While I was writing the December and January articles for my column on An American Editor, I kept thinking about the worry that plagues some editorial business owners when promoting their businesses:
It’s good to self-promote
If you’re a self-conscious self-promoter, consider these basic facts:
Perception versus reality
Let’s take a look at the six scenarios presented at the top of the article and consider the worrier’s worst fears against the reality of what will probably happen. The easiest way to do this is to ask yourself how you’d react if you were the recipient.
A final reminder ...
If you’re a self-conscious self-promoter, put yourself in your customer’s shoes and ask yourself whether your worries are founded on myth or reason. Remind yourself that:
About Louise Harnby
Louise Harnby is a professional proofreader, the curator of The Proofreader's Parlour, and the author of Business Planning for Editorial Freelancers and Marketing Your Editing & Proofreading Business. Visit her business website at Louise Harnby | Proofreader, follow her on Twitter at @LouiseHarnby, or find her on LinkedIn.
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