Louise Harnby | Proofreader & Copyeditor
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The Proofreader’s Parlour 

A BLOG FOR EDITORS, PROOFREADERS AND WRITERS

The Proofreader's Parlour Weekly Review (30 June 2013)

30/6/2013

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The Weekly Review offers links to useful editing, proofreading, freelancing and publishing news articles published online in the past seven days.


Starter kit for freelance editors 
(Editing by Catch the Sun) ... read more

Setting Up a Proofreading Business: 10 Things You Need to Know and 10 More You Need to Do (Proofreader’s Parlour) ... read more

Word Count for Novels and Children’s Books: The Definitive Post (Writer’s Digest) ... read more

Be Gentle (Kate Blackham) ... read more

Link of the Week: The SfEP's New Online Introductory Proofreading Course 
(Proofreader's Parlour) ... read more

7 Bestseller Book Marketing Strategies For Fiction Writers 

(Bestseller Labs) ... read more

Important UK employment law changes in June 2013 

(Freelance Advisor) ... read more
Where should you post your web video? (Full Media) ... read more

How to Add Google+ to Your Freelance Marketing Strategy 

(Freelance Folder) ... read more

Mark Edwards: “Traditional or self-publishing, the great thing is we have options” 

(Guardian) ... read more

Grammar Bites: Appositives 

(Publishing Training Centre) ... read more

<< Go to the blog homepage    << Search this blog    << Older reviews

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Link of the Week: New Online Introductory Proofreading Course

26/6/2013

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The Society for Editors and Proofreaders recently launched its new entry-level online course, Proofreading 1: Introduction.

This is great news for the new starter who wants a distance-learning course that introduces them to the nuts and bolts of proofreading. And since it's been developed by the SfEP, the student can be confident that the learning goals addressed are in line with publishing industry standards.

More information about this course is available here.


<< Go to the blog homepage    << Search this blog    << More on training

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The Proofreader's Parlour Weekly Review (23 June 2013)

23/6/2013

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The Weekly Review offers links to useful editing, proofreading, freelancing and publishing news articles published online in the past seven days.


Roundup: Four Books to Get You Started in Editorial Freelancing (Proofreader's Parlour) ... read more

Thou Shall Treat Editors as Partners (An American Editor) ... read more

Where should you post your web video? (Full Media) ... read more

How to Choose Keywords and Categories for Your Kindle eBook (Freelance Switch) ... read more

Resolving a marketing identity crisis (PublishEd Adelaide) ... read more

The long shadow of Latin 

(Macmillan Dictionary) ... read more

Seminar 24 Sept: The Future for Smaller Publishers (ALPSP) ... read more 

Lay and Lie Explained! 

(bigwords101) ... read more 

Stop asking silly questions! 

(Macmillan Dictionary) ... read more
How to search for almost anything in Microsoft Office, other software and web pages 
(Libro Editing) ... read more

How to Avoid a Common Comma Error: The Comma Splice (Grammar Girl) ... read more 

Grammar Bites: Backronyms 

(Publishing Training Centre) ... read more

Business of Editing: Raising Prices (An American Editor) ... read more


<< Go to the blog homepage    << Search this blog    << Older reviews

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Roundup: Four Books to Get You Started in Editorial Freelancing

21/6/2013

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Here are four resources that anyone starting out in proofreading or editing might like to consider for their bookshelf. Each has its own particular angle and therefore complements the other three. One of the biggest struggles for the new entrant to the editorial freelancing field is dealing with the disconnect between having the skills to do a job and having the knowledge to run a business. These four books aim to help the newbie bridge that gap.

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Starting Out: Setting Up a Small Business, 3rd ed.
Val Rice, in association with the SfEP

​From the blurb: 'If you're thinking of becoming an editorial freelance, or have recently taken the plunge, here's invaluable help from someone who has done it successfully.

There's information on making the decision to go freelance ● what you'll need to set yourself up ●  managing your finances ● advice on how to get work and how much to charge ● and a section of useful websites and books.'

Paperback; approx. 23 pages; more details and information here.

