The proofreader’s corner: A call to action – nudging the customer to work out whether the fit is right
My latest article on "The Proofreader's Corner" column of Rich Adin's An American Editor blog is now available.
Most of us have editorial specialisms that mean not every customer is the best fit for the services we offer. Providing customers with guidelines that enable them to carry out their own initial assessment is a great first step. But what happens if they don't read this information? As I say in the article, "What I place on my website and what my customer chooses to read might well be two entirely different things."
A useful second step to consider is adding a targeted call to action that nudges the customer in the right direction just before they hit the contact button.
You can read the article here: The proofreader’s corner: A call to action – nudging the customer to work out whether the fit is right
Louise Harnby is a fiction line editor, copyeditor and proofreader who specializes in helping self-publishing writers prepare their novels for market.
She is the author of several books on business planning and marketing for editors, and runs online courses from within the Craft Your Editorial Fingerprint series. She is also an Advanced Professional Member of the Society for Editors and Proofreaders and an Author Member of the Alliance of Independent Authors (ALLi). Louise loves books, coffee and craft gin, though not always in that order.
Visit her business website at Louise Harnby | Proofreader & Copyeditor, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.
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