Learn about editor and proofreader websites

Discover how to make your editing and proofreading website visible to your ideal clients with these articles, books, booklets, courses and podcast episodes.
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​Scroll down the page or click on an icon to go straight to a section. Want to learn about a different topic? Select the green icon to return to the main library page.
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ARTICLES
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BOOKS
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FREE BOOKLETS
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COURSES
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PODCASTS

Books about online visibility for editors and proofreaders

How to Use AI for Website Analytics

This business-skills guide teaches editors and proofreaders how to start with a useful question, find the evidence that matters, use AI to analyse it, challenge the conclusions and turn what they discover into practical decisions. Using real examples from my own website, I’ll show you how to understand what’s working, what isn’t and what to do next – without becoming an analytics expert.​​

Marketing Your Editing and Proofreading Business, 2nd edition

Discover why marketing needn't be difficult, overwhelming or boring. Then learn the core principles of developing and implementing an effective marketing strategy that will get you noticed and generate business leads.

How to Build an Editorial Blog

This business-skills guide shows editors and proofreaders, step by step, how to create a captivating blog-based content platform that drives traffic to your website, makes you visible in the search engines, and adds value for your clients-to-be. 

How to Brand Your Editing Business

This business-skills guide shows editors and proofreaders how to build an emotion-based brand identity that’s rich in the flavour of you, and compelling to the people you'd love to work with. The framework is accessible for all editors, even those with no branding or marketing experience.

How to do Content Marketing

​This business-skills guide shows editors and proofreaders how to create and deliver valuable, problem-solving content that enhances editorial business visibility, reinforces brand, and maximizes choice over whom we work for and what we earn – and all within a framework that embraces engagement with colleagues and clients. 

Website craft courses for editors and proofreaders

Marketing Toolbox for Editors

Here's what you get:
  • Webinar: 10 Ways to Make Your Editing Website Better
  • Template: Create your own brand book
  • Mini guide: Blog Post Blueprint
  • Book: Marketing Your Editing and Proofreading Business
  • Book: How to Develop a Pricing Strategy

Editor Website Essentials

This course teaches you how to craft a visible, loveable editorial website! The 10-step framework takes you through the essentials of SEO, navigation, structure, visitors, UX, branding, web page copy, home page design, content and analytics.

Blogging for Business Growth

This blogging course teaches editors and proofreaders how to create a discoverable, captivating and memorable blog that drives website traffic, increases visibility in the search engines, and generates editing work.​

Branding for Business Growth

This 9-step course on editorial branding teaches editors and proofreaders how to build an emotion-based brand identity. Discover how to stand out online, attract more ideal clients, and build a longer wait-list.

Articles about making your editorial website visible

Scroll down to see what's available in this section.

Praise for the Editor Website Essentials course​

A BRILLIANT COURSE
A brilliant course packed full of information and resources, all presented in easily digested modules. I now have the confidence and know-how to create an attractive, functional website with content tailored to reflect my brand values and attract my ideal client. Thank you, Louise!
Angela Bissell, fiction editor

Find your national editorial society

There are national and regional editorial societies all over the globe! To find one that fits your journey, and discover what it has to offer in terms of resources, community and training, click on the button below.

Praise for the Notes from the Podcast series​

I recognised myself throughout this series. The excitement and the hope that started my business. And the impostor syndrome. I’d have loved to have had this series when I started out – such a great support and reassurance to see an editorial career across the volumes! The support with the constant challenge of marketing is well worth your attention even when your business is established. Highly recommended!
Lisa de Caux

Free booklets on branding and marketing

Keep track of your brand essentials

Recording brand-critical information ensures your website and other business materials are consistent and ooze with the flavour of you!​
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This sample booklet shows you how I did it. Download a free PDF here:

Building a mailing list and sending newsletters

Thinking about how to create a beautiful newsletter and deliver it to your subscribers? Read this comparison of Mailchimp and Flodesk to help you decide which one is the best fit for you.
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​Click on the cover to download the booklet.

How to get a move-on with marketing

If you’re an editor or proofreader who finds marketing your business overwhelming, here are 6 ideas to help you rethink your mindset and pull you out of the mire.

​Click on the cover to download the booklet.

Using ‘show, don't tell’ as an editorial business tool

‘Show, don’t tell’ isn’t just a writing technique. It’s a principle that works for marketing too! Find out how to apply it to your editorial business.

​Click on the cover to download the booklet.

Get my best advice straight into your inbox

The Editorial Letter comes out once a month. Get my best advice on fiction editing and editorial business building.
Sign up and you'll get my 
​free proofreading checklist – a one-stop resource for reviewing designed page proofs!

Listen to podcast episodes about marketing

These episodes of The Editing Podcast and the free audio tasters discuss why marketing is an essential part of owning and running a freelance editorial business.