Do yourself a favour: do your customer a favour!
When you offer something extra by adding value to your editorial business, everyone wins.
Note: I refer to added value, but you might also hear this referred to as content marketing.
What is added value?
Adding value is all about offering that additional something that separates your letter, your website, your email response, your telephone call, your promotional leaflet, or your directory entry from those of others. When you add value, you offer something to a current or future relationship that shows you are engaged with the client – that you have put yourself in your customer’s shoes. Don't forget that your colleagues are customers, too!
The value you add can be in the form of little saplings – the smile on your face, a reassuring tone of voice, doing a fine job, helping a customer find a competitor if you’re too busy – or in the form of huge trees – a blog, a free booklet, a set of guidelines for your customers, a time-limited free trial of your software, a knowledge centre – and everything in between.
Here are just a few examples of good practice that regular Parlour readers will probably already be aware of, though I could fill pages if space permitted!
What’s in it for you?
What’s in it for your customer?
You’re probably already adding value without even realizing it. But why not think about three more things you could try in the next year? Make a list of small saplings or bigger trees and see where it takes you. You have nothing to lose, and your customers have everything to gain.
Louise Harnby is a line editor, copyeditor and proofreader who specializes in working with crime, mystery, suspense and thriller writers.
She is an Advanced Professional Member of the Chartered Institute of Editing and Proofreading (CIEP), a member of ACES, a Partner Member of The Alliance of Independent Authors (ALLi), and co-hosts The Editing Podcast.
Visit her business website at Louise Harnby | Fiction Editor & Proofreader, say hello on Twitter at @LouiseHarnby, connect via Facebook and LinkedIn, and check out her books and courses.
'Louise uses her expertise to hone a story until it's razor sharp, while still allowing the author’s voice to remain dominant.'
'I wholeheartedly recommend her services ... Just don’t hire her when I need her.'
J B Turner
'Sincere thanks for a beautiful and elegant piece of work. First class.'
'What makes her stand out and shine is her ability to immerse herself in your story.'
'A million thanks – your mark-up is perfect, as always.'
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