In my latest article for Rich Adin's An American Editor blog, I take a look at how testing helps the editorial professional to discover which promotional activities are effective for generating new business leads. Considerations include:
About Louise Harnby
Louise Harnby is a professional proofreader, the curator of The Proofreader's Parlour, and the author of Business Planning for Editorial Freelancers and Marketing Your Editing & Proofreading Business. She is an Advanced Professional Member of the Society for Editors and Proofreaders (SfEP). Visit her business website at Louise Harnby | Proofreader, follow her on Twitter at @LouiseHarnby, or find her on LinkedIn.
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I'm an Advanced Professional Member of the UK's national editorial society. Visit the SfEP website for more information.
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