FOR EDITORS, PROOFREADERS AND WRITERS

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Been asked to quote for editing or proofreading services? There are steps you can take to maximize your chances of securing the work. In this article and free booklet, you'll find out how to add value to quotations and move the conversation beyond price.

Few of us will bag every client who asks us to quote for them. Rejection is to be expected – we won’t be the best fit for everyone.

Perhaps the price or the time frame doesn’t work. Maybe the client has been in contact with an editor who’s a better fit in terms of skills and experience.

Still, there are steps we can take to maximize our chances of turning a request to quote into paying work.
 
Think of quoting as targeted marketing
Every request to quote is a marketing campaign with just one recipient. We have an advantage once we’ve been asked to quote – we’re probably competing with five or six colleagues, not five or six thousand.

Since the odds are so much better, it’s worth investing time in making the quote the best it can be. A couple of lines that include a price won’t cut the mustard – unless the client has specified that they want nothing more.
 
Acquire relevant information
Before we can reply, we need information – a word count, the type of editing required, the levels of editing that have already been completed, the client’s preferred time frame, and a sample.

If that information hasn’t been supplied, asking for it is legitimate. A professional editor can’t quote without it.

There are advantages too: it keeps the conversation going, demonstrates an understanding of the editorial business process, and creates a foundation for trust.
 
Frame with solutions
A potential client doesn’t want an essay – we do need to stay on point – but we can still frame our quotations in terms of solutions to problems.

• Solution-focused language demonstrates empathy.
• Being empathized with evokes positive emotions.

Once they’re in play, the conversation’s no longer about price; it’s about a relationship. If the client’s looking for the cheapest editor, yes, this tactic will fall flat. If they’re looking for a good fit, it will give us an edge.

Linking to or attaching useful resources builds empathy and trust.

Here’s what I included in a request to quote in addition to a price (the writer had included a sample):
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• a booklet about the various levels of editing
• a booklet about punctuating dialogue
• a booklet about narrative viewpoint
• an article about filter words

Other information
Each of those resources complemented a short paragraph outlining problems I’d identified in the sample, and would fix if I were to secure the project:

• Viewpoint drops
• Telling rather than showing: too much exposition of doing been done that reduced immediacy
• Punctuation and standard paragraph layout problems

And the great thing is, I can use these resources over and over. Yes, it took time to create them but they’re evergreen.

Every author I send them to gets value from them. But every time I send them, there’s value for me too: a return on my initial investment in the form of an increased likelihood of securing the job.
 
A client who trusts
The writer thanked me profusely ‘for such a thoughtful reply’. I got the gig. And they agreed to wait 12 months and paid the deposit promptly.

I can’t prove that those resources nailed it for me, but those words – ‘such a thoughtful reply’ – tell me the client reacted emotionally to the empathy I’d shown.

Creating that kind of content is time-consuming but the job need be done only once. After that, the resource can be used in myriad ways: marketing, quoting, linking to in reports.
 
When the quote’s rejected
If we don’t get the gig, should we ask why? I don’t think so. It annoys me when I decline a service or product and am asked to give reasons for my decision. It’s my business, end of story.

Receiving feedback is useful for editors, of course, but we’re asking people who have chosen another editor to spend their valuable time engaging with us. Why should they? They have other priorities that don’t involve us and we need to respect that.
​
If a quote is rejected, move on and focus on improving your next quotation.

Want to hone your line craft so that the sentences in your novel elevate story rather than burying it? My latest book, Editing Fiction at Sentence Level, shows you how to do it. 

I'm a believer in learning by example. That's why every chapter is packed with studies that show you how to:

• diagnose the problem
• understand what's gone wrong
• implement a solution

It's true that fiction editing is subjective and nuanced, but there’s still plenty of room for practical analysis that unpicks a novel’s vulnerabilities and considers the range of literary tools available to improve what’s on the page.

​Who should read it?
​I wrote this book for beginner and developing authors, but professional editors who'd like to move from non-fiction to fiction will enjoy it too.

​There's a contents list available on the book's page here on my website for anyone who wants to see what's included.

How to get it
If you're happier with a searchable PDF, you can buy it direct from me. If you love a paperback, head to your local Amazon store or click on one of the buttons below. There's a Kindle version available too.

​How much does it cost?
It's £15.99 (though your Amazon store will publish a price in the local currency). PDF orders from me go through PayPal so there's nothing you need to do.

One of my readers told me she felt like a curtain had lifted after reading Editing Fiction at Sentence Level. I was thrilled because I don't think learning about writing craft should be onerous. Nor do I think the teaching of it should be impenetrable. My hope is that you'll find this book enjoyable and accessible, whatever stage of the writing and editing journey you're on.

Are your readers bouncing from one character’s head to another in the same scene? You might be head-hopping. This article shows you how to spot it in your fiction writing, understand its impact, and fix it.

Anaylsis: Tight third-person limited narration
Rebus is the viewpoint character. That means the internal experiences we access are limited to his. For example:

• We see through his eyes: the well-tended garden, the bins, Rawlston’s half-moon specs and intelligent eyes.
• We hear through his ears: the silent hinges on the garden gate.
• We think what he thinks: sizing up Rawlston as he makes tea.

We cannot get in Rawlston’s head. All we can do is consider his internal experiences via his observable and audible behaviour, and his dialogue. For example:

• His mood is gloomy – shown by the dialogue ‘Tea or something that bit stronger?’ and what Rebus can see: the sombre expression.
• He’s riled by Rebus’s question – shown by the dialogue ‘Of course I have’ and Rebus’s observation of the twitching mouth.
• He begrudges letting Rebus in – shown by the dialogue ‘You better come in then’ and what Rebus hears: the sigh.

​
What head-hopping would look like
Here’s what that excerpt might look like if there was head-hopping going on:

Analysis: Confused narration
Notice how we bounce between the heads of Rebus and Rawlston. Now we have access to the internal experiences of both.
​

• We’re in Rebus’s head as he pushes open the gates and reports on the silent hinges, the well-tended garden and the bins. Then we’re in Rawlston’s as he walks down the hall, identifies Rebus and reports on his appearance.
• We bounce back to Rebus’s head as he observes Rawlston’s trim figure and intelligent eyes.
• Rawlston speaks, and the action beat throws us back into his internal experience – the knot of anxiety in his stomach. The dialogue continues and we remain in Rawlston’s head, learning of his annoyance with Rebus’s question.
• Rebus asks for milk and we bounce back to his head – discovering that he has no intention of drinking the tea but has used the time to size up Rawlston.
• Finally, we hop over to Rawlston one more time, where we learn that he’s sized up Rebus too and is angry.

In that butchered version, the reader is forced to play a game of ping-pong on the page.

​Why head-hopping spoils fiction
Here are 4 reasons to hold viewpoint rather than head-hopping:

Head-hop check
Make a list of the characters in a chapter or scene. Identify the viewpoint character.

There can be more than one viewpoint character in a book but most commercial fiction authors separate them by chapters or sections.

​Here’s a quick way to check whether you’re holding viewpoint.

Viewpoint characters: What the reader can access

• Emotional responses

• Thoughts
• What they can see
• What they can smell
• What they can hear
• What they can touch
• What they can taste

​Non-viewpoint characters: What the reader can access

• Observable behaviour: their movements, expressions and gestures
• Audible behaviour: their speech, breathing noises (panting, rasping, retching, etc.) and vocal gestures and tics (sighs, gasps, grunts, etc.)

Some examples to show you the way

1. The narrative can tell readers that the milk tasted sour on the viewpoint character’s tongue. A likely response to that sourness must be shown for a non-viewpoint character. E.g. they retch and spit out the milk, or report the sourness via dialogue.
2. The narrative can tell readers that the viewpoint character has a bellyache or feels a roiling in their stomach. A likely response to the pain must be shown for a non-viewpoint character. E.g. they groan or hold their abdomen, or report the pain via dialogue.
3. The narrative can tell readers that the viewpoint character feels excited. A non-viewpoint character’s excitement must be shown. E.g. their neck and cheeks flush.
4. The narrative can tell readers that a viewpoint character doesn’t believe in the tooth fairy. A non-viewpoint character’s disbelief must be shown. E.g. they scoff, laugh, sneer, or report their scepticism via dialogue.
5. The narrative can tell readers that a viewpoint character thinks they’re going to be sick or feels nauseous. The non-viewpoint character’s symptoms of nausea must be shown. E.g. their skin changes colour, they grab a bowl, they bend over the toilet, or report the nausea via dialogue.

 
Summing up
​Even if your readers don’t know what head-hopping is, by removing it from your novel you’ll give them a more immersive, suspenseful and authentic journey through the world you’ve built.

