, writing great headlines, breaking up text with pictures, adding in calls to action, SEO keywords, paragraph length and so on and so forth.

​That’s not because all the micro stuff isn’t important, but because none of it will amount to anything if the macro issues aren’t in order.

Instead, I focus on six big-picture reasons why blogs become poorly, and offer some medicine that will turn them, and the websites hosting them, into vibrant resource centres that drive our businesses forward.

Problem 1: The blog doesn’t solve problems
Some of the blogs I wrote between 2011 and 2015 are a technical disgrace but they worked – and still work – because the content is helpful and shareable.

A blog that doesn’t solve problems is a written exercise in self-indulgence and won’t make us the go-to professionals for anything. At best, we’ll be instantly forgettable; at worst, people will talk about us for all the wrong reasons.

A colleague recently told me about a piece of video content he’d watched: ‘After 10 minutes I’d lost the will to live. After 20, I’d lost the will for the vlogger to live.’ I trust my colleague, whereas I don’t know or trust that vlogger. Consequently, I didn’t watch the video.

There are a ton of online examples of desperate business owners employing attention-seeking methods to get eyes on their content. It can work once, maybe twice. But if we rely on shock, surprise, upset or gaining  sympathy with our audience, and no solution, our content-marketing successes will be short-lived.

Don’t puke over the reader
We all have problems – that doesn’t mean we have to vomit over our audience with our content. Plus, shock and controversy have a short shelf-life. Today’s audiences are easily desensitized and quickly bored, so high-quality problem-solving content will trump the shock factor every time.

Nothing should appear on our blogs that doesn’t help the reader move forward in some way. And if we can’t solve a problem, we should hold off, research and rewrite.
Only once we have a solution should we publish.

When we do solve problems, we make ourselves valuable. People are more likely to talk about, share, like and comment on our blog content.

And that has huge SEO benefits over time because the search engines love seeing evidence of a great user experience. Focus on solving the audience’s problems from the get-go and we are well on the way to building a platform that puts us top of mind and discoverable in the search engines.

Problem 2: The blog is published irregularly
Lack of regularity is probably the most common reason for blog failure. We do it for a bit, then run out of ideas, or time, or passion.

This is how a reader perceives a blog that publishes content irregularly:

• The blogger doesn’t know their stuff well enough to solve problems
• The blogger isn’t committed or can’t be bothered to solve problems

Those feelings don’t inspire trust. If your window cleaner couldn’t be bothered to clean your windows on a regular basis how quickly would you try to find a replacement? It’s the same with blogging. No one’s going to talk about or share our content if we can’t be bothered to create it regularly.

Earning the rankings and referrals
We have to earn the right to be top of mind for referrals and benefit from our colleagues’ and clients’ SEO-driving activity.

And without those likes and shares, Google won’t recognize us as business owners who are actively engaging. That will impact negatively on our rankings.

Build a blog plan
If you don’t have the time or commitment for blogging, that’s absolutely fine. Don’t do it – focus on making your business visible in other ways. Blogging is just one option.
However, if you do want your blog to be your primary content platform, the solution is to build a blog plan beforehand.

Here are four initial steps for your plan:

• Identify your audience. Consider colleagues as well as clients.
• Create 52 draft titles for problem-solving content. If you plan to publish once a week, that’s a year’s worth of content ideas; twice a month and you’ll have two years’ worth.
• Decide on your publication schedule.
• Draft your promotion schedule.

Here are four ideas for how to generate content:

• Take inspiration from your job. What do your clients and colleagues struggle with? What have you struggled with? Answer those questions on your blog.
• Take note of the questions people ask in your industry’s forums and at conferences. Answer those questions on your blog.
• Invite questions on your website via a box or pop-out.
• Review products, apps, courses, books, tools, forums and conferences related to your industry.

Here are four ideas for how to save time:

• Write efficiently – create batches of articles around a theme.
• Repurpose existing content (e.g. from slideshows, presentations, case studies, reports, guest articles, books, meetings and conferences) as blog posts.
• Update stale content using your existing knowledge base. Blogging is a journey and it’s perfectly acceptable to revisit old topics; you’re demonstrating your readiness to review and adapt.
• Set aside time in your working week for your blogging.

Problem 3: The blog is unnavigable
No one searches online for a blog. They search online for solutions. If they click through to our websites, the first place they’ll head for is unlikely to be the blog tab. And even if is, will our visitor find the answer to their problems in the content that’s visible on the first page of the blog?

If we only have 10 pieces of content, yes. What if we have 40? How about 500?

Second homes
The solution is to create second homes for our blog content – libraries, hubs, resource centres ... call them what you will.
​
I have two on my website – a self-publishers page and an editor resources page.

There is not one single piece of fresh content on those pages. They’re libraries of titled images that depict what problem I’m solving. However, if you click on the images you’ll end up reading the full articles on the blog.

These libraries help my audience find my very best content – the stuff that’s most likely to be talked about, get me known, and make my visitors think I’m helpful and knowledgeable.

I only started creating content for one of those libraries in May; it’s already the fourth most popular page on my site ... and that’s because it’s obvious what’s on offer and whom it’s for.

Few business bloggers funnel their content through to other pages, and it’s the biggest lost opportunity I can think of. Do this and you will stand out from your competitors for very little additional effort.
​
Here, we’re using our blog content to turn our websites into resource centres rather than all-about-me-and-how-great-I-am sites.

Problem 4: The blog is shallow
My marketing coaches Andrew and Pete preach the art of creating content that makes people fall in love with you. I love this idea because it focuses on emotion – of getting under people’s skin, making them feel something.

This sits nicely with the problem-solving principle discussed above. When we solve problems we make people feel something – happy, grateful, relieved, empowered.

Emotion born from solutions
Just to be clear, those emotions should be evoked as a result of our solving a problem. For example, our funnies alone won’t be enough to make anyone subscribe to and share our content in the long term. No one will waste time reading a funny photographer’s blog if he or she doesn’t solve photography problems too. That’s because if all we want is a laugh, Dara Ó Briain and Rich Hall will do it better.

Tone on top of solutions
Even if our content is technically good, we have competition. Readers need to hear our voices and our personalities in our posts so that we stand out. I tend to go for warm and friendly.

Other tone options might include cheeky, funny, blunt, sweary or ranty. All of that stuff is great but bear in mind that it’s just dressing at the end of the day. It should always hang on a body of solutions.

Going deeper with solutions
There are already a bajillion blogs with the basics just,  about everything. Repeating the same old stuff is boring, and boring blogs are a killer. We need to bring our blog posts alive with case studies (made-up ones if necessary), and stories based on our own experiences, so that our readers have gravy on the meat and two veg.

That kind of deeper detail draws people in, makes them feel like we’re really talking to them, not just stuffing our websites with keywords. That is not to say we shouldn’t aim our content at beginners or focus on the basics – far from it. Rather, our content needs to have personality and detail.

When we go deep we make an old subject sound fresh because it’s rich with our voices and our experiences.

Problem 5: The blog doesn’t fulfil audience expectations
I don’t visit a dentist’s website expecting to find a treatment for the verruca on my foot. I’m there to sort out my teeth. A blog needs to have a recognizable and understandable raison d’être too.

We’re busy and none of us has time to read everything, join every group, watch every vlog, listen to every podcast, do our jobs, and have a life. Blogs that don’t give people a very good reason to be there are doomed. They won’t be bookmarked, subscribed to or shared. If a reader doesn’t understand why they should bother, they’ll quickly lose patience and go elsewhere.

There are two reasons why an audience could become confused and disengage:
The content is coherent but isn’t aligned with the business creating it. This happens when the blogger has misunderstood the audience’s expectations even though there are myriad specialist solutions that could be offered.

The content is incoherent and there are too many audiences. This can happen when a business – usually a product-based one – can’t sustain long-term content creation around the product alone. To compensate, the blogger covers multiple topics for multiple audiences whose problems are already being solved in depth by relevant specialist bloggers elsewhere.

Here are two examples where those problems have been solved.

Coherent and aligned: The pro presenter
There’s plenty one can write about presenting, and that content can be targeted at non-presenters who need to tackle the process, and those who want to run a presentations business.

Relevant content might cover the following: dealing with stress, introversion, lack of confidence, speech impediments, organization and planning, which software to use, which venues are best, managing acoustics, scheduling, equipment, payment terms, contract problems, learning resources, apps and plugins to aid preparation, training opportunities, marketing a presentations business, getting published, creating engaging slides, finding and retaining clients, and so on.

The presenter is blogging about topics aligned to their core service and targeting an audience with problems related directly to it. The blog is therefore coherent and aligned.

Coherent and side-aligned: The condom company
There’s only so much one can write about condoms. Durex knows that it will not be able to sustain its audience’s interest in latex and lube, and there are only so many flavours and colours.

However, it also knows that its audience is interested in sex, otherwise people wouldn’t need condoms.

Durex has created a blog called Love Sex that offers all sorts of tips about perfect massages, advice on STDs, relationships, other forms of contraception, orgasms, positions ... you name it, it’s there.

It’s a very clever way of creating content about a related but more interesting issue.
If you can’t sustain long-term content creation around your product or service, shift your thinking sideways but make sure it’s focused on your audience’s problems.
Durex isn’t blogging about condoms, but it’s still focusing on content that’s related sideways to its core product. Its blog is therefore coherent and side-aligned.

Nudging with a name
Naming our blogs can help signal purpose. Mine’s called The Proofreader’s Parlour, which should be an indication that my focus is on words.

I also publish a lot of content about marketing, but it’s marketing for editors and proofreaders. And I offer content about training, but it’s training for editors and proofreaders. It’s not as interesting as the Durex blog but it solves my clients’ and colleagues’ problems and that’s all that matters!

Problem 6: The blog is invisible
Blogging without blog promotion is a supreme waste of time. It matters little that we’ve nailed all of the above if our blog’s invisible. We could spend hours crafting beautiful content for our target audience, but if we don’t invest the time or effort in making it visible it will have no purposeful business or economic value.

Superhero delivery
There are numerous ways to promote a blog, and what works for you might not work for me. One thing’s for sure though – social media is the superhero when it comes to content delivery.

Three huge platforms – LinkedIn, Twitter and Facebook – offer a superb suite of tools to help us get seen out there.

What clear is that it’s about more than just posting links and pretty pictures, now more than ever. Indeed, we have to work increasingly hard on these busy platforms with their ever-shifting algorithms.

However, persistence pays and there is no faster way to get your blog content, and your business, in front of people than by embracing social media.

Automating to make space for crafting
Content should be scheduled regularly because on some platforms, Twitter especially, the feed moves so fast that your blog-post links are more likely to be missed than seen. I post on Twitter ten times a day, seven days a week.

Automate your evergreen posts where you can (full automation will shortly not be possible on Twitter via the likes of Recurpost). That will free up time for posting manually on your core platforms. Manual posting allows us to craft our posts with the algorithms in mind.

An example: Crafting for Facebook
Here are some of the ways in which you might promote your blog content on Facebook:

• Upload blog posts natively (direct to the platform) rather than linking.
• Create mini summaries of a blog post on a Page that invite conversations. Place a link to the blog post in the first comment.
• Upload cute, shareable videos that summarize the core themes of a post.
• Run chatbot campaigns that include booklets repurposed from blog content.
• Upload vlog versions of blog content.
• If your broadband connection is stable, go live with a discussion of your content.
• Post links to blog posts in groups if that content answers a specific question. If in doubt check with the admins that this is acceptable practice.
• Join blog carnivals (threads of links to blog posts) in Facebook groups where the practice is encouraged. If it doesn’t yet exist, suggest it to the admins.

Six-tip summary

• Be purposeful with problem-solving
• Build trust with regular publishing
• Spotlight your best content in second homes
• Infuse the key takeaways with deeper stories and case studies
• Align or side-align your content with your business so that it makes sense for your audience to bother with it
• Commit to promotion so that your hard work is visible

​Good luck building a healthy blog!

Here's a free ebook (for those of you who missed it the first time round). Just click on the image to download your copy. And if you're ready to dig deep, take a look below at my new Blogging for Business Growth course.

Louise Harnby is a fiction copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
​
She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders. Louise loves books, coffee and craft gin, though not always in that order.

​Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.

If you're an author, take a look at Louise’s Writing Library and access her latest self-publishing resources, all of which are free and available instantly.

Available now!
Social Media for Business Growth shows you how to use social media platforms to increase your visibility, expand your audience, reinforce your brand and generate leads ... without falling into a rabbit hole and without spending any money.

This is the first course in the Craft Your Editorial Fingerprint series ... online marketing classes that enable editors, proofreaders, indexers, translators and other wordy folk to develop a compelling and recognizable business presence.

The social media kit
You'll receive access to a social media fingerprint kit comprising:

• a recorded webinar (1 hour 50 mins)
• a 92-page ebook
• a PDF tip sheet
• a 14-page PDF strategy checklist
• quick-access links to related materials
• additional video tutorials exclusive to Fingerprint students
• a 20% discount coupon

No limits on access
Some online courses restrict the period of access to the materials. I think you should be able to choose when you study. 

After you've bought Social Media for Business Growth you can access the class whenever you wish ... whether that's immediately after you've created your login or 8 months down the road.

And for your convenience, you can download the supporting PDFs to multiple devices, multiple times ... whatever works best for you. Just log in, watch, click and grab whenever you like.

On-demand tutorials ... at no extra cost
My training approach is dynamic. Here's how it works ...

Each course comes with additional tutorials available exclusively to Fingerprint students ... videos that show you how to use some of the tools I refer to in the training.

​However, the content will expand over time. So if there's something else you need that's directly related to the course, I'll create a custom walk-through, visible to you and any other student who's bought the class ... but none of you will pay a penny more.

And because there are no time restrictions, you'll have lifetime access to an ever-expanding library in which to achieve your goals.

