In my latest article for Rich Adin's An American Editor blog, I take a look at how testing helps the editorial professional to discover which promotional activities are effective for generating new business leads. Considerations include:
Louise Harnby is a professional proofreader and copyeditor. She curates The Proofreader's Parlour and is the author of several books on business planning and marketing for editors and proofreaders.
Visit her business website at Louise Harnby | Proofreader, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.
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I'm an Advanced Professional Member of the UK's national editorial society.
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