Plus, you’ll ensure they’re reading your story, not trying to work out who’s telling it.

When the order of characters’ movements is told with the words ‘before’ and ‘after’, there’s a risk that readers will focus on timeline rather than story. That distraction can reduce engagement and dumb down the writing.

​Here’s what to look out for and how to fix the problem.

In this article, we’ll look at tacit and explicit chronologies of action, and assess which style of writing is more immersive and why.

Why writers include ‘before’ and ‘after’
The inclusion of ‘before’ and ‘after’ to tell the order of play is not an indication of poor grammar – not at all. There’s nothing grammatically wrong with these constructions.

More usually, it’s an indication of insecurity. The author hasn’t learned to trust the power of their words on the page, or the ability of their readers to perceive the meaning behind those words.

It’s also why writers sometimes use several adjectives with similar meanings rather than one strong one, or an adverbial phrase to fortify a weak verb.

Some authors also fear that their writing will come across as too ‘plain’ or ‘simple’. Chronological nudges are an attempt to ornament the prose.

Tacit chronology of action
The things that we do occur in a sequence; they have a chronology. This is as much the case in real life as it is on the screen, in an audiobook and in the pages of a novel. That chronology is tacit – we don’t need to explain it because it’s understood.

Take a look at this excerpt from The Devil’s Dice by Roz Watkins (p. 79, HQ, 2019):

Watkins doesn’t tell us explicitly that the shuddering occurred before the laptop was put down, or that the laptop was moved before the character shifted the cat onto their knee. And yet we know. The sequence of events is implied by the order in which she places each clause. It’s tacit.

• First thing that happens: shudders
• Next thing that happens: moves laptop
• Next thing that happens: manoeuvres cat
• Next thing that happens: leans
• Next thing that happens: inhales cat odour

 
And that’s the thing with strong line craft – it allows the reader to immerse themselves in the chronology of action by showing us, clause by clause, what’s transpiring, instead of tapping us on the shoulder and telling us.

Explicit chronology of action
Let’s recast the Watkins excerpt with some explicit taps on the shoulder:

I see this use of timeline nudges frequently in the fiction writing of less experienced authors, and it’s problematic when overused. Here’s why.

1. Some readers might feel patronized
Not every reader will notice the use of chronology nudges. But some will, and since no author wants to alienate a chunk of their readership, why push the story over a cliff when we can work out the sequence of events from the order of the words?

Telling readers that X was done before doing Y, or after doing Z, is akin to saying: ‘Hey, just in case you’re not clever enough, let me spell it out for you.’

​It’s a dumbing-down that readers in the know won’t appreciate.

2. The inclusion is unnecessary
If you’re still not convinced, ask yourself whether the inclusion of ‘before’ or ‘after’ as timeline nudges is necessary. It often isn’t.

If a character’s shuddering occurs at the beginning of a sentence, the reader will assume that shuddering is what’s happening right now. If a new action follows that shuddering, the reader will assume that – just like in real life – the moment has passed and something else is happening in the new now of the novel.

3. The reader is focused on the wrong thing
When writers create immersive fiction, the reader feels as if they are in the moment – this is happening, now that, now the other.

‘Before’ and ‘after’ are distractions that focus the reader on when rather than what’s happening. The former is telling; the latter is showing.

4. There are more words than are necessary
Not enough words leaves readers hungry for clarity. Too many gives them indigestion. The artistry comes in the form of balance.

​As long as the sequence of events can be understood by the reader, consider whether timeline nudges such as ‘before’ and ‘after’ are cluttering your prose.

The power of tacit chronology – more examples
Take a look at these pairs of narrative text, each of which has a shown tacit chronology and an alternative told explicit sequence. Which versions are more suspenseful? Which are most immediate? Which flow better when you read them out loud?
​
I’ve used examples from published fiction for the tacit versions, and taken a little artistic licence – altering them in ways their authors never intended – for the explicit chronologies.

In the original version, the ‘and’ between the initial breath and the walk into the kitchen is a fine example of the power of a conjunction. It’s almost invisible, which gives us the space to take that breath with the viewpoint character. And having taken it, we’re ready to go into the kitchen with them.

In the edited version, ‘before’ pulls us away from that moment. The tension has fallen out of the sentence.

In the original version, it’s as if we’re in the room, watching the man as he smiles and leans back. There is space for that action to have its moment. Then he blows the smoke – that’s the new moment; we’ve left the other behind.

In the edited version, ‘after’ shoves us past the leaning back and smiling before we’ve had a chance to savour it. It’s already gone, even though we’re still reading about it.

​In the original version, Crichton shows us the action. Perhaps, like me, you can hear the chunter of the helicopter blades in the air. Who’s in this helicopter? Men in uniform. They jump out. What will happen next? We’re shown: they fling open the door. There’s a sense of order, of clandestine and militaristic precision.

In the edited version, ‘before’ saps the suspense from the final sentence. We’re focused on the timeline rather than the action.

Summing up
The table below summarizes the impact of tacit and explicit chronology on prose.

Take a look at your narrative. If ‘before’ and ‘after’ are telling rather than showing, recast gently and reread out loud. Is the order of play still clear? Is the prose more immersive? If so, there’ll be fewer words but what’s there will be all the richer.
​
And if you’re worried that your prose will be too plain, think again. Immersive writing allows the reader to decorate the story with their own imagination.

Flat chapter finales are a fast track to reader disappointment. Here’s how to nail those last few lines so that readers can’t wait to turn the page.

Readers turn the page to find answers to questions. Why did that happen? Who’s responsible? What will happen next?

Unanswered questions at the end of chapters place us in a state of suspense. We’ll try to predict the answers based on the information we’ve been given.
​
We might be proved right. I thought so!

We might be proved wrong. I didn’t see that coming!

Either way, as long as there’s suspense, we’ll turn the page. Here are some ideas, with examples from published fiction, about how to do it, so that even predictable outcomes are structured line by line such that readers are itching with anticipation.

1. Wrap up the chapter in the middle of something interesting
There are two people in a bedroom. They’ve survived a harrowing encounter. And there’s oodles of sexual tension between them.
​
A less confident writer might wrap up the chapter as follows:

The problem here is that the suspense dissipates. Mark begins to undress but we don’t bother to wonder what will happen next – whether he and the woman will have sex, or try to but be interrupted, or do the deed and grab some food. We don’t need to – we’re told.

​Fear not! This is actually a tweaked version of an excerpt from Solo by William Boyd, Vintage, 2014 (pp. 259–60). Boyd is cannier. This is what it really looks like:

In the real version, we do ask those questions. The artistry lies in the fact that we have to turn the page to find the answers and relieve our suspense.

They’re given in the next chapter. A sex scene follows. It’s an interlude – a chance to breathe, for them and us – before Bond leaves and sets up a diversion that will confuse the CIA’s surveillance of him.

2. Wrap up the chapter with foreshadowing
Chapter endings that tell of incoming storms are powerful. When they’re short and taut, even better! Take a look at this super example from p. 210 of Clare Mackintosh’s Let Me Lie (Sphere, 2019):

That final line is like a punch in the gut. It begs us to ask: When will he come? What will he do? And how will she protect herself? It’s six words of masterful suspense.

3. Wrap up the chapter with emotional reflection
In the The Man with No Face by Peter May (Riverrun, 1981), the protagonist, a journalist called Neil Bannerman, walks into a restaurant and alerts a minister that he has evidence about a government cover-up. That’s the juicy bit.

Bannerman then exits, leaving the minister to mull over the revelation. That’s the mundane bit and May needs a way to close the chapter with a pop. Emotional reflection is the tool of choice.

Here’s the excerpt from p. 233:

The journos and minister won’t be enjoying their meal but this isn’t an exercise in gastronomy. The end-of-chapter suspense comes in the form of questions: Will there be consequences for Bannerman? How will those play out? Will the minister get his just deserts?

​4. Wrap up the chapter with a surprise interruption
Another way of wrapping up a chapter when the big stuff has already played out is to introduce some sort of surprise interruption. Perhaps there’s a knock on the door from an unexpected visitor, or an odour that forces the viewpoint character to direct their attention elsewhere.

Here’s another excerpt from Let Me Lie (p. 226). Murray, the viewpoint character, has just had a telephone call with Anna, during which he told her that her parents had indeed been murdered. She becomes emotional and commands him to drop the investigation, despite her bringing the case to him in the first place.

What would ordinarily be a domestic mundanity serves to show his mood; his shock is so immersive that he’s forgotten everything around him until the alarm goes off.

We leave the chapter imagining the shrill noise, the odour of burnt food, the smoke in the kitchen, and wondering what on earth has happened to make Anna change her mind.

