Discover how editors and proofreaders can use text generative AI as a business tool that enhances marketing, increases productivity and reduces stress.
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Online editing training course
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Classification in UK
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VAT must be charged to UK customers?
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EXAMPLE 1
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Digital service
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Yes
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EXAMPLE 2
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Not a digital service
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No
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EXAMPLE 3
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Probably not a digital service
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Probably no
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EXAMPLE 4
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Possibly not a digital service
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Possibly no
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EXAMPLE 5
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Nebulous
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Nebulous
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Discover how to scale your editing business and earn extra income
Learn how to supplement your editing earnings by creating problem-solving products, including books, that customers will love to buy, and all using your existing knowledge base.
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Check out these additional resources that will help you make good decisions for your editorial business.
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Marketing can be learned! Here are some of my most popular teaching tools, all created specifically for editors and proofreaders working in a global freelance market.
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PATTERN EXAMPLES
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WHAT ARE THE LONGER-TERM BUSINESS OUTCOMES?
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Your analytics program tells you the page views on your site have risen from 5,000 per year 2 years ago to 80,000 in the current year. The data reveals that this is down to your blogging.
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The more important question is whether there’s a correlation between your blog-driven traffic and the number of requests to quote from clients who are offering the kind of work you want to do and are prepared to pay your price.
That you've increased your traffic to 80,000 in 2 years is irrelevant if you're still not attracting enough paying work from ideal clients. If a blog is generating traffic but that isn't converting into sales, assess whether your content's hitting the mark. In other words, are you solving the right problems? |
You regularly post on LinkedIn. You’ve built a large number of connections and get strong engagement with your posts. Your analytics data tells you that LI has driven more traffic to your site than any other social media platform in the past 12 months.
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The more important question is whether you can discern a corresponding increase in work leads and sales (even indirectly) and other opportunities that drive your business forward.
Social media platforms are fantastic content distribution and networking platforms. Still, when it comes to business, we need to use them with purposeful goals in mind. |
You’ve noticed a 20% decrease in views of your contact page in the past three months. You’ve made some big changes to your website this quarter as part of a branding exercise and worry they’ve had a negative effect.
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The important question to ask is how that corresponds with the number of people asking for quotes, and the number of confirmed bookings.
Visiting a contact page and getting in contact are two completely different things. If you’re still receiving the same number of requests to quote as in the previous quarter, perhaps you’re appealing to a more targeted client base and are achieving a higher visit:click conversion ratio. Even if you’re receiving fewer requests to quote, but more of those have turned into confirmed bookings, that’s a positive outcome, and one to be celebrated, not a negative one! It shows that your branding is working. |