Learn about editorial business blogging​ ​as a visibility tool

Discover how to use an editorial blog to grow your business and attract good-fit clients with these articles, books, booklets and courses.
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Articles about business blogging​ for editors and proofreaders

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Find your national editorial society

There are national and regional editorial societies all over the globe! To find one that fits your journey, and discover what it has to offer in terms of resources, community and training, click on the button below.

Books on blogging and content marketing

How to Build an Editorial Blog

This business-skills guide shows editors and proofreaders, step by step, how to create a captivating blog-based content platform that drives traffic to your website, makes you visible in the search engines, and adds value for your clients-to-be. 

How to do Content Marketing

​This business-skills guide shows editors and proofreaders how to create and deliver valuable, problem-solving content that enhances editorial business visibility, reinforces brand, and maximizes choice over whom we work for and what we earn – and all within a framework that embraces engagement with colleagues and clients. 

Andy Maslen, bestselling crime author

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Even as an experienced editorial blogger I found Louise’s course fantastic – a great refresher on the foundations of creating a blog that gets attention. And it’s definitely got me thinking about how I can make further improvements to my blogging strategy (like using video). Highly recommended.

Course: Blogging for Business Growth

Sophie Playle
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Fiction Editor

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Building a mailing list and sending newsletters

Thinking about how to create a beautiful newsletter and deliver it to your subscribers? Read this comparison of Mailchimp and Flodesk to help you decide which one is the best fit for you.
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​Click on the cover to download the booklet.

Free booklet: 6 treatments for a sickly blog

Some blogs are poorly right from the get-go. If yours is feeling under the weather, here are 6 treatments that will turn it into a vibrant resource centre that drives business growth.
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​Click on the cover to download the booklet.

Blogging course for editors and proofreaders

Blogging for Business Growth

This blogging course teaches editors and proofreaders how to create a discoverable, captivating and memorable blog that drives website traffic, increases visibility in the search engines, and generates editing work.​
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Visit the course page to find out more.

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