5. Wrap up the chapter with a shocking last line
There’s nothing better than a final line that the reader doesn’t see coming. Here’s a magnificent example from David Baldacci’s True Blue (Kindle edition, Macmillan, 2009).

In Chapter 4, we meet Roy, a young lawyer. He finishes a game of basketball and slopes back to the office where, we learn, he earns a healthy pay cheque by plea-bargaining on behalf of mostly guilty defendants.

Baldacci sets up the whole chapter as just another day at the office. We should know better than to be lulled into this false sense of security, but Baldacci’s narrative is strong enough from the start to convince us this might go in another direction.

Maybe Roy is crooked. Perhaps he’s about to be fired. Maybe he’s going to get a phone call telling him he has to go to court and represent someone he’d rather not. What we don’t expect is the wallop when a body falls out of the fridge.

And now we have a ton of suspenseful questions. Who is she? How did she get in the fridge? Why was she killed? To find out, we’ll have to turn the page.

6. Wrap up the chapter with dialogue that demands answers
One great line of dialogue can close a chapter beautifully. No action beats, no narrative, no response – just the spoken word. It works as an outro when the speech leaves us with questions, and therefore in suspense.

Here's an example from New Tricks by David Rosenfelt (2009, Grand Central Publishing, pp. 215–16):

The dialogue forces us to wonder: Why has Richard not carried out the redirect? Has some new evidence come to light? How will this affect the case?

​Rosenfelt doesn’t dampen the suspense by cluttering his prose with the detail of what came next – maybe people in the courtroom looked surprised or confused; perhaps there was an objection, and the judge banged their gavel and announced a recess.

Instead, all that stuff is left unwritten – we just imagine it. It’s one line of dialogue and the chapter’s done.

7. Wrap up the chapter in the middle of one character’s speech
Here’s Rosenfelt again in Dog Tags (Grand Central Publishing, 2010, pp. 28–9). Unlike in the example above where there’s a natural chapter break because of a shift from the courtroom to the chambers, this time he inserts the chapter break in the middle of one person’s speech.

Less experienced authors might shy away from this, but it can work – if it’s an appropriate suspense point that leaves the reader reeling with questions.

That final line is a shock, for lawyer Andy Carpenter and us. Why would a dog need a lawyer? How can such an absurd conversation be happening? We learn the answers to these questions in the next chapter, and that’s exactly where they should be because ‘The government’ is the suspense point that grabs us by the scruff of the neck and demands we keep reading.

Do you know when it’s closing time?
Like artists who can’t put down a paintbrush, less confident writers sometimes lack the courage to end with one line that evokes questions rather than solutions.

Yet that’s what the authors in all the examples above have done, and that’s why their outros are suspenseful and page-turning.

If your chapters have a saggy bottom, maybe you haven’t identified closing time. I line edit for an author who writes knockout chapter endings … he just places them 10 lines further up the page than they should be to create a suspenseful finale!

When you find yourself stuck, look up the page to find the point that will make the reader think How’s that going to play out? or Why did she do that? or That was a surprise! or Ha! You deserved that. … those few lines that will kick them up the backside and push them forward.

If those lines are already there, think about whether they should be moved to the end of the chapter, or whether the prose after them should be shifted (or even deleted).

If they’re not there, write them.

Think about the very last sentence in your chapter too. How long is it? Your writing style and genre might dictate the style of your final lines but notice how lean the word count is in most of the examples above. The brevity acts like a command: Read me. Pay attention. Turn the page.

Summing up
Every chapter should end with a pop, regardless of genre. Those last few lines are what the reader remembers before they pause. An otherwise beautifully crafted chapter can be ruined if it flops at the finishing line.

Find the suspense point – the lines that make readers ask questions – and use them to wrap up your chapter. And pay attention to the very last sentence. Sometimes less is more.

Editorial training is critical. However, when it comes to attracting the attention of indie authors, we need to add value beyond the baseline. This article and free booklet show you why it's worth investing time in standing out.

You’re a professional editor or proofreader and you want to work with indie authors. 
Should be a doddle, right? After all, your tutor gave you amazing feedback. Your scores were high, your pass solid. 

The course was intense – it tested your skills and knowledge to the limit. That’s good because now you’re feeling confident. Fit for purpose and fit for market. 

And to prove it, you’ve got that shiny certificate.

The problem is, you’re not alone.

Editorial training – critical but standard
The next time you’re in a room or online forum with a bunch of fellow editors, ask them to shout out if they’ve taken editorial courses or carried out continued professional development.

Scratch that. Ask those who haven’t to shout out. It’ll be much quieter!

​The fact is, most pro editors have studied. Which means it’s not a compelling proposition for an indie author trying to work out who to hire.

Training is critical – of course it is. It teaches us what we don’t know, allows us to discover our weaknesses and fix them. That way we’re in great shape by the time we start searching for clients.

Training is a solid baseline. When it comes to being practice-fit, that’s its strength. But when it comes to attracting the attention of indie authors, that’s also its weakness.

The snag with competing at the baseline
Imagine walking into a hospital. How impressed would you be to discover that all the doctors have been to medical school?

Not very. It’s critical, yes, but not impressive. Rather, it’s expected. 

The same applies to editors and proofreaders. No indie author seeks to hire an editor who hasn’t learned how to their job. 

And why would they? That’s no more likely that any of us walking into a hospital hoping there’s an untrained medic on the premises. 

Our being fit for purpose is expected too. And so, if we want to stand out, we need to add value beyond the baseline.

Adding value by solving problems
You might be wondering what that value looks like and why it will appeal. The answer comes in the form of solutions to problems. 

Let’s revisit the hospital. If we or someone we care about is a patient, there’s a problem. And the moment we enter the building, we’re not focusing on the qualifications of the doctors; that’s baseline stuff. Instead, we’re focusing on ourselves or our loved ones, the problem in hand, and whether one of those professional, qualified people in scrubs can fix it.

If the medical pros succeed, we feel immensely grateful. And we trust them.
When editors solve their target clients’ problems, the same thing happens. Those clients feel grateful and warm towards us. And they trust us.

That’s how we add value.
​
The problems indie authors have
The problems indie authors have lie in what they don’t know. Their expertise can be found elsewhere – maybe they’re one of those doctors in our hospital. Perhaps they’re a taxi driver or a plumber or a teacher. 

They have a ton of skills and knowledge related to their professions but they don’t have the skills and knowledge related to ours.

That’s great news because it gives us a whole raft of stuff with which to start building our trustworthiness – an online basket of free goodies ... gifts that solve indie authors’ problems and make them feel warm and fuzzy about us. 

‘But somebody’s already done that!’
Maybe you’re thinking it’s a waste of time. After all, loads of people have already created online content – blogs, vlogs, podcasts, booklets – about spelling, punctuation, grammar, story structure, line craft, the types of editing, and a thousand other things that indie authors query in Google Search.

Trust me – that’s not the point. The point is that when they go searching for that stuff, we’re in the mix. 

Indie authors do not search for ‘Louise Harnby fiction editor’. They search for things like ‘What’s third-person limited viewpoint?’

If my website’s all about Louise Harnby, I won’t appear in the search engines when an author hunts for information about narrative point of view. If my website’s about viewpoint – and other questions that authors ask – it’s a different story. 
 
Content that solves problems enables us to become visible, add value and build trust.

The solutions your clients are searching for need to be:

• on your website
• created by you
• presented with your voice and with your angle

even if other people have already covered these topics in their own unique way elsewhere.

Trustworthy added value: 7 ideas
Here are 7 ways in which you can add value. Each can be published on multiple platforms, including your website and social media:

• Write a blog post that shows a client how to fix one writing problem.
• Turn it into a PDF booklet – make it look pretty in Canva!
• Create a slide deck in PowerPoint. Use images to illustrate each learning point. Do a voice-over with a script based on your blog post.
• Save the deck as an MPEG4 video. Upload to YouTube. Use the cover image of the booklet as a thumbnail image.
• Take the key themes and create an infographic.
• Create a promo video. Go to Canva. Choose eye-catching images and overlay the text from the headings in your blog post. Upload the images to MoShow. Choose a motion theme and music.
• Record an audio-only version of your slide-deck script. Upload to Soundcloud. Embed your one-off podcast episode on your website.

Rising above the baseline and the noise
The web is big and noisy. Editors and proofreaders who want to attract best-fit authors from within that online space need to be discoverable there. 

A list of qualifications isn’t enough to cut through. We must add value. When we do so, we show our worth rather than telling it. That’s about trust. We get found, too. And that’s about business success!

Are you storytelling-telling? Too much told narrative can force the reader to experience a story through extraneous layers that add clutter rather than clarity. Here’s how to identify one type of told prose and write with more immediacy.

