Writing a content-marketing book. With John Espirian: The Editing Podcast, S4E3

2/5/2020

In this episode of The Editing Podcast, Louise and Denise talk to technical writer and editor John Espirian about content marketing, editing and bringing a book to market.

Click to listen to Season 4, Episode 3

Listen to find out more about:

Content DNA - the book
Developing the book's concept: The shape of you
Writing the book
Tackling the editing process
Cover design and branding
The benefits of a foreword
Content marketing, and why it works
Social media focus and email-list building
Pricing, marketing and sales
Creating an audio book
Finding an audience to use as a springboard for business books
Building a personal brand that acts as a buffer
Targeting clients' problems and offering solutions
What is technical writing?
Who uses technical writers?

Contacting John Espirian

Editing bites and other resources

AgentQuery.com
The Tao of Twitter, by Mark Schaefer
KNOWN, by Mark Schaefer
Chartered Institute of Editing and Proofreading (CIEP)
Col Gray, graphic design and brand design: pixels ink; YouTube

Music credit
‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.

Louise Harnby is a line editor, copyeditor and proofreader who specializes in working with independent authors of commercial fiction, particularly crime, thriller and mystery writers.

She is an Advanced Professional Member of the Chartered Institute of Editing and Proofreading (CIEP), a member of ACES, a Partner Member of The Alliance of Independent Authors (ALLi), and co-hosts The Editing Podcast.

Visit her business website at Louise Harnby | Fiction Editor & Proofreader, say hello on Twitter at @LouiseHarnby, connect via Facebook and LinkedIn, and check out her books and courses.