The proofreader’s corner: A call to action – nudging the customer to work out whether the fit is right
My latest article on "The Proofreader's Corner" column of Rich Adin's An American Editor blog is now available.
Most of us have editorial specialisms that mean not every customer is the best fit for the services we offer. Providing customers with guidelines that enable them to carry out their own initial assessment is a great first step. But what happens if they don't read this information? As I say in the article, "What I place on my website and what my customer chooses to read might well be two entirely different things."
A useful second step to consider is adding a targeted call to action that nudges the customer in the right direction just before they hit the contact button.
You can read the article here: The proofreader’s corner: A call to action – nudging the customer to work out whether the fit is right
About Louise Harnby
Louise Harnby is a professional proofreader and the curator of The Proofreader's Parlour. She is the author of Business Planning for Editorial Freelancers and Marketing Your Editing and Proofreading Business. Visit her business website at Louise Harnby | Proofreader, follow her on Twitter at @LouiseHarnby, or find her on LinkedIn.
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I'm an Advanced Professional Member of the UK's national editorial society. Visit the SfEP website for more information.
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