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Business Planning for Editorial Freelancers: A Guide for New Starters
Louise Harnby, in association with the PTC
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Written by an established freelance proofreader, this practical, step-by-step guide helps those with no prior publishing or editorial experience get their editorial business up and running.

Chapters focus on why a business plan is necessary ● the different aspects of editorial freelancing ● training ● client focus ● getting experience ● financial assessment ● marketing ● networking, tools for the job ● and real-world case studies featuring new starters and successful practitioners.

Paperback and ebook; approx. 125 pages; more details and ordering information here.

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​Going it Alone at 40: How I Survived My First Year of Full-Time Self-Employment
Liz Broomfield
​
From the blurb: 'This book is a mixture of diary entries and useful articles that will help you to find out:
 
Whether self-employment is for you ● how to establish a business while maintaining your employment ● how to set goals ● how to network ● how to measure your social media and website success ● how to manage your days so you stay healthy ● how to achieve a good work/life balance ● and how to dress to work at home.'

Ebook; approx. 134 pages; more details and information here.

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​How to succeed as a Freelancer in Publishing: The Complete Guide
Emma Murray and Charlie Wilson

From the blurb: 'This book tells you how to build a successful freelance business around supplying publishing services ... 

It includes top tips; insider knowledge and case studies ● 
information on how to market yourself ● how to deal with finance ● how to find out what your clients are looking for ●  plus invaluable insights from other successful freelancers and industry experts.'

Paperback; approx 240 pages; more details and information here.​

Louise Harnby is a professional proofreader and copyeditor. She curates The Proofreader's Parlour and is the author of several books on business planning and marketing for editors and proofreaders.

Visit her business website at Louise Harnby | Proofreader, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.

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The Proofreader's Parlour Weekly Review (16 June 2013)

16/6/2013

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The Weekly Review offers links to useful editing, proofreading, freelancing and publishing news articles published online in the past seven days.


Video: The Last Bookshop 
(Scholarly Kitchen)  ... read more

Are Indie Presses the Minor Leagues of Publishing? (Daily Beast)  ... read more

Setting Up a Proofreading Business: 10 Things You Need to Know and 10 More You Need to Do (Proofreader's Parlour)  ... read more           

Words that Make You Squirm: Writers and Word Aversion 

(Beyond Paper Editing)  ... read more         

3rd edition of Val Rice's Starting Out now available 

(SfEP)  ... read more          
Are University Presses Better off Now than They Were Four Years Ago? (Scholarly Kitchen)  ... read more

An Editor Writes: 10 Lessons I Learned When Writing My Own Book (Libro Editing)  ... read more

The Struggle to Make a Living 

(An American Editor)  ... read more

Singular Noun, Plural Verb 

(Caxton)  ... read more

Tech Tip: Maximizing Word’s Status Bar (Copyediting)  ... read more

10 Reasons Why LinkedIn Still Works for Freelancers 
(Freelance Folder)  ... read more

Police Investigate Pay-to-Play Publisher 2 Moon Press (Writer Beware)  ... read more

Who gets the ISBN for your self-published book and why? 

(Writers and Editors)  ... read more

How to read journal instructions for authors 

(Sharmanedit)  ... read more

Grammar Bites: The Genitive Case (Publishing Training Centre)  ... read more


<< Go to the blog homepage    << Search this blog    << Older reviews

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Setting Up a Proofreading Business: 10 Things You Need to Know and 10 More You Need to Do

13/6/2013

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​20 tips to help you set up a freelance proofreading business

Are you considering setting up a proofreading business? Or perhaps you're already on the journey.
Freelance proofreading advice
Here are 10 things you need to know and 10 more that you need to do to ensure you get off to a good start and develop good-sense habits that will benefit you well into the future.
​

10 things you need to know ...
  1. There’s a lot of competition.
  2. The work won’t land in your lap overnight. It takes time to build a healthy small business.
  3. Owning an editorial business requires hard work, commitment and patience.
  4. Proofreading is not the same as copy-editing or substantive editing. And proofreading isn’t necessarily easier than other types of editorial intervention; it’s a different (though related) discipline. The Society for Editors and Proofreaders offers excellent guidance.
  5. There’s no magic formula when it comes to earning potential – rates vary according to customer type and each freelancer's business model.
  6. Having a good eye for detail and a strong grasp of language is only the start. For example, depending on which customers you work for, you might be required to use a particular mark-up language, utilize specific software or understand particular industry-standard conventions.
  7. Quality training is not a waste of money – it’s an investment in your future business success.
  8. Marketing is an active, not a passive, activity and requires creative, strategic thinking and planning.
  9. There is more than one customer type, and different customers have different expectations (e.g. publishers vs self-publishers vs corporate clients vs students).
  10. “I’ll proofread anything” isn’t an effective or professional pitch that inspires confidence in a potential client.