For more details about the class content, or to sign up, go to Social Media for Business Growth.

Louise Harnby is a fiction copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
​
She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders. Louise loves books, coffee and craft gin, though not always in that order.

​Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.

If you're an author, take a look at Louise’s Writing Library and access her latest self-publishing resources, all of which are free and available instantly.

Yolanda is a self-published author who wants to build a fiction proofreading and copyediting business. In this Q&A I consider the steps she should take to get her editorial business off the ground and fit for purpose.

Says Yolanda:

I am a fiction author located in U.S. and I've been self-publishing for almost 6 years under various pen names. I still work full-time (over 20 years in the administrative field), however I would like to start a freelance career as a fiction proofreader/copy-editor. I am a certified legal proofreader but outside of my day job & my own books I don't have experience proofing. I intend to use freelance job sites & my connections with self-published authors to build my portfolio. As far as blogging, I'm not sure what I would discuss since my focus is fiction & I'm not an expert yet to give other proofreaders advice.
 
What would be my next steps to transition from fiction author to fiction proofreader/ copy-editor for self-published authors as far as getting my business up & running, classes (if any), pricing, etc?
 
Hi, Yolanda!

Thanks for your question. I’ve broken down my advice as follows:

• Training
• Services
• Visibility ... especially content marketing
• Pricing

 
Training
I think you’re wise to consider training. It’s essential that your knowledge of grammar, spelling and punctuation conventions is top-notch. If it’s not, you won’t be able to correct your clients’ files to industry standards.

I'd recommend that you search for a grammar brush-up course as a first step. That will enable you to discover whether your technical knowledge is on point and if there are any weaknesses that you need to attend to. Here are a couple of options for you to consider: 

• Grammar Lion (via Ellen Feld)
• Grammar 1 and Grammar 2 (via Copyediting)

Fiction work does require an empathetic hand because editors and proofreaders are often faced with the dilemma of how to amend such that we remove errors and improve readability but respect narrative voice and flow.

However, it’s only when you know what a problem is that you can decide whether to fix it! Training is absolutely the right place to discover your weak points. Better that than via a disgruntled client.

Your second step should be to undertake professional editorial skills training. This will be of particular use to you because it'll move you into the editing mindset and away from the authorial one that you're used to.

I appreciate that you've self-edited, but editing one's own work is a very different proposition to offering professional services to paying customers, as you clearly realize. 
 
Professional training will also enable you to determine the level of intervention that each type of editing requires. In turn, that will help you avoid scope-creep and undercharging. Especially when proofreading, knowing when to leave well enough alone is an art in itself!

Here are some reputable US-based programmes to consider:

• Editorial Freelancers Association: Education
• Copyediting: Individual Training
• Editcetera: Educational Programs
• University of Chicago: Editing Certificate Program
• University of California San Diego: Copyediting Certificate

Services
You’ll need to develop a service model that differentiates between the different levels of editing. Many self-publishing authors don’t know the differences between proofreading, copyediting, line editing, and developmental editing.

Many editors' definitions vary too. And so while the lines are often blurred, especially when we compare different independent editors’ service descriptions, professional training will help you clarify how you'll describe your services so that your clients understand exactly what’s on offer.

You can see some examples of how I’ve tackled definitional issues here:

• The different levels of editing. Proofreading and beyond
• Louise Harnby: Proofreader & Copyeditor: Services

I’d advise taking a look at a range of editors’ websites to familiarize yourself with the breadth of services on offer and the way your future colleagues describe these. There’s no right or wrong. Rather, it’s all about clear communication and helping the client understand how you can solve their problems.

Visibility
Blogging needn't necessarily be your primary content platform, though I think it works well for editors and proofreaders because our wordy clients are comfortable with wordy information!

Even if you don't concentrate on vlogging or podcasting, at least think about how you can introduce audio-visual material into your marketing mix in order to stand out and offer your audience alternative ways to get what you're offering.

You don’t need to focus on colleagues either. Far from it. Fifty per cent of my content is created for beginner authors.

I’d recommend you consider using your experience as a self-published author of fiction to guide potential clients on how to navigate their own publishing journeys.

Think about what their problems and questions might be. Think about what your own problems and questions were! For example, you mentioned having used a pen name; that would be an interesting topic to any beginner author wondering whether they should publish under their own name.

Great content marketing solves problems. If you decide to blog, offer fantastic value by helping other writers solve their conundruns using all your knowledge and experience ... the rough and the smooth. Everything you’ve learned on your own journey has the potential to help others.

Don’t forget that your experience of self-publishing can be used as a unique selling point that makes you stand out. Combine that with high-quality training and you’ll be on the way to building a compelling online presence.

Consider how you might make your content visible beyond the blog (or vlog or podcast) by creating a resource hub that makes what you’ve created accessible via different pages on your website.

It’s my belief that having an individual, standout online fingerprint is essential for those entering the editorial freelancing market. There’s too much competition out there to create a website that looks just like everyone else’s. So do focus on your marketing so that over time you can be as discoverable as possible.
 
Here are a few examples:

• Louise Harnby: Proofreader & Copyeditor: Self-publishers
• Lisa Poisso. Book Editor. Writing Coach: Clarity: Tools and Skills for Authors
• Julie Gray Story Editing: Writer Resources

Pricing
Many national editorial societies have guidelines or suggested minimums for what editors should charge. I look at these but don’t use them to determine my own rates because they distract me from the important things than any pricing model needs to take account of. These are:

• What I need to earn in order to make my business viable (e.g. my expenses)
• What I want to earn in order to achieve job satisfaction
• What various clients will pay

In relation to your needs, it matters little if the Editorial Freelancers Association thinks that $30–50 per hour is a common and acceptable rate for copyediting if you need $70 per hour to keep the bailiffs from the door.

With that in mind, when you start to think about pricing, work out first what you need to earn as a minimum to make your business viable. That’s your baseline. From there you can work upwards to what you want to earn and what your clients will bear.
 
Self-publishing authors aren’t a homogeneous market when it comes to writing skill, genre or budget. Some will be shopping for an editor whose fees are lower than that which you need to earn. Others will be prepared to pay more than you want to earn. Yet others will sit somewhere in the middle.

It’s not only the budget that will vary; your authors' locations will too. And so if your potential client is based in Sweden, it’s likely that what $40 will buy in Sweden is not the same as what it will buy in the US.

Since the cost of living varies from country to country, what an American client thinks is a high rate might seem an absolute steal to the Swede. And that’s another problem with professional association pricing tables – they focus on the domestic market whereas your potential market lies well beyond the sovereign state in which you reside.

That’s why it makes more sense to build your pricing model on your own needs rather than some notion that there’s one universally applicable rate (or range) for editing or proofreading. There isn’t.

There’s some excellent detailed guidance on editorial rate-setting from Rich Adin on the American Editor blog. Start with the following:

• Business of Editing: What to Charge (Part I)
• Business of Editing: The Quest for Rate Charts

 
Sign-off
I hope all that gives you a few ideas for how to move forward, Yolanda, and I wish you well on your editorial business-building journey!

There’s plenty more information on my blog in the following archives: Money Matters, Marketing, Starting Out and Training. Dig into that and start connecting with other editorial pros online. There are lots of us on Facebook (the Editors’ Association of Earth is a good place to start), Twitter and LinkedIn ... and beyond!

See you there!

Louise Harnby is a fiction copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
​
She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders. Louise loves books, coffee and craft gin, though not always in that order.

​Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.

If you're an author, take a look at Louise’s Writing Library and access her latest self-publishing resources, all of which are free and available instantly.

Sharon is a self-published author who’s improving her self-editing skills with professional editorial training. However, she’s worried that her chosen course isn’t worth the money she’s paying.

Says Sharon:
 
Dear Louise, I am a self published author. I am trying to improve my skills on proof reading and copy editing. I am doing a course for [training provider redacted]. Can you give me any advice, are courses a waste of time and money. What do you advise me to do please help, many thanks Sharon

Hi, Sharon! Thanks for your question. I’m more than happy to guide you. My view is that there are several issues to consider:

• Pro courses: what they do
• Assumed prior knowledge
• Your needs and the course’s intention: Is the fit good?
• The limits of self-editing for pro self-publishers

 
After I’ve discussed these issues, I’ll offer you my recommendation on how best to proceed.
 
Pro courses: what they do
I believe that professional editors and proofreaders should undertake professional training to ensure that they’re fit for purpose ... just as an engineer, a plumber, a teacher or a doctor does.
 
And while the course you mention isn’t one that I’ve done, the provider is recognized and respected by many UK editors and proofreaders and publishers.
 
Let’s have a quick look at some of the key modules:

• How book publishing works
• How to use the BSI proof-correction symbols
• Finding and marking up errors
• Understanding when to intervene and when to leave well enough alone
• Copyediting techniques and editing styles
• Finding work with publishers and non-publishers
• Overview of English-language skills including grammar, punctuation and usage
• Onscreen proofreading and copyediting
• Proofreading and editing web content

 
Here’s a brief summary of the differences between copyediting and proofreading as defined by the UK publishing industry. The two skills are different (though the terminology does tend to blur outside the mainstream).
 
Says the Society for Editors and Proofreaders:

Assumed prior knowledge
The most important thing to recognize is that professional proofreading and editing training providers assume a level of proficiency in regard to the student’s existing sentence-level language skills.
 
The courses are not designed to teach people standard spelling, grammar and punctuation (SPaG). Rather, they’re designed to help those who already have a solid grasp of SPaG to mark up, or directly amend, written materials in a manner that respects professional publishing conventions and the client’s brief and style.
 
And while your course does include a module to help students assess whether their language skills are up to scratch, comprehensive grammar and punctuation training is not its focus.
 
Your needs and the course’s intention: Is the fit good?
There’s nothing wrong with your course’s syllabus. For someone who wishes to build an editorial business, and has an existing appreciation of conventional SPaG, the training is right on track.
 
For that person, the course is not a waste of time or money. It’s a wise investment that will ensure they’re fit for purpose when they begin copyediting and proofreading for clients.
 
However, I don’t think that course is the right fit for you. It’s teaching you skills that are not, for the most part, relevant to your immediate requirements. Instead, I think you should focus on strengthening your grammar and punctuation. See more below in ‘My recommendation’.

The limits of self-editing for pro self-publishers
A word of caution! I’m a professional copyeditor and proofreader. I blog regularly and know as well as anyone that self-editing has its limitations.
 
Most of us, no matter how strong our language skills, cannot self-edit our own work as effectively as we’d edit another’s. That’s because we’re too close to our own writing; we see what we want to see on the page rather than what’s actually there.
 
Carrying out several checks at intervals can help eradicate most errors but perfection is unlikely.
 
It’s for that reason that I pay a colleague to proofread my blog posts before I publish them (with the exception of these Q&As, which I publish quickly because a reader’s asked for help and I don’t wish to keep them waiting).
 
And even if my pro editor doesn’t find any literal errors, it’s unusual for them not to offer several improvements to the sentence flow for the purposes of clarity and engagement.
 
And so once you’ve developed your SPaG skills, you’ll be able to remove many of the errors in your books, but not all of them. And it’s likely that a professional line or copyeditor will be able to help you smooth the text in a way that improves the flow of your narrative and dialogue.
 
I realize that budget is an issue for some self-publishing authors. Nevertheless, I recommend commissioning professional editorial services if the author can afford it.
 
Professional editors hire pros; so should pro authors if they want to mimic the standards that traditionally published authors strive for. Not doing so will mean that errors, inconsistencies and structural problems might still be evident to the paying reader.
 
At the end of the post, I’ve included links to some resources that discuss the different levels of editing and the order of play, in case you (or other readers) need some additional guidance.

My recommendation
I commend you for seeking to develop your editing skills, Sharon. Self-editing is vital; the more you can do, the more money you’ll save when it comes to investing in professional editing!
 
However, I think you’d be far better off investing in training that’s dedicated to teaching English-language grammar and punctuation standards.
 
Start by searching online for grammar courses run by your local college or university. Before you enrol, speak to the course supervisor and explain what your problems are. That way you can ensure that the course is a good fit.
 
Developing these skills will really help to drive your sentence-level editing forward. If your budget allows for it, consider seeking the assistance of a developmental or story editor before you start worrying about the detail.
 
A manuscript evaluation or critique will help you deal with any big-picture issues before you spend time on the nitty-gritty. Sentence-level editing (by you or a pro) without prior structural assessment can be rather like trying to build a house on boggy ground – even if the walls look pretty at the outset, it won’t be long before cracks appear!
 
Now it may be that you’re already attending to story craft. In which case, my apologies. Still, the advice will serve other indie authors who are wondering about the order of play.
 
I hope my response helps you decide on where to go next. Thanks again for your question. Feel free to drop me a line in the comments if you want to follow up on anything I’ve mentioned.
 
Resources

• Review of PerfectIt: an excellent consistency checker.
• ​The different levels of editing. Proofreading and beyond.
• Should a writer hire a freelance editor before submitting to an agent? (includes information on the order of play).
• Library of resources for self-publishers (books, blog posts and videos).
• Can you combine types of editing to save money? Super post from my colleague Lisa Poisso on how to combine editing services and save money.

Louise Harnby is a fiction copyeditor and proofreader. She curates The Proofreader's Parlour and is the author of several books on business planning and marketing for editors and proofreaders.

Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.

If you're an author, take a look at Louise’s Writing Library and access her latest self-publishing resources, all of which are free and available instantly.

This week’s reader question is from a teacher of English language, literature and creative writing. She’s looking for a new direction – something beyond the school environment that will allow her to use her educational experience and existing knowledge base.

Here’s what Noella had to say:

Dear Louise,

I'm a UK-based secondary-school English teacher of language, literature and creative writing, and am looking to move into editing or publishing.

