Louise Harnby | Fiction Editor & Proofreader
  • Home
  • Resource library
  • Services
  • Courses
  • Books
  • Podcast
  • Blog
  • Training login
  • Contact
The Editing Blog: for Editors, Proofreaders and Writers

FOR EDITORS, PROOFREADERS AND WRITERS

How to convert requests to quote into paying work: Help for editors and proofreaders

2/3/2020

1 Comment

 
Been asked to quote for editing or proofreading services? There are steps you can take to maximize your chances of securing the work. In this article and free booklet, you'll find out how to add value to quotations and move the conversation beyond price.
Picture
Picture
Few of us will bag every client who asks us to quote for them. Rejection is to be expected – we won’t be the best fit for everyone.

Perhaps the price or the time frame doesn’t work. Maybe the client has been in contact with an editor who’s a better fit in terms of skills and experience.

Still, there are steps we can take to maximize our chances of turning a request to quote into paying work.
 
Think of quoting as targeted marketing
Every request to quote is a marketing campaign with just one recipient. We have an advantage once we’ve been asked to quote – we’re probably competing with five or six colleagues, not five or six thousand.

Since the odds are so much better, it’s worth investing time in making the quote the best it can be. A couple of lines that include a price won’t cut the mustard – unless the client has specified that they want nothing more.
 
Acquire relevant information
Before we can reply, we need information – a word count, the type of editing required, the levels of editing that have already been completed, the client’s preferred time frame, and a sample.

If that information hasn’t been supplied, asking for it is legitimate. A professional editor can’t quote without it.

There are advantages too: it keeps the conversation going, demonstrates an understanding of the editorial business process, and creates a foundation for trust.
 
Frame with solutions
A potential client doesn’t want an essay – we do need to stay on point – but we can still frame our quotations in terms of solutions to problems.

  • Solution-focused language demonstrates empathy.
  • Being empathized with evokes positive emotions.

Once they’re in play, the conversation’s no longer about price; it’s about a relationship. If the client’s looking for the cheapest editor, yes, this tactic will fall flat. If they’re looking for a good fit, it will give us an edge.

Linking to or attaching useful resources builds empathy and trust.

Here’s what I included in a request to quote in addition to a price (the writer had included a sample):
​
  • a booklet about the various levels of editing
  • a booklet about punctuating dialogue
  • a booklet about narrative viewpoint
  • an article about filter words
Other information
Each of those resources complemented a short paragraph outlining problems I’d identified in the sample, and would fix if I were to secure the project:

  • Viewpoint drops
  • Telling rather than showing: too much exposition of doing been done that reduced immediacy
  • Punctuation and standard paragraph layout problems

And the great thing is, I can use these resources over and over. Yes, it took time to create them but they’re evergreen.

Every author I send them to gets value from them. But every time I send them, there’s value for me too: a return on my initial investment in the form of an increased likelihood of securing the job.
 
A client who trusts
The writer thanked me profusely ‘for such a thoughtful reply’. I got the gig. And they agreed to wait 12 months and paid the deposit promptly.

I can’t prove that those resources nailed it for me, but those words – ‘such a thoughtful reply’ – tell me the client reacted emotionally to the empathy I’d shown.

Creating that kind of content is time-consuming but the job need be done only once. After that, the resource can be used in myriad ways: marketing, quoting, linking to in reports.
 
When the quote’s rejected
If we don’t get the gig, should we ask why? I don’t think so. It annoys me when I decline a service or product and am asked to give reasons for my decision. It’s my business, end of story.

Receiving feedback is useful for editors, of course, but we’re asking people who have chosen another editor to spend their valuable time engaging with us. Why should they? They have other priorities that don’t involve us and we need to respect that.
​
If a quote is rejected, move on and focus on improving your next quotation.

More resources on business growth and pricing
  • Online courses
  • Books
  • Resources about business growth
  • Resources about pricing
  • The Editing Blog
  • The Editing Podcast
Louise Harnby is a line editor, copyeditor and proofreader who specializes in working with crime, mystery, suspense and thriller writers.

She is an Advanced Professional Member of the Chartered Institute of Editing and Proofreading (CIEP), a member of ACES, a Partner Member of The Alliance of Independent Authors (ALLi), and co-hosts The Editing Podcast.

