In this latest guest post, my colleague Anthony Haynes lays down ten handy tips that are worth any freelancer, editorial or otherwise, considering as part of their ongoing business planning.
Anthony's article arrived in my inbox the very same day I'd spent several hours attempting to eradicate a rather unpleasant virus from my computer. Point 7 therefore struck a particular chord with me, and served as a good reminder that regular assessment of one's IT security is a must. That aside, there's plenty more here for the editorial professional to think about.
Anthony Haynes is Creative Director of The Professional and Higher Partnership Ltd.
You’re busy. You just finished editing one typescript and there’s another one waiting for you. You need to keep on top of your invoicing and chase late payments. There’s a networking event to attend and leads from the last one to follow up. Plus a website to update and a tax return to file.
All of which means it’s easy to avoid continuity management.
That phrase, “continuity management”, isn’t one that sets the pulse racing. It enjoys none of the heroic status accorded to starting or growing an enterprise. “The great thing about Steve Jobs was his continuity management” is not something you’re used to hearing. Continuity management sounds pretty damned dull.
But if you’ve invested huge amounts of energy and other resources in developing your freelance business, it makes sense to do what you can to mitigate risks and plan for contingencies to ensure the business survives.
Here, in no particular order, are some steps you can take.
Finally, once you have a continuity plan, you can in effect use it as a sales tool: the more your clients can see you have planned to ensure continuity, the more professional and reliable you appear.
Copyright 2013 Anthony Haynes
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