Blogging for Business Growth
Craft your editorial fingerprint
Build an editorial blog that drives business growth
The editing market is global, and that means we need to be found, trusted and memorable if we want choice about whom we work with and what we earn.
Blogging for Business Growth shows you how to turn your website into a compelling resource centre that tells your clients why you are the person they should work with.
The foundation is a captivating blog-based content platform that drives traffic to your website, makes you visible in the search engines, and adds value for your clients-to-be.
PRICE FOR LIFETIME ACCESS: £59.99
The blogging fingerprint kit: what you get
Your kit includes:
Plus, you get live support via my Facebook group, and I'll create on-demand tutorials if you find yourself struggling with something related to the course!
The theory behind the teaching ... you'll learn why blogs create business growth: how they add value, create stickiness, and infuse your brand identity with emotional triggers. We'll also look at the benefits of introducing video into the mix and how that will increase visibility.
BRANDING, DESIGN AND PROMOTION
In these modules, we'll look at how branding can help build trust in and engagement with your blog, which elements to include, and how to make your content visible in the search engines using social media and other tools. You'll also learn how to embrace and create video that brings your blog to life.
CREATING STANDOUT BLOG CONTENT
Discover how to identify your target audience and create high-quality problem-based content that ranks in the search engines. I'll show you how to be original, how to repurpose, and how to create resource hubs for your most popular posts so that your content gets seen.
SCHEDULING, DELIVERY AND METRICS
You'll learn how to log, schedule and deliver your blog content regularly but mindfully so that you don't burn out. I'll also show you how to build and manage a subscription list, and how to use key metrics to analyse your blogging progress so that you can discover what's working and do more of it.