Don't forget to shorten your social media URLs, especially when you're rendering them in graphic forms that don't include hypertext links (e.g. your Twitter sidebar, your Facebook/Google+ profile pictures, or a brochure).
Shortened social media addresses reinforce your brand. They allow you to repeat your business name, they take up less space, they are easier to remember, and they look more attractive.
The longer versions are simply unmemorable strings of letters and numbers. When rendered in an image, they can't be copied or clicked on. OK, so it's not the end of the world but if you've bothered to create business profiles on social networking sites, why not make it as easy as possible for colleagues and potential clients to visit them?
Take a look at the following two images from the top of a Twitter sidebar. If you wanted to find out more about me through Facebook or LinkedIn, which link would you feel most inclined to type in to your search engine's address bar? Which one is easier to remember? Which one is easier on the eye? Which one looks more professional?
The LinkedIn example shown above would be much improved if I changed it to linkedin.com/in/louiseharnby and will still get the viewer to the right place.
You don't usually need to include <http://>, <https://> or <www> in the address either. Note that in the above images I've also rendered my website homepage simply as louiseharnbyproofreader.com, which is much more concise.
To shorten your Facebook page URL click here.
To shorten your LinkedIn profile URL click here.
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