"Smart marketing involves exploiting multiple channels, some of which are bang up to the minute, and some of which have been powerful and effective tools of communication for generations."
In my guest article for the Society for Editors and Proofreaders' blog, I take a look at the benefits of using the humble letter as part of a broader marketing strategy, and how, even in the digital age, putting ourselves in front of our customers via snail mail is still an effective tactic for generating editorial work opportunities.
Pop over to the SfEP blog to read the article in full: Don’t forget the ‘old’ ways: marketing via letter writing.
Louise Harnby is a fiction line editor, copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders and an Author Member of the Alliance of Independent Authors (ALLi). Louise loves books, coffee and craft gin, though not always in that order.
Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.
If you're an author, take a look at her Self-publishers’ Writing Library and access her latest self-publishing resources, all of which are free and available instantly.
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