Writing a content-marketing book. With John Espirian: The Editing Podcast, S4E3

In this episode of The Editing Podcast, Louise and Denise talk to technical writer and editor John Espirian about content marketing, editing and bringing a book to market.

​Click to listen to Season 4, Episode 3

Listen to find out more about:

• Content DNA - the book
• Developing the book's concept: The shape of you
• Writing the book
• Tackling the editing process
• Cover design and branding
• The benefits of a foreword
• Content marketing, and why it works
• Social media focus and email-list building
• Pricing, marketing and sales
• Creating an audio book
• Finding an audience to use as a springboard for business books
• Building a personal brand that acts as a buffer
• Targeting clients' problems and offering solutions
• What is technical writing?
• Who uses technical writers?

Contacting John Espirian

• Website
• Content DNA
• LinkedIn
• Twitter
• Blog

Editing bites and other resources

• AgentQuery.com
• The Tao of Twitter, by Mark Schaefer
• KNOWN, by Mark Schaefer
• Chartered Institute of Editing and Proofreading (CIEP)
• Col Gray, graphic design and brand design: pixels ink; YouTube​

Music credit
‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.

Louise Harnby is a line editor, copyeditor and proofreader who specializes in working with independent authors of commercial fiction, particularly crime, thriller and mystery writers.

She is an Advanced Professional Member of the Chartered Institute of Editing and Proofreading (CIEP), a member of ACES, a Partner Member of The Alliance of Independent Authors (ALLi), and co-hosts The Editing Podcast.

Visit her business website at Louise Harnby | Fiction Editor & Proofreader, say hello on Twitter at @LouiseHarnby, connect via Facebook and LinkedIn, and check out her books and courses.