I feel that I already have some of the skills required but I'm also on a budget and would like to know how someone like me could perhaps sneak into this area of work via a recognized route that isn't too costly.

Essentially, I want a better work/life balance and to feel more in control of my career. Hope you can advise me.
 
Hi, Noella! Thanks so much for your question.

Work/life balance
Given that flexibility is important, I’m inclined to recommend the path of independent editor (freelancer), rather than working in-house. Running your own business will give you control.
​
Setting up on your own will require a lot of hard graft at the outset (as I’m sure you realize). However, it will provide you with the freedom to choose your own hours, set your own rates, and decide which projects you wish to take on.

The different levels of editing
I think it’s worth summarizing the different levels of editing as this will show you where your current skills might slot in.

• Big picture: The terminology is tangled but here we’re dealing with macro solutions that help authors to shape their work. Services include book coaching, manuscript evaluation, manuscript critique, developmental editing, structural editing or substantive editing. Writers learn to develop their novel craft through plot, characterization, pace, narrative point of view, tense and story arc.
• Sentence level: Again, the terms differ depending on whom one talks to but here we’re dealing with micro solutions that help authors to smooth, correct and polish their work. Services include stylistic editing, line editing, copyediting, proof-editing and proofreading. Writers learn to keep their readers engaged through attention to sentence flow, clarity, consistency, and standard spelling, punctuation and grammar.

There’s more information in the following articles:

• The different levels of editing. Proofreading and beyond
• How do mainstream publishers produce books? And should you mimic them? Help for self-publishers

What would suit you?
Given that you’re already immersed in teaching creative writing – albeit to a younger audience –  you might do well to focus your training on big-picture work because you could utilize an already-developed skill set.

Another route to consider is offering private writing tuition. Many first-time authors want to develop their craft, and if you enhance your existing knowledge base with specialist professional training and professional society membership, you'd have a powerful key selling point not only to local writers but those searching online too.

And if you enjoy working with secondary-school students, there’s nothing to stop you offering private tuition to them too. You’ve already proven yourself within the school sector, but this option would allow you to continue teaching while achieving control and flexibility over your working hours.
​
Training
I’ve covered the issue of training in previous Q&As so take a look at the following articles for information about high-quality courses that focus on the broader practice of editorial work:

• Are free online proofreading and editing training courses reliable?
• Q&A with Louise: Can a teacher get work as a proofreader, even with no publishing experience?
• Q&A with Louise: Which online proofreading and copyediting courses do you recommend?
• SfEP: Society for Editors and Proofreaders (courses)
• The Publishing Training Centre (courses)
• Training archive here on the blog
• Why should you bother with professional proofreading training?
• Worldwide list of editorial societies

If you do decide to focus on big-picture editing, I’d recommend specialist training. Perhaps you’ll discover nothing new, but that will be a huge confidence booster. And if there are gaps in your skill set, you’ll find out where they are and be able to rectify the problem before you begin working with clients.

Sophie Playle of Liminal Pages is an experienced developmental editor who runs two relevant courses:

• Developmental Editing: Fiction Theory
• Developmental Editing: In Practice

Also take a look at the Society for Editors and Proofreaders’ Introduction to Fiction Editing. Note that the SfEP assumes basic copyediting knowledge for this course.

Getting noticed
One of the biggest challenges for any new editorial business owner is getting noticed. Again, I’ve discussed marketing in previous Q&As, so you might like to review the following:

• Content Mavericks with Andrew and Pete (webinar programme; complementary book available shortly)

• Content Marketing Primer (book)
• Marketing archive here on my blog
• Marketing Your Editing and Proofreading Business (book)
• Q&A with Louise: Can a teacher get work as a proofreader, even with no publishing experience?
• Social Media with Purpose (Copyediting masterclass)
• SOS Marketing Strategy (free booklet)

If you were to go down the route of offering creative writing courses for beginners, consider researching local writing groups; and talk to local bookshops to see if you might publicize the courses through them.

How about your local chamber of commerce? Is there support there – perhaps local contacts who are involved in self-publishing? You might collaborate with the chamber to provide a beta course or seminar series that would help you learn what works and what doesn’t. This would enable you to mine your existing teaching skill set while expanding your local network.

And, of course, self-publishers aren’t the only market. Mainstream publishers are a superb client base with whom to build your portfolio once you’ve completed your training because they already understand the value that professional editors bring to the table.

It’s worth bearing in mind, too, that there are fewer specialist developmental editors than copyeditors and proofreaders. Moving in this direction would mean you have less competition once you begin actively marketing your new business.

Budget
One thing I can’t advise on is whether my suggestions are ‘too costly’! Price is always relative in any case. My recommendations are based on quality rather than affordability because I see no sense in suggesting training that won’t help you achieve career independence and fitness for purpose.

Your career background will offer you a strong foundation on which to build your editorial business, and if you’re prepared to combine those skills with additional professional development and a commitment to marketing, I believe you could do very well indeed.

Good luck, Noella!

Louise Harnby is a fiction copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
​
She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders. Louise loves books, coffee and craft gin, though not always in that order.

​Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.

If you're an author, take a look at Louise’s Writing Library and access her latest self-publishing resources, all of which are free and available instantly.

This week’s reader question is from Pritti, who’s already secured publishing work but wants to move out of her science commissioning role. Lack of practical experience and relevant qualifications are holding her back.

​Pritti says:

Thanks so much for allowing this to be a open forum/platform for beginners like me to ask questions! 

I am a 23-year-old law graduate who currently works as a commissioning editor for a online science publishing company. However, even though this has been a 'foot in the door' type of position, my heart is really set on going into trade publishing and becoming a freelance editor. 

Not only that, my position here as a commissioning editor isn't what it actually says on the tin – it's more on the commissioning side of things rather than editing. In fact, I do no editing whatsoever, in my opinion! So I feel like I'm not gaining the necessary skills I need for the industry. 

I was thinking that obtaining a well-recognized qualification would help get me noticed, as my ultimate goal is to become a freelance editor – but without gaining the necessary experience in my current role, and without the qualifications, I do feel like I'm at loss here. I've also applied for a number of roles but been unsuccessful owing to my lack of experience. Freelance agencies have also rejected my application for the same reasons – not having enough experience. 

Furthermore, there's also no way of acquiring clients where I work. Please help! 
 
Thanks so much for your question, Pritti!

I accept that your current role won’t give you the practical experience you require because you’re in a commissioning rather than production role. However, I don’t think that needs to stand in your way of embarking on training that will prepare you for developmental editing, line editing, copyediting or proofreading in a freelance capacity.

No training provider will turn you away because you don’t already have the experience! The UK’s Society for Editors and Proofreaders, for example, offers a suite of online training courses designed for novices and experienced professionals alike.

I wonder whether because you’re working in-house you’ve got yourself into a mindset of thinking like an employee. If want to work as an independent editor, you need to start thinking like an employer (of yourself). That means sorting out everything for your business from your training to marketing to administration.

Getting qualifications
My first piece of advice is therefore to sort out the qualifications issue. I’ve covered this in several previous Q&As, so take a look at the articles and the list of national editorial societies below. You haven’t told me where you live but there are several distance-learning options available (in Canada, the US and the UK, for example).

• Are free online proofreading and editing training courses reliable?
• Q&A with Louise: Can a teacher get work as a proofreader, even with no publishing experience?
• Q&A with Louise: Which online proofreading and copyediting courses do you recommend?
• SfEP: Society for Editors and Proofreaders (courses)
• The Publishing Training Centre (courses)
• Why should you bother with professional proofreading training?
• Worldwide list of editorial societies

Once you’ve acquired the practical skills, you’ll be in a position to begin the journey of acquiring work. Again, though, I think you need to shift into the mindset of a business owner.

Getting work
Freelance agencies are certainly one option, but that’s a narrow approach to take given the many others worthy of exploration. Here are some additional ideas:

• Develop your marketing strategy. You can begin this now and add to it as you learn. Check out my books and the marketing archive here on the blog
• Join a professional editorial society and advertise in its directory
• Create a business website that shows how you can solve your target clients’ problems and what services you offer
• Create professional social media accounts (e.g. a Facebook Page and LinkedIn and Twitter profiles) that enable you to engage purposefully with fellow editors and potential clients
• Contact publishers and ask to be added to their freelance banks. I don’t mean two or three – I mean for you to get serious about it! (See SOS Marketing Strategy)

Your subject specialism
You told me that you’d like to work in the trade publishing sector. The term ‘trade’ refers to the publishing of materials for a general audience.

If you want to be found by, for example, independent thriller writers, you’re going to need to be visible, and that may take time while you build your portfolio and your SEO.

If you want to do freelance work for trade publishers (for example, Pan Macmillan or Little, Brown) you’ll might well struggle until you have more experience under your belt (unless you get lucky). I think this is something you should set your sights on further down the road.

In the meantime, focus your efforts on building your freelance business – marketing yourself and practising your post-qualification craft.

I always recommend that new entrants to the field focus attention on the market where they’re most likely to stand out. Specialize in what you know first; diversify later.

You have a law degree. I don’t. That’s why I’d never copyedit for a law student or an academic submitting an article to a legal journal. And while I have proofread law books for academic publishers, those clients never asked me to copyedit.

Your law degree means you speak a language and have a knowledge base that I don’t (and many other experienced editors don’t). You can use that to differentiate yourself.

When I began my editorial business journey, I had professional training, a politics degree and experience of working in-house for a social science publisher. I didn’t spend valuable time trying to get my business off the ground by asking Gollancz if I could proofread their SF Masterworks series (much as I would have loved to do that!).

Instead, I went and knocked on the door of social science publishers and spent several years honing my craft with politics, sociology, philosophy, economics and media studies books.

Over time, new opportunities arose as I became more visible and my marketing efforts began to bear fruit. But it did take time, and while that happened I concentrated on where my strengths lay so that I could gain experience. I believe that you need to do the same.

I think you should focus on the following client groups to begin with:

• Publishers with law lists
• Social science and humanities publishers (think related disciplines such as criminology, international law, public policy and administration, and philosophy and ethics)
• Legal students and scholars
• Independent authors of commercial non-fiction (this is your where you'll get your related trade experience that you can sell on later to trade publishers)

Some academic publishers also have trade divisions/imprints and so the academic work can deliver trade opportunities to the independent editor.

Summing up
I hope that helps you get your thoughts in order, Pritti. If you take things one step at a time, I’m confident you can get to a point where you’re immersed in the trade sector. But I’d recommend building up to it by playing to your market strengths.

​Good luck!

Louise Harnby is a fiction copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
​
She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders. Louise loves books, coffee and craft gin, though not always in that order.

​Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.

If you're an author, take a look at Louise’s Writing Library and access her latest self-publishing resources, all of which are free and available instantly.

​How to use social media with intention
If you're an editor, proofreader, translator or indexer, you're probably already using social media. If that's the case, but you feel like you're struggling to keep it under control, this training course could be just what you need.

Social media is great for chattering – updates about our kid’s first day at school, little notes about how badly we need coffee, pics of our cats sitting on our keyboards. It’s all great fun and long may it continue.

But when it comes to using social media for business, we need to think about intention. Otherwise the dreaded rabbit hole will beckon.

Laura Poole and Erin Brenner of Copyeditng kindly invited me to present an online masterclass for editors and proofreaders on social media marketing and engagement. I'll be your instructor for Social Media with Purpose on Tuesday, December 19, 2017, 11 am–12:30 pm Eastern Time.

​Key learning points
In this 90-minute masterclass, we'll cover the following:

• What is social media?
• Why you should use social media
• What social media wants from you
• Taking a holistic approach (social media in relation to general marketing, content marketing, searchable content curation and SEO)
• What to do if your clients aren’t using social media
• Which platforms to choose – being audience-centric
• Within-platform considerations
• Top tips for using Facebook, Twitter and LinkedIn
• How to bring supplementary platforms into the mix (Pinterest, YouTube, Google+)
• Time management, scheduling, tracking and analytics
• Branding your social media channels

Registrants will also receive a free 53-page, 10,700-word ebook that addresses all the learning points, plus a list of links to recommended resources to help make your social media engagement persuasive, emotive and productive.

I do hope you'll join me for the class. Details of registration fees and how to sign up are available on the Copyediting training page.

Louise Harnby is a fiction copyeditor and proofreader. She curates The Proofreader's Parlour and is the author of several books on business planning and marketing for editors and proofreaders.

Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.

If you're an author, you might like to join Louise’s Writing Library. Members receive monthly updates featuring self-publishing news and resources.

Lisa got in touch to ask for help with getting her proofreading career off the ground. She’s feels as if she’s between a rock and a hard place because of a lack of academic qualifications, career experience and time. 

Lisa asks:

Hello, Louise! It seems that a lot of future editors have great educational experience. They can build on that to start with as a marketing tool. What can I do if I have spent 25 years raising children, and I don't have more than an associate's degree in General Studies, no experience, and not a lot of time to spend on learning marketing? I am a dog-walker and pet-sitter during the day, and I want to start marketing myself as a proofreader. Help!

Hi, Lisa! Thanks so much for your question.

I can appreciate that you probably feel like you’re banging your head against a brick wall at the moment. I do have two books that take you through the steps of editorial marketing, and one free booklet.

I’ve posted links to those at the bottom of the article. They’ll give you the detail; here on the blog, I’m going to focus on the basics and try to get you in the right mindset.

Time constraints
Time management is a tough one, but it’s something that everyone who’s set up their own freelancing business has experienced. The challenges don’t go away once we’re established either.

Take me for example. I have to find time to work on my business, too – time for marketing, time for administration, time for advanced training, time to train others! I, too, have a family and a business to run (my fiction editing work) during the day. Time for the business of running my business has to be found, and it’s tough.

That’s why I’m writing a blog post now, at 9.30 p.m. on a Monday evening on my laptop in front of the TV. The dog’s to my left, the girl’s in her room, the hubbie’s on the other sofa! My life is all about multitasking and there’s no way around it.