10 things you need to do ...
  1. Make a business plan – you’re about to become a business owner; it's important to behave like one. In particular, be realistic about the length of time it will take to get your business up and running.
  2. Become an effective marketer – if your customers don't know you exist, you won't get work, even if you're the most able proofreader on the planet.
  3. Network – other editorial freelancers are a virtual goldmine of information. Nearly every day one of my colleagues teaches me about a new resource, tool or idea. Join the editorial groups on social media and connect via your national professional editorial society.
  4. Research the field so that you understand the profession and what your customers’ expectations are. For example, publishers might have different needs and expectations to self-publishers.
  5. Put yourself in your customers’ shoes – once you understand who your customers are and what they want, make sure that both the language you use and the information you highlight when pitching to them reflect that understanding.
  6. Think in a joined-up way – all the things you do when you build your proofreading business are connected – for example, the way you communicate on social media will have an impact on your colleagues’ and customers’ perceptions of you.
  7. Make sure you’re fit for purpose – do the appropriate training to prepare yourself for market. Contact your national editorial society for guidance.
  8. Get the tools you need for your home office that will enable you to do your job. A pencil and a red pen are not enough, though you will need those!
  9. Act like a professional business owner – from every email you reply to, to the way you brand your letterhead, to the way you communicate your pitch in your promotional media, to the invoices you post, to the way you organize your accounts.
  10. Consider specializing when you start up your business and target the appropriate customers – your prior educational and career background will help you to develop a strong pitch that sells your skills. You can always diversify later.

If you'd like more comprehensive guidance about starting a proofreading business, my books might be just the ticket. Written for those with no prior publishing or editorial experience, these practical guides take the new starter, step by step, through the basics of planning an editorial career and marketing their services.

Louise Harnby is a professional proofreader and copyeditor. She curates The Proofreader's Parlour and is the author of several books on business planning and marketing for editors and proofreaders.

Visit her business website at Louise Harnby | Proofreader, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.

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The Proofreader's Parlour Weekly Review (10 June 2013)

10/6/2013

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The Weekly Review offers links to useful editing, proofreading, freelancing and publishing news articles published online in the past seven days.


Link of the Week: Box Shot 3D 
(Proofreader’s Parlour) ... read more

News from The Publishing Training Centre (PTC) ... read more

Wildcard Find-and-Replace: Changing Part, Preserving Part 

(Copyediting)  read more 

15 Ways Amazon Can Improve Kindle Direct Publishing (David Gaughran) ... read more

Q&A with Louise Harnby and KatyMcDevitt on Business Planning for Editorial Freelancers (PublishEd Adelaide) ... read more

Compound Possession 

(Grammar Girl) ... read more
Guidelines for New Authors now available as ebooklet via Smashwords (Proofreader’s Parlour) ... read more

Verbs for Carrying Dialogue: “Said” Versus the Rest 
(Commas, Characters and Crime Scenes) ... read more 

Perpetual parenting and professional motion: Blogging decisions for busy people 

(Freelance Feast) ... read more 

7 Common Freelancing Mistakes that Will Shipwreck Your Freelancing Business 

(Freelance Folder) ... read more

Lessons Learned #3: Three Steps to Effective Directory Advertising (Proofreader's Parlour) ... read more
Tammy Salyer on Living with the Dreaditor (LibroEditing) ... read more

The importance of regular blogging (Full Media) ... read more


The history of "more Important(ly)" (Chronicle of Higher Education) ... read more

At a Glance: Formatting for Lulu (Beyond Paper Editing) ... read more

When and How to Flag the Top 3 Costly Issues in Manuscript: Libel, Part 1 (Copyediting) ... read more

Business of Editing: Solopreneur or "Company" III 

(An American Editor) ... read more

<< Go to the blog homepage    << Search this blog    << Older reviews

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Link of the Week: Box Shot 3D

7/6/2013

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In the past 18 months, a number of people have asked me how I went about getting those images of book stacks on my website. Did I hire a graphic artist? Did I take the photos myself and upload them? Or did I fork out for some horrendously expensive piece of software? None of these, actually. I did use software but it wasn't expensive: Box Shot 3D costs $49 and is available for Windows or Mac.

