Add value to your editorial business
If you struggle with content marketing, or aren't even sure what it is, the Primer will show you how to create and deliver content that will enhance your editorial business's visibility, reinforce your brand, and maximize choice regarding whom you work for and what you earn – and all within a framework that embraces engagement with colleagues and clients.
What's included ...
If business promotion makes you nervous, don't worry – I wrote the Primer with you in mind.
First, I offer a simple definition of content marketing that
The remainder of the booklet works through those core principles, offering case studies and examples of content marketing in action – so you can see exactly how your colleagues are doing it.
There's also accessible guidance on how to build great content using a simple framework designed specifically for the novice marketer. To make things easy for you, I've included a template that you can use again and again to create and deliver effective content to your target audiences.
Content Marketing Primer for Editors & Proofreaders does a great job of explaining a jargon-laden strategy for promoting your business and offers many good examples and a lot of sound advice. ... The best part of the book, however, is the content-building framework. This is what lets you put all the principles and advice into practice.The layout is clean and the progression is easy to follow.
Louise Harnby’s Content Marketing Primer for Editors & Proofreaders: How to Add Value to Your Editorial Business is a guide that every professional editor who wants a successful editorial business should own and read, and implement its advice.
Reading the contents alone got me thinking, Ooh excellent! I could do this, and this … and try this!