I know a lot of people who do their marketing out of hours, or chunks of it at least. We all have the same 24 hours in a day and we all juggle our backsides off to make it work. It’s just the way it goes. There’s no way of cheating it, no shortcut for any of us!

Here are some ideas:

• When you’re dog walking, could you listen to some audio masterclasses? Copyediting.com has a bunch of recorded classes that you could listen to while you pitter-patter with the pooches. That way you get to build your training portfolio and marketing skills, do some exercise and get paid at the same time! Yes, some of those courses will have complementary slides and written materials, but you could review those when you’re pet-sitting (rather than walking).
• When you’re at home in the evening, what are you doing? If you’re cleaning, ironing, washing or vacuuming, could you do some of these things a little less often? I’m not saying give them up completely, just cut down a little so you can devote time to your professional development and marketing.
• How about cooking? If you’re the person who takes responsibility for feeding your family, can you delegate the task to others so that they’re at least sharing the burden? You could redirect that time towards an hour of business-building. Explain to your family that they’re supporting your career. If you live on your own, might you go down the ready-meal route a few times a week? Better yet, get a cheap slow cooker. Chuck everything in first thing in the morning, go to work, come back and lift the lid. Dinner! I luuuuurve my slow cooker – healthy food for no effort!
• Do you spend time in front of the TV and take baths? I did an entire 7-hour content marketing programme in front of the TV over the course of several weeks (earphones plugged in, tablet on my lap). The course required some deep thought and self-brainstorming exercises; I did some of them while taking a long soak in the bath. In fact, I came up with some of my core brand values while in the bath! (See the resources for info on that programme).

​Do you work 7 days a week, 365 days a year? For some people in the world, that’s a reality not a horror story, and if that’s you, you have my genuine sympathy. But if you do take weekends off (or one or two other days during the week), and if you do take some annual leave, might you consider using it as a busman’s holiday – devoting it to your business (marketing, training, etc.)?

This isn’t most people’s idea of fun; it’s certainly a sacrifice. But if it gave you that 50 hours of professional training that you need to get off the starting blocks, it would be a sacrifice worth making, an investment for your future.

Training
Once you’ve borrowed some time, you need to decide what to do with it. I mentioned training briefly above but let’s dig a little deeper. You didn’t tell me what pro training you’ve completed, so for safety’s sake I’m going to assume it’s limited.

Professional training is, I think, a requirement for anyone wanting to be taken seriously in today’s editorial freelancing market. It gives you confidence, ensures you’re fit for purpose and puts you on a par with the thousands of trained colleagues with whom you’ll be competing.
​
Having pro training is no longer stand-out, it’s stand-ard. You might be worried that you don’t have time to do in-depth professional classes – you’re at work all day so can’t attend on-site training.

Above, I talked about Laura Poole and Erin Brenner’s online classes via Copyediting. The Society for Editors and Proofreaders and the Publishing Training Centre in the UK both offer outstanding distance-learning courses for copyediting and proofreading, too.

Those are just a few examples, but nailing the classes means you can demonstrate on your website that you’re a professional – with pro training, a pro attitude and pro commitment.

I believe that our marketing messages should focus on our clients’ problems first and foremost, but backing that up with training is a no-brainer. So let’s talk about marketing.

Marketing
The thing about marketing is that you can get right on it – start doing it while you’re learning it.

Perhaps there are some editorial freelancers who have client lists as long as their arms and can rely completely on word of mouth. Or they have lots of publisher clients who offer repeat work (I’ll talk about that below). But the new starter in today’s market has to think bigger.

Some types of marketing are slow burn; some can have a much quicker impact. Here are some ideas that fit into both categories:

• Get yourself a website now so that you can start building it into your shop front (just like you’re already doing for your pet-sitting/walking business).
• Create a professional editorial Facebook page to complement your existing timeline. You won’t have much to put on it right now so use it as a curation resource – useful stuff for colleagues and clients that shows you’re committed and engaged with the editorial profession and the problems your clients face.
• Use social media purposefully! I’m a great one for messing around on social media – I love seeing what people are up to on Facebook and Twitter – but I’ve learned to use it with intention, too.
  The chattering aspect is great for building relationships with editorial friends (especially as a large percentage of my edi-pals don’t live nearby), but I use it to build trust and engagement too – it’s a place where I share the resources that I and my colleagues have created to help each other (and our clients). If you’re interested, I’m presenting a masterclass on purposeful social media marketing via Copyediting.com in December (see below).
• Join a professional editorial society. I think you’re in the US, but if I’m wrong, no matter. There’s a list of worldwide pro editorial societies at the bottom of this post. If your national society’s directory has a directory of editorial pros for hire, make sure you’re in it. If you don’t qualify, use your borrowed time (or your busman’s holiday) to do what’s required to get in it. My SfEP and Reedsy profiles are valuable lead drivers, second and third only to Google.
• Once you’ve got your initial training sorted, follow the instructions in my SOS Marketing Strategy booklet (see below) and start contacting publishers. If you focus on the arts and humanities, you’ll likely not need a higher degree. Publishers are great clients, especially while you’re developing your visibility. They already know what we do and why we’re valuable, so we don’t have to persuade them; they already have their hands raised.

​And that final point leads us onto something else worth considering …

Client focus
When it comes to marketing, every editorial business owner needs to think about which clients they’re going to target. For you, this may feel trickier because you don’t have a career background that lends itself to a particular subject specialism.

Here are just a few examples that will help you develop your marketing message:

• Publishers – professional industry-recognized training: We’ve already talked about how you might secure that.
• Publishers – readiness to take a test: Publishers increasingly use tests to evaluate their freelancers. That’s because each press works differently and they want to make their own assessments of a candidate, not rely solely on a piece of paper. This could play to your advantage. Though I came into the professional with a politics degree, during my days working exclusively for publishers I proofread books in law, philosophy, economics, research methods, education … you name it! The publishers didn’t want a scholar; they wanted a pro proofreader.
• Students – many students are looking for help with language polishing. English isn’t their first language, so being a native speaker is a selling point in itself.
• Students – citation and reference styling. Being able to say you know, for example, The Publication Manual of the American Psychological Association, 6th ed., like the back of your hand will be a great selling point because getting citations wrong can be a grade-breaker. That’s something you can learn in your borrowed time online or by grabbing yourself a second-hand copy of the manual. The same could apply to any of the industry-recognized style guides.

Focusing your message on solutions to your clients’ problems means they see you concentrating on them rather than on you.

Imagine this … you walk into two shops, intent on buying a new pair of shoes from one or other. In store A, the assistant spends half an hour telling you about her feet. In store B, the assistant asks you about your own. Where do you want to buy your Jimmy Choos – A or B?

All of us need to make our clients want to buy editorial services from us, so we need to focus our message on their problems and their needs, not how brilliant we are. And in fact, though, we can demonstrate our brilliance precisely by being focused on them. It comes down to good old-fashioned customer service.

Hope that helps. I wish you well on your editorial business-building journey, Lisa!

Resources

• Business Planning for Editorial Freelancers (book)
• Content Mavericks with Andrew and Pete (webinar programme; complementary book available shortly)
• Content Marketing Primer (book)
• Copyediting.com (courses)
• Marketing Your Editing and Proofreading Business (book)
• SfEP: Society for Editors and Proofreaders (courses)
• Social Media with Purpose (Copyediting masterclass)
• SOS Marketing Strategy (free booklet)
• The Publishing Training Centre (courses)
• Worldwide list of editorial societies

Louise Harnby is a fiction copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
​
She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders. Louise loves books, coffee and craft gin, though not always in that order.

​Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.

If you're an author, take a look at Louise’s Writing Library and access her latest self-publishing resources, all of which are free and available instantly.

Should you invest several hundred pounds in professional proofreading and editing training when there are free online courses available? A reader asked me whether the freebies are worth their salt …

Malika asked:
 
Hello Louise. Your blog has helped me with a lot of things. However, I am currently doing a BA. I want to learn editing and proofreading side by side. I wanted to ask whether the websites providing free online courses on editing and proofreading are reliable.
 
Thanks for your question, Malika!
 
Foundational English-language skills
First, I always recommend that those considering a career in this field focus on their language skills before they embark on professional editorial training.
 
Professional proofreading and editing courses teach the practice of how and when to amend or annotate. They assume an existing above-average knowledge of spelling, punctuation and grammar that accords with English-language convention.

Proofreading and copyediting – what do those terms mean?
Before I get into the nuts and bolts of your question, I’d like to talk about what’s meant by the terms ‘proofreading’ and ‘editing’. The terminology is often tangled. I define the various stages of editing as follows:

• Structural, developmental, or substantive editing – big-picture, shaping work
• Line editing – sentence-level smoothing work that focuses on structure, flow and sense
• Copyediting – sentence-level correcting work that looks at spelling, punctuation, grammar, consistency and logic
• Proofreading – prepublication quality control for spelling, punctuation, grammar, consistency and professional layout (often working with designed page proofs)

 
The training we do (whether it’s free or charged for) needs to reflect the skills needed to carry out these levels of editing.
 
At the end of this post I've provided a PDF that offers more detail about the problems proofreaders and editors aim to solve at each stage.

Reliability, promises and intention
Now to your query. I think that an evaluation of a course’s reliability needs to ask two questions:
​

• What is the course offering or promising?
• What do you intend to do with the training when you’ve completed it?

 
EXAMPLE
The course:

• Purdue Online Writing Lab (OWL): Proofreading
• Advertised on Study.com as a ‘free online non-credited editing course’
• Offering: ‘Focuses on strategies for detecting typos and grammatical errors that slip by grammar and spell checkers. Some common grammatical errors covered are faulty parallel structure, comma splices and run-on sentences. Practice exercises in areas such as grammar, punctuation, sentence structure and paraphrasing are also available.’

 
Your intentions:

• If your intention is to improve your language skills so you can attend to the quality of your own written BA course work, great! Sign up and get learning. It looks like a winner to me.
• If your intention is to secure work from exacting clients such as publishers, self-publishers and businesses, this course is completely unsuitable. It’s teaching written-language skills, not how to mark up designed page proofs or carry out a professional developmental, line or copyedit.

 
The course has been designed to help Purdue students with the thesis-writing process, not train proofreaders to professional standards. The course is reliable in the context of its intention. It’s just not a good match for you or anyone else seeking to set up an editorial business.

Client perceptions and expectations
There’s a marketing issue at stake, too. However ‘reliable’ the free course is, it’s worth asking yourself whether it has the potential to enhance or damage your trustworthiness.
 
Here’s the problem – there are thousands and thousands of editors and proofreaders online. The market is global, too, thanks to the internet. If a client finds you and five others, how will they decide who’s worth getting a quote from?
 
Imagine your home needs rewiring. You’ve already had one small electrical fire and want to avoid a future catastrophe. Who do you hire? The professionally accredited electrician or the spark who did a free tutorial on YouTube?
 
People searching for editorial services are just as discerning. They’re handing over hundreds, even thousands of pounds to a stranger. They want a professional who’s passionate about their business, takes it seriously enough to invest in high-quality training, and knows how to fix what’s wrong to industry-recognized standards. If you can’t demonstrate that you’re that person, you won’t be able to compete effectively.
 
Some client types, publishers for example, expect an editorial pro to have completed courses from specific training providers. Others will focus on your successful completion of a test. To pass the test, you’ll need to know your stuff. If your free course doesn’t provide you with the required knowledge, you’ll come unstuck.

Ask colleagues, clients and professional organizations
Some years ago, I asked a group of UK publishers about professional training. You can read what they said in ‘Does training matter?’ (see ‘Further reading’ below). If you’re based outside the UK, call a few publishers and find out what professional training they recommend.
 
Your national editorial society will also have guidance. There’s a list of worldwide national editorial societies in the ‘Further reading’ section, too.
 
Practising editors and proofreaders will also have opinions. Ask in online forums about any free course you’re considering, and how it stacks up against paid-for options.
 
Here’s one editor’s opinion: I recommend the Society for Editors and Proofreaders (SfEP) and the Publishing Training Centre (PTC) for UK editorial training. That recommendation is based on my experience (I’ve not done any free editorial training) but it’s an opinion, not the law! My colleagues will have their own preferences, some of which will be based on where they live.

Pro training courses – what’s on offer
Compare any free course’s syllabus with that of an industry-recognized course.
 
Let’s take a look at the SfEP’s proofreading training:
 
Proofreading 1: Introduction (online £103)
Time: 10 hours
‘This course is suitable for beginners contemplating a career as a proofreader and for those who need to proofread as part of their job but have had little formal training. [It] teaches the very basics of proofreading; on its own it does not provide the thorough grounding needed to work as a professional proofreader. Apart from introducing the basics of proofreading, the course is designed as a taster to answer the question “Is proofreading for me?”’
 
You can see the full syllabus here: Proofreading 1: Introduction; it includes:

• what a proofreader is looking for
• how much a proofreader should intervene
• proofreading PDFs:
• BSI proofreading marks and proofreading on paper
• how much to change
• proof-editing in Word

 
Proofreading 2: Headway (online £156)
Time: 20–25 hours
‘This course is for people who have some knowledge and experience of proofreading and would like to learn more. It […] builds on the basic skills you already have to improve your concentration, focus and judgement.’
 
You can see the full syllabus here: Proofreading 2: Headway; it includes:

• tutor-assessed assignments
• editorial conventions
• house styles
• developing good judgement
• layout issues including handling illustrations, tables and notes

 
Proofreading 3: Progress (online £156)
Time: 20–25 hours
‘This course guides you through more complex general and specialised material, including texts with illustrations, tables, notes and references.’
 