Narrative distance and the layers of reader experience
There’s a story ... stuff that happens to people and things. We experience it on the page via a narrative voice – this could be a first-, second- or third-person viewpoint.

The closer the reader feels to what’s being narrated, the more immersive the experience.

It can help to think in terms of how many layers readers must travel through to experience the story through a viewpoint character’s lens.

Let’s imagine Joe, a young teen. His journey is unveiled via a third-person past-tense narrator.

The viewpoint style is limited, or close – we can access what Joe can hear, see, smell, touch, feel (his emotions) and think. That accessible information can be either be shown or told.
​
With each approach, the reader pushes through various layers of the story as they are experienced by Joe.

Gridding the layers
If we place each unfolding layer of our story in a grid, we can see how much harder the reader has to work to get from start to finish with the told narrative – 23 layers as opposed to 10 with the shown alternative.

Layers of doing being done: Putting the reader on pause
In the Told column of the grid, notice how much doing being done there is: heard, felt, wondered, saw, thought. Each of those words adds a new layer that puts the reader on pause.

Instead of seeing a bed (and doing it with Joe because he’s the viewpoint character), we see Joe seeing a bed. We’re not focused first and foremost on the bed, but on Joe doing seeing.

That extra layer increases narrative distance, unless that’s the effect you want to achieve, because it’s like a tap on the shoulder, telling us what to do. It screams: Reader, you’re not in this world; you’re just holding a book.

Limited narrative viewpoint and the reader
When writers choose a limited viewpoint, the reader’s already in the perfect position to know ...

• that when there’s an odour, it’s being smelled
• that when there’s an object in front of a sighted character’s eyes, it’s being seen
• that when they’re processing internal questions and ideas, there’s thinking being done
• and that when emotion is in play, our character is feeling it.

Shown narratives respect this – it’s storytelling. Told narratives overplay it – it’s storytelling-telling!
​
If you think you might be storytelling-telling, try gridding a section of narrative to identify each layer. Then recast to tighten up the prose. Chances are, it’ll be more immediate and immersive.

If your characters’ intention to act is trumping their action, a small recast could be in order. This article shows you how ‘to’ can affect immediacy and plausibility in certain circumstances.

The intention to act
Take a look at these sentences:
​

1. Jan reached up to switch on the light. The attic was empty. Almost.
2. Andrew picked up the phone to call Carla. She answered on the third ring.
3. I get out of the car to walk towards the caravan. The curtains are open so I peek through the plastic window. No one’s home.

What’s noticeable in these examples is that the character does X in order to achieve Y. Let’s be clear – there’s nothing wrong with any of the sentences in terms of either grammar or syntax. A proofreader wouldn’t touch them. A line editor, however, would take a closer look.
​
In all three cases the narrator is describing the intention to act, rather than the act itself. And that can be problematic for a couple of reasons.
​

• The action is where our attention is supposed to be. That’s how we move through the story at the same pace as the viewpoint character. When intention creeps in instead, the narrative distance – how close the reader feels to the story and the viewpoint character’s place within it at a given moment – widens. The narrative is less immediate.
• We need the action if the prose is to retain its plausibility. It’s essentially a question of logic and whether the infinitive form of the verb allows us to move from A to B.

Removing ‘to’
Now look at what happens when we remove the ‘to’, introduce a conjunction and tweak the conjugation.
​

1. Jan reached up and switched on the light. The attic was empty. Almost.
2. Andrew picked up the phone and called Carla. She answered on the third ring.
3. I get out of the car and walk over to the caravan. The curtains are open so I peek through the plastic window. No one’s home.

In (1), now we’re moving through the story with Jan. She acts and we go with her. We feel closer to her, as if we are her. In the unedited example, she discovers the empty attic and yet the light never got switched on – all we had was her intention to do it. The ‘and’ fixes that problem.

In (2), Andrew picked up a phone and made a call. We’re doing those things with him. And Carla can now answer on the third ring because Andrew made a call, rather than just picking up the phone with the intention of getting in touch with her.

In (3), readers are focused on my journey to the caravan, not the reason why I get out of the car (to walk over to the caravan). And now that I do walking rather than just car-exiting, I can get to that caravan and peek through the window.

Shown prose versus told prose – which to choose
This problematic use of infinitives can be framed in terms of showing and telling. There’s room for both in any story, but, as always, context is everything.

Here are three points to bear in mind when deciding whether to ditch your ‘to’ and recast.

• An infinitive tells us why. A conjunction + verb shows us how.
• An infinitive holds us still – it’s motivation-based. A conjunction + verb shows us movement – it’s action-based.
• An infinitive tells us about what’s impending. A conjunction + verb shows us what’s happening in the now.

Conjunctions aren’t the only option. There are other ways of fixing told motivation-based prose where action is what the author really wants to convey. Let’s revisit one of our earlier examples. Each recast has a slightly different mood, but the ‘to’ has been ditched.
​

• I get out of the car and walk over to the caravan. The curtains are open so I peek through the plastic window. No one’s home.
• I get out of the car, walk over to the caravan, peek through the plastic window. The curtains are open. No one’s home.
• I get out of the car. Walk over to the caravan. The curtains are open so I peek through the plastic window. No one’s home.

Red flags – words and phrases to watch out for
What we mustn’t do is hunt out every example of an infinitive verb form and hit the DELETE button. That would be catastrophic. Instead, during the revision process, check what the following words and phrases are doing to your prose.
​

• in an attempt to [verb]
• in order to [verb]
• so as to [verb]
• to [verb]

Are they showing motivation or impending action? Is that what you want? And will the logic hold up?

‘To’ and viewpoint drops
Infinitives can also interfere with point of view. In this case, it’s not immediacy at stake but what it’s possible for the viewpoint character to know.

Take a look at these examples:

1. I jump over the wall and land on the soft verge. Dan’s German shepherd greets me. The dog bares its teeth, preparing to bite.
2. Matty. The guy was a pain, had done nothing but hold her back all day. Denise shoved him hard in the back. He grabbed the side of the boat to steady himself.

​In (1), I’m the viewpoint character. All is well until I meet the dog. It bares its teeth. We’re still good. But then the infinitive slips in, and with it I’m now privy to the dog’s intention – to bite. It’s a step too far. Perhaps the dog’s been trained to snarl. Maybe it’s more a warning than an impending attack.

The scene could demand I get bitten or escape intact. Either way, what matters is that we’re not in the dog’s head so we can’t know its intention. A recast that shows what happens, rather than telling what might, is in order.

• The painful version: The dog bares its teeth, leaps forward and clamps its jaw around my arm, puncturing the skin.
• The injury-free version: I jump over the wall and land on the soft verge. Dan’s German shepherd greets me. The dog bares its teeth and I freeze. It backs off, so I give it a wide berth and trot down the road.

In (2), Denise is the viewpoint character. We have access to her thoughts via the free indirect discourse: The guy was a pain ... That Matty grabbed the side of the boat is fine. In fact, it’s a solid example of shown prose because although we don’t have access to his intentions or motivations (because we’re not in his head) we can make a good guess at what they are from his observable action – grabbing the side of the boat.

The infinitive tells us why he grabbed the side of the boat. And that’s a problem because we can’t know; we’re not in his head. All we can do is see through Denise’s eyes. Yes, it’s likely that he’s steadying himself, but why not let the reader do the work? His actions are enough to show them.

A recast might go like this:

• Matty. The guy was a pain, had done nothing but hold her back all day. Denise shoved him hard in the back and he grabbed the side of the boat.

Or this more staccato version:
​

• Matty. The guy was a pain, had done nothing but hold her back all day. Denise shoved him hard in the back. He grabbed the side of the boat.

​When intention is the intention!
There are times when the infinitive form of a verb is a good choice because intention, purpose or desire is exactly what the author wants to convey, not the action itself.

Here’s an excerpt from Nuala Ellwood’s Day of the Accident (Penguin, 2019, p. 94). The viewpoint character intends to talk but the action never happens. We’re supposed to focus on the intention, so the infinitives – to speak, to defend myself – work.

​Here are some additional (made-up) examples of where motivation is the order of the day. The character does X for the purpose of achieving Y, and the infinitive is effective.
​

• I take deep breaths to calm myself.
• He’d worked his backside off with this parole officer to stay out of trouble.
• Arthur went to pull Excalibur from the stone but Merlin’s scream stopped him in his tracks.
• I’ve made a decision. I’ll fill up her petrol tank with diesel to trash the engine. That’ll teach her.

​Summing up
If you want your characters to act, show those actions in your prose rather than telling readers about intention. Replace the infinitives with a conjunction and modify how the verb’s conjugated. Or, for a more staccato feel, try commas, or closing the sentence with a full point and starting a new one.

