Even if you're a generalist in practice, you should be a specialist when it comes to marketing communications ... that's what I argue in the latest addition to my column on Rich Adin's An American Editor blog. To read the article in full, visit: 'The generalist/specialist dichotomy and the editorial freelancer'.
Louise Harnby is a professional proofreader and the curator of The Proofreader's Parlour. She is also the author of several books on business planning and marketing for editors and proofreaders.
Visit her business website at Louise Harnby | Proofreader, say hello on Twitter at @LouiseHarnby, or connect via Facebook and LinkedIn.
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