Add value to your editorial business
If you struggle with content marketing, or aren't even sure what it is, the Primer will show you how to create and deliver content that will enhance your editorial business's visibility, reinforce your brand, and maximize choice regarding whom you work for and what you earn – and all within a framework that embraces engagement with colleagues and clients.
What's included ...
If business promotion makes you nervous, don't worry – I wrote the Primer with you in mind.
First, I offer a simple definition of content marketing that
The remainder of the booklet works through those core principles, offering case studies and examples of content marketing in action – so you can see exactly how your colleagues are doing it.
There's also accessible guidance on how to build great content using a simple framework designed specifically for the novice marketer. To make things easy for you, I've included a template that you can use again and again to create and deliver effective content to your target audiences.
Pages: 40 (A4)
Availability: direct from author
Payment: via PayPal