"Smart marketing involves exploiting multiple channels, some of which are bang up to the minute, and some of which have been powerful and effective tools of communication for generations."
In my guest article for the Society for Editors and Proofreaders' blog, I take a look at the benefits of using the humble letter as part of a broader marketing strategy, and how, even in the digital age, putting ourselves in front of our customers via snail mail is still an effective tactic for generating editorial work opportunities.
Pop over to the SfEP blog to read the article in full: Don’t forget the ‘old’ ways: marketing via letter writing.
About Louise Harnby
Louise Harnby is a professional proofreader and the curator of The Proofreader's Parlour. She is the author of Business Planning for Editorial Freelancers and Marketing Your Editing & Proofreading Business. Visit her business website at Louise Harnby | Proofreader, follow her on Twitter at @LouiseHarnby, or find her on LinkedIn.
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