You can see the full syllabus here: Proofreading 3: Progress; it includes:

• tutor-assessed assignments
• proofreading publications with illustrations
• tables, notes and references
• proof-editing
• proof collation

 
This is staged professional industry-recognized training that aims to make you fit for purpose and ready for market. It’s not cheap, nor should it be given that it’ll take a minimum of 50 hours to complete. No one gives away 50 hours of anything for free!
 
If you find a free online proofreading course and it doesn’t include the content covered by the full staged SfEP syllabus outlined above (or an equivalent professional association’s course in your own country), ask yourself whether the material is sufficient for your learning requirements.
 
When free is great – the springboard
That’s not to say that freebies aren’t valuable. However, we need to recognize that, usually, what’s on offer is a glimpse, a taster. That taster might well offer insights, knowledge, tips and tools to start us on our journey.
 
Freebies are a springboard. I use them to gauge my fit with what’s on offer. I chose to invest in professional marketing coaching earlier this year. But first I signed up for some free stuff to see whether I liked the hosts and their training methods.
 
I provide my own freebies – my website is packed with them … PDFs, ideas, advice, booklets. These are snippets; people have to pay for my substantive books. Many editors offer free sample edits to give clients a taster; the full editorial service costs.
 
And so it is with editorial training. The PTC offers a free taster programme for its flagship distance-learning proofreading course. The SfEP offers a free proofreading test. Will either make you ready to offer proofreading services to clients in the open market? No. Will they act as signposts for what kinds of issues you need to look out for and whether a proofreading career is for you? Definitely. But you get what you pay for!

Being a professional
Editorial work is no different to accountancy, social work, teaching, graphic design, building, or electrical engineering … you can do it well and to professional standards, or you can do it badly.
 
If you do it well, you’ll be able to give your clients excellent customer service. They’ll use you repeatedly and refer others to you. They’ll give you testimonials that will build your social proof.
 
If you do it badly, you’ll let your clients down. If you’re lucky they’ll only complain and ask for their money back. If you’re not, they’ll tell others how awful your work is – a PR disaster.
 
Any courses that promise miracles for very little to no money and time need to be viewed with caution. Use them to evaluate whether a professional editorial career is right for you. Beyond that, financial investment will be necessary.
 
I hope that helps you, Malika!
 
Further reading

• Does training matter? What publishers say about proofreading & editing courses
• List of national editorial societies
• Not all proofreading is the same: Part I – working with page proofs
• Not all proofreading is the same: Part II – working directly in Word
• Proofreading: How to choose the right training course
• PTC: Proofreading – FREE taster
• Q&A with Louise: Which online proofreading and copyediting courses do you recommend?
• SfEP: Proofreading – Test yourself
• The cost of editorial training – are you hitting the mark or missing the point?

What's different about fiction editing, and is it for you? This post explores emotional responsiveness, mindfulness and artistry. 

To keep things tidy, I'm talking in the main about line editing and copyediting because I specialize in sentence-level work, but some of the key principles will apply to developmental fiction editing too.

​Why fiction editing is a different kind of artistry
​​Have you ever tried something for the first time and found it difficult? 

Did someone review your initial effort? 

Did they outline problems before celebrating your achievement?

If so, how did you feel?

I suspect most of us have encountered this scenario at some time or other. I have, and it feels just awful. A review of anything that focuses only on the negatives – however kindly those negatives are offered – is a poor review.

​It matters not whether you’re an editor, a business executive, a marketer, or a parent; if you can’t find a single good thing to celebrate in the work in front of your nose, then you’ve not done the job properly.

When editing fiction, the ability to celebrate first is critical – more so, I think, than with non-fiction. Note that by non-fiction I’m referring to academic, technical and journalistic works, not narrative non-fiction (sometimes called creative or literary non-fiction) such as memoir or biography, where I think the editing challenges are similar to the fiction specialist’s.

In a nutshell, editing criminology requires a different touch to editing crime fiction.

It’s personal
Every writer’s book is their baby, and most writers will infuse their tomes with their own experiences. But when those experiences concern matters of love, grief, sex or despair, the process of writing – and of being edited – takes on a whole new level of intimacy.

I’ve lost count of the number of authors who’ve told me they felt physically sick at the thought of contacting an editor, never mind emailing me the file. Many feel vulnerable, exposed, embarrassed.

And why wouldn’t they? Imagine handing over hundreds, even thousands of pounds to a stranger to look at an image of you and suggest how to make it better – not just any image, mind. You’re naked in this one. For many, that’s what it feels like to be edited.

​And so the fiction editor is charged with a responsibility. And it’s huge. 

Best versus best fit
Put 10 fiction editors in a room and ask them to work on the same 2,000 words. You’ll likely come back with 10 very different samples. That’s because fiction editing is subjective. 

It’s not that the rules of grammar, spelling and punctuation don’t apply. It’s not even that they apply less rigidly. It’s rather that they apply differently.

Just a single change to a punctuation mark can affect tension, pace, mood.

One of my regular authors has a mantra: ‘Louise, as always, keep it lean and mean.’ He’s a crime writer. It’s high-octane stuff. Low on adverbs. Low on conjunctions. Short, choppy sentences. The protagonist looks over his shoulder a lot. And if the punctuation is sympathetic, the reader looks with him. 

Compare this with another recent project. It’s essentially a love story – a woman’s search for her exiled family. The tale is one of heartbreak, abandonment, reconciliation and redemption. The author’s style is more fluid, prosaic. The protagonist isn’t looking over her shoulder but searching her soul. Every change needs to reflect this.

How I go about reflecting these authors’ intentions will not necessarily be the same as one of my colleagues. It’s not that one of us is better at editing than the other. Rather, it’s how we interpret those intentions –  and seek to mimic them – that’s different.

We’re not talking about who’s the best, but who’s the best fit.

That’s something the author must decide. And it’s tricky. How does a writer search for best fit on Google, or in an editorial directory, or on social media? How do they find that elusive emotional responsiveness to their writing?
​

Gauging emotional responsiveness – the sample edit
Fiction editors don’t have a monopoly on sample edits, but there is, I believe, an added dimension here in which samples really come into their own.

Physically working on a piece of text helps every editor get a sense of the writing style, where the problems are and whether they’re capable of solving them, how long the job will take and how it should be priced.

For the fiction editor, there’s something else, though – the feel of it. It’s our first opportunity to find out whether we can get under the skin of the author. And if we can’t, it might mean walking away.

If we can’t respond emotionally to the author’s intentions – feel our way through the words and into the characters and the world they inhabit – the edit could be impaired. You can’t mimic an author seamlessly if you’re unmoved by what you’re reading.

There’s a lot of talk about authorial voice in the editing world. In fiction editing, the concept can be a tad limiting. 

• If I write a book about the business of editorial freelancing, it’ll be written in my voice. The editor has only to worry about retaining the me-ness in the text. 
• If I write a speculative fiction novel, the editor will have to consider who the narrator is. There might be multiple voices – those of the protagonist, the antagonist, a host of supporting characters. None of those voices will be identical. 

A sample edit has its limitations, of course, by virtue of size. But it gives the author and the editor a glimpse of whether that emotional responsiveness is present and how it’ll be managed on the page such that the fit feels right.

Ultimately, fiction editing is as much about the heart as the head.

The mindful rules of fiction editing
Once the author and editor have found each other, the mindful rules of fiction editing will come into play ... during the edit, and in the post-edit summary or report. Here are mine:

1. Every query or note should be offered as if talking to someone you care about – firmly, clearly, kindly, and with respect.
2. Word’s comments function should be used to tell the author what moved you as well as what needs attending to.
3. Every report should follow this structure: celebration > problem + solution > celebration.
4. Every problem should have a solution attached to it if at all possible.
5. Edit with elegance and mimic like a chameleon. 
6. Be an advocate for the author’s right to write, whatever stage of the journey they’re on.

The author should leave the editing studio feeling empowered to move forward, not reaching for a mop because their self-confidence has leaked all over the floor.

Fiction is a specialism
Fiction editing isn’t for everyone. If you’re keen to specialize in this kind of work, ask yourself where you lie on the empathy scale.

Many specialist fiction editors I know describe themselves as being a little on the oversensitive side. Terms such as introspective or contemplative are never far away. I cry at some adverts, so it’s no surprise to me that I ended up in this line of work! This emotionality can serve the fiction editor well, but it’s not something that can be learned on a training course.

That’s not to say that specialist fiction editorial training isn’t worth doing – far from it. But mindfulness is your friend, too – don’t be afraid to embrace it in your editorial practice!

Another email from a Parlour reader ... the answer will be of interest to anyone with similar manual dexterity issues and who is considering a career as an proofreader ...

Rachel asks:

‘I am looking into a career in proofreading. I have multiple sclerosis and need to work from home. I was wondering if you know whether any of the online courses cover the use of things such as Track Changes. Unfortunately, I have lost almost all manual dexterity and am unable to mark up on hard copy. I am, however, able to use a keyboard and mouse comfortably.’

Thanks so much for your question, Rachel.

So the good news is that because you can use a keyboard and mouse, and you therefore prefer to work onscreen, professional proofreading is certainly a viable option for you (assuming your spelling, grammar, and punctuation are up to scratch, and you're ready to market your business effectively).

Furthermore, there are industry-recognized training courses and resources that will support your onscreen learning.

One thing we need to look at is how different client types’ expectations of what proofreading entails present challenges for you.

It’s important to me that you’re forewarned about this so that you can target your clients appropriately, and communicate your service offering in a way that makes it clear what you will and won’t do.

I’ll tackle that issue first and then move on to the training options available.

Proofreading – expectations and possible challenges
So, you’ve told me that your MS affects your manual dexterity, but my first thought was whether it also leads to fatigue. You didn’t mention this in your email, but I think it’s worth discussing for reasons that I hope will become clear.

In my first decade of proofreading practice, almost all of my clients were mainstream publishers. Now I work exclusively with self-publishers (a few businesses but primarily writers of fiction).

What’s clear from my experience is that the expectations of what has to be done and how it has to be done often differ depending on client type.

Furthermore, how much will be done by the proofreader is often (though not always) quite different.

What and how much does a proofreader do? Traditional publishers
When working for traditional publishers, a proofreader is usually annotating designed page proofs. These are the pages (either paper or digital) that are almost identical to what readers would see if they pulled a book off the shelf.

It’s a quality-control check of a book that’s been through developmental-, line- and copy-editing. The author has reviewed the files at each stage. Once the team is happy that the book’s ready to be laid out, an interior designer or typesetter will format the book to professional, industry-recognized standards.

The proofreader’s job is to find anything missed during an extensive copy-edit, that no errors have been introduced at design stage, and that the various elements of the book are rendered consistently, correctly, and according to the design brief.

In this case, the proofreader is looking at more than just spelling, punctuation and grammar. She’s also spotting problems with page numbering, chapter headings, line spacing, paragraph indentation, running heads, image captions, table and figure numbering, widows and orphans, page depth, prelims and end matter, and more.

In my experience, because most of the problems in the text have already been attended to during previous rounds of editing, there might be only a few changes that warrant querying or marking up on each page.

Of course, there are always exceptions to the rule, but, on the whole, most of a proofreader’s time is spent carefully reading and checking rather than marking up.
That’s important for you because while your hand movement is somewhat impaired, your vision isn’t.

And because you wouldn’t have to make thousands of changes, the strain on your hands wouldn’t be excessive or challenging.

What and how much does a proofreader do? Non-publishers
Outside of the mainstream publishing industry, things become a little more tangled. The role of the proofreader is not nearly so well defined.

It’s not unusual for clients to ask for a service they call ‘proofreading’ but that a traditional publisher would call ‘copy-editing or even ‘line editing’. Here the raw text is amended (or suggested recasts to the text are made using Word’s commenting tool).

Furthermore, it’s not unusual for the so-called proofreader to be the first professional to work on the text.

And that means that the changes made might well run into the thousands. We’re not talking about a few amendments on each page, but hundreds per chapter, perhaps even per several pages.
​
Of course, it does vary, but every change, every query, requires the use of one’s hands. So you need to be aware of the potential impact of this kind of work on your health, and think carefully about how it will affect your hands and your fatigue levels.

I’m not saying that working for non-publishers isn’t an option for you. Rather, you’ll need to take your speed and fatigue levels into account and factor them into the time you assign to complete projects.

If you're working in Word, I suspect that =2K–10K-word business documents, Master’s dissertations, journal articles, short stories, brochures and newsletters won't present you with the same challenges as book-length work of 80K–100K words will.

How does a proofreader mark up? Traditional publishers
Because the proofreader is usually providing a pre-publication quality-control check on designed page proofs, most publishers like the annotations to take the form of industry-recognized proof-correction marks. In the UK, these are BS 5261C:2005.

Any decent professional training course will teach you how to use these appropriately.

Traditionally, these annotations were made on paper but publishers are increasingly providing PDF proofs.

This affords you an opportunity because you can use a keyboard and mouse to annotate the page proofs in a way that mirrors a paper markup. There are a few options, but many proofreaders use a combination of a PDF editor’s (e.g. Adobe Reader DC, Acrobat Pro, or PDF-XChange) onboard comment and markup tools and digital proofreading symbols (custom stamps).

I supply free files of stamps that proofreaders can download and install in the stamp palettes of their PDF editors. These stamps conform to BS 5261C:2005.
 
How does a proofreader mark up? Non-publishers
Because many non-publishers supply Word files, you’ll be working directly in Word and using Track Changes.

You’ll also be able to take advantage of several macro suites and find/replace strings that will improve your efficiency and reduce the strain on your wrists and fingers.

That’s good news for all of us – with or without MS or other manual-dexterity issues – in terms of time, quality and consistency.

Summary of what, how, and how much
So, all in all, it’s worth your taking the time to think about the types of clients you’ll work for, how many changes you might be required to make, how those client types will expect you to mark up, what length the projects will be, how long it will take you to complete the different project types, and how all of those things fit in with your specific health condition.