If it’s motivation you want, a ‘to’ plus a verb has the right to stand.

In this episode of The Editing Podcast, ​Denise and Louise talk with guest Sea Chapman about constructed languages, or conlangs.

​Click to listen to Season 3, Episode 10

• RATE AND REVIEW

Listen to find out more about:

• What is a constructed language, or conlang?
• The different types of conlang
• Tips for writers who want to include conlangs in fiction
• The rules of play
• Base languages sometimes and conlang creation

Resources mentioned in the show

• Email Sea Chapman (sea@seachapman.com) for handouts from her ACES 2018 presentation, ‘Conlangs: Languages with Stories to Tell’ or to request additional resources
• Language Creation Society
• Conlangs on reddit
• Constructed Languages on Facebook
• ConWorkShop forum
• Conlangery podcast
• Iain Banks talks writing, world events and Mastermind (video)
• ‘A few notes on Marain by Iain M. Banks’
• Fabulosa!: The Story of Polari, Britain's Secret Gay Language
• ‘What’s Polari?’

Ask us a question
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Music credit
‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.

In this episode of The Editing Podcast, Denise and Louise discuss em dashes, or em rules, and how to use them in fiction and non-fiction writing.

​Click to listen to Season 3, Episode 9

• RATE AND REVIEW
• DOWNLOAD TRANSCRIPT

Listen To Find Out More About:

• Parenthetical use
• Indicating a new speaker
• Indicating omission
• Profanity
• Showing faltering speech
• Conveying end-of-line interruptions

Editing Bites

• The Magic of Fiction, Beth Hill
• ‘Start here: How to self-publish your book’, Jane Friedman

Ask us a question
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Music credit
‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.

In this episode of The Editing Podcast, Denise and Louise explain what a comma splice is, why you should usually avoid it, and how it can add clarity.

​Click to listen to Season 3, Episode 8

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Don't fancy listening? Here are the nuts and bolts of our podcast chat, based on a transcript from the show.

What is a comma splice?
When two independent clauses – which could stand on their own as sentences and make perfect sense – are separated by a comma. For example:

• I love tomatoes.
• Red and yellow ones are my favourites.

Those two sentence above could be separated by a semi-colon, a dash, or a full stop and no one would be breathing grammar rules down your neck:

Standard punctuation 

• I love tomatoes; red and yellow ones are my favourites.
• I love tomatoes – red and yellow ones are my favourites.
• I love tomatoes—red and yellow ones are my favourites.
• I love tomatoes. Red and yellow ones are my favourites.

However, if you use a comma to separate them, that heavy breathing will come from some quarters:

Non-standard: comma splice

• I love tomatoes, red and yellow ones are my favourites.

Why comma splices trip up readers
Some people don’t know what a comma splice is and don’t care. But plenty do, and even if they don’t know what’s it called, they trip up. For those in the know, comma spliced sentences (sometimes) scream off the page for precisely that reason.

That's because when readers see a comma they're inclined to think, This is the start of a list.

A standard method for showing a reader that they’re coming to the end of a list is to incorporate a coordinating conjunction such as ‘and’, ‘but’, ‘though’ and ‘or’. It acts as  shorthand for One more item’s coming. Then there’ll be a full stop.

And so when only two items are separated by a comma, the reader’s expecting at least one more item in that list. When that third item doesn’t appear and the sentence finishes, the reader is jolted because they've placed the emphasis in the wrong place. Try reading these examples out loud:

• Let me tell you about fruit: I like apples, I hate pears but I think oranges are okay. Are we clear now?
• Let me tell you about fruit: I like apples, I hate pears. Are we clear now?

Your intonation likely changed as you read the words 'but I think oranges are okay' because you knew you were finishing a sentence. In the second example, you were left hanging after 'hate pears' and likely hadn't placed the stress correctly.

These kinds of stumbles are a distraction that, even if only for a split second, pulls the reader out of the writing. Now they’re thinking about where they placed the emphasis, not about our fabulous learning tool, enthralling plot line or groundbreaking academic research.

When comma splices can work: fiction
Comma splices are probably more prevalent in published fiction, and more acceptable. Sometimes, and with good reason. The comma doesn't always trip up readers.

The key is to allow splices to stand when they serve a purpose.

Narrative and rhythm
Take this example from A Tale of Two Cities by Charles Dickens: ‘It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity’ and so on.

This prose is an experiment in rhythm. The splices work. But something else is going on too – the anaphora.

Anaphora is a literary device that uses repetition for rhythmic effect. In the Dickens example, the repetition of 'it was' pulls us along on a beautiful booky wave. Editing in semi-colons or full points would destroy the rhythm and would qualify as an example of editorial hypercorrection.

For a more detailed examination of anaphora, read: What is anaphora and how can you use it in fiction writing?​

Dialogue and mood
While a comma splice will stick out like a sore thumb in a piece of academic research or an education textbook, that’s not always the case in dialogue. 

If the speech is truncated, or there's anaphora in play, a comma might well work. Imagine this scenario in a novel: two characters are having an argument. One says, ‘It’s not me, it’s you’.

Strictly speaking, that's a comma splice. There are two independent clauses with a comma. Would it bother you? Probably not. The speech looks and sounds natural to the mind's ear. Changing the comma to a full stop would slow down the rhythm of the character’s speech and affect the emotionality in the dialogue.

But most important, readers won't trip up; they'll place the emphasis correctly. And so while emotion and mood have been respected, this hasn't been at the expense of clarity. 

Summing up

• Understand what a comma splice is. Only then can you make an informed decision about whether to let it stand or fix it.
• Read the sentence aloud, tor ask someone else to. If you or they stumble over what you’ve written, so might your reader.
• Just because Woolf, McCarthy and Dickens use comma splices doesn't mean every writer should. There may be other literary devices in play or narrative motivations affecting their choices.
• There is a grammatical standard for how commas are handled between two independent clauses, but even so, we can’t prescribe for always right or always wrong. Sometimes it’s about style, rhythm and flow.

In this episode of The Editing Podcast, Denise and Louise discuss en dashes, or en rules, and how to use them in fiction and non-fiction writing.

​Click to listen to Season 3, Episode 7

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Listen to find out more about ...

• Parenthetical use
• Indicating number spans
• Placement in dialogue interrupted by narrative description
• Linking in adjectival compounds
• Showing faltering speech
• Indicating a relationship/alternative
• Profanity

Editing bites

• Masterclass
• The Conscious Style Guide

​Ask us a question
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Music credit
‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.

In this episode of The Editing Podcast, Denise and Louise chat with editor Sophie Playle about developmental editing and critiques for fiction authors.

​Click to listen to Season 3, Episode 6

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Listen to find out more about ...

• An overview of what developmental editing includes
• Critiques as big-picture evaluation
• Who benefits from developmental editing and critiques
• Where developmental editing and critiques fit into the editing process
• Whether an author needs to hire a specialist editor for developmental editing
• Writing coaching versus developmental editing
• The difference between story and plot
• Story structure – planning versus revision
• Story structure – conscious deviation from traditional three-act structure
• Story structure – momentum
• Narrative style
• Subplots – when they work and
• How theme can hold a story together

More about Sophie

• Sophie Playle, Liminal Pages
• Sophie’s editing courses
• Email: sophie@liminalpages.com
• Twitter: @sophieplayle
• Facebook: facebook.com/liminalpages
• LinkedIn: linkedin.com/in/sophieplayle

Resources mentioned in the show

• How to Write a Query Letter – Everything You Need to Know’, Sophie Playle
• ‘How to Write a Synopsis – Everything You Need to Know’, Sophie Playle
• Write a Great Synopsis: Nicola Morgan
• Developmental Editing: A Handbook for Freelancers, Authors and Publishers: Scott Norton
• Poetics, Aristotle
• Masterclass: David Mamet Teaches Dramatic Writing

​Ask us a question
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Music credit
‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.

​​In this episode of The Editing Podcast, Louise and Denise demystify (and stand up for) one of the most misunderstood pieces of punctuation – the semi-colon.

Click to listen to Season 3, Episode 5

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Listen to find out more about ...

• What the semi-colon looks like
• Separating two independent clauses
• Subjects and predicates
• Weighting and parallelism
• Comma splices
• Separating items in a list
• Emojis
• Objections to the semi-colon

Resources

• National Centre for Writing’s podcast
• Semicolon: How a misunderstood punctuation mark can improve your writing, enrich your reading and even change your life, by Cecilia Watson
• How to use semi-colons in fiction writing

Ask us a question
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Music credit
‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.

In this episode of The Editing Podcast, Denise and Louise chat with Tim Storm about the concept of unearned writing, and how to craft prose that's authentic and plausible.

