The Proofreader's Parlour
A blog for editors, proofreaders and writers
I'm enjoying receiving Robert Clay's Marketing Wizdom tips in my inbox. For anyone who feels marketing is their Achilles' heel, this might be right up your street. The online magazine has lots of useful information, and you can sign up for a free newsletter. The first email I received contained a link to a free PDF book, too, so there's plenty of value to be had for handing over your email address.
This week's tips concerned (1) determining your customer's needs and (2) developing your unique selling proposition, and there's plenty more where they came from.
Highly recommended for the more savvy marketeer and the toe-dipper!
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