Professional training
My two recommended online proofreading training providers in the UK are the Society for Editors and Proofreaders and The Publishing Training Centre.

The SfEP has practical online courses on the technical aspects of professional proofreading, a grammar brush-up course, and editing in Word. Of the latter, the SfEP says, ‘It includes chapters on styles and templates, find & replace and wildcards, and macros. Guest chapters have been written by Paul Beverley on FRedit, Daniel Heuman on PerfectIt and Jack Lyon on The Editorium. All chapters contain downloadable study notes, exercises and model answers.’

The PTC offers a grammar course, and its flagship Basic Proofreading course.
Before you sign up, I’d recommend you have a conversation with either or both organizations in order to assure yourself that the course materials are usable in a way that suits your needs.

Additionally, there are numerous free online tutorials and screencasts on how to use Word’s Track Changes, so Google will be your friend here. Search for one that matches your own version of Word.

The most important issue for any professional proofreader is understanding first what to change, and making sure that she and the client are on the same page, figuratively speaking, about what degree of intervention is expected and how it will be rendered.

Online books and resources
Here are some resources that should help you on your journey:

• My favourite punctuation guide is R.L. Trask’s Penguin Guide to Punctuation – straight to the point, lots of easy-to-understand examples, logically organized, and short! If you can manage print, there’s a paperback on Amazon.
• If you need an online version, try this guide by the same author, and available free online via the University of Sussex: Guide to Punctuation.
• New Hart’s Rules online: If you’re a UK library member, you can access the premium version of Oxford Dictionaries, which includes NHR and a number of other excellent online grammar and style resources. I like it because it’s easier to search than the paper version, but you’ll benefit from the fact that you can access its content using a keyboard and mouse. You'll need your library card number.
• The Chicago Manual of Style: There’s a searchable online version of this too. Great for all the same reasons as NHR!
• Jack Lyon’s Wildcard Cookbook for Microsoft Word is brilliant for helping the complete novice learn how to use wildcards to save time when editing/proofreading Word docs. It’s a small book, but, again, if the print version’s going to impede access, then use Google Search. Try, for example, Graham Mayor’s Find and Replace using Wildcards.
• Check out the myriad macros on Jack’s The Editorium, too.
• PerfectIt is a simply gorgeous Word add-in that, in my opinion, is a must-have for any professional editor or proofreader working in Word. There are lots of tutorials on the developer’s website.
• Rich Adin’s EditTools is also popular with non-fiction Word editors and proofreaders.
• ​And let’s not forget the mountain of macros available via Paul Beverley – do check these out; they’re all free!
• Finally, for a tiny but excellent summary of BS 5261C:2005 proof-correction marks, visit the SfEP website. There are freebies online but they’re not always up to date. This is still, for me, the best and cheapest reference guide to the marks. It comes as a sturdy piece of folded card, so I’m hoping it won’t be a challenge for your hands.

I hope this helps you move forward, Rachel, and wish you all the very best in your search for a career that will work for you alongside your MS rather than in opposition to it.

Good luck!

Further reading

• Not all proofreading is the same: Part 1. Working with page proofs (Louise Harnby)
• Not all proofreading is the same: Part 2. Working directly in Word (Louise Harnby)
• PDF Editing – Making the Most of the Stamps Tool​ (Louise Harnby)
• Does Training Matter? What Publishers Say about Proofreading & Editing Courses (Louise Harnby; The Proofreader’s Parlour)
• The Proofreader’s Corner: Page Proofs and the Domino Effect (Louise Harnby; An American Editor)
• Proofreading Practice: Exercises with model answers and commentary, 2nd ed. (contact Margaret Aherne direct)

Louise Harnby is a fiction copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
​
She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders. Louise loves books, coffee and craft gin, though not always in that order.

​Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.

If you're an author, take a look at Louise’s Writing Library and access her latest self-publishing resources, all of which are free and available instantly.

​Amanda is a UK-based primary-school teacher.

She says: ‘I have zero experience in publishing. However, I have a first-class degree in Education Studies and enjoy reading and grammar. I've been reading your blog recently and have thought of qualifying as a proofreader but appreciate how competitive it is. What is the likelihood of me obtaining work based on my background?’

Many thanks for your question, Amanda!

So, the short answer is, there’s a strong likelihood if you get your marketing head on.

Because, essentially, this is a marketing issue.

Here’s my current favourite mantra:
We have two jobs: the work we do, and the work we do to get the work we do.

In your email to me you talked in terms of ‘qualifying’ so you’re clearly prepared to embark on professional training – a wise decision. It tells me you’re prepared to make yourself fit for practice – the work we do.

Now let’s look at what you could do to get that work.

1st-stage marketing (pre-qualification)

• Start working on your editorial website
• Create an editorial Facebook page
• Create an editorial Twitter account
• Create an editorial LinkedIn page
• Join the Society for Editors and Proofreaders and introduce yourself in the forums there
• Think about your target clients

These are the basics, but they’re enough to give you a solid set of standard online profiles that represent you and your proofreading business, and that will enable you to connect with like-minded professionals – old hands and new.

In reality, your potential client base is rather wide, but I believe that in the start-up phase, when you’re building a proofreading business, it makes sense to target publishers. That’s because:

• They already have their hands in the air – the want your services. You don’t have to persuade a publisher that hiring a proofreader is a good idea!
• Their definitions of proofreading match what you’ll be taught when you train. Outside the publishing world, things become more tangled. Many indie authors call proofreading what a publisher would call copyediting.
• They’re easy to locate and contact. You’ll need to find out the name of the person in charge of the freelance pool – it’ll probably be someone in the production department.

2nd-stage marketing (post-qualification)
So why would a publisher be interested in you, Amanda? Here are some reasons:

• By stage 2, you have a professional proofreading qualification (perhaps from the Society for Editors and Proofreaders or The Publishing Training Centre, since both of these are known and respected bodies in the mainstream publishing industry).
• You have teaching experience, so you’re used to working to fixed lesson timetables (think production schedules), following curricula to the tee (think editorial briefs), are good at working with people – albeit small ones – who need careful handling (think sensitive authors), and are used to working to rigorous educational key-stage standards (think publishing industry).
• You understand the language of academia (your degree) and the language of learning (education), so you’re already primed for academic publishing.
• You’re (naturally!) prepared to take a proofreading test to demonstrate the skills you’ve learned and prove that you’re ready to hit the ground running.
• Your education degree and career experience mean you know the language of education theory and practice. That means that for education publishers you have a USP that I don’t (with my Politics degree).

And who are those education publishers?
Google is your friend here, but here’s a short list of publishers in the UK who have education lists or imprints. In your position, I’d start by getting in touch with every single publisher you can find in the UK who publishes education content.

• Bloomsbury
• Cambridge University Press
• Collins
• Edward Elgar
• Heinemann
• Hodder Education
• Macmillan Education
• McGraw-Hill Education
• Out of House Publishing (packager)
• Pearson Higher Education and Professional
• Policy Press
• SAGE Publications
• Scholastic

My bet is that most (many, certainly) academic or scholarly publishers in the UK will have books, journals and electronic products in the field of education at some level.

​Find out who’s in charge of hiring editorial freelancers. Email or post a cover letter and CV. Be sure to emphasize your training, background, society membership and subject specialisms.

In the early stages, education will be your core specialism but, honestly, if you can proofread an educational research book, you can proofread a politics book or a social theory book, so you might decide to expand your list of interests to education, social sciences and humanities.

Or you might talk in terms of education teaching, theory, practice, governance, and research, and other key related terms.

It’s something to think about. When you start looking at what else all those publishers with education books are putting out to market, you’ll get a sense of how you might customize each contact letter/email so that you really engage with each press’s list.

3rd-stage marketing
As you build up your publisher list, your portfolio of completed works, and your testimonials from all those satisfied in-house production editors, you can really start to make your online presence stand out.

Perhaps you now meet the criteria to advertise in the SfEP’s online Directory of Editorial Services.

This is one way of making yourself visible to clients outside the publishing industry – I’m thinking here of master’s and PhD students preparing dissertations and theses in the field of education and beyond; academics (particularly those whose first language isn’t English) preparing articles for journal submission); independent non-fiction authors, and so on.

For a broader look at different marketing approaches, check out the Marketing archive here on the Parlour, or my book Marketing Your Editing & Proofreading Business.

If accessing a market outside the mainstream publishing industry is something you’re serious about, start your content marketing as soon as possible. I have a wee primer that will give you the basics.

If you want to get serious, visit the Andrew and Pete website. I bang on about these two all the time, but they know their stuff.

I wish I’d known them 10 years ago. Unfortunately for me, they’re a fair bit younger so were probably doing their GCSEs when I started my editorial business! But I’m using them now to help me get the very best I can from my marketing.

Summing up
So, yes, I think you can obtain work if you are practice-fit and ready to plant a big marketing hat on your head and really commit to it!

The fact is, it’s noisy out here, and getting noisier. But the market is bigger too – global, in fact – so there’s more competition, but more opportunities too.

Another mantra – be interesting and be discoverable.

• It doesn’t matter how well-qualified you are if no one knows how to find you.
• And it doesn’t matter how visible you are if you can’t do the job.

Get your training and your marketing licked and there’s no reason why you can’t create a successful proofreading business. It will take time and hard graft, but it’s perfectly doable for those with the right mindset.

Hope that helps! If you have additional questions, just pop them in the comments below.

Louise Harnby is a fiction copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
​
She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders. Louise loves books, coffee and craft gin, though not always in that order.

​Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.

If you're an author, take a look at Louise’s Writing Library and access her latest self-publishing resources, all of which are free and available instantly.

Georgia got in touch with a training query. She’s asked to remain anonymous in order to not jeopardize her existing client relationships. I’ve therefore changed her name and removed all the details from her email that might enable colleagues or clients to identify her.

She’s based outside the UK. She has only two clients, both of which I believe are exploiting her. One pays months late on a regular basis, though it expects its freelancers to meet its tight deadlines; the other (more recent) expects her to wear far too many editorial hats given what she’s being paid for each project.

Although Georgia has several years’ copyediting experience, she has no formal training and feels that scope creep has exposed gaps in her professional knowledge. These are proving to be a challenge in her current roles.

Georgia’s budget is limited (not a surprise given that she’s not being paid in a timely manner).

She asks: ‘Could you suggest further steps for me? Are there any reputable online training courses you would recommend that would advance my skills and that would not be too expensive?’

So, what should she do?

Training and beyond
So, Georgia, first of all, I’m really impressed that you’ve focused on upskilling rather than complaining. Few editors and proofreaders know everything about everything; there’s always more to learn!

Of particular interest to me, though, was the fact that you framed your query purely in terms of skills gaps and training solutions. Actually, I think there’s a bigger issue at stake: your limited choice.

Your current clients expect you to be able to carry out more levels of editing than you feel capable of. And yet there are plenty of clients in the world who would benefit from – and be glad to hire you for – your existing capabilities. However, they can’t find you.

With that in mind, I’m going to break down my answer into several parts:

• online training
• book training
• mentoring
• other types of work, and how to be visible

And if that sounds like I’m looking for an excuse to bang my marketing drum yet again, I won’t apologize! The fact is that the work we do and the work we do to get the work we do are connected.

Having appropriate skills is of course the foundation of good practice, but it’s next to useless if we’re still rendered vulnerable to clients who expect the earth, and believe they can ask us for it, because we have nowhere else to turn.

But let’s deal with the training issue first, since that’s what you asked me to address ...

Online training
So the bottom line is that, as far as I’m aware, there are no ‘cheap’ distance-learning courses that will provide you with the baseline skills that mainstream publishing houses and university presses will expect from a copyeditor or proofreader. You get what you pay for when it comes to professional training.

Of course, what’s cheap to you might seem pricey to me, or vice versa. Given that the pound is rather weak as I write in June 2017, perhaps some of the UK online training courses I’m about to recommend might be well within your budget today even if they wouldn’t have been three years ago!

The two institutions I’ve worked with, and so can vouch for with confidence, are as follows:

• The Publishing Training Centre
• Society for Editors and Proofreaders

Bear in mind that if you decide to do proofreading training, the proof-correction markup language taught (BS 5261C: 2005) on UK distance-learning courses will differ a little from that used where you live, so there’ll be some tweaking to do when you apply the training to your practice.

Below, in the comments, my colleague Corina Koch MacLeod kindly posted some additional links to online courses (see Professional Studies at Queen's University, Canada). They're open to anyone, anywhere.

• Fundamentals of Editing Standards
• Copyediting Standards
• Stylistic Editing Standards
• Proofreading Standards
• Structural Editing Standards

Books
Online proofreading and copyediting courses are superb options because of the flexibility they offer and, in some cases, the available feedback from a tutor (that's one of the reasons why they're not the lowest-cost option).

Given that you’re on a budget, though, you might want to consider books, too. Here are seven to think about:

• Basic Editing: A Practical Course (Nicola Harris)
• Basic Editing: A Practical Course: The Exercises (Nicola Harris)
• Butcher's Copy-editing: The Cambridge Handbook for Editors, Copy-editors and Proofreaders, 4th ed. (Judith Butcher)
• Copyediting: A Practical Guide (Karen Judd)
• Copy-editing: With Exercises and Model Answers (Barbara Horn)
• Proofreading Practice: Exercises with model answers and commentary, 2nd ed. (contact Margaret Aherne direct)
• The Effective Editor's Handbook (Barbara Horn)

These books most definitely aren't up-to-date in terms of technology (the on-what issue), but the best-practice elements are still spot on.

The fourth edition of Butcher's is also pricey. Second-hand versions of the third edition are going for a song on Amazon, though.

If you find that some of these books are out of print, ask in editorial forums if anyone has copies they’d be happy to pass on.