​Click to listen to Season 3, Episode 4

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Other ways to listen
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Listen to find out more about ...

• The writer’s responsibility to the reader and the story
• Story events and character reactions in relation to plausibility and authenticity
• Salvation events
• Unnatural character realizations
• Contrived plot turns
• Thematic insertions or digressions
• Turning unearned writing into earned prose
• Idea flow in non-fiction

Resources related to the show

• Title Case Converter
• The Allusionist podcast
• Storm Writing School
• Free course from Tim: The Gold Standard Scene: Analyses of Near-Perfect Scenes in Prose Fiction
• Storm Writing School on Twitter
• Storm Writing School on Facebook
• Storm Writing School on Pinterest
• Writing resources from Louise

​Ask us a question
The easiest way to ping us a question is via Facebook Messenger: Visit the podcast's Facebook page and click on the SEND MESSAGE button.

Music credit
‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.

In this episode of The Editing Podcast, Denise and Louise chat about 4 features of written language that are often thought to be Americanisms but aren’t!

​Click to listen to Season 3, Episode 3

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Listen to find out more about ...

• -iz- spellings
• serial commas
• em dashes
• which/that in restrictive relative clauses

Mentioned in the show

• Lexico/Oxford: ‘The Differences Between British and American Terms’
• Lynne Murphy on British and American English (video)
• Free PDF booklet

​Ask us a question
The easiest way to ping us a question is via Facebook Messenger: Visit the podcast's Facebook page and click on the SEND MESSAGE button.

Music credit
‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.

In this episode of The Editing Podcast, Denise and Louise talk with linguist Rob Drummond about grammar pedantry, peevery, youth language, and non-standard language in context.

​Click to listen to Season 3, Episode 2

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Listen to find out more about ...

• Correct or conventional – a linguist’s perspective
• Better versus standard
• Zombie rules, and what we can ditch
• Youth language – dumbing down English or enriching it?
• Young people's language in relation to identity and language change
• Varieties of English in written communication: globalization, national and cultural identities
• The internet’s impact on pedantry and peevery
• The relationship between knowledge and pedantry
• The difference between preferences and judgements
• Recognizing our own pedantry and respecting contextually appropriate style
• Stepping outside our linguistic comfort zones

Mentioned in the show

• Radical Copyeditor blog
• ‘The Business of Being a Writer, with Jane Friedman’
• Rob Drummond Linguistics
• TED Talk: 'John McWhorter: Txtng is killing language. JK!!!'
• Rob's graph: Linguistic knowledge versus linguistic pedantry

Ask us a question
The easiest way to ping us a question is via Facebook Messenger: Visit the podcast's Facebook page and click on the SEND MESSAGE button.

Music credit
‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.

Denise and Louise talk about how to use question marks in fiction and non-fiction according to convention.

​Click to listen to Season 3, Episode 1

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• DOWNLOAD TRANSCRIPT

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Other ways to listen
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Listen to find out more about

• Direct questions
• Indirect questions
• How-to statements
• Idiomatic phrases and question marks
• Double punctuation
• Uncertain dates and date ranges
• Indicating uncertainty

Mentioned in the show

• But Can I Start A Sentence With “But”? by Carol Saller
• Making a Point: The Pernickety Story of English Punctuation by David Crystal

Ask us a question
The easiest way to ping us a question is via Facebook Messenger: Visit the podcast's Facebook page and click on the SEND MESSAGE button.

Music credit
‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.

Here's how to use quote marks (or speech marks) according to publishing convention in your fiction writing. The guidance covers both US English and UK English conventions.

In this post, I cover the following:

• What quote marks are used for
• Omitting a closing quote mark in dialogue
• Whether to use single or double quote marks
• Whether to use straight or curly quote marks
• Where the closing quote mark goes in relation to other punctuation​
• When not to use quote marks​

What quote marks are used for
Quote marks are used in 3 ways in fiction:

• Character dialogue
• To distance the narrator from what's being reported 
• ​To denote song titles and other works

Character dialogue
Quote marks show that we’re reporting what someone else is saying or said. 

​Each new speaker's dialogue should appear on a new line and include opening and closing quote marks.

To distance the narrator from what's being reported 
The tone of the distancing rendered by the quote marks will depend on narrative intent. Perhaps the voice is sarcastic. Or the author might want the reader to suspend belief by indicating that a character considers a word or phrase unreliable.

Imagine the character is saying so-called or supposed or allegedly before the word in quotes.

A word of caution: Don't be tempted to differentiate distancing terms in the narrative from dialogue by using an alternate style. If there are double speech marks around the dialogue, there should be double marks around the distancing words.

To denote song titles and other works
Quote marks are also used to identify certain published works such as song titles and book chapter titles.

So, for example, if a writer is referring to an album or book title, this is rendered in italic. However, when it comes to a song on an album, or a chapter in a book, it's conventional to use quote marks.

Omitting a closing quote mark in dialogue
There's one occasion where it's acceptable to omit the closing speech mark in dialogue: same speaker, new paragraph.

So, if you want your dialogue to take a new paragraph while retaining the current speaker, use a quotation mark at start of the new line but omit the closing one at the end of the previous paragraph.

​Single versus double quote marks
There’s no rule, just convention.

There are lots of Englishes: US, UK, Canadian, Australian, New Zealand, South African, Indian, etc. Each has its own preferences and idiosyncrasies.

Focus on which English your audience will expect, and punctuate your writing accordingly. Whichever style you choose, the main thing is be consistent. 
​

• In the UK, it’s more common to use single quote marks. And if there’s a quote within the quote, that’s a double. You might hear quotes within quotes called nested quotes.
• In US English it’s conventional to use double quote marks with nested singles. 

If you choose double quote marks, use the correct symbol, not two singles.

Straight versus curly quote marks
Curly quote marks are more conventionally known as smart quotes.

​It’s conventional in mainstream publishing to use smart or curly quotation marks, not unidirectional ones.

Changing straight quotes to smart quotes is one of the initial clean-up jobs an editor will carry out when they start work on a file. To prevent the problem occurring from the minute you begin typing:
 

• Go to FILE and select OPTIONS
• Select PROOFING, then click on the AUTOCORRECT OPTIONS button
• Choose the AUTOFORMAT AS YOU TYPE tab
• Make sure there’s a tick in the "STRAIGHT QUOTES" WITH “SMART QUOTES” box
• Click on OK

 
If you’ve pasted material into your book from elsewhere, or you didn’t check autocorrect options before you began typing, there might be some rogue unidirectional marks in your file. To change them quickly, do a global find/replace:
 

• Select CTRL+H on your keyboard to open FIND AND REPLACE
• Type a quotation mark into the FIND WHAT box
• Type the same quotation mark into the REPLACE WITH box
• Click on the REPLACE ALL button

The closing quote mark in relation to other punctuation​
In fiction, punctuation related to dialogue is placed similarly whether you're writing in US or UK style: within the quote marks.

Here are some examples:

​However, there's a difference when it comes to distancing or cited works. Note the different placement of the commas and full stops in the US and UK examples. In US English, the commas come before the closing quotation marks; in UK English, they come after.

When not to use quote marks
There are 2 issues to consider here:

• Thoughts 
• Emphasis

Thoughts
CMOS at section 13.43 says you can use quote marks to indicate thought, imagined dialogue and other internal discourse if you want to. However, I recommend you don't. For one thing, I can’t remember the last time I saw this approach used in commercial fiction coming out of a mainstream publisher’s stable.

But the best reason for not putting thoughts in quote marks is because it might confuse your reader. The beauty of quote marks – or speech marks – is that they indicate speech. Let them do their job!

Emphasis 
It can be tempting to use quote marks in your writing to draw attention to a word or phrase, but it’s rarely necessary and could even have the opposite effect to what you intended. It works instead as a distancing tool, as discussed above.

If you’re tempted to use quote marks for emphasis, imagine saying the sentence out loud, and making air quotes with your fingers as you speak. Would your character/narrator say it like that? If the answer's no, leave out the quote marks. Italic will work better. Or recast your dialogue so that the reader can work out where to place the stress themselves.

Summing up
If in doubt about how to use quote marks for your book, consult a style manual. I recommend the Chicago Manual of Style, the Penguin Guide to Punctuation and New Hart’s Rules, all of which offer industry-standard guidance.

Fancy listening instead?
If you'd prefer to listen to the advice offered here, Denise Cowle (a non-fiction editor) and I chat about how to use quote marks in all types of writing on The Editing Podcast. You can listen right here or via Apple Podcasts, Spotify or your favourite podcast platform

Story-level critiques focus on the big picture – plot, pace, characterization, voice. Line critiques evaluate a book at a micro level, focusing on sentence construction, word choice, and readability. Here’s an overview of what to expect.