FIND OUT MORE
> Get in touch: Louise Harnby | Fiction Editor & Proofreader
> Connect: Twitter at @LouiseHarnby, Facebook and LinkedIn
> Learn: Books and courses
> ​Discover: Resources for authors and editors
1 Comment
mike flynn link
4/3/2020 09:59:31 pm

Just lurking.

Reply



Leave a Reply.

    BLOG ALERTS

    If you'd like me to email you when a new blog post is available, sign up for blog alerts!
    Proofreading stamps
    ALERT ME!

    WHAT DO YOU NEED?

    • Training courses
    • ​Books and guides
    • Editor resources
    • Author resources
    • ​Monthly newsletter
    Picture
    SIGN ME UP

    PDF MARKUP

    Proofreading stamps

    AUTHOR RESOURCES

    Proofreading stamps

    EDITOR RESOURCES

    Proofreading stamps

    BOOKS FOR EDITORS AND WRITERS

    Picture
    Picture
    Picture
    Picture
    MORE BOOKS

    TRAINING COURSES FOR EDITORS

    Picture
    Picture
    Picture
    Blogging for Business Growth course
    MORE COURSES

    TESTIMONIALS


    Dare Rogers

    'Louise uses her expertise to hone a story until it's razor sharp, while still allowing the author’s voice to remain dominant.'

    Jeff Carson

    'I wholeheartedly recommend her services ... Just don’t hire her when I need her.'

    J B Turner

    'Sincere thanks for a beautiful and elegant piece of work. First class.'

    Ayshe Gemedzhy

    'What makes her stand out and shine is her ability to immerse herself in your story.'

    Salt Publishing

    'A million thanks – your mark-up is perfect, as always.'
    TESTIMONIALS

    CATEGORIES

    All
    Around The World
    Audio Books
    Author Chat
    Author Interviews
    Author Platform
    Author Resources
    Blogging
    Book Marketing
    Books
    Branding
    Business Tips
    Choosing An Editor
    Client Talk
    Conscious Language
    Core Editorial Skills
    Crime Writing
    Design And Layout
    Dialogue
    Editing
    Editorial Tips
    Editorial Tools
    Editors On The Blog
    Erotica
    Fiction
    Fiction Editing
    Freelancing
    Free Stuff
    Getting Noticed
    Getting Work
    Grammar Links
    Guest Writers
    Indexing
    Indie Authors
    Lean Writing
    Line Craft
    Link Of The Week
    Macro Chat
    Marketing Tips
    Money Talk
    Mood And Rhythm
    More Macros And Add Ins
    Networking
    Online Courses
    PDF Markup
    Podcasting
    POV
    Proofreading
    Proofreading Marks
    Publishing
    Punctuation
    Q&A With Louise
    Resources
    Roundups
    Self Editing
    Self Publishing Authors
    Sentence Editing
    Showing And Telling
    Software
    Stamps
    Starting Out
    Story Craft
    The Editing Podcast
    Training
    Types Of Editing
    Using Word
    Website Tips
    Work Choices
    Working Onscreen
    Working Smart
    Writer Resources
    Writing
    Writing Tips
    Writing Tools

    ARCHIVES

    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    July 2015
    June 2015
    May 2015
    March 2015
    February 2015
    January 2015
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    March 2014
    January 2014
    November 2013
    October 2013
    September 2013
    August 2013
    June 2013
    February 2013
    January 2013
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011

    RSS Feed

Alliance of Independent Authors
Picture
Picture
CIEP Advanced Professional Member
The Publishing Training Centre
INFO ABOUT ME
Privacy policy
Terms and conditions
Contact form
Code of practice
Qualifications
​Portfolio ​ 
​Bio page
Louise's fiction
About Louise
INFO FOR INDIE AUTHORS
Editorial services
Contact form
Can you expect perfection?
Books and guides
Transform Your Fiction series
Free resources
​
Order form for books
Testimonials
Self-editing book

Want to sign up to my monthly newsletter, The Editorial Letter? 
INFO FOR EDITORS
Training courses​
Books and guides
​​Business Skills for Editors series
Transform Your Fiction series
Free resources
1:1 business consultations
Order books and courses
​The Editing Podcast
​The Editing Blog