​Mentoring: formal and informal
Another option is to seek either formal or informal mentoring.

I don’t think you should feel embarrassed about explaining to colleagues in editorial forums that you’re looking to raise your skills to meet publishing-industry standards, and asking whether anyone would be prepared to mentor you. I'm impressed when even the most experienced editor or proofreader asks about CPD.

Some may expect a fee, others will do it for free, though there might well be a wait list.

Moving beyond mainstream publishers
Mainstream publishers, as you know, tend to have rather rigid definitions of what a copyediting or proofreading job entails. Editorial freelancers who specialize in working for these clients do have a smoother ride if they’ve formally trained because that training accords with industry expectations.

Things take a different (though not always easier!) turn when working with independent authors, students, businesses, and so on.

I would not be at all surprised if the experience you’ve already acquired with your two mainstream clients means that you're more than capable of working with many non-publishers effectively.

So let’s say you offer copyediting. While a publisher might expect you to edit the index or the bibliography as standard, you could decide to exclude these from your service for non-publishers.

And perhaps you won’t be surprised to hear that many non-publisher clients come to me, and thousands of my colleagues, looking for so-called proofreading services. What they’re actually asking for frequently falls under the rubric of what we'd call copyediting (correcting the raw-text files) rather than annotating final page proofs.

You're in a position to support this market given that you’ve already demonstrated your capabilities with several years of successful practice.

See the following for more on the tangled world of non-publisher proofreading and copyediting:

• Not all proofreading is the same: Part I – Working with page proofs
• Not all proofreading is the same: Part II – Working directly in Word
• Should a proofreader work for self-publishing clients who haven’t hired a copyeditor?
• The Proofreader’s Corner: Untangling Proofreading

A key issue for you to consider is therefore how you are going to make yourself discoverable to those types of clients.

Make sure your website, social media profiles and directory entries are bang up to date and presenting you as a compelling prospect for potential clients.

If you’re not advertising in the key industry directories, then that’s something you can fix immediately (whereas making your website visible is a more complex and slower-burn solution).

Think internationally. If you can access key industry directories, do so. You’re not a member of the SfEP, so you wouldn’t qualify for entry in its Directory of Editorial Services, but you might be eligible for other national societies listings (see this list of national editorial societies).

Then there’s findaproofreader.com, which is very reasonable. Consider other online business directories in your region, too. If their advertising rates are affordable, test them for a fixed period so you can evaluate whether they’re working for you.

One channel is rarely enough for any of us. Make yourself visible on multiple platforms so you can see what drives clients your way most effectively.

​To make your editorial more visible to clients searching online, I’d recommended a content-marketing strategy. This requires consistency, creativity and commitment, but it is an effective strategy if you're prepared to work hard at it.

I won’t use this Q&A session to delve into the issue because there’s far too much to say. If you want a taster, read my Content Marketing Primer for Editors and Proofreaders. (I also have a more general book on marketing an editorial business that might be of interest: Marketing Your Editing & Proofreading Business.)
​
But, first, head over to the Andrew and Pete blog (they’re my content-marketing coaches, and my top recommendation for anyone wanting to dig deep and do it properly) and watch this short video: WHAT IS CONTENT MARKETING? (IN 15 GIFS). Honestly, no one makes the task as fun as these two do!

Summing up
So, Georgia, there you have it – 2 online proofreading and copyediting training options, 7 paperback alternatives, 1 brief mention of mentoring, and my thoughts on promoting yourself into a position whereby you get to define the scope of your services rather than being forced into wearing hats that aren’t made to measure!

Good luck with the next steps!

Louise

Louise Harnby is a fiction copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
​
She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders. Louise loves books, coffee and craft gin, though not always in that order.

​Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.

If you're an author, take a look at Louise’s Writing Library and access her latest self-publishing resources, all of which are free and available instantly.

​One of the Parlour’s UK readers contacted me with some questions. I’m answering them here because they’re the kinds of things that are often asked by those who are thinking of entering the field of editorial freelancing

Out of respect for my reader's privacy, I’ve masked his identity. Let’s call him Charlie (after my Labrador!).

So what did Charlie want to know?

• How will clients pay me?
• How do I register with HMRC?
• How do I keep track of the hours I spend working?
• How much should I charge?
• How do I acquire assignments?
• Can I use prior career experience?
• Do you accept volunteers or offer apprenticeships?

​Phew! That’s a lot of questions, Charlie, so I’ll only be able to scratch the surface, but I’m confident I can point you in the right direction.

First things – going deeper
Here are four resources that dig deeper into all your queries , though you’ll have to cough up a few quid for them!

• Going Solo: Creating your freelance editorial business (Sue Littleford).
• Pricing a Project: How to prepare a professional quotation (Melanie Thompson).
• Business Planning for Editorial Freelancers (Louise Harnby)
• Marketing Your Editing & Proofreading Business (Louise Harnby)

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They’ll tell you pretty much everything you need to know about starting out and keeping going.

Might I also suggest you join the Society for Editors and Proofreaders (SfEP), the UK’s national editorial society? The forums provide a warm and supportive environment for old hands and newbies alike.

How will clients pay me?
A better question might be how would you like to be paid? For example, I accept cheques (reluctantly!), PayPal (convenient for international clients), and direct bank transfer (easy-peasy). Other options include Stripe and CurrencyFair.

I send an invoice as soon as a project’s complete, but some of my colleagues prefer to do all their invoicing for the month in one fell swoop. It’s a matter of personal choice and what works for each business owner in terms of efficiency. You can download an invoice template from my Other Resources page.

How do I register with HMRC and what do I need to tell them?
Quite honestly, the easiest way to deal with HMRC is to give them a call. I found them incredibly helpful when I first started my editorial business. Believe me, they’ll put your mind at rest.

Sue’s book (mentioned above) has lots of information about dealing with HMRC. My primary piece of advice is to keep a record of what you spend and what you earn in relation to your business. There’s an accounting template on the Other Resources page that shows you what I record for each project.

How do I keep track of the hours I spend working?
I record my hours in the accounting template. That way, everything’s in one place. I keep track of time the old-fashioned way – with a pen and a piece of paper! Other colleagues use various time-tracking tools and widgets, e.g. Toggl.

Keeping track of how much time you spend on a project is important for gauging how efficient you are. Bear in mind, though, that not all clients will be prepared to pay you for the hours you work. Rather, they’ll pay you for the hours they think the job should take you. This is often the case with publishers and packagers.

When you’re in control of the setting the price of a project (e.g. with independent writers, students, businesses etc.), you’ll need to assess how long the project will take and how much you want to earn from it. This comes with experience; it’s likely you won’t hit the mark in the start-up phase of your proofreading business.
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Don’t fret about this, though. You’ll get better at estimating over time. And by tracking how long each project takes to complete, and what you earned, you’ll get a sense of what’s possible in an hour or per 1,000 words.

How much should I charge?
Take a look at the following articles here on the Proofreader’s Parlour:

• The highs and lows of editorial fees (or how not to trip up during rate talk)
• The rates debate: Looking at the value beyond the fee
• Increasing editing income – raising fees and declining lower-paid work

What you charge will be determined by your particular needs, your ability to access clients who’ll meet those needs, whom you’re working for, and what you’re doing.

If you work for publishers and packagers, they’ll control the price – you’ll be a price-accepter.
If you work for businesses, independent authors, academics, and students, you’ll offer a price in the hope that they’ll accept – you’ll be a price-setter.

If the second option sounds a better financial option, bear in mind that, even if it is, it’s harder work! Publishers and packagers do all the client-acquisition work on your behalf, while acquiring clients for whom you’re a price setter means you need to actively promote your business on a regular basis so that you’re interesting and discoverable to clients across the platforms they’re using to find people like us (e.g. Google).

How do I acquire assignments?
My line on this is: when you set up your own business you’ll have two jobs:

• The work you do – proofreading in your case.
• And the work you do to get the work you do – marketing your proofreading business.

​​I’ve shared all my experience of editorial business promotion in these four resources:

What I’ll say here is that there’s no single way to go about it, not least because different client types use different platforms to find their proofreaders and editors.

For example, content marketing is not the most efficient way to go about acquiring publisher clients – honestly, just get on the phone or write a letter/email instead. If you want to work for independent authors, though, it’s one of the most powerful methods of being discoverable.

Conversely, phone calls to publishers will reap results (if you make enough of them), but for indie authors this method will take you into Ghostbusters territory – who you gonna call?!

My advice is to put yourself in your customer’s shoes and ask:

• Who are your target clients?
• What are their problems?
• How will you solve those problems?
• How will you demonstrate your ability to solve them?
• How will you find the clients?
• Or, if they need to find you, where will they look, and how will you make yourself visible in those places?

Can I use my prior career experience?
Absolutely – it will be one of your unique selling points. For example, I’d worked for a social science publisher for many years prior to starting my business, This, along with my politics degree, helped to make me an interesting prospect for social science publishers with politics lists.

Wordsmith Janet MacMillan is a former lawyer – now her client base includes legal publishers, legal students, academics and law firms.
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Both of us understand the language our respective disciplines, and that means we’re more likely to spot errors in related texts than someone with, say, a nursing background.

My advice to new starters is: always specialize first in what you know. Later, if you wish, you can diversify, or transition to another specialism (I’m now a  fiction copyeditor and proofreader).

So, in the start-up phase, use your career experience to help you determine which core clients you’re going to target. Then think about how you'll communicate with them in a way that makes them want to consider you as their proofreader.

Here are two resources to help you think about how to create a stand-out brand identity using a client-centric approach: 

• Pen portraits (free article by technical editor and writer John Espirian)
• The Hippo Campus (book by content marketing pros Andrew and Pete)

​Do you accept volunteers or offer apprenticeships?
I don’t, Charlie – sorry. I’m a one-woman show. That’s critical to my business model. My clients hire me and only me to work on their books.

That doesn’t mean that mentoring programs aren’t a superb option. Time to think about training!

I’d strongly recommend you do some professional proofreading training to prepare yourself for market. It’ll show you where your strengths are, and help you fix your weaknesses.

Training has three core benefits:

• It instils trust in your clients – you’re demonstrating professionalism. Trust is critical in an unregulated market where anyone can set up as a proofreader.
• It instils confidence in you when you take the initial client-acquisition steps, e.g. calling publishers, creating directory listings, publishing blog posts, etc.
• It increases client-retention rates – you’re more likely to do a fantastic job if you approach it like a professional.

The SfEP and The Publishing Training Centre are my recommendations … purely because I have personal experience of their courses on which to base an opinion. There are other options available, though. 

The SfEP runs a mentoring programme, too, though you must have completed some initial training beforehand.

Last things
That’s it, Charlie – a whirlwind tour of how to set up a proofreading business! I hope you find the guidance useful. I realize there’s a lot to think about.

If you decide to join the club, you’ll find a supportive community awaiting you, one that stretches well beyond the geographical boundaries of the UK.

Good luck!

Louise Harnby is a fiction copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
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She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders. Louise loves books, coffee and craft gin, though not always in that order.

​Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.

If you're an author, take a look at Louise’s Writing Library and access her latest self-publishing resources, all of which are free and available instantly.

This article is for editorial folk who currently choose to operate their businesses in isolation. There's nothing wrong with that at all if that's your bag, but I hope this will show you just some of the benefits of networking.

In ‘The rates debate’ and 'The highs and lows of editorial fees', I argued that colleagues shouldn’t be the primary determiners of the price we set or accept for editorial work.

They are, however, our go-tos for much else, and the professional editor and proofreader would be bonkers not to take the opportunity to exploit the myriad learning opportunities on offer from those with different skills, levels of experience, subject specialisms and environments!

Rather than just writing a list, I thought it might be more interesting to give you a few examples of how some of my colleagues have helped me to develop my editorial business. The list isn’t exhaustive – it would be a book if it was – but it should give you a flavour of what’s on offer.
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Learning a new macro
I like to consider myself pretty strong on the editorial tech-tool front. And yet I’d lost count of the number of times I’d forgotten to switch Track Changes back on after I’d toggled it off. I needed a solution – some sort of visual or audio reminder.

My pal Gordon Hooper came to the rescue. Gordon’s a fellow member of the Norfolk SfEP local group. Turns out that my other colleague Paul Beverley had already tackled the problem with a macro: if you fancy trying it for yourself, you can read about how it works and how to install it at ‘How to never forget you’ve switched off Track Changes!’.

Tightening up my marketing message
Last year, I spent some time thinking about how I could better present my services so that they reflected the reality of what I spend most of my time doing – proofreading and copyediting for indie authors.

I understand perfectly well the traditional definitions of these skills but in the real world they’re rather tangled (see, for example, ‘The proofreader’s corner: Untangling proofreading’). Again, it was my professional network that came to the rescue.

• Conversations with Sophie Playle and Victoria Woodside helped me to unpick my own services and gently redefine them while staying true to my brand.
• Then John Espirian hooked me up via Twitter with marketing masters Andrew and Pete, who are helping me and thousands of others to make our businesses more engaging and visible.

Understanding another skill
Development editing isn't a service I offer. That doesn't mean I'm not interested in learning about it, though. I've started to expand my knowledge via colleagues who have experience in this macro level of editing.

• At one of my Norfolk SfEP group meetings, Sarah Patey, John Ingamells and Julia Sandford-Cooke talked through what their non-fiction development editing roles involve. One of the most interesting points to come out of the discussion was not just the similarities in what they do but also the differences – demonstrating the importance of getting more than one viewpoint when you’re leaning something new.
• Then Sophie Playle recommended Nicola Morgan's Write to be Published, which I found to be a thoroughly engaging text (and I'll be posting soon about why I think its novel-craft guidance is useful for copyeditors and proofreaders even if they don't offer developmental editing services). Sophie's Liminal Pages blog is also full of interesting and accessible posts on big-picture work and well worth a read for those who want to learn more about developmental fiction editing.
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Using Word more efficiently
In the past 18 months, two editorial colleagues have written blogs that have had a significant impact on how I use Word.