Story first ...
Think of your book as a construction project.

First you lay the foundations and build the walls – writing and redrafting to ensure the structure of your storytelling is sound. It’s where you and your editor (if you have one) focus on the big-picture stuff such as:

• Plot
• Pace
• Characterization
• Voice
• Tense choices
• Viewpoint decisions

At this macro stage, you might end up adding, deleting or shifting sections of your prose.

Some authors do their own structural editing because they’re good at it and have studied story craft via writing courses, groups or books. Others seek professional help, either because they’re at an earlier stage of their authorial journey or because they feel they’re too close to the book to see the problems.

One thing’s for sure – there’s no right or wrong way. Every writer has to make their own choices.

If a full, done-for-you developmental (or structural) edit isn’t the path you take, you might still decide to work with a specialist editor who analyses your book and provides a detailed report on its strengths and weaknesses at story level, and offers suggestions about how to improve your writing.
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That’s where story-level critiques come into play. You might also hear them called manuscript evaluations and manuscript assessments.

​Line level second ...
Once the foundations and walls are in place, it’s plastering time – smoothing at sentence level to ensure that a reader’s journey through the pages is satisfying. In a sense, it’s still structural work but at a micro level. This is where you (and your editor if you have one) focus on nuances such as:

• Viewpoint
• Spelling, grammar, syntax and punctuation
• Dialogue
• Narrative readability
• Character description
• Thoughts
• Action beats
• Shown and told prose
• Tenses
• Formatting

Again, some authors do their own line editing because they’re good at it and have studied line craft via writing courses, groups or books. Others seek help.
If a full, done-for-you line- and copyedit isn’t an option, a line critique could be just the ticket.

A line critique, like its story-level sister, is an assessment or evaluation of your story but at sentence level. Your report will include examples from your novel that show what’s holding you back.

​You’ll also be offered suggestions on how you can fix any problems identified. Then you can implement what you learn throughout the rest of your book.

Critiques are about learning, not criticizing
Some authors are nervous about critiques. Pro editors get it – it can be tough to put your book in the hands of another and ask them to tell you what’s working and what’s not, especially when you’ve put in so much hard work.

The thing to remember is that a critique (whether at sentence or story level) is not about criticism. It’s about identifying strengths and weaknesses, and offering solutions so that you can move forward to the next stage of your publishing journey with confidence.

And critiques are a long-term investment. They enable you to improve your self-editing skills. That’ll save you time and money further down the line because anyone else you commission will have less to do.

The line critique: the process and the report
What follows is an overview of the way I handle line critiques. Every editor has their own process, but the basic principles will be similar.

1. The service: Mini line critique
Authors email a Word file comprising, say, 5K words of their novel. It’s in a writer’s best interest to include a section that includes both narrative and dialogue. That way we can assess whether both are working effectively.

Furthermore, if there are multiple viewpoint characters in the novel, and different viewpoint styles and tenses have been used, a sample that represents these choices will enable us to provide a report that evaluates the success of those decisions.

2. First readthrough
The first stage of the process is a complete readthrough of the 5K words. It’s not about micro-level reporting, not yet. Rather, we’re getting a sense of the author’s writing style, the characters’ voices, and the flow of the narrative.

 3. Second pass: Identification tagging
We go back to the beginning and start the analytical process, identifying the strengths and weaknesses of the author’s line craft.
 
We work through the sample, tagging sections of the text with Word’s commenting tool. The author won’t see these tags – they’re just a tool that allow us to locate the sections we’ll pull from the text and into the report for demonstration.
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The text in the image below has been blurred in order to respect confidentiality, but you can see the tagging process in the margins of just one page of one of my reports.

 4. Writing the report
Now that we’ve tagged the sample, we can create a report. My line critiques are usually between 20 and 30 pages long, depending on the length of the text samples I’m pulling in and offering recasts for. 

Each report is divided into sections that address the strengths and weaknesses of the following:

NARRATIVE

• Clarity of narrative viewpoint
• Tense choice
• Showing and telling
• Character description
• Filter words
• Action beats
• Sentence length, flow and rhythm
• Adverbs and adverbial phrases
• Tentative language in relation to a told narrative

DIALOGUE AND THOUGHTS

• Voice, mood and intention
• Dialogue layout
• Dialogue punctuation
• Effectiveness of dialogue tags
• How thoughts are styled

TECHNICAL ELEMENTS

• Spelling
• Punctuation
• Grammar
• Syntax

FORMATTING

• Pre-proof layout recommendations
• Using Word’s styles tool

The tags in the sample allow editors to search for and locate the text we want to use as examples of good practice and to highlight areas with improvement potential.

​Here’s an example of one of those sections (I’ve disguised the identifying traits of the original in order to respect the author’s confidentiality):

5. Wrapping up and emailing the report
When the report is complete, we save it as a PDF and email it to the author. PDF is the tool of choice for many editors because it can’t be edited. If the client wishes to refer back to it during future writing projects, they can do so safe in the knowledge that nothing’s been accidentally removed.

Summing up
If you want to hone your line craft and polish your book at sentence level, but a full line- and copyedit is beyond your budget, consider a more affordable alternative: the line critique.

Think of a critique as another form of authorial development, of book-craft study. And what you learn from your critique won’t be something you can apply just to the current book. It’s a tool you can use with every story you write thereafter.
​
And here’s a free booklet that outlines the various levels of editing. Just click on the cover to get your copy (and, no, you don’t have to give me your email address!).

It doesn’t matter a jot to me which kind of English an author wants to write in. What does matter is their readers' expectations and perceptions, and being consistent.

​This free booklet shows you how to stay on track.

Macros enable us to edit faster and more consistently. For professional editors, that means a higher hourly rate, a more consistent output, and a happier client. If you want to use macros but don’t know where to start, read on.

Which macros, and when and why?
Which macros should you use? How does the Paul Beverley macro suite fit with an application such as PerfectIt? What should you use when?

No one’s the same. We edit different subject/genres, carry out different types of editing, and have different styles of working. There’s no one size fits all.

A conceptual approach, however, can help us decide which tools to use.

Analysis: Tasks versus goals
A task-centred analysis focuses on what we plan to do and deciding what tools will help with these stages. Thus, in the free book, Macros for Editors, I offer smorgasbord of macros that speed up a variety of specific tasks.
 
However, when we look broadly at what we’re trying to achieve, we may discover different ways of working and different tools – new tools, maybe – that can help.
 
One such contribution to this approach is the Alyse suite – analysis-type macros (DocAlyse, HyphenAlyse, etc.) that provide an overview that reports on the likely inconsistencies in a document without our even having to look at the files.

Computer-aided editing: Teamwork
Think of computer-aided editing as teamwork – you and the computer working together, each playing to your own strengths, with a single aim: to improve communication between author and reader.

A computer brings the following to the team:

• It can work tirelessly
• It is consistent
• It is very fast 

On  the downside, it lacks the ability to look beyond the data. It has no idea of meaning, significance, attitude, feelings – only humans can provide that.

Mechanics versus meaning
Editors spend a lot of time eliminating inconsistencies in the following:
​

• spelling errors
• proper nouns
• headings 
• hyphenation
• formatting issues
• figure, table and box captions
• capitalization
• references and citations

This is the mechanical side of editing.

Editors also spend a lot of time focusing on meaning. It matters little how consistent a document is if the meaning is clouded. Obscure the meaning, and communication between the author and reader is impeded.

Using macros and related applications enables the editor to delegate some of the mechanical work to the computer – those mundane data-led tasks – and focus their minds on communication.

A possible workflow
Here’s one way it might look:

Here are the macros you might use in that workflow:
​

1. To gain an overview, use the Alyse macros.
2. To make and record style decisions, combine the client’s brief with your understanding of the overview in (1).
3. To manage the mechanics, FRedit is one option (my preferred), combined with other global macros. Find out more about what FRedit is and how it works via my free book or this video: FRedit for beginners.
4. To manage the meaning and flow, use a range of line-editing macros to speed up the micro-level changes.
5. To double-check after the line edit, rerun some of the Alyse macros to catch previously missed inconsistencies or newly introduced ones.

If you’re a PerfectIt user (see the Intelligent Editing website), you could use that instead at stages (3) and (5). Or continue to use FRedit for (3) but use PerfectIt for (5). 

The latter is a possible best-of-both-worlds approach if you like the idea of having two different tools, each working to spot errors that the other might have missed.

False positives
False positives are to be expected with any computer tool. We can reduce them by refining the FRedit changes list and PerfectIt’s style sheets. 

