I'm a regular reader of Rich Adin's An American Editor blog, so I was delighted when Rich invited me to write a guest article for him. An excerpt is provided below, but you can read the article in full by clicking on the "read more" link.
If you've not yet added An American Editor to your reading list, I'd recommend you take a look. The focus is very much on providing practical advice to editorial freelancers – the archives contain many useful and thought-provoking articles that address business skills, professional development, marketing, and editing tools.
The biggest reward I’ve received from my comprehensive marketing strategy is that I get a lot of offers of work…not just from publishers, but also from independent writers, students, business professionals, and individual academics. Being in a position whereby I have the opportunity to turn down work—either because I can’t fit it in or because I know of a particular colleague who can do a better job—is something I’ve striven for since I set up my professional proofreading business in 2005. Why? Because taking on work that I don’t have the required skill set for is a lose–lose for me and the client. I don’t want to do a mediocre job.
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