The following is a sample of some of the projects styles I've set up, but there you can tweak to suit your own needs. Book jackets aren't the only option - there are also presets for business cards; software boxes; reports and binders; phones, tablets, and other devices; brochures; and even cans and bottles. As well as choosing which types of image you want to include, you can tinker with the perspective, and with shadow, lighting and reflection.

I've used the images I've created not only on my website but also on brochures and other marketing material.

As with any new piece of kit, it does take a little time to get used to making the software work for you, and I did find it a little fiddly to use at first. My perseverance paid off, though, and the images are very high quality. All in all, this is an inexpensive tool that delivers excellent results.

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Lessons Learned #3: Three Steps to Effective Directory Advertising

3/6/2013

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Once again, I've been thinking back to my in-house publishing days, this time in relation to the advertising we did on behalf of our books and journals. Selling anything, editorial skills or otherwise, in a limited space can be quite a challenge. 

Advertising in specialist directories is something most of us do in addition to having a website. Even if you struggle to promote yourself succinctly, you can use the limited space wisely by following three basic steps.

These steps can be applied to any promotional profile you’re building but they’re particularly appropriate when dealing with searchable databases. Most national professional editorial societies have searchable membership databases; the SfEP, EAC, EFA, the regional chapters of IPEd, BELS, and SENSE are just a few examples. Then there are freelancing and business directories like Find a Proofreader, FreeIndex, Yell and People Per Hour.

Whether you've paid for your listing or it's free, it makes sense to maximize your chances of being found and selected. Otherwise, what's the point in having it?

Back in my publishing days, our marketing director would always encourage us to approach our promotion plans with joined-up thinking: first comes the hook, then the pitch, and finally the call to action. All three are connected, and by thinking about them as joined it becomes easier to see what needs to be included and why. In relation to how we manage our directory listings, the hook, pitch and call to action could work as follows:

Step 1. The hook: This is what enables clients to find your listing in the first instance. You may be one of hundreds, or even thousands, of colleagues who are listed in the directory. The types of clients you want to attract need to be able to find you. Using the most appropriate key words is the first thing you need to crack. These could refer to the service(s) you provide and the subject areas or genres you specialize in: “proofreader”, “crime”, “erotica”, “sociology”, “law”, “politics”, “speculative fiction”, “race/ethnicity”, "theses" and “science fiction” are some of mine. Yours will be specific to you.

Niche key words can be effective because they can narrow down client searches; broad key words are important because they make sure you’re in the mix for the searcher who isn't too specific. I would advise a mixture of the two, as long as each key word reflects your skill set.

And in discussion about this blog post on Facebook, one of my colleagues, editor Adrienne Montgomerie, reminded me how important it is to use key words that make sense to your client. Says Adrienne:

... In educational publishing, what I do is called developmental editing. But in the corporate world, it is called knowledge transfer, educational design, and even technical writing. The clients I want can't find me if I'm not speaking their language.

Step 2. The pitch: If the hook leads the client to your listing, then the pitch keeps them on your page. Since you have limited space it’s worth focusing on what your biggest selling points are. In addition to one or two sentences summarizing your business (e.g. “I specialize in proofreading academic and professional books in the social sciences and humanities, as well as fiction and creative non-fiction.”), you could add a short list outlining the things that you think will most impress the client:
  • truncated testimonials from several satisfied clients
  • a list of clients for whom you've worked
  • highlights from your portfolio
  • number of jobs you’ve completed
  • length of service
Your list might look different; the point is to make sure that you highlight the things about yourself that will make you look fabulous.