• Hazel Bird taught me how to create drop-down boxes in Word (read ‘Using combo boxes in style sheets’ if you want to take advantage of her excellent advice). I used this information to redesign my style sheets so that I don’t have to retype recurring options every time I create a sheet for a new client (e.g. -is- or -iz- spelling; full points or not after Mr, Mrs, etc.). Invoice elements (e.g. settlement terms and repeat-client names and addresses) could benefit from the same treatment.
• Adrienne Montgomerie taught me how to customize Word’s ribbon so that it works more efficiently for me (see ‘Make a custom tab on Word’s ribbon’). I used this to easily run the new macro I’d learned from Gordon (see above).

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Using a gadget
One of my bugbears has always been having to use hyphens for en dashes on my iPad and iPhone. A discussion on the SfEP forum, started by Lisa Robinson, showed me that Apple has provided en and em dashes – I just hadn’t realized that if you hold down the hyphen button a small window opens and you can slide your finger to your preferred dash. I was delighted, and I wasn’t alone! That thread was full of useful tips. If you’re an SfEP member, you can access it via ‘Dashes’.

Discovering new tools
I love any editorial tool that can increase my productivity or enhance my professionalism. Colleagues alerted me to two particular favourites.

• Sophie Playle used Facebook to ask whether anyone else had encountered a wee problem with Jack Lyon’s FileCleaner. I don’t know how but I’d missed out on that little gem. I went and checked it out and promptly signed up for the free trial. You can read about it on The Editorium website.
• CK MacLeod’s article ‘DIY design with Canva’ on Tech Tools for Writers was another eyeopener and got me completely hooked on Canva. This neat online graphic-design tool is a staple when I want to create icons, badges, business holiday cards, and covers for my books and booklets.
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Maxing out an existing tool
I hadn’t been getting the best out of PerfectIt, even though I’m a long-time user. At another SfEP Norfolk meeting, Mary Sheridan and Sarah Patey taught me how to use the wildcard function more effectively.

This, combined with Jack Lyon’s Wildcard Cookbook for Microsoft Word, has been a real productivity enhancer. PerfectIt tends to handle wildcards a lot better than Word when Track Changes is switched on, something else Sarah taught me via Facebook!

Quoting mechanisms and publicizing rates
Pricing issues affect every editorial freelancer, and although fee setting needs to be done using a deeper level of analysis than just following what colleagues are doing, there’s still a lot a colleague can bring to the table.
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• I’d long used a per-hour method to determine my prices, but I was open to new ideas. Kate Haigh talked with me at length about her preferred approach (quoting per 1,000 words) on several occasions over a two-year period (including a camping weekend where we met face-to-face for the first time despite being professional buddies for years!) and encouraged me to test it. It had a dramatic effect on my business. Not only did it become quicker to quote, I also boosted my earnings, increasing my average hourly rate by £8 per hour.
  
  
• John Espirian blogged about being transparent about prices (see ‘Pricing: a question of trust’). His article convinced me that a test was in order, where I would publish my prices on my website. I wasn’t entirely happy with the results of my test and unpublished my prices (though I don’t yet have enough data to be sure that transparency was actually the wrong decision for my business). Regardless, what’s important is not the result. What’s important is that I tried something new. I consider the test a success because I have confidence in my current decision to not publish my prices online.

​These two examples proved to be excellent reminders that testing is essential for the editorial freelancer who wants to learn whether a colleague’s way of doing things is appropriate for their own business.

Making friends
My colleagues can do something a book or a course can’t. They can become friends. I’ve made so many edi-buddies that I can't even begin to list them all.

​What I can say is that Kate Haigh's campsite spag bol borders on legendary; the AFEPI crew at last year's SfEP meeting almost made me want to emigrate.​ I wish Sophie Playle still lived in Norwich because I miss having coffee with her. I wish Rich Adin lived in the same country so that I could have just one coffee with him. Nick Jones has made me laugh via Facebook Messenger too many times. Janet MacMillan's soup ... 

You get the point.

Sourcing professional help
I decided to hire a couple of proofreaders for my blog in 2016. When I’m writing, I don’t behave like a proofreader. I have my authorial head on. That means I’m too close to my own words to spot all my errors.

I bit the bullet and decided to work with some fellow professional proofreaders. Whom to pick though? I needed some recommendations. John Espirian, in his capacity as guardian of the SfEP directory, had a couple of names up his sleeve and they haven’t disappointed.

Cally Worden and Anna Black are my go-tos. They’ve done a fantastic job for me and I wish I’d sourced them years ago. Of course, I still have to upload their gently edited work to the Parlour, and, I’ll be honest, sometimes I just can’t help making a little tweak here and there, post proofreading (I know, I know!). So if a typo has slipped through, it’s my fault.

Finding your tribe
There’s a tonne of other stuff that colleagues can help with – I’ve only scratched the surface. If you’re reading this and you’re not connected, consider the benefits of changing the situation.

• Your editorial society’s annual conference might be a fab opportunity. If you find the idea a little daunting, try a chapter meeting first where the numbers are smaller, or join in the discussion in an online forum.
• If you attend a course, take business cards with you so that you have something to hand out that will remind other attendees who you are.
• If you’re already a member of an editorial society but there’s no local group in your area, why not start one yourself? It could turn out to be one of the best moves you ever made!

Ultimately, editorial freelancing is about running your own business, but there are plenty of people who’ll support you in its growth if you find a comfortable space in which to meet them!

Are you thinking of switching careers and becoming a proofreader or copy-editor? I have 7 tips to help you decide whether it's right for you.

At the time of writing, I’ve had 5 requests in 5 days for advice on transitioning to a proofreading/copy-editing career.

​Self-reflection isn’t uncommon at this time of year – we use the time to think about what the future might bring and what changes we can make to achieve our life goals and business objectives. Here's a summary of the advice I offered my five enquirers based on the questions they asked.
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This brief article only scratches the surface, but I hope it gives those who are considering a new career some food for thought.
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​Probably! See how I answered that without knowing a thing about your educational and career experience?

​Here’s the thing – if you want to specialize in medical editing for publishers and you have a degree in economics, a rethink’s in order. Social science publishers, though? That’s more like it.

Ultimately, it’s about aligning your experience and skills with those who speak the same language.

• My background education and work experience is in the social sciences. I don’t know medicine like my doctor pal, Jon. So if I’m proofreading a file that mentions both inulin and insulin (which Wikipedia tells me are both connected to sugar in some way or another!), I’m unlikely to have a clue about whether the mentions of either are correct. At best, I’ll be querying my heart out; at worst, I’ll fail to spot an error.
• Give me a book on politics or social theory and it’s a different story. I know when those two little dots in Jürgen Habermas’s and Loïc Wacquant’s names have been omitted – I don’t have to look ’em up!

​So, yes, you do probably have the right background to enable you to transition to a proofreading or copy-editing career.

​Just make sure you focus (initially) on targeting clients to whom you have the best chance of offering an exemplary service – clients who’ll think you’re interesting and hireable because you’re comfortable with the language of their subject.

That doesn’t mean you have to specialize forever, or stay with the same specialization over the course of your career.

When I launched my editorial business, I worked almost exclusively for social science publishers. These days, I work mostly on fiction, specializing in proofreading and copy-editing for indie authors. A lot can change in a decade.
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​In a nutshell, yes. Why?

• Professional training provides a confidence boost when you’re on track … and plugs the gaps when you aren’t.
• Training is one way of helping potential clients to identify your professionalism. It’s therefore a great USP (unique selling point). I like knowing that my electrician learned how to do the job. I don’t let unqualified dentists near my teeth. My kid’s taught by people with an appropriate educational qualification. I think clients are more likely to think I’m a catch because I can demonstrate that I’ve invested in industry-recognized editorial training.
• Training focuses your mind on the technical aspects of following a brief, marking up according to industry-recognized standards, and knowing when to change, query or leave well enough alone.
• There’s more than one way to mark up. Paper markup isn’t yet dead, but it’s not far off – some clients will want you to work in Word; others will prefer PDF; yet others specify another digital platform. Being able to work in the way that the client prefers is essential, otherwise you’re limiting your customer base. Furthermore, if you want to work as efficiently and effectively as possible, you’re advised to embrace a range of tech tools that combine traditional and contemporary skills. Training will help you prepare for these demands.

​Take advice from your national editorial society on the most appropriate training course. The list I’ve linked to includes organizations in Australia, Canada, Germany, India, Ireland, Japan, the Netherlands, South Africa, Spain, the United Kingdom and the United States.
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​Perhaps a better question is: Where isn’t my market? Most proofreading and copy-editing is done onscreen these days. Even traditional page-proof markup, using proof-correction symbols, is increasingly taking place in a digital environment. That means geography is not the barrier it once was.

Thirty years ago, an author from Colorado wouldn’t have hired me to proofread his crime thrillers – not because he didn’t want to, but because he couldn’t find me. Now, thanks to Tim Berners-Lee, he can and he has.

• If you live in Dublin, your market isn’t just Dublin.
• If you live in Tromsø, your market isn’t just Tromsø.
• I live in Panxworth (it’s a hamlet in Norfolk, England – even the satnav struggles to find me). If my market were limited to Panxworth, I’d be unemployed before breakfast.​
  

​If you live in Dublin, your market is people who want to work with someone who lives in Dublin, and people who want to work with someone who lives in Ireland, and people who don’t care where you live but believe you have the skills to solve their problems. Same kind of thing applies to the Tromsønian and the Panxwegian.

It’s not always about where you live or where your clients live, but whether you can find each other, and whether, once you have, you can instil a belief in those clients that you’re the right person for the job.
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​This question gets rehashed over and over. There’s no quick answer. Here are some thoughts:

• What do you need to earn? You can’t work out whether your freelance editorial business will be viable unless you know what your baseline is.
• Rates vary within and between client sectors, and within and between countries. There isn’t a market rate, whatever anyone tells you. Instead, there’s what you need to earn, what you want to earn, how much time you have available to work for those earnings, and what the clients who can find you are prepared to pay. Somewhere in the midst of that is a little bit of paradise where all four align. Don’t expect paradise to land in your lap – it takes time.
• Some editorial societies offer suggested minimum rates. These are guidelines not facts. They reflect neither the maximum that some clients will be prepared to pay, nor the minimum that some clients will hope to pay.
• In the start-up phase of your business, you might decide to accept lower rates than you want because of other benefits – glowing testimonials, a strong portfolio and superb experience. All of those things can be used as USPs that can make you more attractive to better-paying clients further down the road – future leverage. 
• A client’s value cannot be measured purely by the fee it pays, especially when the editorial pro is starting out. I used to work with a publisher who put a shed load of work my way. I considered their rates low but the experience, volume of work, references and full schedule were worth every hour I spent on their books. I no longer work for them because I’m now visible enough that I get better-paying offers. I’m not critical of their fee structure (they have a business to run, too); instead, I’m immensely grateful for the opportunity they afforded me.​

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​Yes, if you’re prepared to be an active marketer.

Don’t wait – start thinking about your marketing strategy as soon as you can. Marketing is about being interesting and discoverable.

If you’re not interesting, it won’t matter who finds you because they won’t feel compelled to hire you. If you’re invisible, it won’t matter if you have a wardrobe full of USPs because no one will know you exist.

• A good marketing strategy uses multiple promotional tools across multiple channels. That’s because different clients use different platforms to source us.
• Those tools and channels are interconnected. The website you build, the useful content you share, the social media platforms you engage with, the directories you advertise in, the networking meetings you attend, the business cards you hand out, the CV you publish, the portfolio you build, the testimonials you acquire, the emails and letters you post, and more, should all be branded consistently so that clients and colleagues can recognize you and your editorial business.

​If you’re not ready to do what’s necessary to make yourself visible to good-fit clients, you’re probably not yet ready to run your own editorial business. There's nothing wrong with that. Some people are best suited to employment rather than self-employment.

If you think that word of mouth will be enough at the start of your editorial career, think again. I do have a few colleagues who’ve relied, successfully, on that but they’re few and far between, and they have a lot of experience (and clients to spread the word).

Being active puts you in a position where, over time, you acquire choice. Choice is the road to alignment – where what you need to earn, what you want to earn, how much time you have available to work for those earnings, and what the clients who can find you are prepared to pay all come together in a way that works for you and your business.
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​It’s always about the client. When you’re creating content, put yourself in your client’s shoes and ask, ‘If I were searching for a proofreader, what would I want to know and what problems might I have?’

Some experts would say that my website has too many words and too many pages, that the portfolio is too cluttered, that there’s too much information below the fold, that my blog titles are too long ...

I do break some of the ‘rules’ of online promotion; I also follow many of them. I’ve tried and tested different ways of doing things and found what works for me. Next year, I might be doing things differently. Nothing’s set in stone.

If you’re struggling to organize your message, ask yourself the following questions. If the content you create answers them, you’re on the right track.

• Who are you?
• Who is the client?
• What are their problems?
• How can you solve them?
• How can they contact you?

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​If you’re still excited about building a freelance editorial business, then there’s an international community of colleagues waiting to welcome you.

​Thirty years ago, freelancing could be a lonely business. In 2017, independent proofreaders and copy-editors chat, ask for advice, share knowledge and expertise, and learn … together. Facebook, Twitter, LinkedIn and editorial-society forums provide just some of the online spaces that editorial pros use to connect with each other.

We work solo but the digital watercooler has never been busier. See you there!

Louise Harnby is a fiction copyeditor and proofreader. She curates The Proofreader's Parlour and is the author of several books on business planning and marketing for editors and proofreaders.

Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.

If you're an author, take a look at Louise’s Writing Library and access her latest self-publishing resources, all of which are free and available instantly.