For best effect with global change macros, apply them to one chapter at a time, making adjustments that will make it more effective in succeeding chapters.
 
Summing up
To access all my line-level and analysis macros, download the free book. You can also watch almost 100 video tutorials on my YouTube channel. And if you want to know more about PerfectIt, visit the Intelligent Editing website.

Please feel free to email me with suggestions and/or questions about macros.

Does your editorial conference budget include provision for travelling abroad? If it doesn’t, here's why you might want to consider it and what you need to factor in to make it viable.

I’m a Brit who’s been to three editorial conferences in the past 12 months. Two of them required me to pack my passport.

First up was the one day mini-conference hosted by the Society for Editors and Proofreaders Toronto Group. I travelled to Canada in early November. I bought a new winter coat for the occasion because Toronto in November is cold cold cold. The weather foxed me – it was balmy – but the conference was everything I expected. Brilliant.

Nine months later, I headed for Chicago, this time for the Editorial Freelancers Association meeting. The sunshine came as promised, not just on the lake shore but in the Swissôtel, too, where the conference took place. I received a lovely welcome and had a ball.

Three weeks after that, I was learning again, but this time in the UK. The annual Society for Editors and Proofreaders conference took place at Aston Business School. Rain threatened but never arrived, and the meeting was smashing.

Three different conferences. Three different countries. And one thing in common ...

The delegates were international.

And that’s the thing about the editorial community – we’re from everywhere, and our conferences reflect that.
​
Still, attending conventions, especially those abroad, means an investment in money and time for the professional editor, so why bother? 

Being an editor isn't a national occupation
Our clients don’t all live where we live.

Take me. I’m a Brit but I’m not an editor of British novels. I’m an editor of novels written in English ... or I should say, Englishes.

And as all pro editors know, there is more than one English. And while those Englishes come with variances in spelling, punctuation, grammar conventions and idiom, all of that can be learned and understood.

And that's one of the pulls of international conferences. What better way to hone your craft than by spending time in the places where those Englishes are spoken and written, and hanging out with the people who speak and write them?

Other factors to help you decide
Here are some ideas to help you decide whether to cross the border for your editorial training:

 1. Look at the conference programme
Are there sessions on aspects of editing, or the business of editorial work, that you can’t access elsewhere?

For example, take a look at the 2019 Toronto SfEP mini-conference programme (Wednesday, 6 November). You can learn how to identify the missing parts in a fiction narrative, how to use macros, how to master templates, how to edit indexes, and how to tackle fast-turnaround editing. There’s also an optional pre-conference workshop on raising rates.

2. Who's speaking?
Are the presenters offering learning opportunities that will be easier to learn face to face? Or perhaps there are keynoters or after-dinner speakers you’d be unlikely to meet otherwise.

At the 2019 SfEP conference in Aston, bestselling crime-fiction author  Chris Brookmyre , linguist Rob Drummond, and broadcaster/writer David Crystal were all on the schedule. We learned hard ... and laughed harder because all three make what they teach memorable through humour.

3. Can you leverage being an international speaker?
Think about whether speaking at editorial events beyond your borders is something you can leverage professionally and that will pay back your investment in the long run.

Some of our potential clients value knowing we have international speaking experience because it reflects a global trust in our specialist knowledge.

4. Is an honorarium available?
If you’re prepared to speak on a specialist topic, you might qualify for financial support.

Of course, this depends on the organizer’s budget and the value they think you’ll bring to the conference, but editorial societies are increasingly recognizing the benefits of international speakers in view of the global nature of our community. Don't assume that assistance isn’t available.

Even a contribution to flight, accommodation or meals might be the tipping point for your saying yay rather than nay.

5. Can you buddy up to reduce costs?
If a flight’s involved, you’ll have to bite the bullet. If you can drive across the border, however, you can share the cost of travel. 

And how about sharing a room? I did this with my podcast pal Denise Cowle at the 2018 ATOMICON marketing conference. We halved our costs. And neither of us snored. Promise.

We’re talking about doing ACES in a couple of years. Being Airbnb buddies will be one way we’ll make it viable.

6. Find out who else is going
Face-to-face networking is powerful. Spending time with international colleagues could lead to referrals that will earn you a return on investment further down the line.

And if you have books, courses or other training materials relevant to your editorial colleagues, you could reach new markets when you take the time to put yourself in front of your audience and speak at an international event.

We’re much more likely to buy from those we trust, and while online networking is great, and the online editorial community is vibrant and generous, nothing beats getting in front of people, talking with them face to face, when it comes to building relationships and trust. 

7. Cost it out and save up
Work out what it’s going to cost. It’s all very well my talking about the benefits of international networking and learning, but I’m not going to pretend there isn’t hard cash on the line here! 

Costing it out is the first step to creating a savings plan. That way you can prepare ... if not for this year’s meetup then for one a year or two down the road. Start with the basics:

• The journey: get some ballparks for petrol, the flight, or car hire. Share where you can.
• Accommodation costs: the conference hotel isn’t necessarily the cheapest option. A motel or Airbnb might suit you better. And with a pal on board, you can save even more.
• Meals: not all conferences include meals in the price. If you’ll need to feed yourself, check out what’s available outside the hotel. In-room dining and hotel restaurants are the quickest ways to drain your budget.
• Bar money: you’ll be socializing. A glass or two might be included in the main conference dinner or reception, but otherwise you’ll be paying for your own plonk.
• Time away from work: budget for the days (including jet-lag recovery) you won't be available for paid editing work. Budgeting sensibly is as much about knowing what we can earn as knowing when we can't.

Summing up
International conferences require more planning and a bigger investment of time and money, but if you’re canny about your preparation, think in the long term, and use them as opportunities to speak, they’re hugely beneficial.

​Where will you go next? Maybe I'll see you there!

If your characters seem or appear to be doing or feeling something – probably, maybe, perhaps – then you might be using half measures to express a good chunk of that action or emotion. Uncertainty can drag a story down. Here’s how to edit for it at line level.

In fiction, tentative language can lead to the following:

• Flatness: Tension and dynamism are reduced
• Woolliness: The narrative voice can’t make its mind up
• Distance: The reader is pulled away from the story

Authors sometimes introduce tentative language into a novel because:
​

• They’re afraid of dropping viewpoint

• Their narrative voice lacks confidence
• They think it’s appropriate

Tentative language: words to watch out for
I’m not suggesting you remove every tentative word; some might be deliberate and necessary. More likely, you’ll be checking that your prose isn’t rife with them.
​
Still, these little blighters can slip in accidentally and it’s worth taking the time to root them out and decide whether to give them space on your page or remove them.

Here are some of the words (or word groups) to watch out for:

• as if to
• almost as if
• appeared to
• considered
• could
• hoped
• looked as if/looked like
• maybe
• might
• perhaps
• presumably
• probably
• seemed
• thought
• wondered

When there’s a problem, it can sometimes be fixed with a simple deletion, or a stronger verb.

When viewpoint, tension and reader immersion are at stake, more intervention might be required.

How to fix it without dropping viewpoint
I see the likes of seemed, appeared, and looked as if creeping frequently into line editing projects for less experienced authors because they want to hold viewpoint.

Hats off to them – I’ll take a seemed over a head-hop any day of the week! Still, there might be a better fix.

Here’s a framework you can use to recast in a way that removes the uncertainty but keeps the narrative alive.

In the examples below, I’ve used this framework to craft a shown narrative rather than an assumed one. The original text is based on real examples that have been adapted to respect confidentiality.

How to fix an insecure narrative voice
In the examples below, the tentative words have crept in because the authors are still developing the confidence to make every word count.

Useful tools of the trade include deletion, stronger verbs, smoother recasts, and free indirect style. 

The fixes below are suggestions only, offered so you have an idea of what to look out for and how you might tackle the solution. The approach you use will depend on your writing style and the mood of the scene.

When tentative language creates a flat sentence
In these examples, the tentative mood is justified but the sentences are rather flat. We need to inject tension.

When tentative language creates a woolly sentence
In these examples, the tentative words relate to viewpoint characters’ experiences. The uncertainty introduces distance because it pulls the reader out of their experience. It makes us say, ‘Why the lack of commitment? Doesn’t the viewpoint character know?’
​
Once more, I’ve used real examples and adapted them to disguise the originals.

When tentative language works
In these examples, the tentative words work. They show the reader that the viewpoint character is guessing.

​Summing up
As soon as a writer or editor begins line editing fiction, subjectivity comes into play. It’s rare that there’s a right or a wrong way.
​
With that in mind, don’t ban tentative language in your prose; just watch out for it. It may well have the right to be there, though it shouldn’t trump tension or add clunk. 
If removing it messes with viewpoint, use the fixing framework to craft an alternative shown narrative.