Step 3. The call to action: Having led the client to your page and impressed them with your pitch, you should now make it as easy as possible for them to take the next step. If you think your directory listing is so impressive that you can nail the job there and then, add in a call to action under your pitch inviting the client to contact you. If you want to drive them to your website because you think the information there will close the deal, add in a few words inviting them to do just that (e.g. “Visit my website for more testimonials and a full portfolio of works.”).

Even if your website link and contact details are listed elsewhere on your page, writing a few words that encourages a particular step is still an example of best practice; it invites the client to engage with you. In the world of sales and marketing, this is nuts-and-bolts stuff, so why not apply it in the world of editorial freelancing, too?

Thinking about presentation 
  • Order:  Keep your pitch and call to action “above the fold”. I realize that most web users are perfectly used to scrolling to find the information they want. However, clients looking for a service provider in a directory are often pushed for time and are looking at multiple entries. It makes sense to hit them with your pitch in a way that requires nothing from them – they land on your page and the information you want to sell is right in front of them. 
  • Highlighting: Directory listings are often restrictive in terms of design. You may have to follow a formula. If you can, use bold to highlight key words or phrases, colour to set off headings, and bullet lists to express key selling points. 
  • Keep it short: This is something I've really struggled with but all the online and print material I've ever read about advertising and direct marketing insists that you keep things short and snappy. Ensuring your personality is injected into the listing is a tough call when space is limited. This is why a call to action that moves a client to your website can be effective, because that’s where you have the space to really shine.
  • Space it out: Again, the general advice from online and print marketing specialists is to not be afraid of white space. Text that is broken down into lists and short, line-spaced paragraphs is easier on the eye.

Testing (again)
Another good piece of advice that professional marketeers like to reinforce is that of testing. If your directory entries aren't driving in the quantity or type of client you'd hoped for, try playing around with different hooks, pitches and calls to action. Different sets of key words might be more effective; perhaps your call to action could be more prominent; or you could reconsider your pitch to make it more salesy, more academic, more publisher-focused, or more self-publisher-centric.

Thinking about this has made me realise that I have some tweaking of my own to do in order to perfect the message I communicate in my preferred advertising channels. 

If you have any tips about effective advertising, please do leave a comment. It's one of the most difficult nuts to crack, so the more knowledge the better. 

<< Go to the blog homepage    << Search this blog    << More marketing tips

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The Proofreader's Parlour Weekly Review (2 June 2013)

2/6/2013

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The Weekly Review offers links to useful editing, proofreading, freelancing and publishing news articles published online in the past seven days.


Charge what you’re worth? Please, no (The Freelancery) ... read more

Creative Ways to Land Freelance Work from Social Media (International Freelancers Academy) ... read more

What is worth it for me? (Libro Editing) ... read more

10 Things a Freelance Translator Should do at Least Once to be Noticed (Want Words) ... read more

Resources & Recommendations for Editors 

(Author–Editor Clinic) ... read more

Link of the Week: Robert Clay's Marketing Wizdom Online Magazine (Proofreader's Parlour) ... read more

Creative Control, Ease of Publishing and Money Pushing Authors to Self-Publish (Digital Book World) ... read more

What does proofreading involve? Updated FAQs on proofreading 
(SfEP) ... read more

Grammar Bites: What is the Pluperfect? (Publishing Training Centre) ... read more

25+ ways I automate my workflow, or how I am trying to become a cyborg (Marisa Wikramanayake) ... read more

Is Open Web, Cross-Platform Publishing What’s Next for Ebooks? (Publishing Perspectives) ... read more

A Proofreader’s Guidelines for New Authors (Louise Harnby) ... read more

Should Amazon Require Self-Published Authors to Have Editors? (Cecile’s Writers) ... read more

No First Drafts, No Fancy Formatting (Caroline Kaiser) ... read more

Getting Published in the Digital Era (Hub Editor) ... read more

Two Ways to Improve Your Writing Before You Begin 

(Beyond Paper Editing) ... read more

A reactive defence of “proactive” (Sentence First) ... read more

Preposition nonsense 

(Baltimore Sun) ... read more

< Go to the blog homepage    << Search this blog    << Older reviews

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